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Standard Health-Related Segments The topics listed in this document are the standard health-related segments that MediaMath’s data partners make available through the MediaMath Platform. Please see MediaMath's Privacy Policy for more information. MediaMath does not collect data or create data segments that are based upon what we consider to be sensitive health data. Common Topics in Segments Allergies Alternative medicine or wellness Antacids Antibiotics Antiseptics Beauty and beauty products Child and teen health Chiropractic Cold, cough, sore throat, or sinus Dental Dermatology and skin care Diet and nutrition Drugstore or pharmacy shoppers Ear care and hearing Exercise and fitness First aid Flu Hair care Hair removal Health (general) Health influencers Health-related insurance Herbal remedies Home medical care accessories Healthcare facilities or services Hygiene Indigestion or nausea Joint health Laxatives Massage or relaxation therapy Medicine and medical products Men's health Nail care Nursing or special care facilities Pain relief and analgesics Physical therapy Pregnancy and new parents Self-improvement Senior health Sleep issues and aids Smoking cessation

Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

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Page 1: Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

Standard Health-Related Segments The topics listed in this document are the standard health-related segments that MediaMath’s data partners make available through the MediaMath Platform. Please see MediaMath's Privacy Policy for more information. MediaMath does not collect data or create data segments that are based upon what we consider to be sensitive health data. Common Topics in Segments Allergies Alternative medicine or wellness Antacids Antibiotics Antiseptics Beauty and beauty products Child and teen health Chiropractic Cold, cough, sore throat, or sinus Dental Dermatology and skin care Diet and nutrition Drugstore or pharmacy shoppers Ear care and hearing Exercise and fitness First aid Flu Hair care Hair removal Health (general) Health influencers Health-related insurance Herbal remedies Home medical care accessories Healthcare facilities or services Hygiene Indigestion or nausea Joint health Laxatives Massage or relaxation therapy Medicine and medical products Men's health Nail care Nursing or special care facilities Pain relief and analgesics Physical therapy Pregnancy and new parents Self-improvement Senior health Sleep issues and aids Smoking cessation

Page 2: Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

Sun care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health Full List of Segments o about to buy - interests - fitness equipment o about to buy - interests - fitness subscriptions o active buyers - beauty and wellness o active/interest in - fitness - avid runner o active/interest in - fitness - fitness enthusiast o active/interest in - fitness - plays golf o active/interest in - fitness - plays hockey o active/interest in - fitness - plays soccer o active/interest in - fitness - plays tennis o active/interest in - fitness - snow sports o active/interest in - health - healthy living o active/interest in - health - on a diet o active/interest in - health - weight conscious o ad consumption - video - seen in medical offices in

last month o address type - hospital o affinity - health and wellbeing o affinity - sports - personal fitness o affinity answers - brands - health o all - new parents of babies by age (a) - 6 months old o all - new parents of babies by age (b) - 12 months old o all - new parents of babies by age (c) - 24 months old o android users - health and fitness o app categories - health and fitness o app categories - health and fitness - health and

fitness o app categories - medical o app categories - medical - medical o app ownership - apps - health and fitness o app ownership - apps - medical o apps owned by genre - health and fitness o apps owned by genre - health and fitness - 1-2 apps o apps owned by genre - health and fitness - 3-4 apps o apps owned by genre - health and fitness - 5+ apps o apps owned by genre - medical o apps owned by genre - medical - 1-2 apps o apps owned by genre - medical - 3-4 apps o apps owned by genre - medical - 5+ apps o area of responsibility - healthcare o argentina - health o argentina - interest - health (en), salud (es), saude

(pt) o argentina - microsegment - skin (en), piel (es), pele

(pt) o argentina - retail - health and beauty o asia-pacific - australia - dieting and weight loss o asia-pacific - australia - health and fitness o asia-pacific - australia - personal or health insurance o asia-pacific - china - health and fitness o asia-pacific - hong kong - health and fitness

o asia-pacific - india - health and fitness o asia-pacific - india - health and medicine o asia-pacific - indonesia - health and fitness o asia-pacific - japan - health and fitness o asia-pacific - malaysia - health and fitness o asia-pacific - new zealand - health and fitness o asia-pacific - philippines - health and fitness o asia-pacific - singapore - dieting and weight loss o asia-pacific - singapore - health and fitness o asia-pacific - singapore - personal or health insurance o asia-pacific - south korea - health and fitness o asia-pacific - taiwan - health and fitness o asia-pacific - thailand - health and fitness o asia-pacific - vietnam - health and fitness o audience profiles - expecting parents o audience profiles - fitness o audience profiles - health and fitness o audience profiles - health and fitness - allergy

sufferers o audience profiles - health and fitness - athletic healthy

eaters o audience profiles - health and fitness - dieters o audience profiles - health and fitness - discontinued o audience profiles - health and fitness - fitness buffs o audience profiles - health and fitness - health and

wellness buffs o audience profiles - health and fitness - health-

conscious mothers o audience profiles - health and fitness - healthy eaters o audience profiles - health and fitness - healthy eating

fashionistas o audience profiles - health and fitness - medicare

researchers o audience profiles - health and fitness - pilates and

yoga enthusiasts o audience profiles - health and fitness - self-

help/inspiration seekers o audience profiles - health and fitness - weight-loss

seekers o audience profiles - health and wellness o audience profiles - healthcare o audience profiles - healthy living o audience profiles - men - men seeking weight-loss o audience profiles - men's health and fitness o audience profiles - mobile web - fitness o audience profiles - mobile web - health o audience profiles - women - women seeking weight-

loss o audience profiles - women's health and fitness o audiences - healthcare products

Page 3: Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

o audiences - healthcare products - cough remedies o audiences - healthcare products - first aid o audiences - healthcare products - sore throat o audiences - healthcare products - vitamins/minerals o audiences - lifestyle statements - health and diet o audiences - lifestyle statements - pharma o audiences - personal care - dental floss o audiences - personal care - deodorants o audiences - personal care - eye drops o audiences - personal care - hair products o audiences - personal care - mouthwash o audiences - personal care - sanitary pads and

napkins o audiences - personal care - shampoo o audiences - personal care - shaving cream o audiences - personal care - tampons o audiences - personal care - toothbrush o audiences - personal care - toothpaste o australia - health o australia - life events - expecting parents o australia - lifestyles - healthy and fit o australia - retail - health and beauty o babies and kids - baby gear - nursing and feeding o baby - baby lotions o baby - nursing/feeding accessories o baby care - baby care bathing, grooming and

skincare o beauty - diet o beauty - hair care - shampoo and conditioner o beauty - hair styles and hair care o beauty - skin care o beauty - skin care - body lotions o beauty - skin care - masks and peels o beauty and personal care - face and body care - hair

removal o beauty and personal care - face and body care - skin

and nail care o beauty and personal care - fitness - bodybuilding o beauty and personal care - fitness - yoga and pilates o beauty and personal hygiene - antiperspirants and

deodorants o beauty and personal hygiene - antiperspirants and

deodorants - arrid o beauty and personal hygiene - antiperspirants and

deodorants - degree o beauty and personal hygiene - antiperspirants and

deodorants - mitchum o beauty and personal hygiene - antiperspirants and

deodorants - secret deodorant o beauty and personal hygiene - antiperspirants and

deodorants - sure o beauty and personal hygiene - deodorants o beauty and personal hygiene - deodorants - liquid, roll

on o beauty and personal hygiene - deodorants - liquid, roll

on-sure o beauty and personal hygiene - deodorants - liquid,

spray o beauty and personal hygiene - deodorants - liquid,

spray, dove o beauty and personal hygiene - deodorants - liquid,

spray, impulse

o beauty and personal hygiene - deodorants - liquid, spray, lynx

o beauty and personal hygiene - deodorants - liquid, spray, nivea

o beauty and personal hygiene - deodorants - liquid, spray, private label

o beauty and personal hygiene - deodorants - liquid, spray, right guard

o beauty and personal hygiene - deodorants - liquid, spray, sure for men

o beauty and personal hygiene - face washes - cream/gel/liquid/lotion

o beauty and personal hygiene - grooming kits o beauty and personal hygiene - hair care o beauty and personal hygiene - hair care - clairol

herbal essencs o beauty and personal hygiene - hair care - clairol

natural instincts o beauty and personal hygiene - hair care - clairol nice

'n easy o beauty and personal hygiene - hair care - garnier o beauty and personal hygiene - hair care - garnier

nutrisse o beauty and personal hygiene - hair care - john frieda o beauty and personal hygiene - hair care - l'oreal

excellence o beauty and personal hygiene - hair care - l'oreal

healthy look o beauty and personal hygiene - hair care - l'oreal

superior preference o beauty and personal hygiene - hair care - pantene

pro-v o beauty and personal hygiene - hair care - revlon

colorsilk o beauty and personal hygiene - hair care - suave o beauty and personal hygiene - hair care - tresemme o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) - cream/gel/liquid o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) - cream/gel/liquid, alberto balsam o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) - cream/gel/liquid, elvive o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) - cream/gel/liquid, head and shoulders o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) - cream/gel/liquid, herbal essences o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) - cream/gel/liquid, pantene o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) - cream/gel/liquid, pantene pro v o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) - cream/gel/liquid, private label o beauty and personal hygiene - hair cleaning shampoo

