St. James PLAINDEALER - Gannettmediakit.gatehousemedia.com/StJames_MN/mk.pdf · competitive media landscape. The St. James Plaindealer, Town and Country Shopper and Southern Minnesota

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2018 Media Kit

Contact us today 507-375-3161

Watonwan County’s Largest Weekly Newspaper

St. James PLAINDEALER

SHOPPERSHOPPERECRWSSPOSTAL PATRON

PRSRT STDU.S. Postage

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MadeliaMinnesota

Town & Country

Copyright © 2015 Town & Country Shopper • Nothing may be reproduced in whole or part without the written permission of the publisher.Serving the communities of Butterfield, Comfrey, Darfur, Fairmont Rt.1, Garden City, Godahl, Hanska, LaSalle, Lake Crystal Rt. 1, Lewisville, Madelia, Mountain Lake, Odin, Ormsby, St. James, Trimont, Truman and Vernon Center.

[Welcome to the St. James Newspapers

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

The St. James Plaindealer, Town and Country Shopper and Southern Minnesota Peach provide news and information to residents of South Central Minnesota, and advertisers enjoy multimedia promotional packages that reach a broad audience in the region. The publications primarily reach Watonwan County and also extend into adjoining counties of Blue Earth, Brown, Cottonwood and Martin.

The publications are located in St. James, the county seat of Watonwan County, which is at the intersection of Minnesota State Hwy 4, 60 and 30. St. James is the largest city in the county, and has a diverse community with over a third of the population being Hispanic. Large employers in the area include DODA USA, manufacturer of Agriculture equipment, and the Smithfield plant.

St. James also boasts a strong education system, fiscally responsible government, and a wide variety of employment opportunities. We are proud of the beauty, history, and prosperity of our city and surrounding area.

[Watonwan County’s Largest Weekly Newspaper

St. James PLAINDEALER SHOPPERSHOPPERECRWSSPOSTAL PATRON


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[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS




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[ [Market Profile Watonwan County, MN

Watonwan

St. James •

Madelia •

Total Households

4,446Average Household Income

$63,425

Total Population

10,844

Children at Home 1,352 30%

2018 Claritas, Watonwan County, MN

Base: Total Households - 4,446

Own a Home 3,401 77%

Employment (population age 16+)Executive/Professional/Mgr. 10% Office/Administrative Support 8%Sales 4% Healthcare 5%Services 20%

Education (adults age 25+)College Graduate 1,885 26% Some College, no degree 1,431 20%High School Graduate 2,921 40% Other 1,055 14%

Household IncomeUnder $35,000 1,410 32% $35,000-$49,999 706 16% $50,000-$74,999 1,057 24% $75,000+ 1,273 29%

Age Median Age: 5118-34 2,116 26% 35-44 1,185 14%45-54 1,217 15% 55+ 3,738 45%

GenderMen 4,066 49% Women 4,190 51%

Base: Total Adults - 8,256




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Consumer ExpendituresConsumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $6 Computers, Software & Accessories $2Education $3 Household Furnishing and Appliances $7Health Care $23Groceries $20 Automotive - All $43 Pet Related $3 Sports & Recreation $3Travel $7Dining Out $10

2018 Environics Analytics, Watonwan County, MN

Total Annual Consumer Spending

$213 Million

(in millions)




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[ [Reach

We reachyour most profitable customers.

shoppers.

Print & digital newspaper delivers

6out of

10stjamesnews.com Average Monthly Traffic Page Views 57,600 Unique Visitors 12,500

Google Analytics Aug 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach




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PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market Coverage

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSstjamesnews.com

ThriveHive

We are the one sourcefor your customized solution.




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Promotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

with high engagement and database growth.

QUALIFIEDLEADS

E-MAIL DATABASE

COLLECT RICH DATA

SOCIAL FOLLOWING

DESIREDAUDIENCE

AUDIENCEENGAGEMENT

Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions




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[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACT What is it?

It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.

What’s new?Integrated advertising opportunities throughout the site

• A less cluttered environment for a better user experience

• Increased visibility for your messages

• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

ADS LOAD AS USERS SCROLL THROUGH THE PAGE

#IMPRESSIONS = #VIEWS!

HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE

= POWER FOR YOUR BUSINESS!

Get started today!Contact your representative for current rates and additional details.




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Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehivecom

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

Digital Agency

ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online




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[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

w

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

safety and security features.

To learn more go to

www.thetraditiongrads.com

LUXURY STUDENT LIVING




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stjamesnews.com604 1st Avenue S • St. James, MN 56081

(507) 375-3161


St. James PLAINDEALER

SHOPPERSHOPPERECRWSSPOSTAL PATRON


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How to Reach Us

Trusted. Local. Engaged.

The St. James Plaindealer and stjamesnews.com provide unparalleled coverage of our community. Written by locals, for locals, our team

is proud to live, play and work in the community we serve.

Documents

St. James PLAINDEALER - Gannettmediakit.gatehousemedia.com/StJames_MN/mk.pdf · competitive media landscape. The St. James Plaindealer, Town and Country Shopper and Southern Minnesota