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The St. Augustine & St. Johns County Board of REALTORS October Newsletter
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Beginning October 2nd, and continuing
each Saturday thereafter, the Board will be
in control of what once was the ―Welcome
Mat‖ in the The Record. The top half of the
front page will take on a completely new
look. The new name will appear as ―Real
Estate‖ section. The content will include a
new, real estate related topic each week
which will engage readers and educate
them at the same time. Also included will
be a Q & A section with answers to
submitted consumer questions.
This achievement was reached by several
coincidental developments: 1) The addition
of our new AE, Victor J. Raymos, who came
out of the gate running and brings fresh
ideas to better promote our industry, 2)
The Records transition with a new
publisher, Ron Davidson, who is very open
to change and new approaches in
marketing, and 3) The Boards newly
formed Public Relations committee who’s
initial goal is to positively promote local
Realtors in a much more collective voice,
while creating a more interactive arena for
the local consumers. Special thanks to Roy
Barnes and Dirk Schroeder for agreeing to
reposition their Saturday ads across the
bottom of the front page which freed up
the top half for the Board.
When we discovered that Mr. Davidson was
open to our idea, we had to take advantage. It
has been both a lot of work and a bit of fun. I
am hopeful that this change will help both the
consumer and, as readers increase, perhaps
generate a value added format for our
advertisements. There is one downside though.
Taking on this task is basically never ending.
As there are 52 Saturdays in a year, the Board
will have to generate 52 topics, equal copy in
Q&As and provide associated image content
each and every week. This commitment will be
fulfilled through the Public Relations
committee, subject to Board approval.
The Real Estate News section is still available
and The Record strongly encourages all of us
to submit appropriate copy, pics, etc.
The Board, and the Public Relations
committee, welcomes your feedback,
comments and/or concerns. Additionally, if
any of you would like to help in the production
of content for the Real Estate section, please
contact Victor.
Bill Thew
Chair, Public Relations committee
T H E B O A R D O F R E A L T O R S T A K E S P A G E
ST
. A
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&
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®
O C T O B E R 2 0 1 0
VOLUME 3, ISSUE 10
B O R F O R W A R D
I N S I D E T H I S I S S U E :
O F F I C E R S &
D I R E C T O R S 2
C A L E N D A R 3
R E A L T O R ® / A F F I L I A T E
S P O T L I G H T 4
N E W M E M B E R S /
B O A R D N E W S 5
C O M M U N I T Y N E W S 6 - 7
W C R 8
G O G R E E N 9
T E C H T I P 1 0
2 0 1 0 N A R
C O N F E R E N C E / E X P O 1 1
I P H O N E E K E Y I N F O 1 2
H A L L O W E E N E V E N T S 1 3
D R . W I L L I A M
P R O C T O R
1 4
R E A L T O R / B U I L D E R
M I X E R
15
A F F I L I A T E T R A D E
S H O W
1 6
1 S T A N N U A L C H I L
C O O K - O F F 17
W A L L Y C O N W A Y 1 8
M O N T H L Y
S T A T I S T I C S
1 9
N O V E M B E R
P R E V I E W S T A F F
C O N T A C T I N F O
2 2
BOR PUBLIC WEBSITE: www.stjohnsrealtors.com
Halloween Issue
Page 2 B O R F O R W A R D
2010 ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS® AND MULTIPLE LISTING SERVICE, INC.
BOARD OFFICERS & DIRECTORS BOARD OF REALTORS® MULTIPLE LISTING SERVICE, INC.
Chuck Pacetti, PRESIDENT Andrew Birchall, PRESIDENT
Homestar Pacetti Realty St. Augustine Realty
(O) 827-0600 (F) 819-9907 (C) 669-5000 (O) 824-3331 (F) 825-2685 (C) 392-3362
[email protected] [email protected]
Roy Barnes, PRESIDENT-ELECT Dirk Schroeder, PRESIDENT-ELECT
St. Augustine Realty Century 21—St. Aug. Prop.
(O) 824-3331 (F) 825-2685 (C) 669-1430 (O) 797-6000 (F) 797-7963 (C) 540-2360
[email protected] [email protected]
Bob Mays, TREASURER Gene Johnson – SECRETARY
Century 21—St. Aug. Prop Ocean Breeze Real Estate
(O) 797-6000 (F) 797-7963 (C) 501-4549 (O) 794-9697 (C) 710-1090
[email protected] [email protected]
Kea Blalock, SECRETARY Robert West, TREASURER
SaltWater Property Group Premier Properties
(O) 829-2002 (F) 829-2029 (C) 814-2424 (O) 471-4204 (F) 471-4216 (C) 814-2006
[email protected] [email protected]
DIRECTORS DIRECTORS
Arnold DeLorenzo (1) Robert Lindsey (1)
Olde Carriage Realty Lighthouse Realty
(O) 824-4500 (F) 824-6866 (O) 471-3400 (F) 471-7574 (C) 669-6924
[email protected] [email protected]
Edward Paucek (1) Katherine Delaney (1)
Moses Creek Realty Watson Realty
(O) 794-7787 (C) 669-6422 (O) 797-8600 (F)797-8606 (C) 669-2115
[email protected] [email protected]
Winston Burrell (1) Joe Hatin (1)
Coldwell Banker Devonshire Realty Saltwater Property Group
(O) 826-0403 (F) 826-0040 (C) 669-6585 (O) 829-2002 (F) 829-2029 (C) 669-5099
[email protected] [email protected]
Dianne Pittman (2) Tom Scheirer (2)
Watson Realty -US 1 / 32086 Scheirer & Scheirer Realty