wet (inc 2 in 1) - cream/gel/liquid, tresemme o beauty and personal hygiene - mouthwash/oral

rinses/oral rinse antiseptics o beauty and personal hygiene - mouthwash/oral

rinses/oral rinse antiseptics - foam/gel/liquid, colgate

Page 4: Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

o beauty and personal hygiene - mouthwash/oral rinses/oral rinse antiseptics - foam/gel/liquid, colgate plax

o beauty and personal hygiene - mouthwash/oral rinses/oral rinse antiseptics - foam/gel/liquid, listerine

o beauty and personal hygiene - mouthwash/oral rinses/oral rinse antiseptics - foam/gel/liquid, private label

o beauty and personal hygiene - oral care o beauty and personal hygiene - oral care - aim o beauty and personal hygiene - oral care - aquafresh o beauty and personal hygiene - oral care - colgate o beauty and personal hygiene - oral care - crest o beauty and personal hygiene - oral care - listerine o beauty and personal hygiene - oral care - sensodyne o beauty and personal hygiene - sanitary protection o beauty and personal hygiene - sanitary protection -

pads/towels o beauty and personal hygiene - sanitary protection -

pads/towels, always o beauty and personal hygiene - sanitary protection -

pads/towels, always ultra o beauty and personal hygiene - sanitary protection -

pads/towels, bodyform o beauty and personal hygiene - sanitary protection -

pads/towels, private label o beauty and personal hygiene - sanitary protection -

pantyliners o beauty and personal hygiene - sanitary protection -

pantyliners, always o beauty and personal hygiene - sanitary protection -

pantyliners, private label o beauty and personal hygiene - sanitary protection -

tampons o beauty and personal hygiene - shaving care and hair

removal o beauty and personal hygiene - shaving care and hair

removal - bic o beauty and personal hygiene - shaving care and hair

removal - gillette o beauty and personal hygiene - shaving care and hair

removal - nair o beauty and personal hygiene - shaving care and hair

removal - schick o beauty and personal hygiene - shaving care and hair

removal - schick hydro o beauty and personal hygiene - shaving

cream/foam/gel/oil o beauty and personal hygiene - skin - conditioning,

body talcum pwdr, mult application o beauty and personal hygiene - skin - moisturisers,

body, crm/gel/lqd, multi app o beauty and personal hygiene - skin - moisturisers,

face/neck o beauty and personal hygiene - skin - moisturisers,

hand/nail o beauty and personal hygiene - skin care o beauty and personal hygiene - skin care - aveeno o beauty and personal hygiene - skin care - biore o beauty and personal hygiene - skin care - cetaphil o beauty and personal hygiene - skin care - dove o beauty and personal hygiene - skin care - eucerin

o beauty and personal hygiene - skin care - gold bond ultimate

o beauty and personal hygiene - skin care - jergens o beauty and personal hygiene - skin care - jergens

natural glow o beauty and personal hygiene - skin care - jergens

ultra healing o beauty and personal hygiene - skin care - l'oreal o beauty and personal hygiene - skin care - lubriderm o beauty and personal hygiene - skin care - neutrogena o beauty and personal hygiene - skin care - nivea o beauty and personal hygiene - skin care - olay o beauty and personal hygiene - skin care - vaseline o beauty and personal hygiene - tooth cleaning o beauty and personal hygiene - tooth cleaning -

cream/gel/liquid/paste (natural teeth) o beauty and personal hygiene - toothbrushes o beauty and personal hygiene - toothbrushes - regular,

manual, colgate o beauty and personal hygiene - toothbrushes - regular,

manual, private label o beauty products - hair removal products o behavior model - active/interest in - fitness o behavior model - active/interest in - health o behavior model - donor - contributes to health o behavior model - insurance - medical insurance policy o behavior model - insurance - medicare policy o behavior models - household - health and fitness o brand affinity - cvs/pharmacy o brand affinity - quality health o brands - health and beauty - bic o brands - health and beauty - colgate o brands - health and beauty - cover girl o brands - health and beauty - crest o brands - health and beauty - dove o brands - health and beauty - gillette o brands - health and beauty - l'oreal o brands - health and beauty - neutrogena o brands - health and beauty - pantene o brands - health and beauty - revlon o brands - health and beauty - secret o brands - health and beauty - shick o brands - health and beauty - vaseline o brands - health and beauty buyers - aveeno o brands - health and beauty buyers - axe o brands - health and beauty buyers - cough and cold

relief o brands - health and beauty buyers - degree o brands - health and beauty buyers - dove o brands - health and beauty buyers - dove men o brands - health and beauty buyers - neutrogena o brands - health and beauty buyers - old spice o brands - health and beauty buyers - st ives o brands - health and beauty buyers - suave o brands - health and beauty buyers - suave men o brands - health and beauty buyers - vitamins o brands - home - the art of shaving o brands - organizations - health associations o brazil - health o brazil - interest - health (en), salud (es), saude (pt) o brazil - microsegment - skin (en), piel (es), pele (pt) o brazil - retail - health and beauty

Page 5: Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

o buyer behavior - teeth whitening product user - expanded

o buyer behavior - teeth whitening product user - precision

o buyers - diet and weight loss o buyers - fitness products o buyers - health and beauty products o buyers - health products o canada - health o canada - life events - expecting parents o canada - retail - health and beauty o categories - fitness buyers - cyclists o categories - fitness buyers - runners o categories - health and beauty o categories - health and beauty - beauty o categories - health and beauty - hair care o categories - health and beauty - health care o categories - health and beauty - personal care o categories - health and beauty buyers - allergy relief o categories - health and beauty buyers -

antiperspirants and deodorants o categories - health and beauty buyers - cough and

cold relief o categories - health and beauty buyers - eye care o categories - health and beauty buyers - feminine care o categories - health and beauty buyers - first aid o categories - health and beauty buyers -

gastrointestinal o categories - health and beauty buyers - haircare o categories - health and beauty buyers - men's

grooming o categories - health and beauty buyers - oral care o categories - health and beauty buyers - shaving care

and hair removal o categories - health and beauty buyers - skin care o categories - health and beauty buyers - sun care o categories - health and beauty buyers - vitamins o categories - health and wellness buyers - natural

wellness o categories - health and wellness buyers - weight loss

and supplements o categories - senior's products buyers - geriatric

supplies o category - health wellness o category - healthcare o category - personal care grooming hygiene, heavy o category affinity - hair care o category affinity - medical services o category affinity - skin care o category affinity - weight loss o category buyer - health and beauty o category buyer - health and beauty - cosmetic /

beauty o category buyer - health and beauty - drug / pharmacy o category buyer - health and beauty - eye care goods /

services o category buyer - health and beauty - gym / fitness o cell phones and plans - accessories - bluetooth

headsets o charitable causes - donor - health causes o charitable contributors - health causes o charitable donations - healthcare/medical

o charity - health organization o chile - interest - health (en), salud (es), saude (pt) o chile - microsegment - skin (en), piel (es), pele (pt) o colombia - interest - health (en), salud (es), saude (pt) o colombia - microsegment - skin (en), piel (es), pele

(pt) o composite segment - sports and fitness buffs o composite segment - sports and fitness buffs online o composite segments (audience clusters) - sports and

fitness buffs o composite segments (audience clusters) - sports and

fitness buffs online o consumer - interests - health beauty and personal

care o consumer electronic - small electrical appliances -

dental care o consumer electronic - small electrical appliances -

medical supplies o consumer packaged goods (cpg) - brands - health

and beauty o consumer packaged goods (cpg) - health and beauty

- beauty o consumer packaged goods (cpg) - health and beauty

- contacts and eyeglasses o consumer packaged goods (cpg) - health and beauty

- health o consumer packaged goods (cpg) - health and beauty

- optical o consumer packaged goods (cpg) - health and beauty

- personal care o contribute/charitable donation - health o cpg - adult nutrition and weight control o cpg - antiperspirants and deodorants o cpg - baby bath and skin care o cpg - baby, toddlers - baby bath and skin care o cpg - baby/toddlers - baby bath and skin care o cpg - brand cough and cold o cpg - brands - health and beauty buyers o cpg - buystyles - fresh and healthy o cpg - buystyles - weight conscious o cpg - categories - health and beauty buyers o cpg - cough and cold o cpg - cpg brands - health and beauty buyers o cpg - cpg buystyles - fresh and healthy o cpg - cpg buystyles - weight conscious o cpg - cpg categories - health and beauty buyers o cpg - deodorants o cpg - deodorants - antiperspirants and deoderants o cpg - deodorants - mens antiperspirants and

deodorants o cpg - deodorants - womens antiperspirants and

deodorants o cpg - diet and weight loss o cpg - ethnic hair care o cpg - first aid and emergency supplies o cpg - generic cough and cold o cpg - hair care o cpg - hair care - ethnic hair care o cpg - hair care - hair care o cpg - hair care - men's hair care o cpg - hair care - women's hair care o cpg - health and beauty - allergy relief

