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Branding & Design StandardsStandards Are Strictly Enforced
5.16.2011
TM
1
Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and the FIRST wordmark.
FIRST Logo
Vertical Usage Horizontal Usage
2
C=0 M=100 Y=100 K=0
PMS 485
R=237 G=28 B=36
C=100 M=60 Y=0 K=0
PMS 286
R=0 G=101 B=179
K=100
BLACK
R=35 G=31 B=32
K=40
PMS Cool Grey 6
R=167 G=169 B=172
FIRST Logo colors
Four Color Process / CMYK
Spot
RGB
Four Color Process / CMYK color model - A color model used in full color printing. CMYK refers to the four inks used: Cyan, Magenta, Yellow, and Key (blacK).
Spot / PMS colors- A pure ink single color for printing. Can reduce the number of plates need-ed if using spot as opposed to CMYK. Also defines the true colors since it is one mixed ink it can not be 100 percent reproduced in CMYK.
RGB - A color system used in displaying color in an electronic environment such as websites and online content. Different devices can display RGB values differently.
3
FIRST Acronym Definition Line
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
Vertical Usage
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
Align left - with edge of F in FIRST
Align right - with right bottom edge of T in FIRST
Align baseline and run into the FIRST logo type - with right bottom edge of T in FIRST
Centered - with FIRST logotype
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
Space on all orientations should be the same -
Space between logotype and tag should be proportional to the height of the T in FIRST
Initial letter in each word of the acronym is red to emphasize the origin of the FIRST name
4
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
Horizontal Usage
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
Align left - with left edge of F in FIRST
Align right - with right bottom edge of T in FIRST
Centered - with FIRST logotype & IconSpace on all orientations should be the same -
Space between logotype and tag should be proportional to the height of the T in FIRST
FIRST Acronym Definition Line Initial letter in each word of the acronym is red to emphasize the origin of the FIRST name
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
5
FIRST Logo - On dark colors
Reversed Usage
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
6
Maintain the logos impact by keeping a fair amount of uncluttered space around the logo.
When using the “acronym defining line”, the space starts from the baseline of the “acronym defining line” not the FIRST wordmark. (see second example to the left)
In some instances an overlap at the top icon can be a nice way to tuck the brand into a main visual.
See sample below:
FIRST Logo - space around
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
7
1
20
08
An
nu
Al R
ep
oR
t
For InspIratIon and recognItIon oF scIence and technology
Igniting young minds.“It makes you feel if you try hard enough, you can do anything.”
FIrst Team member
FIR001_2008AnnualFINAL211.indd 1 2/11/09 11:54:39 AM
The FIRST® wordmark and interlocking triangle, circle, and square graphic icon element may be used as separate branding pieces but MUST not be the only representation of the logo. Either the Vertical or Horizontal MUST appear in its original designed configuration some where in the materials.
FIRST Logo Elements The typography and icon
Icon
Wordmark
Examples shown here:
200 Bedford Street n Manchester, NH 03101
6 0 3 . 6 6 6 . 3 9 0 6
w w w . u s f i r s t . o r g
For InspIratIon and recognItIon oF scIence and technology
Vision...
Mission...
Impact…
“ ...to transform our culture by creating a world where science and technology are celebrated and where young people dream of becoming science and technology heroes.”
...to inspire young people to be science and technology leaders, by engaging them in exciting mentor-based programs that build science, engineering, and technology skills, that inspire innovation, and that foster well-rounded life capabilities including self-confidence, communication, and leadership.
...FIRST participants are 50% more likely to attend college, twice as likely to go on to major in science or engineering, and three times as likely to major specifically in engineering.
Dean Kamen, Founder
FIRST is a trademark and the FIRST logo is a registered trademark of US FIRST.
For InspIratIon and recognItIon oF scIence and technology
Founded by inventor Dean Kamen
to “turn young people on” to career
opportunities in science, technology,
engineering, and math, this 501(c)
(3) not-for-profit organization designs
accessible, motivational programs
combining teamwork, competition,
and just plain fun for students ages
6 to 18 around the globe. Teams of
students in four different age groups,
supported by more than 85,000
committed Mentors, Coaches,
Volunteers, and Sponsors, accept
the challenge to fund, design, build,
and compete with robots of their own
creation under strict rules and time
constraints. Local and regional winners
face off in this weekend’s international
FIRST Championship competitions
earning medals, trophies, and
“bragging rights.” You are privileged to
watch our young science, engineering,
and technology leaders of tomorrow
show off their skills, imaginations, and
“Gracious Professionalism.”