(O) 797-8600 (F) 797-8606 (C) 540-9644 (O) 461-9557 (F) 471-7220
[email protected] [email protected]
Gayle Logan (2) Ian Edmonson (2)
Watson Realty—A1A Edmonson & Associates Real Estate, Inc
(O) 461-9066 (F) 461-9925 (C) 669-2778 (O) 315-0997
[email protected] [email protected]
Judi Schuyler (2) Michael DeLorenzo, PAST PRESIDENT
Premier Properties Olde Carriage Realty
(O) 471-4204 (F) 471-4216 (C) 669-0788 (O) 824-4500 (F) 824-6866
[email protected] [email protected]
Teresa Mercurio, PAST PRESIDENT Chuck Pacetti, EX-OFFICIO
Re/Max 100 Realty Homestar Pacetti Realty
(O) 461-9500 (F) 461-9501 (C) 377-0974 (O) 827-0600 (F) 819-9907 (C) 669-5000
[email protected] [email protected]
Victor J Raymos, EX-OFFICIO Victor J Raymos, EX-OFFICIO
(O) 829-8738 (F) 823-9512 (O) 829-8738 (F) 823-9512
Page 3 V O L U M E 3 , I S S U E 1 0
S C H E D U L E O F E V E N T S
4th—Education Committee
9am
iCE Negotiating Skills for
Today’s Real Estate
Professional 4CE 1pm
5th —RPAC Committee
1:30pm
6th— NEFAR Contract 9am
7th—FR/BAR Contract 9am
8th—Board Orientation 9am
11th—CLOSED FOR
COLUMBUS DAY
13th—Affiliate Committee
9am
14th—Mediation Training
11CE 8:30-5pm
15—Mediation Training
11CE 9am-4pm
19th—MLS Training1pm
Finance Committee 12pm
20th— Commercial
Committee 8:30am
Public Relations Committee
9:30am
MLS Board 12pm
21st— Board meeting 3pm
22nd—General Membership
Meeting/Affiliate Trade
Show 11am
27th— Technology
Committee 9:30am
28th After the Contract Is
Signed 9am
30th—FAR Contract9am
Sun Mon Tue Wed Thu Fri Sat
1 2
3 4
5 6
7 8 9
10 11
Columbus
Day
12 13 14 15 16
17
18
19 20 21 22 23
24
______
31
Halloween
25 26 27 28 29 30
October 2010
R E A L T O R ® S P O T L I G H T
A F F I L I A T E S P O T L I G H T
Page 4 B O R F O R W A R D
Matt Kiernan
“Success means
having the
courage, the
determination,
and the will to
become the
person you
believe you
were meant
to be”
A former elected official of the Village of
Asharoken, New York, Matt Kiernan was a
Regional Director for the American Management
Associations (AMA) and a consultant to the
American Society of Training Directors (ASTD),
President of a publicly held medical electronics
corporation, and a two year team member of a
USAID management development mission in
Egypt. He has lived in St. Augustine for the past
23 years where he is Broker/Owner of Oldest
City Realty a “Small Is Beautiful” firm dedicated
to focused one on one personal service.
Matt received worldwide attention when he
created the world’s first “Commuting
Classroom ”http://
mkiernan.topproducerwebsite.com/mobile-
education.asp which enabled commuters in the
Metropolitan New York area to earn their fully
accredited Master and/or Bachelor Degrees in
Business Administration while they traveled to
and from their workplace by train or bus. Over
2000 commuters were able to achieve their goals
in higher education by taking traditional classes in
modified railway cars and buses making
commuting time work for them.
Matt also created and implemented the
“Paradigm Shift Process” an individual and
organizational improvement program for
individuals working in government and
private organizations in the USA, Egypt,
Southeast Asia and Latin America.
Matt can be found early most mornings
walking Vilano beach around Porpoise
Point to see our beautiful St.Augustine in
the always different shades of morning
light.
Matt Kiernan Oldest City Realty, LLC [email protected]
904 347 1213
Action Title Services of St. Johns
County, Inc. is fully committed to providing accurate title searches, on
schedule, on time closings and the very best customer service throughout the entire process. Our
courteous, professional staff will guide you through the entire process
whether you are a real estate professional, lender, mortgage broker or a first time buyer or seller.
Although large enough to handle commercial as well as residential
transactions, our goal is to provide personalized service to each client. Rush orders, transactions requiring
special handling, and complicated title issues are no problem. We routinely
have title search results in 2-3 working days. We also have a rush
order process in place with our
underwriter that enables us to get search results within one working day.
Our commitment to customer satisfaction does not end at the closing.
We follow up on any post closing issues quickly and efficiently.
Since 2005 and each year thereafter, Action Title was the only title company in St. Johns County to
receive a Circle of Excellence Award by Ticor Title Insurance Company of
Florida, recognizing it as a top producing agency. Our industry expertise, reputation for accuracy and
integrity and outstanding customer care have established
Action Title as the premier title insurance agency in St. Johns County.
A U G U S T N E W M E M B E R S
Page 5 V O L U M E 3 , I S S U E 1 0
BRANDY JORDAN CWB-DEVONSHIRE
Join Date 8/2/10 (Primary BOR/Primary MLS)
DOUG DUGGAN DAVIDSON REALTY
Join Date 8/2/10 (Secondary BOR/Secondary MLS)
DANIEL CARINI DELTONA REALTY-SHORES
Join Date 8/3/10 (Primary BOR/Primary MLS)
LAWRENCE MASTERS PRIME REAL ESTATE CO.