Page 6: Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

o cpg - health and beauty - antiperspirants and deodorants

o cpg - health and beauty - cough and cold relief o cpg - health and beauty - ear care o cpg - health and beauty - eye care o cpg - health and beauty - hair care o cpg - health and beauty - oral care o cpg - health and beauty - shaving and hair removal o cpg - health and beauty - skin care o cpg - health and beauty - toothpaste o cpg - health and beauty - vitamins o cpg - health and beauty buyers o cpg - health and beauty buyers - bath shower and

soap o cpg - health and beauty buyers - bath, shower and

soap o cpg - health and beauty buyers - dental products o cpg - health and beauty buyers - hair care o cpg - health and beauty buyers - men's grooming o cpg - health and beauty buyers - men's shaving o cpg - health and beauty buyers - women's shaving

and hair removal o cpg - kids cough and cold o cpg - kids oral care o cpg - men's antiperspirants and deodorants o cpg - men's hair care o cpg - men's nutrition and weight control o cpg - men's shaving and hair removal o cpg - men's skin care o cpg - nutrition, weight loss o cpg - nutrition, weight loss - adult nutrition and weight

control o cpg - nutrition, weight loss - diet and weight loss o cpg - nutrition, weight loss - men's nutrition and

weight control o cpg - nutrition, weight loss - women's nutrition and

weight control o cpg - nutrition/weightloss o cpg - nutrition/weightloss - adult nutrition and weight

control o cpg - nutrition/weightloss - diet and weight loss o cpg - nutrition/weightloss - men's nutrition and weight

control o cpg - nutrition/weightloss - women's nutrition and

weight control o cpg - oral care o cpg - oral care, shaving, skin care o cpg - oral care, shaving, skin care - kids oral care o cpg - oral care, shaving, skin care - men's shaving

and hair removal o cpg - oral care, shaving, skin care - men's skin care o cpg - oral care, shaving, skin care - oral care o cpg - oral care, shaving, skin care - premium skin

care o cpg - oral care, shaving, skin care - senior oral care o cpg - oral care, shaving, skin care - shaving care and

hair removal o cpg - oral care, shaving, skin care - skin care o cpg - oral care, shaving, skin care - women's shaving

and hair removal o cpg - oral care, shaving, skin care - women's skin

care

o cpg - oral care/shaving/skin care o cpg - oral care/shaving/skin care - kids oral care o cpg - oral care/shaving/skin care - men's shaving and

hair removal o cpg - oral care/shaving/skin care - men's skin care o cpg - oral care/shaving/skin care - oral care o cpg - oral care/shaving/skin care - premium skin care o cpg - oral care/shaving/skin care - senior oral care o cpg - oral care/shaving/skin care - shaving care and

hair removal o cpg - oral care/shaving/skin care - skin care o cpg - oral care/shaving/skin care - women's shaving

and hair removal o cpg - oral care/shaving/skin care - women's skin care o cpg - otc medicine, cough and cold o cpg - otc medicine, cough and cold - brand cough and

cold o cpg - otc medicine, cough and cold - cough and cold o cpg - otc medicine, cough and cold - first aid and

emergency supplies o cpg - otc medicine, cough and cold - generic cough

and cold o cpg - otc medicine, cough and cold - kids cough and

cold o cpg - otc medicine/cough and cold o cpg - otc medicine/cough and cold - brand cough and

cold o cpg - otc medicine/cough and cold - cough and cold o cpg - otc medicine/cough and cold - first aid and

emergency supplies o cpg - otc medicine/cough and cold - generic cough

and cold o cpg - otc medicine/cough and cold - kids cough and

cold o cpg - premium skin care o cpg - senior oral care o cpg - shaving care and hair removal o cpg - skin care o cpg - women's antiperspirants and deodorants o cpg - women's hair care o cpg - women's nutrition and weight control o cpg - women's shaving and hair removal o cpg - women's skin care o cpg brands - health and beauty buyers -

antiperspirants and deodorants o cpg brands - health and beauty buyers - cough and

cold relief o cpg brands - health and beauty buyers - hair care o cpg brands - health and beauty buyers - men's

grooming o cpg brands - health and beauty buyers - skin care o cpg brands - health and beauty buyers - vitamins o cpg buyers - categories - antiperspirants and

deodorants o cpg buyers - categories - cough o cpg buyers - categories - cough and cold o cpg buyers - categories - eye care o cpg buyers - categories - first aid and emergency

supplies o cpg buyers - categories - hair care o cpg buyers - categories - health aids and medicines

Page 7: Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

o cpg buyers - categories - home medical care accessories

o cpg buyers - categories - nutritional supplements and weight control

o cpg buyers - categories - oral care o cpg buyers - categories - shaving care and hair

removal o cpg buyers - categories - skin care o cpg categories - health and beauty buyers - allergy

relief o cpg categories - health and beauty buyers -

antiperspirants and deodorants o cpg categories - health and beauty buyers - cough

and cold relief o cpg categories - health and beauty buyers - eye care o cpg categories - health and beauty buyers - feminine

care o cpg categories - health and beauty buyers - first aid o cpg categories - health and beauty buyers -

gastrointestinal o cpg categories - health and beauty buyers - hair care o cpg categories - health and beauty buyers - men's

grooming o cpg categories - health and beauty buyers - oral care o cpg categories - health and beauty buyers - shaving

care and hair removal o cpg categories - health and beauty buyers - skin care o cpg categories - health and beauty buyers - sun care o cpg categories - health and beauty buyers - vitamins o cpg retailers - pharmacy - cvs pharmacy o cpg retailers - pharmacy - walgreens o custom segments - medicare o customer modeled - health o de - interest - health o de - interest - wellness o de consumer interests - fitness / wellness o de consumer interests - otc buyers o de consumer interests - pharmacy buyers o de insurance - own private health insurance o decision maker - healthcare decision maker o demographic - children in household - expectant

parent o demographic - lifestyle - expectant mothers /

pregnancy o demographic - lifestyle - eye wear o demographics - charitable donor - health o demographics - charity - medical o demographics - credit card type - medical_volunteer o demographics - hobbies/interests - exercise o demographics - hobbies/interests - healthy eating o demographics - hobbies/interests - vitamins o diet and weight loss buyers o diet purchasing interest o diet/weight loss interests o dieting / weight loss o dk - intent - fitness and health o dk - interest - fitness and health o donor - contributes to health charities - expanded o donor - contributes to health charities - precision o donors - health causes o ear, nasal, eye care - eye care - alcon o ear, nasal, eye care - eye care - ciba

o ear, nasal, eye care - eye care - visine o emotive - us - dealing with stress o enthusiast - retail - shopper at new or expectant

mother o enthusiast - sports and healthy living o enthusiast - sports and healthy living - golf enthusiast o enthusiast - sports and healthy living - health

enthusiast o enthusiast - sports and healthy living - outdoor

enthusiast o enthusiast - sports and healthy living - sports

enthusiast o enthusiasts - wellness o eu - intent - health and diet o europe - austria - health and fitness o europe - belgium - health and fitness o europe - denmark - health and fitness o europe - finland - health and fitness o europe - france - dieting and weight loss o europe - france - health and fitness o europe - france - personal or health insurance o europe - germany - dieting and weight loss o europe - germany - health and fitness o europe - germany - personal or health insurance o europe - greece - health and fitness o europe - italy - dieting and weight loss o europe - italy - health and fitness o europe - italy - personal or health insurance o europe - netherlands - health and fitness o europe - norway - health and fitness o europe - poland - health and fitness o europe - sweden - health and fitness o europe - switzerland - health and fitness o europe - united kingdom - dieting and weight loss o europe - united kingdom - health and fitness o europe - united kingdom - personal or health

insurance o events - natal o exercise - aerobic o exercise - running / jogging o exercise - walking o exercise / health grouping o expectant, new and digital parents - digital parents -

all o expectant, new and digital parents - expectant

parents - all o expectant, new and digital parents - first time parents

- all o expectant, new and digital parents - new parents - all o eye glasses contact lense and accessories - buyers o facial tissues category - puffs brands - puffs plus o family and parenting - pregnancy o family composition - children in household - expecting o family status - expectant parents - dads to be o family status - expectant parents - moms to be o fitness o fitness - avid runners - expanded o fitness - avid runners - precision o fitness - fitness enthusiast - expanded o fitness - fitness enthusiast - precision o fitness enthusiasts o focus - health and safety