What’s
200 Bedford Street n Manchester, NH 03101
6 0 3 . 6 6 6 . 3 9 0 6
w w w . u s f i r s t . o r g
For InspIratIon and recognItIon oF scIence and technology
Vision...
Mission...
Impact…
“ ...to transform our culture by creating a world where science and technology are celebrated and where young people dream of becoming science and technology heroes.”
...to inspire young people to be science and technology leaders, by engaging them in exciting mentor-based programs that build science, engineering, and technology skills, that inspire innovation, and that foster well-rounded life capabilities including self-confidence, communication, and leadership.
...FIRST participants are 50% more likely to attend college, twice as likely to go on to major in science or engineering, and three times as likely to major specifically in engineering.
Dean Kamen, Founder
FIRST is a trademark and the FIRST logo is a registered trademark of US FIRST.
For InspIratIon and recognItIon oF scIence and technology
Founded by inventor Dean Kamen
to “turn young people on” to career
opportunities in science, technology,
engineering, and math, this 501(c)
(3) not-for-profit organization designs
accessible, motivational programs
combining teamwork, competition,
and just plain fun for students ages
6 to 18 around the globe. Teams of
students in four different age groups,
supported by more than 85,000
committed Mentors, Coaches,
Volunteers, and Sponsors, accept
the challenge to fund, design, build,
and compete with robots of their own
creation under strict rules and time
constraints. Local and regional winners
face off in this weekend’s international
FIRST Championship competitions
earning medals, trophies, and
“bragging rights.” You are privileged to
watch our young science, engineering,
and technology leaders of tomorrow
show off their skills, imaginations, and
“Gracious Professionalism.”
What’s
TM
8
FIRST Logo - Black Greyscale Logo
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
Reversed Usage
9
FIRST | Design Samples
Etching / Single Color / Screen / Embroidery
10
Horizontal minimum = .5 inches high
FIRST Logo - Minimum Sizes
F O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G YF O R I N S P I R AT I O N A N D R E C O G N I T I O N O F S C I E N C E A N D T E C H N O L O G Y
The acronym defining line may not be set below 5 point type or .08 inches high
Vertical minimum = .8 inches high
11
FIRST Logo - Do not alter the logos
FIRST
DO NOT change colors
DO NOT put periods between letters in Wordmark or Logo
DO NOT distort
DO NOT rotate
DO NOT alter elements
DO NOT put in graphic shapes
DO NOT reset type
DO NOT put in borders
DO NOT put on distracting backgrounds
Program Logos
13
FIRST Program Logos “Family of programs” colors
FIRST Icon Program Logos Reversed
The “Family of Programs Colors” versions and the “Single Color Blue” versions may only be used if the FIRST logo or the appropriate FIRST Icon Program Logo appears in close proximity.
The Grey, Red and Blue used in the below logos are the same as specified in FIRST logo on page 2 of this guide.