Join Date 8/4/10 (MLS ONLY)
CHERYL GRAZIER WATSON – US1
Join Date 8/5/10 (Primary BOR/Primary MLS)
JUANITA ROBERTS CASCADES AT ST. AUGUSTINE REALTY, INC
Join Date 8/9/10 (Primary BOR/Primary MLS)
VINCENT FATTIZZI CASCADES AT ST. AUGUSTINE REALTY, INC
Join Date 8/9/10 (Primary BOR/Primary MLS)
BEN ENGLISH CASCADES AT ST. AUGUSTINE REALTY, INC
Join Date 8/9/10 (Primary BOR/Primary MLS)
LANCE WINTER CASCADES AT ST. AUGUSTINE REALTY, INC
Join Date 8/9/10 (Primary BOR/Primary MLS)
SUSAN SHRODER DAVIDSON REALTY
Join Date 8/11/10 (Secondary BOR/Secondary MLS)
REBECCA ZWIEG PRUDENTIAL - SEAGROVE
Join Date 8/12/10 (Primary BOR/Primary MLS)
BETH MASARIK PREMIER PROPERTIES
Join Date 8/16/10 (Primary BOR/Primary MLS)
ANDREA JOHNSON HORIZON REALTY MANAGEMENT
Join Date 8/17/10 (MLS ONLY)
DEBBIE DASILVA MAS PRUDENTIAL - SEAGROVE
Join Date 8/17/10 (Primary BOR/Primary MLS)
CAMILLA FERGUSON WATSON – A1A
Join Date 8/17/10 (Primary BOR/Primary MLS)
DALE HANDLER ENDLESS SUMMER REALTY
Join Date 8/20/10 (Primary BOR/Primary MLS)
JOANNA AMRHEIN WATSON –A1A
Join Date 8/31/10 (Primary BOR/Primary MLS)
HEATHER STINSON HOMESTAR PACETTI REALTY
Join Date 8/31/10 (Primary BOR/Primary MLS)
event raised more than $20,000. A lift van
has been purchased and it was used this
week to transport Lee to be with his family
in Gainesville where the van will be used to
bring him to physical therapy. Century 21,
St. Augustine Properties is grateful for the
outpouring of support from fellow Realtors®
and affiliates who helped out and made
contributions – God bless you all!
L E E H U T C H I N S
Page 6 B O R F O R W A R D
The extended Hutchins family would like to
thank the Realtor® community, the Ser-
toma Club and the St. Augustine commu-
nity for their generosity and goodwill in
making the ―Wheels for Lee‖ Fund Raiser a
huge success. Unfortunately, Lee was un-
able to get discharged in time to attend the
event however his family and friends were
on hand to express their gratitude. The
Rob & Donna McGee
Steve Cupolo & Family
Lee Hutchins
Dane & Sue Hutchins
Gloria Worley
Lorie Zemlo, Berta Odom
& Nancy Taylor
Roy Barnes & Gail Jones
Sue Hutchins, Rob McGee &
Dane Hutchins
“Courage is the
discovery that
you may not
win, and
trying when
you know you
can lose.”
S T . J O H N S B U I L D E R S C O U N C I L
Page 7 V O L U M E 3 , I S S U E 1 0
A N M A R S H A L L
Victor J. Raymos & An Marshall
An Marshall has completed the curriculum
required to achieve the highly acclaimed
Graduate REALTOR® Institute (GRI)
designation.
She joins other top producers in the
residential real estate industry who hold the
designation across the nation.
An Marshall earned the "Graduate
REALTOR® Institute” (GRI) designation
by attending a specific, intensive series of a
minimum of 90 hours of classroom
instruction, covering a variety of subjects
including: contract law, professional
standards, sales and marketing, finance,
and risk reduction.
In addition, she has learned the
fundamentals of brokerage and other areas
of real estate specialization. With this
designation and through increased
awareness of current topics important to
the real estate professional, such as legal
issues, An Marshall can better serve
prospective clients and customers.
The REALTOR® Institute is designed to
educate practitioners about local, state and
Leona Brown—Director
1789 Lakeside Avenue
St. Augustine, FL 32084
www.stjohnsbuilderscouncil.com
The St. Johns Builders Council would like to invite members of the
St. Johns County/St. Augustine Board of Realtors to participate in their
2010 Charity Golf Tournament to be held at Marsh Creek Country Club
on November 1st, 2010.
This year’s tournament will benefit a young woman, Toby Hainesworth,
who lost her home and personal belongings in a fire.
The St. Johns Housing Partnership is going to build her a new home
with donations from the community and we would like to help.
To obtain more information and download
registration forms, visit the SJBC website
or call Leona Brown at 824-8121.
Enjoy a day of golf on one of St.
Augustine’s finest private golf courses.
$80.00 per player
$300.00 for team of 4
national real estate practices that affect
them, their clients and customers. The
Institute is taught by leading real estate
professionals from around the country.
The GRI designation sets the individuals
who have attained it apart from other
practitioners because it indicates to the
public that the individual has obtained a
professional educational foundation on
which to base the services they provide
and that they are a member of the
NATIONAL ASSOCIATION OF
REALTORS® .
Obtaining the GRI designation is a
beneficial way for a REALTOR® to
advance their professional image. The extra
measure of knowledge and prestige
achieved by completing this course work is
a tool that will advance a career in real
estate on attracting and building new
business.
The REALTOR® Institute has been in
existence more than twenty-five years and
has graduated thousands of
REALTORS® .
Page 8 B O R F O R W A R D
W C R
The Women’s Council of REALTORS® is dedicated to increasing the professionalism of real
estate practitioners in the real estate field. WCR prides itself on opening new avenues of
opportunity to real estate professionals via several vehicles
including:
• The exchange of information on business issues with other successful REALTORS®.
Education on principles and methods of real estate practices.
Encouraging leadership opportunities in Local and State Chapters, and the National
organization.
Publications such as eConnect, with information on personal and career growth.
Education courses on Negotiation Strategies & Practice, Networking/Professional
Credibility/Business Builder, Business Planning & Systems and Personal Performance
Management, Cultural Awareness.
