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STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER KEY MESSAGES AND CAMPAIGN ASSETS CORONAVIRUS (COVID-19) MULTICULTURAL CAMPAIGN 28.05.2020

STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

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Page 1: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER

KEY MESSAGES AND CAMPAIGN ASSETS

CORONAVIRUS (COVID-19) MULTICULTURAL CAMPAIGN

28.05.2020

Page 2: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

CONTENTS

Introduction

What you can do to help

Messaging

Poster

Social media posts

Video

Audio message

Links for other downloadable assets per language

Page 3: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

The Victorian Government is committed to keeping Victorians informed about coronavirus (COVID-19)

and thanking them for following the restrictions currently in place.

Some restrictions have been cautiously eased to allow people to look after their own, and other’s

health, wellbeing and social connection.

As a key stakeholder with important connections across Victoria’s multicultural communities, we ask

for your support in sharing this information widely through your networks.

Access to translated information is particularly important for people who are isolated from friends,

family and their usual support network.

This pack provides links to a range of translated materials including posters, social media content

and audio recordings to help you share this campaign with your networks. Thank you in advance.

INTRODUCTION

Page 4: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

You can help by:

• Sharing the materials that you can access from this stakeholder kit with your

community by email, social media or through messaging apps you use like

WhatsApp, WeChat, Messenger and others.

• Directing people to the Victorian Government’s coronavirus website for current

information and updates: www.coronavirus.vic.gov.au/translations

• Advising anyone who is concerned to call the coronavirus hotline on 1800 675 398

(24 hours). For translator support, call TIS National on 131 450.

WHAT YOU CAN DO TO HELP

Page 5: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

This phase of the campaign is based on these key messages:

• There’s a lot to be proud of. But there’s still a way to go.

• Restrictions have been eased, but limiting our movement everyday means we slow the spread

of the virus.

• Work from home if you can.

• And if you are out, keep your physical distance.

• We all have a part to play. It’s up to all of us to make this work.

MESSAGING

Page 6: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

To download translated posters, please visit: https://cloud.think-hq.com.au/s/3w7jpQrTaFdJMfR

Poster highlighting two key call to actions - work from home if you can, and if you are out, keep your physical distance

POSTER

Find out how staying apart keeps us together coronavirus.vic.gov.au/<LANGUAGE>Authorised and published by the Victorian Government, 1 Treasury Place, Melbourne

Restrictions have been eased, but limiting our movement everyday means we slow the spread of the virus.

WORK FROM HOME IF YOU CAN

AND IF YOU ARE OUT, KEEP YOUR PHYSICAL

DISTANCE

We all have a part to play. It’s up to all of us to make this work.

STAYING SAFE KEEPS US TOGETHER

Translated to the following languages:

• Arabic • Chinese (Simplified) • Chinese

(Traditional) • Dari • Dinka • Farsi • Greek • Hazaragi • Hindi

• Italian • Khmer • Korean • Macedonian • Punjabi • Spanish • Tamil • Thai • Turkish • Vietnamese

Page 7: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

FACEBOOK AND INSTAGRAM SINGLE IMAGE POST Image tile 1080 x 1080px

Recommended post text

Thank you Victoria.

There’s a lot to be proud of. But there’s still a way to go.

Restrictions have been eased, but limiting our movement everyday means we slow the spread of the virus.

Work from home if you can.

And if you are out, keep your physical distance.

We all have a part to play. It’s up to all of us to make this work.

For more information, call TIS National on 131450 and ask for the Coronavirus hotline or visit coronavirus.vic.gov.au/<language>

SOCIAL MEDIA POSTS

To download the social tile, please visit: https://cloud.think-hq.com.au/s/dqyKDn8ZJa9bZbA

Thank You Victoria. Because of our efforts, we’ve been able to review restrictions and there are now 5 reasons to leave home…

Translated to the following languages:

• Arabic • Chinese (Simplified) • Dari • Dinka • Farsi • Greek • Hazaragi • Hindi • Italian • Khmer • Korean • Macedonian • Punjabi • Spanish • Tamil • Thai • Turkish • Vietnamese

Page 8: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

FACEBOOK AND INSTAGRAM VIDEO POST Animation size 1080 x 1080px

Recommended post text

Restrictions have been eased, but limiting our movement everyday

means we slow the spread of the virus.

Headline

Staying apart keeps us together

SOCIAL MEDIA POSTS

As an alternative to the image post, you can use the animated campaign tagline available in 19 languages and publish it as a video post.

To download the animations, please visit: https://cloud.think-hq.com.au/s/P673N2DGcQmiqm7

Translated to the following languages:

Thank you Victoria. Because of our efforts, we’ve been able to review restrictions and there are now 5 reasons to leave home.

• Arabic • Chinese (Simplified) • Chinese (Traditional) • Dari • Dinka • Farsi • Greek • Hazaragi • Hindi • Italian • Khmer • Korean • Macedonian • Punjabi • Spanish • Tamil • Thai • Turkish • Vietnamese

Page 9: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

Script: FIVE REASONS TO LEAVE HOME (FULL SCRIPT)

Thank you Victoria.