14
FIRST Program Logos - Black Positive
Reversed
15
FIRST Programs - Do not alter the logos
FRCFIRST ROBOTICS COMPETITION
DO NOT change colors DO NOT distort
DO NOT rotate DO NOT alter elements
DO NOT put in graphic shapes DO NOT reset type
DO NOT put in borders DO NOT put on distracting backgrounds
®
®
®
16
FIRST Program | The FIRST Family of Programs Colors
PMS Process - 199-1C=100 M=70 Y=0 K=40
PMS Process - 9-1C=10 M=30 Y=100 K=0
PMS Process - 88-1C=0 M=100 Y=90 K=20
PMS Process - 256-3C=70 M=0 Y=35 K=20
PMS 2756
R=0 G=57 B=116
PMS 124
R=230 G=178 B=34
PMS 193
R=196 G=20 B=37
PMS 562
R=35 G=158 B=152
Four Color Process / CMYK
Spot
RGB
Graphic Guidelines
18
FIRST | Typefaces
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Helvetica Neue Extended
Helvetica Neue Bold Extended May be used for emphasis and FIRST typesetting in headlines
Helvetica Neue BQ Roman May be used in bodycopy
Helvetica Neue BQ Italics May be used in bodycopy or subheads for emphasis and on FIRST
Adobe Garamond Pro Italics May be used in pull quotes and sidebars
May be used on headlines, subheads, names of speaker Examples
Pull quotes
URL & Defining Line
Headlines - Back shadows can be used for emphasis
FIRST italics in body copy and headlines
The organization name FIRST must always appear in italics and all capital letters in all copy instances
®
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Univers Condensed Oblique Used in tagline and tight horizontal areas to conserve space
w w w . u s f i r s t . o r g
For InspIratIon and recognItIon oF scIence and technology
PDF Collateral
What’s FIRST? Brochure
Annual Report 2009
Key Sponsors
FIRST Leadership
MENU
Videos
FIRST Promo (6:14) FRC Student Voices (3:03)FTC Promo (3:39)FLL Get In The Game (3:28)FIRST Scholarship (1:00) 2009 Championship Wrap Video (2:15)
News
NY1 News Time Warner CableFIRST Videos on FIRST WorldTubeFIRST Robotics at the White House
Web Links
VolunteerSave The Dates 2010 - 2013FIRST Home PageFIRST News PageFIRST Events PageFIRST Regional Director
Contact Information Page FIRST List Of SponsorsFIRST CommunityFIRST Bill’s BlogFIRST Ken’s BogInternational FLL Page
FIRST Fact Sheet
Scholarships
How To Start A Team
OverviewHow It WorksVisionEvaluationAcademic SuccessInspiring MindsTeamsUniversitiesVolunteersSponsorshipCareers
At A GlanceHow It WorksSchoolsSponsorsVolunteers
At A GlanceHow It WorksVisionHistoryGrowthSport For The MindSmart MoveTeamsSchoolsSponsorsVolunteersCoachesUniversitiesTestimonials
How It Works
w w w . u s f i r s t . o r g
For InspIratIon and recognItIon oF scIence and technology
PDF Collateral
What’s FIRST? Brochure
Annual Report 2009
Key Sponsors
FIRST Leadership
MENU
Videos
FIRST Promo (6:14) FRC Student Voices (3:03)FTC Promo (3:39)FLL Get In The Game (3:28)FIRST Scholarship (1:00) 2009 Championship Wrap Video (2:15)
News
NY1 News Time Warner CableFIRST Videos on FIRST WorldTubeFIRST Robotics at the White House
Web Links
VolunteerSave The Dates 2010 - 2013FIRST Home PageFIRST News PageFIRST Events PageFIRST Regional Director
Contact Information Page FIRST List Of SponsorsFIRST CommunityFIRST Bill’s BlogFIRST Ken’s BogInternational FLL Page
FIRST Fact Sheet
Scholarships
How To Start A Team
OverviewHow It WorksVisionEvaluationAcademic SuccessInspiring MindsTeamsUniversitiesVolunteersSponsorshipCareers
At A GlanceHow It WorksSchoolsSponsorsVolunteers
At A GlanceHow It WorksVisionHistoryGrowthSport For The MindSmart MoveTeamsSchoolsSponsorsVolunteersCoachesUniversitiesTestimonials
How It Works
19
FIRST | Complimentary Color Palette
C=0 M=100 Y=100 K=48 C=100 M=75 Y=15 K=20 C=0 M=5 Y=50 K=5 C=20 M=10 Y=5 K=5 C=15 M=0 Y=5 K=0
Intellectual Property
21
Intellectual Property
FIRST® owns valuable assets in the form of trademarks and copyrights. Before using FIRST assets, including names, logos, graphics, and written material, please review our “Policy on the Use of FIRST Trademarks and Copyrighted Materials” (includes FIRST and The LEGO Group Intellectual Property). The Policy is available on our website www.usfirst.org/brand
200 Bedford Street n Manchester, NH 03101
8 0 0 . 8 7 1 . 8 3 2 6 n 6 0 3 . 6 6 6 . 3 9 0 6
Please Note: All FIRST business cards must be reviewed and approved by FIRST Marketing (please send requests to [email protected] and allow two business days for response).
FIRST | Intellectual Property Guidelines