• Two national meetings, a national summit, as well as local, state meetings, offer the
opportunity to network and attend a variety of courses.
• Members Expertise Profile and Referral Center on WCR Web site.
Visit websites for events and more information
Local - www.wcrstaugustine.org
State - www.wcrfl.org
National - www.wcr.org
Contact Christine Rich, President at (904) 349-6163 or [email protected]
OR
Tony Bosco, VP of Membership at (904) 553-0240 or [email protected]
It’s a sad but true fact that a lot of the products you use and a lot of
the things you do affect our environment in a negative way, often
causing irreparable damage. The good news is that by making some
small but simple changes you can help to reduce the damage that is
happening. Here are 10 more going green tips you can use to help
reduce damage to our environment.
1. The next time you think about having strawberries in the middle
of the winter, think again. Unless you live in a southern region,
chances are those strawberries are not local. Bringing foods like
this to local supermarkets, no matter where they are, adds to air
pollution and uses lots of energy in transportation.
2. Instead, consider freezing or canning locally available fruits and
vegetables when they are in season. This is a great way to reduce
“food miles” and still be able to enjoy a variety of foods.
3. Use your community library and check out books instead of
buying. Unless it’s a book you love and will want to reread or use as
a reference, borrowing is an environmentally friendly thing to do.
4. Say no to plastic bags when you shop. Plastic bags have a huge
negative impact on our environment both in the manufacturing
process and when it comes time to throw them out. Instead, keep a
few reusable cloth bags in your car or hanging by the back door so
they are handy when you go shopping.
5. Get a razor that uses refillable blades. That has a much smaller
impact on the volume of garbage generated in your bathroom than
using disposable plastic razors. Or better yet, use a straight razor
which doesn’t have blades to dispose of.
6. Shut off your computer monitor if you are not using your
computer and conserve energy.
7. Remove pests from garden plants by pinching them off by hand
instead of using poisons to kill them. If you’re squeamish, you can
use gloves or dump them into a can.
8. Plant a tree on your property. Trees keep the atmosphere clean
and soak up carbon monoxide. If you are renting or live in an
apartment you can do your part by getting a potted tree.
9. If you have a choice, opt for a gas stove rather than an electric
one. Gas is more efficient than electricity, so you’ll use much less
energy to cook.
10. Install a low-flow shower head and use a lot less water when
you shower.
Use these 10 going green tips to reduce damage to our environ-
ment and save money doing it.
Want to be more green? How about having a little more green to spend? Discover over 100 more going green tips that will help protect our environment, and save you money to boot. Visit http://goinggreensavinggreen.com for details.
1 0 M O R E G O I N G G R E E N T I P S – R E D U C E D A M A G E T O O U R
E N V I R O N M E N T
Page 9 V O L U M E 3 , I S S U E 1 0
I am always looking for ways to use
technology to enhance my career and to save time. I've found an awesome resourse that I would like to share with you, REtechRadio.
This is a weekly show, produced and hosted by Ken Cook <http://kennycook.com/> on Thursdays at 12:00 PM EST. REtechRadio
is a fast paced 30 minutes of discussion on the geekiest topics
in real estate and technology. Additionally, all episodes are available via iTunes and also archived on their site for lis-
tening anytime. Listen live at BlogTalkRadio
<http://blogtalkradio.com/retech> at
www.blogtalkradio.com/retech Thursdays at Noon EST. You'll be sure to pick up some new tech tips to help you in
your business.
Marjorie Taylor
Broker-Associate, Watson Realty Corp.
www.MarjorieTaylor.net
DIRECT 904-591-9121
e-FAX 904-395-9001
T E C H N O L O G Y C O M M I T T E E “ T E C H T I P ”
Page 10 B O R F O R W A R D
The internet is big, really, really big, and if you want to use it effectively you have to be familiar with search engines. Google.com has become the search engine of choice for millions of internet users. There are others and if the past is any guide there will be a ―better than Google‖ search engine some day, but for now Google seems to be the best. Part of the reason they are the best is that they keep developing new ways of looking at the internet. Below are a couple additional features that Google offers that you might want to check out now and in the future as they continue to develop:
http://news.google.com/ Need a current event? Forget about the newspaper, use the internet like teenagers do to find stories that are only minutes old.
http://images.google.com/ Arguably the best image search engine in the world. Try finding a picture of something today.
http://www.google.com/products Looking to make a purchase. Shop and compare prices online first using Google's Product Search.
http://www.google.com/finance What to check the stock market, try this website for a quick overview.
http://maps.google.com/ Looking for an up to date map or satellite photo, check out these amazingly easy to manipulate maps and photos.
http://video.google.com/ Google has their own video search engine. Find an educational video on the internet that you can play for your class
http://scholar.google.com/ Another project that Google is working on is to create a more efficient way to search scholarly papers.
http://books.google.com/ This is a great way to jump into some literature. Check out a book online, read some passages and find out where you can buy a copy.
For more technology tips like this visit: http://www.180techtips.com
J U S T G O O G L I N G A R O U N D “ T E C H T I P ”
H U R R I C A N E P R E P A R E D N E S S
Page 11 V O L U M E 3 , I S S U E 1 0
JOIN THE REAL ESTATE CELEBRATION AT NARdiGRAS!
Come make the good times roll for your business at NARdiGras 2010, November 5-8. The REALTORS® Conference & Expo is back in New Orleans and you
won’t want to miss this party. Registration is now open!
Want to attend for free? Grab your video cameras and enter the NARdiGras Video Contest. You could win an all-expense paid trip to New Orleans just for
telling us why the REALTORS® Conference & Expo will make a difference to your business.