Page 8: Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

o fr - active buyers - beauty and wellness o fr - active buyers - fitness o fr - heavy consumer of shampoo o fr - hot prospects - baby health and safety o fr - hot prospects - dental insurance o fr - hot prospects - diet excercise o fr - hot prospects - hair care o fr - hot prospects - health o fr - hot prospects - health insurance o fr - hot prospects - nail design and care o fr - hot prospects - skin care o france - cpg - beauty: buys facial skincare o france - cpg - beauty: buys shampoo o france - cpg - beauty: buys skincare product o france - health o france - retail - ecommerce: traditional goods

(household linen, clothes, health and beauty) o france - retail - health and beauty o germany - health o germany - retail - health and beauty o global - interest - health (en), salud (es), saude (pt) o global - microsegment - skin (en), piel (es), pele (pt) o global intent - health and personal care o global interest - health and personal care o global interest - healthy living o groceries / health o groceries / health - chemist bought from at least once

a year o groceries / health - chemist bought from at least once

a year - amcal o groceries / health - chemist bought from at least once

a year - chemist warehouse o groceries / health - chemist bought from at least once

a year - chemmart o groceries / health - chemist bought from at least once

a year - priceline o groceries / health - chemist bought from at least once

a year - terry white chemist o groceries / health - supermarket bought from in last 4

weeks o groceries / health - supermarket bought from in last 4

weeks - aldi o groceries / health - supermarket bought from in last 4

weeks - coles o groceries / health - supermarket bought from in last 4

weeks - iga o groceries / health - supermarket bought from in last 4

weeks - woolworths o groceries / health - supermarket most likely to

consider o groceries / health - supermarket most likely to

consider - aldi o groceries / health - supermarket most likely to

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ultraclean

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sport o health/beauty - sanitary napkins/tampons - stayfree o health/beauty - sanitary napkins/tampons - stayfree

(any)

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o health/beauty - sanitary napkins/tampons - stayfree ultra thin

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olay o health/beauty - shaving cream - gillette series o health/beauty - shaving cream - schick hydro o health/beauty - shaving cream - skintimate (any) o health/beauty - shaving cream - skintimate signature

scents o health/beauty - shaving cream - skintimate

skintherapy o health/beauty - skin care o health/beauty - skin care - clearasil o health/beauty - skin care - johnsons clean and clear o health/beauty - skin care - loreal o health/beauty - smelling salts o health/beauty - soap o health/beauty - soap - aveeno o health/beauty - soap - caress

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o health/beauty - toothpaste - colgate totl advancd frsh + whtn

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dp cln o health/beauty - toothpaste - crest complt mlt benft

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naturals o health/beauty - weight control o health/beauty - weight control - candy/tablets o health/beauty - women's gift packs o health/medical o healthcare o healthcare - beltone hearing aid center o healthcare - health o healthcare - healthy living o healthcare - healthy living - eating healthy o healthcare - healthy living - exercise regularly o healthcare - healthy living - health attitude o healthcare - hearing aids by miracle ear o healthcare - quest diagnostics o healthcare products o healthcare products - cold/allergy/sinus o healthcare products - cold/allergy/sinus - advil

cold/sinus o healthcare products - cold/allergy/sinus - alka-seltzer

plus cold o healthcare products - cold/allergy/sinus - allegra o healthcare products - cold/allergy/sinus - benadryl

allergy and sinus o healthcare products - cold/allergy/sinus - claritin o healthcare products - cold/allergy/sinus - delsym o healthcare products - cold/allergy/sinus - halls o healthcare products - cold/allergy/sinus - robitussin

cold o healthcare products - cold/allergy/sinus - sudafed

cold/sinus o healthcare products - cold/allergy/sinus - theraflu o healthcare products - cold/allergy/sinus - tylenol

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use most-robitussin

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o healthcare products - cough remedies - cough syrup-use most-tylenol

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rem-use most-neosporin o healthcare products - first aid - johnson and johnson

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cold/allergy/sinus o healthcare products - sore throat o healthcare products - sore throat - cepacol o healthcare products - sore throat - chloraseptic o healthcare products - sore throat - luden's o healthcare products - sore throat - ricola o healthcare products - sore throat - sore throat prod-

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woman's formula o healthcare products - vitamins/minerals -

vitamin/mineral brand-use most-caltrate

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o household - dental care - johnson and johnsn o household - dental care - oral b o household - dental care - reach access o household - dental care - sensodyne o household - health and fitness - diet products o household - health and fitness - health and wellness o household - health and fitness - heavy vitamin and

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johnson brands o in market - health goods o in-market - consumer packaged goods (cpg) - health

and beauty o in-market - pharmaceuticals o in-market - pharmaceuticals - medical supplies

shoppers o in-market - retail - health and beauty shoppers o in-market - services - health o inferred - healthcare and beauty o insurance - currently have - health insurance o insurance - have private health insurance o insurance - health - 0-3 months o insurance - health - 0-6 months o insurance - health insurance o insurance - health insurance - likely acquisition

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purchasers o insurance - medicare plan d prescription drug

purchasers - medicare plan d prescription drug purchasers: highly likely

o insurance - medicare plan d prescription drug purchasers - medicare plan d prescription drug purchasers: likely

o insurance - medicare plan d prescription drug purchasers - medicare plan d prescription drug purchasers: unlikely

o insurance - other insurance - likely other medical insurance

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o insurance source - employer provided insurance (health) - employer provided insurance (health): unlikely

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o insurance source - self-insured (health) - self-insured (health): unlikely

o insurance source - uninsured (health) - uninsured (health): highly likely

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o insurance source - uninsured (health) - uninsured (health): unlikely

o insurance source - works for a small company that offers health insurance - works for a small company that offers health insurance: highly likely

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o insurance source - works for a small company that offers health insurance - works for a small company that offers health insurance: unlikely

o intent - cpg - health and beauty o intent - health and personal care o intent - healthy diet o intent - insurance - health o intent - pharmaceutical o intent - pharmaceutical - pharmacy patrons o intent - services - health medicine o intent - services - medicine and health o intent - shopping - health and beauty o interest - aerobic exercise o interest - beauty - dental care o interest - beauty - diet o interest - beauty - hair care o interest - beauty - skin care o interest - diet and fitness o interest - diet and fitness - cycling o interest - diet and fitness - diet and weight loss o interest - diet and fitness - fitness and exercise o interest - diet and fitness - health and wellness o interest - diet and fitness - running o interest - diet and fitness - yoga o interest - dieting and weight loss o interest - exercise of running / jogging o interest - exercise of walking o interest - exercise products or services o interest - exercise/health products or services o interest - family and parenting - pregnancy o interest - fitness

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o interest - general interest - health o interest - health o interest - health - alternative medicine o interest - health - health and disease o interest - health - health care o interest - health - health service o interest - health - healthy llifestyle o interest - health - kampo o interest - health - looking for a diet program o interest - health - nutrition care o interest - health - well-being o interest - health and beauty o interest - health and beauty - anatomy o interest - health and beauty - beauty center o interest - health and beauty - child care o interest - health and beauty - dentist o interest - health and beauty - diet and nutrition o interest - health and beauty - female o interest - health and beauty - hair products o interest - health and beauty - health o interest - health and beauty - health and care

products o interest - health and beauty - healthcare and

medicine o interest - health and beauty - male o interest - health and beauty - medicine o interest - health and beauty - pharmacy o interest - health and beauty - relaxation therapy o interest - health and beauty - toiletries o interest - health and fitness o interest - health and fitness - aged care o interest - health and fitness - alternative medicine o interest - health and fitness - counselling o interest - health and fitness - dental care o interest - health and fitness - fitness and gym o interest - health and fitness - gym membership o interest - health and fitness - male o interest - health and fitness - medical o interest - health and fitness - medicine o interest - health and fitness - smoking cessation o interest - health and fitness - stress management o interest - health and fitness - weight loss o interest - health and medical care o interest - health and personal care o interest - health and personal care - fitness o interest - health and personal care - men o interest - health and personal care - men's health o interest - health and personal care - pharma products o interest - health and personal care - wellness o interest - health and personal care - woman o interest - health and personal care - women's health o interest - health beauty and personal care o interest - health beauty and personal care - face and

body care o interest - health beauty and personal care - fitness o interest - health beauty and personal care - hair care o interest - health beauty and personal care - health o interest - health beauty and personal care - nutrition o interest - health beauty and personal care - wellness o interest - health beauty and style o interest - health beauty and style - vitamins and

supplements

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counters o interest and activity - health and fitness - fitness

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o interests - health and fitness - woman's health o interests - health and lowfat cooking o interests - health and wellbeing o interests - health and wellbeing - diet o interests - health and wellbeing - fitness and exercise o interests - health beauty and personal care - face and

body care o interests - health beauty and personal care - health

and fitness o interests - health, beauty and personal care o interests - health, beauty and personal care - face

and body care o interests - health, beauty and personal care - health

and fitness o interests - home and family - health and beauty o interests - lifestyles - healthy living o interests - lifestyles - low fat dieters o interests - low sugar diet o interests - sports and fitness o interests - sports and fitness - aerobics o interests - sports and fitness - boating and sailing o interests - sports and fitness - camping and hiking o interests - sports and fitness - equestrian o interests - sports and fitness - fishing o interests - sports and fitness - golf o interests - sports and fitness - hunting and shooting o interests - sports and fitness - running o interests - sports and fitness - scuba diving o interests - sports and fitness - skiing o interests - sports and fitness - tennis o interests - sports and fitness - walking o international segments - asia-pacific - health and

fitness o international segments - canada - dieting and weight

loss o international segments - canada - health and fitness o international segments - canada - personal or health

insurance o international segments - europe - health and fitness o international segments - latin america - health and

