Stage - Store Concept

LOGOTYPE

yo u r d r e am s i n t h e s po t l i g h t

e x p r e s s y o u r s e l f

a m a t t e r o f l i f e s t y l e

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Project //IntroductionMULTISTORE

This is an informal presentation of our ideas and thoughts about the Multistore concept. We also would like to underline that this is a work in progress.

Our suggestions will probably be subjected to change as the discussion continues and develops further.

This presentation should instead be looked at and referred to as a starting point for a constructive discussion.

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Project //IntroductionMULTISTORE

This is an informal presentation of our ideas and thoughts about the Multistore concept. We also would like to underline that this is a work in progress.

Our suggestions will probably be subjected to change as the discussion continues and develops further.

This presentation should instead be looked at and referred to as a starting point for a constructive discussion.

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Project //Store – concept and nameMULTISTORE

STAGE

•Apoint,periodorstepina process or development.

•Araisedfloororplatform,typically inatheater,onwhichactors, entertainers or speakers perform.

•Afloororlevelofabuildingorstructure.

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Multistore has been mentioned as a stage where the staff are the actors and the clients are the audience - this describes that concept of the store. Where everything happens and with the focus point aimed at the shoppers as their demandsneedstobefulfilled.

Astageisalsoapartofaprocess-thedifferentstages of a development. Multistore should represent a creative and prosperous process where a person develops further and have the possibility to follow trends and lifestyle of today and the future.

The name can also represent the very building and structure of the store and inside stories are being told in front of its audience. The natural name of the inhouse brand would then be Storia – Italian for story.

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Project //StoreMULTISTORE

THE STORE CONCEPT The brands core values and story are translated into a concept where all parts are intergrated to create a wholeness.

Cefé

FrisörochAmbienteskontor

Omklädningsrum

Barnhörna

Produktvägg

Rum 1-4

Rum 5-8

Display system

Entré/Exit

Entré

Kassa


THE STORE CONCEPT MOOD - STYLE - MATERIAL

KEY WORDS:Inviting•Intresting•Happiness•Caring•VarietyUnique•Contrasts•Light•Experiences•


THE STAGE STORE - A LIVING PLACEWe look at the Stage store as a living and breathing place where the possibility to change and followtrendsisakeyfactor.Thereforeitisimportanttohaveaflexibleinteriorsolutionwherepossibilities to adapt and combine different elements and functions. The store and its interior is an effective way to communicate the brand and it is also in the store where the customers starts to connect and develop a relation to the concept.

KEY WORDS:Possibility •Variety •Spirit •Knowledge•Creativity •Modern•Vividly •Originality•Sections•Living•Goodexperience•Enjoy


Customised Display System.The display concept is based on the idea that the different parts of the store creates a whole. They can be combined depending on the needs and it’s easy to change style from one week toantoher.Theyconnecttothebrandandcreateacompletepicture,togetherwiththerestofthe interior. KEY WORDS:Flexible•Functional•Unique

The basic shape can be combined in different ways depending on demands and style.


Customised Display System.

The tables have large areas to display all different kind of products ranging from clothes to furniturie.

The table sides kan be used for productpictures,adsetc.Anicesolution would be to illuminate them for better visibility.


Customised Display System.IDEAS SHOWING HOW TO VARY COMBINATIONS OF MATERIAL AND EFFECTS.

KEY WORDS:Wood•Metal•Plastic•Fabrics•Perforated•Lasercutpatterns•Denimcoated•TextandpatternscreatedbyLEDlight•Illuminated•Andsoon


Room 5-8Theroomsareonthegroundfloorandarenaturallydividedbytheironpillars.Thematerialforthewallscanbechosendependingonthethemeoftheroom.Youcouldalsodevelopaflexibledisplaysystem hanging from the roof / pillars.

förvaring

olika material

ljusigenomsläpp

Mönster

Transparens

lätt att förändratapet tyg trä

metall

flexibelt

5 6 78


Room 5-8You can work with themes that distinctively differs from each other to enhance the concept of having different rooms.

TREND

RAW NATURE


Room 5-8

YOUNG AND RESTLESS

STEP INTO THE WORLD OF GREEN


Room 5-8

PLAY

ROMANTIC NOSTALGIA


Placing the playground next to the café gives the parents a possibility to relax over a cup of coffe.

Asmalldoorfacingthecafé. Children only.

Anenclosedplayarea.

Inhängnad lekplats iPlay rummet.


CaféThe café is based on soft shapes inviting the customer for a cup of coffe or a snack. Being near the exit also opens up for the possibilty to take away food.


Café

possibility to have a bar desk with chairs for lunch guests.

A rounded wall shields thecafé area from the rest of the store. The café is a part of the store concept but diffrentiates with its round and soft shapes that continues throughout the café interior.

Café counter with space for fooddisplays,cashregister,take away etc.

A flexible and simpleseating area that does not occupy to much space. It would be nice if it can be stretched to the outside during summer.


Fitting RoomDivided but still open. It should be relieved from stress and with the chance to sit down. The mirrors should be easy accesible for a simple and joyful use. It is important to create an atmosphere that is relaxing and not exposed to the rest of the customers.


Fitting Room

The placement creates a natural shield and makes the customer comfortable.

Staff is always nearby due to the palcement of the cash register.

Thewallwiththebigmirrorsetsthefittingroomapartfromthestaircasetotheoffice.


Hair dresser and officeThehairdresserandtheofficeshouldstandoutastwotransparentboxesatthevenue.Creating a room in the room brings out the activities in a nice aclear way. The transparancy should be limited to show movements and a beautiful shadow play at the same time as they are vivid and intriguing to the visitors. The should not be hidden but instead breathe on its own within the store.