Have you got musical talent? Enter the first national REALTORS® Got Talent Contest and you could be performing for 5,000 REALTORS® and guests in
New Orleans. Accepting auditions now!
NAR has planned another great Conference & Expo for REALTORS® and guests, including over 125 education sessions, 400 exhibitors at the largest real
estate trade show, and lots of opportunities to expand your network. This year’s program highlights include: Regis Philbin,
Earth Wind & Fire and Mary Lou Retton.
HEY YA’LL, WE’RE GOING BACK TO N’AWLINS!
Come celebrate a new real estate market in a revitalized city! New Orleans is the destination for inspiration,
where you’ll find solutions to your business challenges by day – and opportunities to unwind at night! We’re
excited to be back in New Orleans since our heartfelt visit in 2006 after Hurricane Katrina. The city is glad to
have us back too
Important Dates:
Tickets on Sale:
August 2
Early Bird Deadline:
August 15
Volunteer Build
November 3 - 4
Conference Program:
November 5 - 8
Trade Expo:
November 5 - 8
REALTORS® CELEBRITY CONCERT STARRING EARTH, WIND &
FIRE
Plus a special REALTORS® GOT TALENT pre-concert show!
Sunday, November 7
REALTORS® Got Talent - 7:00pm-8:30pm
Earth, Wind & Fire - 9:00pm - 10:30pm
INAUGURAL NARdiGRAS Party
Thursday, November 4, 6:30pm - 11:00pm
YOUNG PROFESSIONALS NETWORKING EVENT
Friday, November 5, 7:00pm - 9:00pm
INTERNATIONAL NIGHT OUT AND AWARDS CEREMONY
Saturday, November 6, 7:00pm - 12:00midnight
GOSPEL HOUR WITH BETTY WINN AND ONE A-CHORD
Sunday, November 7, 6:45am - 7:30am - Ticketed Breakfast Avail-
able
Sunday, November 7, 7:45am - 9:00am – Program
Locations:
Conference Program:
Morial Convention Center
900 Convention Center Blvd.
Trade Expo:
Morial Convention Center
900 Convention Center Blvd.
Headquarter Hotels:
Hilton New Orleans Riverside
2 Poydras Street
New Orleans Marriott
at the Convention Center
859 Convention Center Blvd.
Page 12 B O R F O R W A R D
E K E Y B A S I C F O R I P H O N E N O W A V A I L A B L E
Turn your iPhone into your lockbox key! With eKEY software, use your iPhone as your lockbox key. eKEY updates wirelessly so you can do business anywhere. There are two service levels available: eKEY Basic which provides basic keybox functions. eKEY Pro-fessional (coming late this year)adds MLS data saved to your phone, links Google maps to the listings, and delivers showing details to your phone.
eKEY Basic Features
Wireless Updates and Alerts
Obtain Listing Keys
Keep track of all your key boxes right from your phone
Manage and Program your keyboxes
Easily place and remove keyboxes from
listings using your phone Change your own shackle codes Supra eKEY Adapter We have created a Supra iPhone Adapter which plugs into the 30 pin dock connector. It adds Infrared to the iPhone. It is designed to hang from a key chain when not in use. When you are ready to show a house, just slide it out of its cover, and plug it into your iPhone. When will eKEY for iPhone be available? eKEY Basic for iPhone is available now! eKEY Professional for iPhone will be available in December of 2010. How much does the Supra eKEY Adapter cost? There is a one time fee of $54.95 (plus $3.95 shipping and any applicable taxes) to purchase the Supra eKEY Adapter. To use the eKEY software there is a monthly key fee like our other keys. The monthly key fee varies by Organization.
Will the Supra iPhone Adapter require batteri-
esNo! The Adapter gets its power from the iPhone, thus no batteries to change and it will never need to be charged. It only uses power when a box is opened, thus it has very little impact on the iPhone's battery.
Will eKEY for iPhone work with the eKEY Fob (the one that works with the BlackBerry)?
The eKEY fob used for BlackBerry and Windows Mobile devices will not work with the iPhone. It was
necessary to design an accessory specifically for the iPhone. Thus, we de-
cided to create an adapter that would plug directly into the phone. In this way the eKEY
for iPhone is a fully integrated solution.
How do I get eKEY for iPhone? eKEY for iPhone is issued just like the other
eKEYs. The Supra iPhone Adapter is available for purchase directly from Supra
and from most Boards and MLSs. After you have your adapter, you can download the
software from the App Store, and get an eKEY serial number and authorization code
from your Board or MLS. Once the authorization code is entered into the
software, you are ready to open lock boxes with your iPhone!
Moving from DisplayKEY or ActiveKEY is a very simple process. It will only take a few
minutes at your local Board or MLS (whoever issued your current key), and you will be opening
lock boxes with your iPhone.
What models of iPhones will be supported? eKEY for iPhone will run on all current models of iPhone (2G, 3G, 3Gs). It will also run on the new
iPhone 4. Note that for 2G, 3G, and 3Gs devices, you must have iPhone OS 3.1.3 or above.
How do I get the software on my iPhone?
The eKEY for iPhone app is on Apple App Store. The download is free. While the software
itself is downloaded free, there will be an ongoing monthly charge for the key service. Download it now
to check out the demo mode.
Is there a way to see how eKEY for iPhone works before I buy it?
Yes. There is a demo version of the software. It is on the App Store and it will let you check out all the eKEY Basic features. To start using it to open lock boxes you will just need to speak to your Board or
MLS and get an authorization code (once the Supra eKEY Adapter is available).
H A L L O W E E N E V E N T S I N S T A U G U S T I N E
Page 13 V O L U M E 3 , I S S U E 1 0
Ghostly Haunts and Tours Filled with hundreds of years of frightening legends, spooky shadows and scary stories, St. Augustine, is a
favorite to Halloween lovers around the World!