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fitness o italy - interest - health and beauty o joint health products purchasing intere o latin america (latam) - health and fitness o latin america (latam) - health and fitness -

nutrition/diet o latin america (latam) - home and family - pregnancy o latin america (latam) - shopping - health and personal

care o latin america - argentina - health and fitness o latin america - brazil - health and fitness o latin america - chile - health and fitness o latin america - colombia - health and fitness o latin america - mexico - health and fitness o life event - expectant parent o life events - expectant parents o life events - expecting parents o life moments - expecting parents

o life stage - expecting a baby o life stage - expecting baby o life stage - family status - expectant parents o lifestyle - charities - contributes to health charities o lifestyle - conduct own research on healthcare topics o lifestyle - donor - health causes donor o lifestyle - exercise regularly o lifestyle - eye wear - contact lenses o lifestyle - eye wear - glasses o lifestyle - fitness buff o lifestyle - gym and health - 24 hour fitness o lifestyle - gym and health - 9round o lifestyle - gym and health - anytime fitness o lifestyle - gym and health - bannatyne's o lifestyle - gym and health - blink fitness o lifestyle - gym and health - crossfit o lifestyle - gym and health - curves o lifestyle - gym and health - david lloyd leisure o lifestyle - gym and health - dw fitness o lifestyle - gym and health - esporta o lifestyle - gym and health - fitness first o lifestyle - gym and health - fitness together o lifestyle - gym and health - gold's gym o lifestyle - gym and health - healthy lifestyle o lifestyle - gym and health - jazzercise o lifestyle - gym and health - koko fitclub o lifestyle - gym and health - la fitness o lifestyle - gym and health - lucille roberts o lifestyle - gym and health - new york sports clubs o lifestyle - gym and health - orangetheory o lifestyle - gym and health - planet fitness o lifestyle - gym and health - powerhouse o lifestyle - gym and health - pure barre o lifestyle - gym and health - retro fitness o lifestyle - gym and health - snap fitness o lifestyle - gym and health - the gym o lifestyle - gym and health - virgin active o lifestyle - gym and health - ymca o lifestyle - gym and health - youfit health clubs o lifestyle - has flexible spending account (fsa) o lifestyle - has health savings account (hsa) o lifestyle - has prescription plan: through employer o lifestyle - has vision coverage o lifestyle - health o lifestyle - health - heathy lifestyle o lifestyle - healthy living o lifestyle - healthy living - extreme activities o lifestyle - healthy living - new age enthusiasts o lifestyle - in good physical health o lifestyle - interest - dieting o lifestyle - interest - fitness and exercise o lifestyle - interest - weight loss o lifestyle - participate in hmo - employer sponsored o lifestyle - participate in hmo - individual purchase o lifestyle - participate in hmo plan o lifestyle - participate in medicare: all parts a - d o lifestyle - participate in ppo - employer sponsored o lifestyle - participate in ppo - individual purchase o lifestyle - participate in ppo plan o lifestyle - participate in smoking cessation o lifestyle - participate in stress management o lifestyle - participate in weight management plan

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o lifestyle - participate in well baby/prenatal program o lifestyle - prescription plan: individually purchased o lifestyle - received massage therapy o lifestyle - the fitness buff o lifestyle - uninsured: no hmo, ppo, pos, or medicare o lifestyle - visited a chiropractor o lifestyle - visited a free health clinic o lifestyle - visited a physical therapist o lifestyle - visited an urgent care center o lifestyle and interests - exercise / sports o lifestyle and interests - fitness o lifestyle and interests - health and diet o lifestyle and interests - health and fitness o lifestyle and interests - health and fitness - dieters o lifestyle and interests - health and fitness - fitness

enthusiasts o lifestyle and interests - healthy eating o lifestyle and interests - medical o lifestyle and interests - moms - fitness mothers o lifestyle change expected - birth of a child o lifestyle statements - health and diet - active health

management: above average o lifestyle statements - health and diet - active health

management: average o lifestyle statements - health and diet - active health

management: below average o lifestyle statements - health and diet - active health

management: far above average o lifestyle statements - health and diet - active health

management: far below average o lifestyle statements - health and diet - consider my

diet to be very healthy o lifestyle statements - health and diet - don't have time

prepare/eat healthy meal o lifestyle statements - health and diet - friends ask my

advice about health/nutrition o lifestyle statements - health and diet - health and

image leader: above average o lifestyle statements - health and diet - health and

image leader: average o lifestyle statements - health and diet - health and

image leader: below average o lifestyle statements - health and diet - health and

image leader: far above average o lifestyle statements - health and diet - health and

image leader: far below average o lifestyle statements - health and diet - i like to try new

drinks o lifestyle statements - health and diet - i like to try new

recipes o lifestyle statements - health and diet - i make sure i

exercise regularly o lifestyle statements - health and diet - i often eat

frozen dinners o lifestyle statements - health and diet - i often feel i

over-eat o lifestyle statements - health and diet - i really enjoy

cooking o lifestyle statements - health and diet - i'll try any new

diet o lifestyle statements - health and diet - too busy to

take care of myself as i should

o lifestyle statements - pharma - actively seek info about nutrition/diet

o lifestyle statements - pharma - always look for most advertised meds available

o lifestyle statements - pharma - first sign of pain, i take medicine

o lifestyle statements - pharma - health info by drug companies is useful

o lifestyle statements - pharma - i am comfortable to register on health websites

o lifestyle statements - pharma - i frequently take preventive medicine

o lifestyle statements - pharma - i gather health info from newsletters

o lifestyle statements - pharma - i gather health information from website

o lifestyle statements - pharma - i only use drug brands recommended by doctor

o lifestyle statements - pharma - i rely on my doctor to guide me on medical/health matters

o lifestyle statements - pharma - i take non prescription meds as soon as sick

o lifestyle statements - pharma - important to go to doctor when i'm ill

o lifestyle statements - pharma - look info to choose healthcare treatment

o lifestyle statements - shopping - look for organic/natural in health/beauty products

o lifestyles - contributors - health o lifestyles - healthy and fit o lifestyles - lifestyles - healthy and fit o lifestyles and interests - diet conscious households o lifestyles and interests - diet conscious households -

diet conscious households: highly likely o lifestyles and interests - diet conscious households -

diet conscious households: likely o lifestyles and interests - diet conscious households -

diet conscious households: unlikely o lifestyles and interests - healthy households o lifestyles and interests - healthy households - healthy

households: highly likely o lifestyles and interests - healthy households - healthy

households: likely o lifestyles and interests - healthy households - healthy

households: unlikely o lifestyles and interests - nutrition and diet enthusiasts o lifestyles and interests - vitamins and supplements

enthusiasts o lifestyles and interests - weight control enthusiasts o local - general attitudes - i am taking steps now to

stay healthy in the future o local - general attitudes - i have no confidence in the

health care system o marketing category - healthcare o medical o medical insurance - medical insurance - group health o medical insurance - medical insurance - hmo o men's lifestyle - fashion, fitness, and grooming o mexico - health o mexico - interest - health (en), salud (es), saude (pt) o mexico - microsegment - skin (en), piel (es), pele (pt) o mexico - retail - health and beauty

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o middle east - egypt - health and fitness o middle east - gulf cooperation council - health and

fitness o middle east - saudi arabia - health and fitness o middle east - turkey - health and fitness o middle east - united arab emirates - health and fitness o mobile audience - lifestyle - gym and health o mobile audience - lifestyle - health o mobile audience - lifestyle - hospital and healthcare

workers o mobile audience - public - healthcare o mobile audience - public - hospital o mobile audience - retail - health conscious shoppers o mobile audience - retail - pharmacy shoppers o natural health products purchasing inte o newborn network - expectant parents o newborn network - expectant, new and digital parents o newborn network - expectant, new and digital parents

- affluent moms and dads o newborn network - expectant, new and digital parents

- african american moms and dads o newborn network - expectant, new and digital parents

- all o newborn network - expectant, new and digital parents

- dads o newborn network - expectant, new and digital parents

- green aware moms and dads o newborn network - expectant, new and digital parents

