Stakeholder Workshop & Communication Update

Wednesday 10th November 2010

CIE ProjectDfT/DVLA/MIB/BIBA

Stakeholder Management

• External Stakeholder Tracker– The project has produced a Stakeholder Tracker for use and

completion by DVLA, DfT, MIB and BIBA

– For each external stakeholder it covers what’s required, by whom, when, lead relationship manager, etc

– Live document covering following areas:• Governance

• Industry/Specialist Groups

• Insurance Industry

• General Public

• Press

• Police

• Courts

– Covers activity up to April 2011

• Insurance Industry– MIB and BIBA take lead for this sector– Joint MIB/DVLA insurance industry event in March 2010 explained

what CIE was about– MIB and BIBA issue regular updates to their members– Communication Working Group established comprising:

• MIB• BIBA• Insurance representatives (include RSA, Aviva, More Th>n, Zurich)• DfT• DVLA• First met 24th August• Next meeting scheduled 19th November• Monitoring insurance industry contribution to communications

• Fleet & Leasing Industries• Workshops held June/July with BVRLA, FLA and Major Fleets Forum

(latter replaced ACFO workshop)• Follow-up CIE workshops with:

– FLA 22nd November (RMIF also attending)– BVRLA 6th December (Motability also attending)– MFF declined offer– Provide update on CIE including arrangements for Fleets

• Aiming to reduce impact on industry– DVLA/MIB analysis of CIE data identified some companies with high

numbers of vehicles with no MID record– Proposing one-off exercise to provide companies with VRNs prior to CIE– DVLA/DfT exploring options with FLA for releasing impounded vehicles to

leasing companies (CIE will mirror to be agreed processes for CR offences)

• Police• CIE information and updates being provided on several levels:

– Police Liaison Group CIE Project presentation 26th August – next PLG in February

– National Road Policing Officers Forum (late 2010/early 2011) – CIE update by Ray Cope

– Regional Senior Traffic Officers Conferences (Scotland, Wales, NW, NE, Greater Midlands, E, SW and SE England) various dates late 2010/early 2011 - CIE update by Ray Cope

– CIE presence at MIB sponsored National Police Federation of England and Wales/Association of Chief Police Officers National Roads Policing Conference & Exhibition – 20th/21st January

• PLG advised levels of unlicensed vehicles may need to be monitored following CIE go-live

• Courts• Ongoing process:

– DfT and Enforcement Directorate (ED) met several times with MoJ and Scottish Courts Service over last year

– ED attend Court Liaison Group twice yearly (January/July) and provide CIE update

– DfT will provide Guidelines and Questions & Answers to courts in January

– ED agree prosecution processes with courts

• DfT Agencies

• CIE information to be provided to DSA, VOSA, etc

• Other Stakeholders– Historic/classic vehicles

• DVLA/DfT met with Federation of British Historic Vehicle Clubs 5th October

• CIE article provided for November newsletter

– Other stakeholders on Tracker will be offered:• CIE updates for newsletters, websites, magazines, etc, including:

– AA– RAC– SMMT– Road Haulage Association– Motorcycle groups– Agricultural representatives– Citizen Advice Bureau– Motor home representatives– etc

Communications

• Planned CIE Communication Strategy affected by Government spending review

• Exemption Request submitted to DfT for Ministerial and Cabinet Office approval– Based on need to inform public of law change– Joint DfT/DVLA and MIB funded public awareness campaign using TV

and radio channels and inserts with V11 tax renewal reminder– Face extremely tight design and production timetable before

planned CIE go-live• In the meantime other no/low cost options being planned

• Other communication plans – commencement timed to laying of CIE Regulations – November/December– Ministerial announcement of CIE launch– Press releases (DfT/MIB/BIBA)

• National – targeted press notices for transport/home affairs/political correspondents with case studies/national statistics

• Regional - targeted regional press relevant case studies/regional statistics

– Public Relations opportunities (ongoing with DVLA, DfT, MIB & BIBA)– Online via Directgov and Business Link websites with links to MIB,

askMID and BIBA websites – Option of using social media sites being considered subject to

agreement on social media strategy– Pre-printed information on updated versions of DVLA forms as they

are introduced (from February 2011)