St. Augustine's Annual Halloween Events is offering an event sure to chill this year! Be prepared to be amazed, mystified and spooked this year!
Ripley’s Halloween Ghost Train
All aboard!!! Board this train for a ghostly experience that you will never forget. The train will stop at various locations throughout the haunted
streets of St. Augustine and tales will be told while guests can use Electro-Magnetic-Field Meters to identify the presence of spirits. Once the
haunting tales are shared, guests will enter the historic Castle Warden for an experience of actual events. Reservations are required for this
event. The tour starts at Ripley’s Castle Warden at 7:00pm. Tickets for children 6-12 are $12.00. Adult tickets are $24.00. Dates for this event
are October 17-21 and 24-31. For more information, you can inquire by calling 904-824-1606.
Creatures of the Night
Dress in your favorite costume and come enjoy some wild and creepy fun at the St. Augustine Alligator Farm Zoological Park. Animal keepers
will be wandering the park with wild and weird animals and in costume for the entertainment of the guests. There will be lots of games, candy
and prizes! It all starts October 27-29 from the hours of 5:30-7:00pm. Admission for children is $5.00, adults $7.00. For more information regard-
ing this event, please call 904-824-3337.
Haunted Hospital
Come join the spooky fun at the Spanish Military Hospital in St. Augustine. Believed to be one of the most haunted buildings of St. Augustine,
this tour is not intended for the faint of heart or young children. Unexpected events occur behind each door and evil prevails inside each dark
and murky room. Watch the ―mad surgeon‖ as he demonstrates the ―cutting edge‖ of patient care. Tours start at 6:00pm at the Spanish Military
Hospital. The date of this event is October 27-29. If you would like more information, please call 904-827-0807.
Come experience the “ultimate” in a frightseeing tour!
This tour explores the darkest side of St. Augustine. You will visit The Old Drug Store, The Spanish Military Hospital and The Old Jail.
These Three sites are considered the three most haunted sites in St. Augustine. The Old Drug Store was built on top of an Indian Burial
Ground. It is rumored to be a natural gathering place of lost and sick souls. Once inside, you will learn why so many people were buried alive
and the secrets to embalming. In the Spanish Military Hospital, you will visit a death bed and hear of outrageous medical practices that occurred
in the 17th Century. The Old Jail, which has been featured on Sci-Fi’s ―Ghost Hunters‖, built in 1891, and housed prisoners for over 60 years.
This has been a site for many supernatural events. The Old Jail is listed on the Florida and National Haunted Places Register. The tours begin
nightly at 8:00pm. The dates for this event is October 20-23, and 27-31. Adult ticket prices are $24. Children ticket prices are $12. If you would
like to learn more, please call 904-829-3800.
Murders, Myths and Monsters
St. Augustine Ghost Tours is a fun walking tour that describes the many murders, myths and monsters that makes St. Augustine known for its
haunts. You will be lead by a costumed Guide through many scary alleys. You will meet ghostly characters throughout the tour. There are two
different tours that you may take. The North Side Tour starts at the City Gates area and tickets are $12. The South Side Tour includes admis-
sion to Potter’s Wax Museum’s Mysteries and Monsters. These tickets cost $16. Tours start at 7:00pm and run throughout the evening. The
dates set for this event are October 27-28. For more information, please call 904-829-1122 or 800-461-1009.
Be sure to call and make your reservations today for frightful fun in St. Augustine, Florida – The Nation’s Oldest City!
P R E S E N T I N G F L O R I D A R E A L T O R S ® R P A C C H E C K S
T O D R . W I L L I A M P R O C T O R
Page 14 B O R F O R W A R D
Victor J. Raymos, Beverly Garvin, Barbara Goll & Dr. Proctor
Victor J. Raymos & Dr. Proctor Dr. Proctor & Barbara Goll
Page 15 V O L U M E 3 , I S S U E 1 0
B U I L D E R / R E A L T O R ® / A F F I L I A T E M I X E R
Bill Lazar, Robert Marshall, Dennis Ginder
& Tony Bosco
Tony Bosco & Ric McChesney
Victor J. Raymos & Bill Lazar
Marlene & Skip Lagasse, Beth Ruggeri ,
Kizzy Vantine & Monica Nunchuck
Leona Brown, Howard White
& Ellie Paucek
Seymoine Schmidt, Holly Yelton & Linda Keith
Victor J. Raymos, Bill Lazar & Mike Lilly– Sponsor
Leona Brown, Bill Lazar &
Seymoine Schmidt
Leona Brown, Howard White,
John McKrow & Ric McChesney
A F F I L I A T E T R A D E S H O W
Page 16 B O R F O R W A R D
1 S T A N N U A L C H I L I C O O K - O F F
Page 17 V O L U M E 3 , I S S U E 1 0
W A L L Y C O N W A Y
R I S K R E D U C T I O N T O O L S F O R M O R E R E F E R R A L S
Page 18 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind! Infrared technology separates the professionals from the pretenders
in the home inspection industry, and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspection™ Package. Call for your 5 Star Inspection today –
904-268-8211.
Have Wally Conway speak at your office or for your favorite group! Wally is a speaker,
writer, FREC instructor, host of HGTV’s ―House Detective‖, host of DIY Network’s
―Finders Fixers‖, and host of The Home and Garden radio show on WOKV AM 690 and
106.5 FM. And don’t forget to pick up Wally’s book, ―Secrets of the Happy Home
Inspector‖, available at GoHomePro.com or Amazon.com. Book Wally for your next
speaking event today!