- moms o no - intent - fitness and health o no - interest - fitness and health o non-profit and social causes - non-profit donors -

health o offline brand purchasers - carefree pantyliners o offline brand purchasers - healthy choice o offline brand purchasers - skin bracer asl o offline diet product buyer o offline product purchasers - cold and flu medicine o offline product purchasers - cough and cold remedies o offline product purchasers - deodorant o offline product purchasers - eye care o offline product purchasers - femine care / sanitary

protection o offline product purchasers - first aid o offline product purchasers - grooming aids o offline product purchasers - hair care o offline product purchasers - protein/health bars o offline product purchasers - skin care preparations o offline product purchasers - toothbrushes, floss,

accessories o offline product purchasers - toothpaste o offline product purchasers - vitamins o offline product purchasers - weight control and diet

aids o online buyer - personal health o oral hygiene category - colgate brands - colgate o oral hygiene category - colgate brands - colgate total o oral hygiene category - colgate brands - colgate total

advanced o oral hygiene category - crest brands - crest o oral hygiene category - crest brands - crest 3d white o oral hygiene category - crest brands - crest pro-health

o other insurance - likely other medical insurance - disability insurance due to loss of income through medical causes

o other insurance - likely other medical insurance - long term care insurance

o other insurance - likely other medical insurance - vision care insurance

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-ever use sudafed cold and sinus

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-ever use tylenol allergy/sinus

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use last 12m: allegra

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-advil cold/sinus

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-alka-seltzer plus c

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-benadryl allergy

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-benadryl allergy and

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-claritin

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-robitussin cold

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-theraflu

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-tylenol allergy/sinus

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-tylenol cold

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-tylenol flu

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-tylenol sinus

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-vicks dayquil

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-vicks nyquil

o over the counter medications - cold/allergy/sinus - cold/allergy/sinus remedy-use most-vicks vaporub

o over-the-counter remedies o over-the-counter remedies - analgesics o over-the-counter remedies - analgesics - advil o over-the-counter remedies - analgesics - advil pm o over-the-counter remedies - analgesics - aleve o over-the-counter remedies - analgesics - bayer o over-the-counter remedies - analgesics - bengay o over-the-counter remedies - analgesics - excedrin o over-the-counter remedies - analgesics - icy hot o over-the-counter remedies - analgesics - tylenol o over-the-counter remedies - bausch and lomb o over-the-counter remedies - cough and cold o over-the-counter remedies - cough and cold - afrin o over-the-counter remedies - cough and cold - claritin o over-the-counter remedies - cough and cold - vicks

nyquil

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o over-the-counter remedies - cough and cold - zicam o over-the-counter remedies - digestion and nausea o over-the-counter remedies - digestion and nausea -

pepto-bismol o over-the-counter remedies - digestion and nausea -

prevacid o over-the-counter remedies - digestion and nausea -

prilosec o over-the-counter remedies - ear, nasal, eye care o over-the-counter remedies - ear, nasal, eye care - ear

care o over-the-counter remedies - ear, nasal, eye care - eye

care o over-the-counter remedies - first aid and emergency

supplies o over-the-counter remedies - first aid and emergency

supplies - benadryl o over-the-counter remedies - health aids and

medicines o over-the-counter remedies - home medical care

accessories o over-the-counter remedies - nutritional supplements

and weight control o over-the-counter remedies - nutritional supplements

and weight control - boost o over-the-counter remedies - nutritional supplements

and weight control - caltrate o over-the-counter remedies - nutritional supplements

and weight control - centrum o over-the-counter remedies - nutritional supplements

and weight control - emergen-c o over-the-counter remedies - nutritional supplements

and weight control - ensure o over-the-counter remedies - nutritional supplements

and weight control - ensure plus o over-the-counter remedies - nutritional supplements

and weight control - flintstones o over-the-counter remedies - nutritional supplements

and weight control - l'il critters gummy vites o over-the-counter remedies - nutritional supplements

and weight control - muscle milk o over-the-counter remedies - nutritional supplements

and weight control - nature made o over-the-counter remedies - nutritional supplements

and weight control - pediasure o over-the-counter remedies - nutritional supplements

and weight control - slim-fast o over-the-counter remedies - other medicines and

remedies o over-the-counter remedies - sleeping and snoring

aids o over-the-counter remedies - smoking cessation o passionate about - health and beauty o passionate about - health and beauty - beauty

products o passionate about - health and beauty - fitness o passionate about - health and beauty - weight loss o past purchase - vitamins/health products o past purchase - vitamins/health products - dollars

spent: 1-30 o past purchase - vitamins/health products - dollars

spent: 219-9999

o past purchase - vitamins/health products - dollars spent: 31-218

o past purchase - vitamins/health products - number of purchases: 5-999

o past purchase - vitamins/health products - power buyer

o past purchases - consumer packaged goods (cpg) - health and beauty

o past purchases - health and beauty products o personal care - baby products - baby oil and baby

lotion-use most-johnson's baby lotion o personal care - baby products - baby oil and baby

lotion-use most-johnson's baby oil o personal care - baby products - baby/children

shampoo-use most-johnson's baby shampoo o personal care - baby products - jandj baby lotion o personal care - baby products - jandj baby shampoo o personal care - dental - mouthwash o personal care - dental - tooth brushes o personal care - dental - toothpaste o personal care - dental floss - dental floss-brand use

most-butler g-u-m o personal care - dental floss - dental floss-brand use

most-johnson and johnson reach o personal care - dental floss - dental floss-brand use

most-oral-b o personal care - deodorants o personal care - deodorants - arrid xx o personal care - deodorants - axe o personal care - deodorants - ban classic o personal care - deodorants - degree o personal care - deodorants - deodorants/anti-

perspirants-use most-arrid xx o personal care - deodorants - deodorants/anti-

perspirants-use most-axe o personal care - deodorants - deodorants/anti-

perspirants-use most-ban classic o personal care - deodorants - deodorants/anti-

perspirants-use most-degree o personal care - deodorants - deodorants/anti-

perspirants-use most-dove o personal care - deodorants - deodorants/anti-

perspirants-use most-gillette series o personal care - deodorants - deodorants/anti-

perspirants-use most-old spice classic o personal care - deodorants - deodorants/anti-

perspirants-use most-old spice high endurance o personal care - deodorants - deodorants/anti-

perspirants-use most-old spice red zone o personal care - deodorants - deodorants/anti-

perspirants-use most-right guard sport o personal care - deodorants - deodorants/anti-

perspirants-use most-secret o personal care - deodorants - deodorants/anti-

perspirants-use most-suave 24-hr protection o personal care - deodorants - dove o personal care - deodorants - gillette series o personal care - deodorants - old spice classic o personal care - deodorants - right guard sport o personal care - deodorants - secret o personal care - deodorants - suave 24-hr protection o personal care - eye drops

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o personal care - eye drops - bausch and lomb o personal care - eye drops - clear eyes o personal care - eye drops - murine o personal care - eye drops - refresh o personal care - eye drops - use eye drops/eye wash-

brand use most-bausch and lomb o personal care - eye drops - use eye drops/eye wash-

brand use most-clear eyes o personal care - eye drops - use eye drops/eye wash-

brand use most-murine o personal care - eye drops - use eye drops/eye wash-

brand use most-refresh o personal care - eye drops - use eye drops/eye wash-

brand use most-visine o personal care - eye drops - visine o personal care - fitness o personal care - hair products - hair removal-type use

most-cream o personal care - hair products - hair removal-type use

most-wax o personal care - hair products - use hair removal

(bleach,depilatories,waxing) o personal care - health and wellness o personal care - healthcare o personal care - healthy living o personal care - men's health and fitness o personal care - mouthwash o personal care - mouthwash - act o personal care - mouthwash - crest pro-health o personal care - mouthwash - crest whitening o personal care - mouthwash - listerine original o personal care - mouthwash - listerine whitening o personal care - mouthwash - mouthwash/dental rinse-

use most-act o personal care - mouthwash - mouthwash/dental rinse-

use most-crest pro-health o personal care - mouthwash - mouthwash/dental rinse-

use most-crest whitening o personal care - mouthwash - mouthwash/dental rinse-

use most-listerine cool mint(blue) o personal care - mouthwash - mouthwash/dental rinse-

use most-listerine freshburst(green) o personal care - mouthwash - mouthwash/dental rinse-

use most-listerine original(gold) o personal care - mouthwash - mouthwash/dental rinse-

use most-listerine whitening o personal care - mouthwash - mouthwash/dental rinse-

use most-scope cool peppermint o personal care - mouthwash - mouthwash/dental rinse-

use most-scope original mint o personal care - mouthwash - scope cool peppermint o personal care - mouthwash - scope original mint o personal care - product usage - toothbrushes

(manual) o personal care - product usage - toothbrushes (power) o personal care - product usage - use toothbrushes

