Star 1310 c

Melrick,

As we discussed during our conversation last week, I’ve taken the opportunity to identify a few additional opportunities that might offer STAR an opportunity to generate incremental sales opportunities.

Listed below are some recommendations for your consideration. For any events that you feel are well-suited for the station, our team would propose that we create sponsorship packages (similar to the attached), and create at strategy to sell STAR 1310, in conjunction with the agreed upon initiatives in your market. You will notice that several events may not have a logical “gospel-specific” connection, however, they DO offer you increased visibility, essential to attracting new STAR listeners. New listeners drive ratings, which drive rates, and revenue.

SMG can develop promotional plans and packages to increase STAR SMG can develop promotional plans and packages to increase STAR visibility while also promoting each of the local events below.visibility while also promoting each of the local events below.•6/19 Jordin Sparks•6/20 African American Cultural Forum •6/27 20th Annual African American Festival •9/18 UMOJA Festival featuring Angie Stone and Eric Benet•9/24 Race, Slavery and the Civil War: The Tough Stuff of American History and Memory •7/24 Norfolk Jazz Festival

Ideas for STAR 1310 “Signature Events” to create opportunity and visibility Ideas for STAR 1310 “Signature Events” to create opportunity and visibility when you need it most.when you need it most.•Christian comedy show 'open mic‘ at local venue•"Gospel Under the STARS" summer evening event with live gospel performances on stage, at beachfront or a park.•Seek tie in with Gospel music TV networks to extend your visibility

Once you’ve had a moment to review the suggestions above, as well as the custom presentation on the pages that follow, lets talk about how SMG can be of assistance to your station.

Let’s Talk!

Revenue Lift Opportunities in 2010

www. smgp-llc.com864.770.5326

http://www.smgp-llc.com/

A custom presentation created for STAR 1310,powered by:

Imagine the possibilities…

For the past 8 years, Hampton Roads For the past 8 years, Hampton Roads families of faith have gathered by the families of faith have gathered by the thousands to celebrate and praise as thousands to celebrate and praise as

they enjoy the best in Gospel music, at they enjoy the best in Gospel music, at what has become one of the region’s what has become one of the region’s

most popular and live music events.most popular and live music events.

Become part of a legacy…Become part of a legacy…

The mission of the annual Picnic at the Pavilion is to promote unity in a faith-filled, multi-cultural community, and to provide an opportunity for families and friends to come together with local sponsors to share food and great live gospel performances.

mission

Proprietary - Sinclair Marketing Group & Partners, LLC. 2010

Expected attendance will exceed 5,0005,000, in 2011. Building upon prior years’ successes, we have added more features, activities and entertainment than ever before. This annual family-friendly, faith-filled event continues to be one of the most popular musical events in the Hampton Roads area.

attendeeprofile

• 5,000+ attendees• Ethnically diverse audience• Ages: Adults 18+ with children of all ages• Avg. HH Income $45k+/year• Avg. individual income $25k+/year• Average HH income greater than $50k/yr.• Gatekeepers - Females 25 – 64

• Household decision-makers who do the purchasing, planning, make health care decisions

• The Future - Males & Females 8 -17• Newly brand –

aware, early adopters and the basis for continued brand growth in years to come. Great targets for sampling.


A full day of, families, live entertainment, vendors and so much more at one of the region’s most desirable open-air amphitheaters, the nTelos Wireless Pavilion.

eventdetails

•When: When: May 16th , 2011

•Where: Where: nTelos Wireless Pavilion901 Crawford StreetPortsmouth, VA 23704


eventfeaturesOur 2010 lineup included live performances by award-winning, national gospel recording artists, including :• Smokie Norful & Mass Choir• Maurette Brown Clark• Half Mile Home• Earnest Pugh• M.D. Stokes & Victorious Praise• Darrell McFadden & The Disciples• Phillip Carter• Ted Winn• The Brown Boyz• and others…

Our 2011 lineup is being finalized, and limited sponsorships are available.

Don’t miss out on another signature stellarstellar event


sponsoredzones


participateways toways to


sponsorship titletitle

To make this event as enjoyable as To make this event as enjoyable as possible and to thank our sponsors, we possible and to thank our sponsors, we extend the following additional benefits :extend the following additional benefits :

Giving Back to Our SponsorsGiving Back to Our SponsorsWe will donate 4 free tickets to the event to a church or charity of the sponsor’s choiceVIP tent with complimentary refreshmentsFront row reserved seating for sponsors and volunteers


Acceptance:As indicated below, I accept the following sponsorship level below:

Participation Level: ________________________ Amount: ___________

Accepted and agreed:Company: _____________________________________________________

Name/Title (printed):____________________________________________

Signature:___________________________________ Date:______________

Email: _______________________ Contact #:_______________________



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Star 1310 c