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Stand Up For Solar B.C.
May 31, 2011
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Stand Up for Solar B.C.
Overview• Sussex is a full-service public affairs firm assisting its clients with
strategic communications and government relations services across the country.
• No firm has as much depth of experience or direct impact on public policy regarding renewable energy.
• We responded to a CanSIA RFP in October 2010 to develop and deliver a communications program to support solar in Ontario with a focus on supporting advocacy efforts in Ontario to begin, but scalable to other provinces (B.C.)
• We have focused on engaging the members, their employees, families and the generally supportive public as grassroots supporters of solar
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Stand Up For Solar B.C.
• Campaign aims to provide an effective and cost-effective means to engage people as advocates to show all politicians and policy makers that there is a demand from British Columbians for a government program to support solar
• Importantly, the campaign is completely non-partisan
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Stand Up For Solar – B.C.
• Advocacy website developed www.standupforsolar.ca (also .com)• Goal is to drive traffic to site• Capture contact information• Encourage advocacy• Remain in contact and encourage future action
• New twitter and Facebook accounts• Allows people to choose how they receive info from us• Also allows further outreach by public from their own
accounts
• Development of content for advocacy site• Much from CanSIA• Would benefit from B.C. support and contributions• Maintain daily/weekly update of content to keep fresh• Video testimonials to address key benefits of solar program
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Stand Up For Solar – B.C.
Outreach - What we need to build interest and action: • Spread the word
• Employees• Suppliers• Friends and Family• Ideas of interest groups that should participate
CanSIA will:• Email requests for participation to members• Invite attendees of Solar Canada 2010 • Invite Environmental groups and others
This will result in positive awareness and action – it will create a good base for support
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Stand Up For Solar – B.C.
Benefits of an on-line advocacy tool
• Days of petitions and physical letter-writing campaigns are numbered
• Politicians use email, twitter and facebook
• On-line tools make it easy for people to participate who otherwise might not take the time.
• Easy to refresh and update content of site but also of messages they can send to MLAs etc.
• Everything is measurable
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Stand Up For Solar – B.C.
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Stand Up For Solar – B.C.
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Stand Up For Solar – B.C.
This program will be successful if:
• Members get behind it, use it and promote it to others
• We find creative ways to get public attention for the site
• MLAs and candidates start to hear on a frequent and consistent basis from supporters of solar
• It is followed-up with direct advocacy with government
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55 University AvenueSuite 600
Toronto, Ontario(416) 961-6611
www.sussex-strategy.com
440 Laurier Avenue WestSuite 200
Ottawa, Ontario(613) 782-2320