Cash registerThe till is placed in one end of the store and it is chosen in regards of the activities andnottointerferwithevents.Thestaffhasalsoagoodviewofthestore,fittingroom and exit/entrance.By placing the till here there will always be staff in this area which would otherwise feel a little bit empty.


Product wallThe function of the wall is to hide the big opening leading to the toilets. It creates a useable wall whereproducts,pictures,adsetc.canbeondisplay.Thefrontconsistsofboxeswheretheproductscan be shown in a unique way. It can alos be used for information about the store and events.

Project //Store - logoMULTISTORE


‘stage ‘e x p r e s s y o u r s e l f

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Adistinctlogothatisvisibleandstands out. The pay off is an example of how to work with the concept in the store.

The use of speech commas is also a play with the concept of expressing yourself.

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Project //Competition DanishMULTISTORE

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Project //Competition InternationalMULTISTORE

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Project //FashionMULTISTORE

Project //InteriorMULTISTORE

Project //ColoursMULTISTORE

Steel, wood and glass is used as astarting point when looking for a colour scheme that strengthens the ideas behind the Multistore.

This should be looked at more closely as well when the interior design is set.

It also refers to the nature and the eco design that is going to be a part of the store and products.

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PRIMARY COLOURS COMPLEMENT COLOURS

Project //Example applications of logoMULTISTORE

Project //Advertising and communicationMULTISTORE

CelebrateUse positive words and values as the base for the campaign – a celebration – that is still believable and substantial.

The idea is to focus on all positive elements the Stage store has and then develop this for a campaign and instore. To celebrate and use words such as: possibility / originality /creativity / spirit / variety / individuality etc.

It is also easy to continue and develop thethemeasthestoreprogress.Andyoucan play safe or be a little bit more quirky and edgy with the message.

The concept of storytelling is also very closely connected as you tell a story using the interaction between the model and product – the words and situation combined together creates an imaginary andfictionalstory.

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I’LL TAKE THIS ONE. AND ALL THE REST.www.stage-world.com

CELEBRATE DREAMSe x p r e s s y o u r s e l f

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www.stage-world.com

CELEBRATE VARIETY


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Creativity can turn oldSweet wraps into a bag.

www.stage-world.com

CELEBRATE ORIGINALITY


‘stage ‘


www.stage-world.come x p r e s s y o u r s e l f

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CELEBRATE DIVERSITY

www.stage-world.com

CELEBRATEVARIETY


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Project //Flowchart of Multistore and inhouse brandMULTISTORE

The brandThe basic idea is to build a brand and structurethatisflexibleandcangrowandexpand over time. Maybe you would like to have a shoe brand in the near future? Then it should be possible to add that to the existing brand.

Hopefully thestorewillexpand toothergeographic areas with different customers and demands. Why not adding a new line upforaspecificmarket?

It is also possible to build up the credibility and values with the inhouse brand by marketing it as a proper design studio.

By selling it to other stores you open up to different customer groups and markets. Care needs to be taken not to compete with the Multistore.

WiththisflexiblesolutionMultistorehasthe possibility to chose what they would like stock and sell depending on which market they target.

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Multistore

Concept storeswith inhouse brand?

External brands

Supply andstorage

Manufacturers

Supplier

Stores andretailers

StoriaStudio

Fashion

Interior

Accessories

Add ons

Multistore

Concept storeswith inhouse brand?

External brands

Supply andstorage

Manufacturers

Supplier

Stores andretailers

StoriaStudio

Fashion

Interior

Accessories

Add ons

Project //EventsMULTISTORE

The eventsThe Multistore should be an ever changing venuewithartexhibitions,fashionshows,lectures,promotionsetc.

It can either be aimed towards private customers or b2b.

The area for the kids could be a creative corner where they have wallpaper to draw on or build a structure with wooden blocks. Take a photo and then mms it to the internet site as a kids exhibition with a small award.

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STYLINGFASHION

COACHING DESIGN

B2B EVENTS ART SHOWS

DJ CHILL OUT TREND TALKS

Project //Internet siteMULTISTORE

The siteAn internet site is an excellent forumfor feedback and information. It also strengthens the connection to the brand.

If an event is held it would be a great idea to do a follow up and get some feedback. Itshouldnotbeaformtofillinbutmoretowards a blog and community with pictures and text. Where people have the chance to occupy a little bit of space and be heard. The other ones that were not there should feel that they would really liketogonexttime.Again,focusonthecustomer.

Use a sms or rss feed for sending out instant information about sales and news from the store and community.

The possibility to shop via the web site with easy navigation and access is also a service that many uses today. The experience should continue outside the Multistoreaswell,withfocusontheuser.

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Project //Concept caféMULTISTORE

The wrap conceptWraps started to be popular in the mid 90’s and it is a dish that is possible to serve in eveykindofcombination.Andthepizzaisthe unhealthy cousin of the wrap.

Agoodwaytofindanichefortheconceptis to work with local or exotic producers. Important is to do an extensive research in the area where the café is to be placed.

The beauty of wraps is the simplicity – easy and fast to serve and with never ending combinations.Haveyouevertriedwrapsforbreakfast?Addsomeyoghurtandfreshfruits,forexamplecinnamonyoghurtwithapple,grapesand‘Start’cereals.

You can follow the season with different themes – match the colours of autumn.

It is easy to keep up a good economy in the kitchen as the basic ingredients are used throughout the whole menue.

Or bring it with you when in a hurry.“Takeawaywithflair.”

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LOGOTYPE

yo u r d r e am s i n t h e s po t l i g h t


a m a t t e r o f l i f e s t y l e

‘stage ‘ ‘stage ‘ ‘stage ‘‘stage ‘

Documents

Stage - Store Concept