(manual) o personal care - product usage - use toothbrushes

(power) o personal care - sanitary pads and napkins - sanitary

pads and napkins-brand use most-always

o personal care - sanitary pads and napkins - sanitary pads and napkins-brand use most-carefree

o personal care - sanitary pads and napkins - sanitary pads and napkins-brand use most-kotex

o personal care - sanitary pads and napkins - sanitary pads and napkins-brand use most-stayfree

o personal care - sanitary pads and napkins - sanitary pads and napkins-brand use most-store brand

o personal care - shampoo - shampoo-brand ever use last 7 days-matrix

o personal care - shampoo - shampoo-brand ever use last 7 days-neutrogena

o personal care - shampoo - shampoo-brand use most last 7 days-clairol herbal essences

o personal care - shampoo - shampoo-brand use most last 7 days-dove

o personal care - shampoo - shampoo-brand use most last 7 days-garnier fructis

o personal care - shampoo - shampoo-brand use most last 7 days-head and shoulders

o personal care - shampoo - shampoo-brand use most last 7 days-l'oreal

o personal care - shampoo - shampoo-brand use most last 7 days-pantene pro-v

o personal care - shampoo - shampoo-brand use most last 7 days-suave

o personal care - shampoo - shampoo-brand use most last 7 days-tresemme

o personal care - shaving - electric shavers o personal care - shaving - razors and blades o personal care - shaving - shaving creams and gels o personal care - shaving cream o personal care - shaving cream - barbasol o personal care - shaving cream - colgate o personal care - shaving cream - edge o personal care - shaving cream - gillette foamy o personal care - shaving cream - gillette fusion o personal care - shaving cream - gillette satin care o personal care - shaving cream - shaving cream or

gel-brand use most-barbasol o personal care - shaving cream - shaving cream or

gel-brand use most-colgate o personal care - shaving cream - shaving cream or

gel-brand use most-edge o personal care - shaving cream - shaving cream or

gel-brand use most-gillette foamy o personal care - shaving cream - shaving cream or

gel-brand use most-gillette fusion o personal care - shaving cream - shaving cream or

gel-brand use most-gillette satin care o personal care - shaving cream - shaving cream or

gel-brand use most-skintimate o personal care - shaving cream - skintimate o personal care - tampons - tampons-brand use most-

kotex o personal care - tampons - tampons-brand use most-

playtex o personal care - tampons - tampons-brand use most-

tampax o personal care - toothbrush - toothbrushes (power)-

brand use most-colgate

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o personal care - toothbrush - toothbrushes (power)-brand use most-crest

o personal care - toothbrush - toothbrushes (power)-brand use most-oral-b powered by braun

o personal care - toothbrush - toothbrushes (power)-brand use most-sonicare

o personal care - toothbrush - toothbrushes-brand use most-aquafresh

o personal care - toothbrush - toothbrushes-brand use most-colgate wave

o personal care - toothbrush - toothbrushes-brand use most-crest

o personal care - toothbrush - toothbrushes-brand use most-oral-b advantage

o personal care - toothbrush - toothbrushes-brand use most-oral-b cross action

o personal care - toothbrush - toothbrushes-brand use most-oral-b indicator

o personal care - toothbrush - toothbrushes-brand use most-other colgate

o personal care - toothbrush - toothbrushes-brand use most-other oral-b

o personal care - toothbrush - toothbrushes-brand use most-reach

o personal care - toothpaste o personal care - toothpaste - aim o personal care - toothpaste - aquafresh o personal care - toothpaste - arm and hammer o personal care - toothpaste - close-up o personal care - toothpaste - colgate o personal care - toothpaste - crest o personal care - toothpaste - sensodyne o personal care - toothpaste - toothpaste-brand use

most-aim o personal care - toothpaste - toothpaste-brand use

most-aquafresh o personal care - toothpaste - toothpaste-brand use

most-arm and hammer o personal care - toothpaste - toothpaste-brand use

most-close-up o personal care - toothpaste - toothpaste-brand use

most-colgate o personal care - toothpaste - toothpaste-brand use

most-crest o personal care - toothpaste - toothpaste-brand use

most-sensodyne o personal care - whitening - tooth whiteners-brand use

most-crest whitestrips o personal care - women's health and fitness o pharmacist / pharmacy o philanthropy - health and well-being o philanthropy - medical research o physical fitness enthusiasts o political - issues - healthcare o political issue most important - improving health

services and hospitals o politics and society - charities and non-profits - health o premium hair care products - buyers o premium interest - household - health and fitness o premium product - fitness/exercise product buyer o premium product - health product buyer o product - fitness

o product - health o product - purchases - diet and weight loss products o product - purchases - diet soda o product - purchases - health and fitness products o product - purchases - vitamins o products and services propensities - health insurance

- propensity o products and services propensities - premium health

insurance - propensity o products and services propensity - health insurance o products services - disability income o products services - disability insurance o products services - group health o products services - health care o products services - individual health o products services - medical malpractice o products services - medicare supplement o products services - personal injury o profile - has health insurance o propensity - health insurance o propensity models - lifestyle - healthy living o propensity models - lifestyle - on a diet o psychographic/attitudes - health and diet attitudes o psychographic/attitudes - health and well being o psychographic/attitudes - health and well being -

healthy holistics o psychographic/attitudes - health and well being -

image shapers o psychographic/attitudes - health and well being -

invincibles o psychographic/attitudes - health and well being -

trusting patients o psychographic/attitudes - health and well being -

weight reformers o purchase affinity - fitness, exercise product buyer o purchase affinity - health product buyer o purchase behaviors - exercise o purchase behaviors - exercise - aerobic o purchase behaviors - exercise - running/jogging o purchase behaviors - exercise - walking o purchase behaviors - health and wellness o purchase behaviors - health and wellness - beauty o purchase behaviors - health and wellness - dieting

and weight loss o purchase behaviors - health and wellness - fitness o purchase behaviors - medicare insurance o purchase behaviors - shopping - health and beauty o purchase categories - united states - health

conscious o purchase history - health, wellness, vitamins and

supplements buyers o purchase history - health, wellness, vitamins and

supplements buyers - health, wellness, vitamins and supplements buyers: above average buyers

o purchase history - health, wellness, vitamins and supplements buyers - health, wellness, vitamins and supplements buyers: top buyers

o purchase history - health, wellness, vitamins and supplements buyers - health, wellness, vitamins and supplements buyers: unlikely buyers

o purchase history - mail order buyers - mail order buyers: health and beauty products buyers

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o purchase intent - health and beauty o purchase intent - health and beauty - beauty services o purchase intent - health and beauty - electronics and

health products o purchase intent - health and beauty - medical

services o purchase intent - health and beauty - medicines and

dietary supplements o purchase intent - health and beauty - weight loss and

healthy lifestyle o purchase intention - beauty - hair products o purchase intention - beauty products and services -

hair products o purchase intention - products and services for the

family - health and well being o purchase intention - products and services for the

family - medicine o purchase predictors - all channels - personal health o purchase predictors - brick and mortar - personal

health o purchase predictors - online - personal health o purchases - insurance products - accidental death

and disability o purchases - insurance products - dental o purchases - insurance products - health o purchases - insurance products - vision o purchases - personal health o purchases - vitamin and health products o purchasing interest - alternate health purchasing

interest o purchasing interest - diet purchasing interest o purchasing interest - health products purchasing

interest o purchasing interest - heart health products

purchasing interest o purchasing interest - joint health products purchasing

interest o purchasing interest - natural health products

purchasing interest o purchasing interest - vitamins purchasing interest o retail - categories - fitness buyers o retail - categories - health and wellness buyers o retail - health clubs o retail - health conscious shoppers - gnc o retail - health conscious shoppers - holland and

barrett o retail - health conscious shoppers - sprouts farmers

market o retail - health conscious shoppers - the fresh market o retail - health conscious shoppers - the vitamin

shoppe o retail - health conscious shoppers - trader joe's o retail - health conscious shoppers - vitamin world o retail - household consumer expenditures - personal

health o retail - online - personal health o retail - opticians - pearle vision center o retail - opticians - vision express o retail - pharmacy patrons o retail - pharmacy shoppers - boots pharmacy o retail - pharmacy shoppers - co-op pharmacy o retail - pharmacy shoppers - cvs pharmacy

o retail - pharmacy shoppers - lloyds pharmacy o retail - pharmacy shoppers - medicine shoppe

pharmacy o retail - pharmacy shoppers - rite aid o retail - pharmacy shoppers - rowlands pharmacy o retail - pharmacy shoppers - shopko express o retail - pharmacy shoppers - walgreens o retail - retail categories - fitness buyers o retail - retail categories - health and wellness buyers o retail - scan intent - health and fitness o retail - sports and outdoors - exercise and fitness o retail - sports equipment and outdoor gear - exercise

and fitness o retail - sports equipment and outdoor gear - exercise

electronics o retail and retail service industries - health

(creams/suplements) o retail and retail service industries - nutritional

supplements (vitamins) o retail categories - fitness buyers - cyclists o retail categories - fitness buyers - runners o retail categories - health and wellness buyers -

natural wellness o retail categories - health and wellness buyers - weight

loss and supplements o retail categories - senior's products buyers - geriatric

supplies o se - intent - health and fitness o se - interest - health and fitness o seasonal - new year's diet and fitness resolutions o seasonal - new year's diet and fitness resolutions:

seasonal shoppers o seasonal - spring - allergies o seasonal - spring seasonal - allergy sufferers o seasonal - winter - cold and flu o seasonal - winter seasonal - cold and flu sufferers o seasonal - winter seasonal - new year's resolutions:

weight loss o seasonals - spring - allergy sufferers o seasonals - winter - cold and flu sufferers o seasonals - winter - new year's resolutions makers:

weight loss o senior market - health conscious o senior market - health conscious seniors o senior market - mind for fitness and exercise o senior market - seniors with a mind for fitness and

exercise o services - health - dental o services - health - home health care o services - health - medical o services - health - pharmacies o services - personal care - fitness centers o services - personal services and care - health club o services - restaurants - health and vegan o shampoo and conditioner category - suave brands -

suave naturals o shop at cvs pharmacy/long drugs- 6mo (a) o shop at rite aid pharmacy- 6mo (a) o shop at wal-mart pharmacy- 6mo (a) o shopper - cpg retailers - pharmacy o shoppers in-market - by interest vertical - health

