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7/30/2019 Stalker Report
1/13
Social Media
ActivitiesReportSocial media continues providing quick, up-to-date routes for small and large businesses,nonprot organizations, politicians, and even celebrities. In a society where the process
of sharing information is vital, social media allows for free publicity, advertisement, and
internet trafc. This report ventures into the worlds of Twitter and, in Animal Charities
Humane Societys case, Facebook, exploring why and how various entities use social media
to their advantage.
By Bridgette
Lewis
7/30/2019 Stalker Report
2/13
Abtract
The following report focuses on why and how social media is
used by various entities. Covering examples from small and large
businesses, nonprot organizations, celebrities, and politicians,
it determines what conclusions can be drawn when social media
sites are chosen as a means of communication, particularly, the
following companies:
Warner Brothers Entertainment
Paramount Pictures
The Youngstown Playhouse
Animal Charities Humane Society
Habitat for Humanity
World Wildlife Foundation
Seth Rogen
John Green
The Clinton Foundation
Barack Obama
7/30/2019 Stalker Report
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WARNERBRO
THER
S
Warner Brothers Entertainment Companys tweets primarily tweets about their next
major feature lm release. Since January of 2013, the Warner Brothers Twitter account
constantly promoted the feature lms, Jack the Giant Slayer and The Great Gatsby.
Their timeline continues to release information about the cast, quotes, news highlights,
directors, pictures, the ofcial premiere date, and more.
Extremely active on Twitter, Warner Brothers Entertainments account posts numeroustimes throughout the day tweeting about movies, contests, and retweeting celebrity
mentions such as Hugh Jackman. Throughout promotion of upcoming movies and good
reviews, Warner Brothers keeps an informal, yet entertaining, tone.
Giveaways and contests are also a part of the WBs tweeting. Winners of great prizes
often are announced by means of Twitter. Links are provided to check out new trailer
releases, such as The Hangover 3, getting fans excited and tweeting about future ofcial
release dates and lms to see over the summer months.
Frequently interacting with their followers, Warner Brothers retweet followers mentioning
or giving positive reviews on WB movies. As another form of interaction with their
followers, Warner Brothers Entertainment asks, Whos planning on seeing the Great
Gatsby? and other similiar posts encouraging further interaction.
Following: 284
Followers: 507, 795
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PAR
AMOU
NTPIC
TURES
Paramount Pictures takes a different approach to the way it uses social media
than Warner Brothers Entertainment. Promotions aside, Paramounts Twitter
account is a constant feed of up-to-date information. As soon as an actor,
director, or new script is picked up, Paramounts Twitter conrms it with a
small blurb followed by a link with more information. It acts as a reliable
source to good movies and gives off a you are the rst to know vibe.
Unlike Warner Brothers, Paramount Pictures uses its Twitter to promote another
social media network the company keeps up with, Instagram. Paramount tweets
Instagram pictures of their studio inside and out, adding a very real, personal
touch to their followers. The lm company stays active tweeting several times
per day releasing exclusive information and promoting movies and the new
television show, Burning Love.
Paramount tweets about award-winning Paramount lms, old and new, in an
excited and informal tone. On their Twitter, they have created FlashbackFridays to celebrate Paramount classics.
Following: 10, 318
Followers: 332, 837
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YO
UNGS
TOWN
PLAYH
OUSE
Local theater, the Youngstown Playhouse, stays relatively active on Twitter. Unlike
larger companies, the Youngstown Playhouse does not tweet several times per day,
but typically once per day. Their main use of Twitter consists of gaining trafc to
their Facebook account. However, in addition to promoting their Facebook page,
the Youngstown Playhouse still manages to tweet about audition announcements,
upcoming shows, and how to make reservations.
Youngstown Playhouse also promotes other local theaters including Youngstown State
Universitys theater, the Oakland, and the Rustbelt. Similar to the larger companies,
the theater does tweet links to any news articles concerning their business.
Tweeting in a casual tone, the theater tweets about available seating, contact
information, and updated information on current shows.
Following: 273
Followers: 359
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A
NIMAL
CHARITIES
Another local business, Animal Charities Human Society, uses social
media to their advantage. Nonexistent on Twitter, Animal Charities
relies solely on Facebook to communicate with their audience.
Facebook allows for an extended prole including a history of the
company as well as multiple forms of contact information.