When things go wrong in the real estate transaction, the buyer most often
blames the real estate agent if there is no clear place to be compensated
from. Only when homebuyers are well educated by their agent about risk and
risk reduction tools, do few buyers reject the opportunity to purchase those
tools. It all goes back to your customer’s managing expectations (see last
month’s article!). Do it well and you will have no complaints from your current
customers, and more referrals and business than you can manage!
First, you must understand that when someone buys a home, they purchase
100% of the home. They seek to use 100% of the home. They want the entire
house to be available to them all of the time. But somehow, there is a denial
of the risks associated with homeownership. The fact is that when someone
owns 100% of the home, they also own 100% of the risk.
A Home with a Side of Risk. When it is all said and done, we simply do not
want risk! We do not want risk with such passion that real risks are routinely
denied. Everyone would like to eliminate the risks. But that isn’t possible in its
entirety. So the first best way to manage risk is to first recognize that there is
risk. That is part of managing your customer’s expectations! Then guide them
in taking those steps that are reasonable, rational, and cost-effective to iden-
tify, reduce, or transfer risk to someone or some entity other than the home-
buyer. This is done by an exchange of fee! To get risk to the smallest amount
possible, we first take the whole bundle of risk then go about identifying and
handing off small pieces of that risk The thought is to spend a known amount
to preclude the loss of an unknown amount. After this process, the home-
owner is left with a smaller amount of risk along with their new home, and
they can more easily manage the risk that is left. That, ladies and gentlemen,
is risk management in the home buying process. While it may be impossible
or unreasonably expensive to eliminate all the risks, a simple look at some
risk reduction tools is important to understanding risk.
The initial risk reduction tool employed by most homebuyers is the selection of
a real estate agent. In the hands of an experienced professional to provide
guidance, many risks can be exposed or eliminated. The trail is always safer
with an experienced trail guide! The real estate agent has traveled the trail
many times before and often has a clear picture of the hazards along the way.
Appraise the Risks. The risk reduction provided by the appraiser is in the
determination of fair market value. If the homebuyer were to overpay for a
property, that overpayment is money at risk. In the event that the property
needed to be returned to the market, it is unlikely that it could be sold at a
price above the fair market value. The amount of the overpayment would be
lost. The appraiser can reduce a portion of the homebuyers risk.
Survey the Risks. The land surveyor can further reduce the homebuyer’s risk.
The surveyor will confirm that the property is of the size and dimension repre-
sented. Any buildings on the property will be depicted as well as setbacks and
easements that might affect present and future use. Flood zones will be iden-
tified. Position of fences, sheds, and driveways will be depicted. It is amazing
how many homeowners have unknowingly built fences, sheds, or driveways on
a neighbor’s property without problem or issue until one of the properties is
sold. The land surveyor can reduce a portion of the homebuyers risk.
Fund the Risks. Lenders are absolute experts at reducing their own risk, and
in the process, many of the benefits of the lender’s risk reduction are trans-
ferred to the homebuyer. Many of the mandatory verifications that the lender
puts in place to reduce the likelihood of the homebuyer defaulting on the
mortgage also insure that if the home is destroyed, the homebuyer is also
protected. Lenders can reduce a portion of the homebuyers risk.
Legal Risks. The pile of paper needed to purchase a home can be perplexing.
It is critical that every document be complete and correct to ensure that own-
ership is conveyed correctly to the new owner. A slip in the detail of the paper
work can have untold consequences that might not show themselves for years
or decades to come. On occasion, these flaws are not discovered until the
homeowner is deceased and the heirs are attempting to clear probate. We
may not live forever, but the paper trail is eternal and must be correct. Law-
yers can reduce a portion of the homebuyers risk.
Title Risks. Over the centuries, parcels of land may have changed ownership
dozens of times. Large parcels are sub-divided to make neighborhoods.
Often, multiple heirs have had claim to land that has long been forgotten.
Mortgage notes and taxes due are sometimes abandoned. But when the property
is sold or transferred, old debts and demons often rise. The title company can
discover this history and prevent a cloud from hanging over the parcel and the
buyer forever. And for an additional fee, the title company can insure against any
missed issue or future claim against clear title to the property. Title companies can
reduce a portion of the homebuyers risk.
Insure the Risks. Principally though the writing of homeowner’s insurance policies,
insurance companies reduce the financial risk to homeowners. These policies work
in two basic areas - peril and liability. Protection from peril would be fire, flood,
theft, and similar threats to the property. Providing payment to an injured or other-
wise harmed individual when some unfortunate circumstance occurs in or around
your home provides liability reduction. Insurance companies can reduce a portion
of the homebuyers risk.
Bond the Risks. Termites do more damage to homes each year then fire and flood
combined. In many areas of the country the question is not IF your home will have
termites, just WHEN. Termite bonding companies will treat or repair damage to
your home should a termite infestation occur. Termite bonding companies can
reduce a portion of the homebuyers risk.
Inspect the Risks. The role of the home inspector in risk reduction is to search for
signs, symptoms, telltales, and clues that would indicate some damage or defect
maybe located within the home. By discovering risk that is discoverable prior to the
purchase of the home, issues effecting performance, maintenance, or value can be
addressed. In some instances, the defects discovered are of sufficient magnitude
to eliminate the desire to own the home. Home inspectors can reduce a portion of
the homebuyers risk.
Warrant the Risks. There will always be unforeseen failures of the systems and
components of your home. Preparing for many of these unwanted and unpredict-
able expenses can be managed with a home warranty policy. These types of poli-
cies act to protect the appliances and system failures not typically protected by
homeowner’s insurance policies. Though home warranties do not cover every even-
tuality, home warranties can reduce a portion of the homebuyers risk.