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o shopping - coupon - beauty and health products coupons

o shopping - cpg / fmcg - health and beauty o shopping - health and beauty o shopping - health and beauty - beauty and health

products o shopping - health and beauty - children's healthcare o shopping - health and beauty - cold and flu remedies o shopping - health and beauty - contact lenses o shopping - health and beauty - elder care o shopping - health and beauty - eyeglasses o shopping - health and beauty - hair care o shopping - health and beauty - health aids o shopping - health and beauty - herbal remedies o shopping - health and beauty - luxury beauty products o shopping - health and beauty - nail care o shopping - health and beauty - over the counter drugs o shopping - health and beauty - personal care o shopping - health and beauty - sinus and allergy

medications o shopping - health and beauty - skin care o shopping - health and beauty - sleep aids o shopping - health and beauty - teeth whitening o shopping - health and beauty - vitamins o shopping - home and garden - air conditioner o ski - accessories - skin care o snowboard - accessories - skin care o social - social influencers - health o sociodemographic - consumer typology - lohas

(lifestyle of health and sustainability) o southeast asia (sea) - interest - health and fitness o spending model - personal health o sports - fitness and exercise o sports - fitness and exercise - crossfit o sports - fitness and exercise - gym goers o sports - fitness and exercise - joggers runners o sports - fitness and exercise - mixed martial arts o sports - fitness and exercise - yoga pilates o sports - fitness and exercise enthusiasts o sports - fitness enthusiast o sports - outdoors - fitness o sports - walking for health enthusiasts o sports and fitness o sports and fitness - baseball o sports and fitness - basketball o sports and fitness - fitness o sports and fitness - football o sports and fitness - golf o sports and fitness - great outdoors o sports and fitness - healthy living o sports and fitness - running o sports and fitness - scuba diving o sports and fitness - snow skiing o sports and fitness - sporting interest o sports equipment and outdoor gear - exercise and

fitness - home gyms o sports equipment and outdoor gear - exercise and

fitness - workout and yoga o sports equipment and outdoor gear - fitness

equipment o staying healthy o style and fashion - beauty - hair care

o style and fashion - beauty - skin care o style and fashion - health and beauty o style and fashion - health and beauty - baby product o style and fashion - health and beauty - beauty o style and fashion - health and beauty - personal care o sub category - beauty and personal hygiene -

deodorants o sub category - beauty and personal hygiene - hair

cleaning shampoo wet (inc 2 in 1) o sub category - beauty and personal hygiene - hair

conditioners, rinse out o sub category - beauty and personal hygiene -

mouthwash/oral rinses/antiseptics, foam/gel/liquid o sub category - beauty and personal hygiene - sanitary

protection o sub category - beauty and personal hygiene - skin o sub category - beauty and personal hygiene - tooth

care, toothbrushes, electric o sub category - beauty and personal hygiene - tooth

cleaning o sub category - beauty and personal hygiene -

toothbrushes, regular, manual o sub category - health aids o sub category - health aids - allergy/hayfever remedies o sub category - health aids - antacids

capsules/lozenges/tablets o sub category - health aids - antiseptic cream/liquid,

multi dose o sub category - health aids - cold/flu remedies o sub category - health aids - cotton wool o sub category - health aids - cough remedies liquid,

multi dose o sub category - health aids - general analgesics o sub category - health aids - health suppl,

combinations, capsules/tablets o sub category - health aids - herb/nut based sauce

(add and serve), ambient o sub category - health aids - plasters precut o sub category - health aids - sore throat remedies

lozenges/strips/tablets o sub category - health aids - sun protection,

cream/gel/liquid o sub category - health aids - vitamin supplements,

capsules/tablets o sub category - sugar/candy - cough/throat sweets,

non medicated o sugar/candy - cough/throat sweets o sugar/candy - cough/throat sweets - jakemans throat /

chest relief o sugar/candy - cough/throat sweets - non medicated,

jakemans o tooth cleaning - cream/gel/liquid/paste (natural teeth)

- aquafresh o tooth cleaning - cream/gel/liquid/paste (natural teeth)

- arm and hammer o tooth cleaning - cream/gel/liquid/paste (natural teeth)

- colgate o tooth cleaning - cream/gel/liquid/paste (natural teeth)

- colgate advanced o tooth cleaning - cream/gel/liquid/paste (natural teeth)

- colgate cavity protection

Page 28: Standard Health-Related Segments - MediaMath care or sun protection Toiletries and personal care Vision care Vitamins and supplements Weight control Wellness or wellbeing Women's health

o tooth cleaning - cream/gel/liquid/paste (natural teeth) - colgate sensitive

o tooth cleaning - cream/gel/liquid/paste (natural teeth) - colgate total

o tooth cleaning - cream/gel/liquid/paste (natural teeth) - macleans

o tooth cleaning - cream/gel/liquid/paste (natural teeth) - oral b

o tooth cleaning - cream/gel/liquid/paste (natural teeth) - private label

o tooth cleaning - cream/gel/liquid/paste (natural teeth) - sensodyne

o transactions - electronics - healthcare o transactions - health and wellness o transactions - health and wellness - diagnostic

products o transactions - health and wellness - supplements o transactions - health and wellness - weight-loss

products o transactions - medical products o transactions - personal services - healthcare o transactions - pharmaceuticals o transactions - pharmacy supplies o uk - dealing with stress - contemplators o uk - dealing with stress - hot and cold o uk - dealing with stress - quick fix o uk - health o uk - intent - dietary supplement o uk - life events - expecting parents o uk - lifestyles - healthy and fit o uk - retail - health and beauty o uk data - affinity - health and beauty o uk data - retail - shopped at superdrug o us - dealing with stress - comfort seekers o us - dealing with stress - contemplators o us - dealing with stress - emotional o us - dealing with stress - quick fix o us - dealing with stress - stress converters o us - dealing with stress - talk it over o us data - affinity - health and beauty o us data - nonprofit donations - health o us data - publishing - health o us data - retail - health o us data - seasonal - seasonal allergies o us health o us health - health and beauty o us health - health and medical o us health - health and wellness o us health - social o us in-market - consumer packaged goods (cpg) -

health and beauty o us life events - expecting moms o us mobile - health o us mobile - health - health and beauty o us mobile - health - health and medical o us mobile - health - health and wellness o us mobile - health - social o us mobile - life events - expecting moms o us reach - health o us reach - health - health and medical o user hobbies and interests - charitable donor - health o video - video engagers - health

o vitamin shoppe - all buyers - 12 months o vitamins and nutrition o wants to buy - interests - fitness equipment o wants to buy - interests - fitness services o way of life - health conscious o way of life - low fat dieters o way of life - low sugar dieters o web and email - consumer response categories -

health and beauty o well beings o wellness o wellness - gyms and fitness clubs: high spenders o white-collar working-class - fitness interests o women - parenting - pregnancy o women's hygiene and beauty - heavy facial skincare

user o word of mouth influencers - conversation catalysts -

healthcare o word of mouth influencers - conversation catalysts -

personal care/ beauty o word of mouth influencers - cpg/pharma o word of mouth influencers - cpg/pharma - talks about

cleaning and laundry o word of mouth influencers - cpg/pharma - talks about

clorox o word of mouth influencers - cpg/pharma - talks about

deodorant o word of mouth influencers - cpg/pharma - talks about

dove o word of mouth influencers - cpg/pharma - talks about

facial and body o word of mouth influencers - cpg/pharma - talks about

household durables o word of mouth influencers - cpg/pharma - talks about

olay o word of mouth influencers - cpg/pharma - talks about

oral health products o word of mouth influencers - cpg/pharma - talks about

over the counter meds o word of mouth influencers - cpg/pharma - talks about

pharmacys o word of mouth influencers - cpg/pharma - talks about

tylenol o word of mouth influencers - issues - talks about

health insurance/system o word of mouth influencers - issues - talks about

nutrition/healthy eating