There’s a lot to be proud of. But there’s still a way to go.

Restrictions have been eased, but limiting our movement everyday

means we slow the spread of the virus.

Work from home if you can.

And if you are out, keep your physical distance.

We all have a part to play. It’s up to all of us to make this work.

For more information, call TIS National on 131450 and ask for the

Coronavirus hotline or visit coronavirus dot vic dot gov dot au

forward slash [language].

AUDIO MESSAGES

To download translated audio messages, please visit: https://cloud.think-hq.com.au/s/bbG6BPpojGTcAii

Translated to the following languages:

• Arabic • Cantonese • Dari • Greek • Hazaragi • Hindi • Italian • Korean • Macedonian • Mandarin • Punjabi • Tamil • Thai • Turkish • Vietnamese

Page 10: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

Script: FIVE REASONS TO LEAVE HOME (SHORT SCRIPT)

Thank you Victoria.

There’s a lot to be proud of. But there’s still a way to go.

Restrictions have been eased, but limiting our movement everyday

means we slow the spread of the virus.

We all have a part to play. It’s up to all of us to make this work.

For more information, call TIS National on 131450 and ask for the

Coronavirus hotline or visit coronavirus dot vic dot gov dot au

forward slash [language].

AUDIO MESSAGES

To download translated audio messages, please visit: https://cloud.think-hq.com.au/s/bbG6BPpojGTcAii

Translated to the following languages:

• Dinka • Farsi • Khmer • Tamil

Page 11: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

Translated coronavirus information from the Victorian Government is available online in the following languages:

Bookmark these links. They will be constantly updated with new materials throughout the campaign.

Amharic www.coronavirus.vic.gov.au/amharic

Arabic www.coronavirus.vic.gov.au/arabic

Assyrian www.coronavirus.vic.gov.au/assyrian

Bengali www.coronavirus.vic.gov.au/bengali

Burmese www.coronavirus.vic.gov.au/burmese

Chin www.coronavirus.vic.gov.au/chinhakha

Chinese including Cantonese, Mandarin, Simplified Chinese and Traditional Chinese www.coronavirus.vic.gov.au/chinese

Chaldean www.coronavirus.vic.gov.au/chaldean

Croatian www.coronavirus.vic.gov.au/croatian

Dari www.coronavirus.vic.gov.au/dari

Dinka www.coronavirus.vic.gov.au/dinka

English www.dhhs.vic.gov.au/coronavirus-covid-19-english

Macedonian www.coronavirus.vic.gov.au/macedonian

Malay www.coronavirus.vic.gov.au/malay

Maltese www.coronavirus.vic.gov.au/maltese

Nepali www.coronavirus.vic.gov.au/nepali

Nuer www.coronavirus.vic.gov.au/nuer

Oromo www.coronavirus.vic.gov.au/oromo

Pashto www.coronavirus.vic.gov.au/pashto

Persian (Farsi) www.coronavirus.vic.gov.au/farsi

Polish www.coronavirus.vic.gov.au/polish

Portuguese www.coronavirus.vic.gov.au/portuguese

Punjabi www.coronavirus.vic.gov.au/punjabi

Rohingya https://soundcloud.com/betterhealthcast/4-reasons-radio-mix-45-rohinga

Filipino (Tagalog) www.coronavirus.vic.gov.au/tagalog

French www.coronavirus.vic.gov.au/french

Greek www.coronavirus.vic.gov.au/greek

Gujarati www.coronavirus.vic.gov.au/gujarati

Hazaragi www.coronavirus.vic.gov.au/hazaraghi

Hindi www.coronavirus.vic.gov.au/hindi

Indonesian www.coronavirus.vic.gov.au/indonesian

Italian www.coronavirus.vic.gov.au/italian

Japanese www.coronavirus.vic.gov.au/japanese

Karen www.coronavirus.vic.gov.au/karen

Khmer www.coronavirus.vic.gov.au/khmer

Korean www.coronavirus.vic.gov.au/korean

Russian www.coronavirus.vic.gov.au/russian

Serbian www.coronavirus.vic.gov.au/serbian

Sinhalese www.coronavirus.vic.gov.au/sinhalese

Somali www.coronavirus.vic.gov.au/somali

Spanish www.coronavirus.vic.gov.au/spanish

Swahili www.coronavirus.vic.gov.au/swahili

Tamil www.coronavirus.vic.gov.au/tamil

Thai www.coronavirus.vic.gov.au/thai

Tigrinya www.coronavirus.vic.gov.au/tigrinya

Turkish www.coronavirus.vic.gov.au/turkish

Urdu www.coronavirus.vic.gov.au/urdu

Vietnamese www.coronavirus.vic.gov.au/vietnamese

Zomi www.coronavirus.vic.gov.au/zomi

Page 12: STAKEHOLDER PACK STAYING SAFE KEEPS US TOGETHER€¦ · Poster Social media posts Video Audio message Links for other downloadable assets per language. The Victorian Government is

FOR FURTHER INFORMATION VISITWWW.CORONAVIRUS.VIC.GOV.AU/TRANSLATIONS