STAGES IN DEVELOPING NEW PRODUCTS AND

SERVICES

Senior managers review the criteria at each gate to make one of four decisions – GO, KILL, HOLD or RECYCLE.

RANDOM IDEAS

HIGH POTENTIAL NEW PRODUCTS

RECAP

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CREDITS

• http://www.rgbstock.com

• http://www.gratisography.com

• http://pixabay.com

• http://www.fontsquirrel.com

• http://www.dafont.com

• http://www.awwwards.com

Created by Sonal Choudhary , IIT BHU , during an internship by Prof. Sameer

Mathur , IIM Lucknow. www.IIMInternship.com