Overall, Animal
Charities focuses on
getting their animals
into good, healthy
homes. Their use of
photo albums is fully
devoted to animals
still in need of homes
as well as lost pet
advertisements. The
majority of Facebook
posts are pictures
of pets available for
adoption.
Animal Charities
stays up-to-date
and active. The
posts are written in
a somewhat urgent
tone. Their need for
help is apparent.
They post about
need for donations
and volunteer
opportunities. The company is very interactive with their audience andresponds to inquiries an exceptionally timely manner.
Updating events frequently, Animal Charities Humane Society posts
rescue of the week, holiday animals, goals reached, and pictures of
pets who have been adopted now reside in happy homes.
Likes: 895
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H
ABITA
TFOR
HUMANITY
Nonprot organization, Habitat for Humanity, stays up-to-date on Twitter by posting
links to stories involving their accomplishments upcoming projects. Habitat for
Humanity also frequently shows volunteer appreciation by tweeting followers who
helped at local events. For those who cannot lend a hand during events, Habitat forHumanity tweets ways to help the environment every day including a list of objects
people do not typically recycle.
Twitter serves as an outreach to people looking to improve the way the environment
is viewed and treated. Habitat posts current volunteer opportunities followed by
photos of all who helped the cause. Like large companies, Habitat for Humanity
posts several times per day.
Following: 10,472Followers: 49,566
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ANIMALWILDL
IFEFO
UNDATON
World Wildlife Foundation, a nationwide nonprot organization, dominantly uses Twit
to post random facts about animals and links to news articles multiples times per da
Occasionally, World Wildlife posts pictures of animals and celebrities supporting th
cause.
Word Wildlife interacts with their followers answering questions and retweeting pictur
of followers with wild animals.
Following: 645
Followers: 232,196
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SETHRO
GEN
Actor, screenwriter, comedian, director, and producer, Seth Rogen,
promotes his new movies and other comedians and humorous
television shows. His posts are interesting and usually funny. His tone
is very casual and tweets about what he is doing, guest appearances,magazine articles, and jokes.
Seth Rogen retweets funny tweets from his followers and encourages
them to follow upcoming artists and Hilarity for Charity. Rogen
remains interactive with his followers. He had a month-long joke going
on how it was him hosting the Oscars instead of Seth Macfarlane.
Following: 181
Followers: 603,002
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JOHN
GREE
N New York Times bestselling author, John Green what he is doingwhether it is a book signing or what he is doing at home. He does not
promote his own books, but instead promotes other authors debut
novels and links to his personal reviews on his website. He tweets
about events going on in the general writing community.
John Green uses his Twitter account to bring trafc to his YouTube
weblog.
Following: 458
Followers: 1,411,176
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CLINTONFOU
NDAT
ION
The Clinton Foundation is a Twitter account devoted to what all of the
Clintons are contributing to America through the foundation started by
former president, Bill Clinton. Tweeting roughly every other day, theClinton Foundation tweets include political views, support for current
President Obama, and links to news articles.
The Clinton Foundations tweets are professional and informative
including events, volunteer dates, and Clinton appearances. Thought
the account is professional, the Clinton Foundation occasionally tweets
faulty links.
Following: 7
Followers: 180,048
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PR ESI DE
NTO B
AMA
President Barack Obama is extremely active on his Twitter account. He
tweets a generous amount throughout the day. He tweets political andinspirational quotes along with his political reviews. His account appears
to be primarily used to inform followers of current movements in politics
and political debates. Obama also posts pictures of his latest appearances
and his attempts to bring about change in America.
Following: 66,808
Followers: 28,202,463
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Conclusion
In conclusion, anyone can use social media to their advantage whether it be for
promotions, personal outlets, or to help gain trafc to another site. Tweets or
Facebook posts depend on the audience targeted and what the user wishes toget out of social media. Small businesses might prefer to be more interactive
while large businesses prefer to be more informative. Nonprots may focus on
gathering donations and volunteers while celebrities and authors prefer to help
future artists.
Commonalities show that the more active the account, the more followers and
Facebook likes the account receives. The key rule is do not follow everyone who
follows you, but do let followers and Facebook friends know that the account is
open for interactions. It is also ideal to keep all information and posts up-to-dateand all links functional.