Why the diatribe on risk? It has been my experience in having spoken to thousands
of real estate agents and homebuyers alike, when the concept of risk and risk man-
agement is explained, most understand it. And what’s more, they all agree on how
to handle it AND who is ultimately responsible for the risks. But surprisingly, few
real estate agents have this ―risk discussion‖ with their homebuyers. Homebuyers
NEED this primer on risk and risk management. It’s all a part of managing your
customer’s expectations! In the absence of this discussion and education, the
buyer ends up without the realization that along with their new home, the risk asso-
ciated with that home is completely theirs. That is, unless they are prepared to
either accept the full risk or take proper steps - that is, bear the expense of risk
reduction tools.
Back to the beginning; more referrals and more money in your pocket! Have this
―risk discussion‖ with your buyers. Empower them. Educate them on how using
risk reduction tools can protect their family and their investment (which will also
protect you in the process). This is how you manage expectations and teach your
customers how to make the best decisions for their situation. And they will love
YOU in the process, leading to fewer complaints, more paydays, and more referrals!
M O N T H L Y S T A T I S T I C S
Page 19 V O L U M E 3 , I S S U E 1 0
Monthly Statistics Report
08/01/2010 - 08/31/2010
St. Augustine St. Johns County Board Of REALTORS
Compiled on September 14, 2010
Aug-10 Aug-09 % Change YTD 2010 YTD 2009 % Change
Residential YTD
New Listings 413 341 21.11% 3375 2433 38.71%
Sold Listings 185 155 19.35% 1396 1164 19.93%
Vol. Sold Listings $ 33,346,046.00 $33,730,608.00 -1.14% $281,190,983.00 $251,739,284.00 11.69%
Avg. Sell Price $ 180,248.90 $ 217,616.83 -17.17% $ 201,426.21 $ 216,270.86 -6.86%
Avg. Day on Market 127 160 -20.78% 150 157 -4.53%
Lots and Land
New Listings 117 85 37.64% 778 629 23.68%
Sold Listings 6 10 -40.00% 112 73 53.42%
Vol. Sold Listings $ 222,950.00 $ 1,020,692.00 -78.15% $ 10,142,202.00 $ 10,437,477.00 -2.82%
Avg. Sell Price $ 37,158.33 $ 102,069.20 -63.59% $ 90,555.38 $ 142,979.14 -36.66%
Avg. Day on Market 164 207 -20.53% 166 226 -26.57%
Commercial/Indust.
New Listings 13 12 8.33% 96 79 21.51%
Sold Listings 1 2 -50.00% 16 7 128.57%
Vol. Sold Listings $ 575,000.00 $ 297,700.00 93.14% $ 5,143,500.00 $ 2,279,200.00 125.67%
Avg. Day on Market 62 283 -78.09% 202 183 10.28%
Multi-Family
New Listings 3 8 -62.50% 50 47 6.38%
Sold Listings 1 4 -75.00% 14 20 -30.00%
Vol. Sold Listings $ 330,000.00 $ 323,900.00 1.88% $ 3,070,525.00 $ 4,685,701.00 -34.47%
Avg. Sell Price $ 330,000.00 $ 80,975.00 307.53% $ 219,323.21 $ 234,285.05 -6.38%
Avg. Day on Market 213 594 -64.12% 177 268 -34.02%
Total
New Listings 546 446 22.42% 4299 3188 34.85%
Sold Listings 193 171 12.86% 1538 1264 21.67%
Vol. Sold Listings $ 34,473,996.00 $35,372,900.00 -2.54% $299,547,210.00 $269,141,662.00 11.29%
Avg. Sell Price $ 178,621.74 $ 206,859.06 -13.65% $ 194,764.12 $ 212,928.53 -8.53%
Avg. Day on Market 128 175 -26.53% 151 163 -6.78%
ALL INFORMATION DEEMED RELIABLE BUT NOT GUARANTEED
S T . A U G U S T I N E & S T . J O H N S
C O U N T Y B O A R D O F R E A L T O R S ®
Page 20 NOVEMBER 2010 PREVIEW
1st EDUCATION COMMITTEE 9:00AM
2nd RPAC COMMITTEE 1:30PM
10th AFFILIATE COMMITTEE 9:00PM
11th CLOSED IN OBSERVANCE OF VETERANS DAY
16th FINANCE COMMITTEE 12:00pm
17th iCE ROADMAP TO A SUCCESSFUL CLOSING 4CE 9:00AM
PUBLIC RELATIONS COMMITTEE 9:30AM
MLS BOARD MEETING 12:00PM
18th BOARD MEETING 3:00PM
19th INSTALLATION 11:30AM
24th TECHNOLOGY COMMITTEE 9:30AM
25th CLOSED FOR THANKSGIVING
26th CLOSED FOR THANKSGIVING
Main Office:
1789 Lakeside Ave.
St. Augustine, FL 32084
or
210 Office
140 Gateway Cir. Ste. 3
St Johns, FL 32259
Main Office
Phone: 904-829-8738
Fax: 904-823-9512
or
210 Office
Phone: 904-829-2704
Fax: 904-829-2706
C O N T A C T I N F O R M A T I O N
Main Office Staff
Victor J. Raymos, RCE
Association Executive
Professional Standards
Sharon Lainhart
Membership and Finance
Lise Hays
Education /SUPRA
Membership/Newsletter/Website
Branch Office Staff
Carla King
MLS , Website updates
Just like the Board of REALTORS® is
your Board, this is YOUR newsletter! We
can’t do this without you!
FR Legal Hotline
407-438-1409
FR Tech Hotline
407-587-1450
If you have an event you would like to
mention in the Board newsletter or would
like to see something in the BOR
Forward, please contact Lise’ Hays at the
Board Office by calling 904-829-8738 or
by email at
W W W . S T J O H N S R E A L T O R S . C O M /
R E A L T O R P A G E S . H T M L
