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This is the situation analysis for our Starbucks campaign
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SITUATION ANALYSIS
FRAPPUCCINOSTARBUCKS
COURTNEY HOFFMANN
RACHEL O’BRIEN
KATELYN YOUNGBLOOD
STARBUCKS COMPANY OVERVIEW
STARBUCKS MISSION“Our mission: to inspire and nurture the human spirit – one per-‐
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HISTORY & INDUSTRY TRENDS
TIMELINE OF ORIGINAL STARBUCKS FRAPPUCCINO
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COMPETITIVE ANALYSIS
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CONSUMER ANALYSIS
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BRAND ANALYSIS
COMPANY BRANDING•
Our mission: to inspire and nurture the human spirit – one person, one
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MEDIA USAGE ANALYSIS
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OVERALL MARKETING CONCEPT
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CATEGORY CREATIVE ANALYSIS
RECENT ADS
“Smooth
campaign,
PUBLIC OPINION & STAKEHOLDER ANALYSIS
STARBUCKS’ STAKEHOLDER ANALYSIS
LIABILITIES, SUBSIDIARIES, AND PARTNERS• -‐
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PUBLIC OPINION & STAKEHOLDER ANALYSIS
PUBLIC OPINION
has used to expand and maintain their
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PUBLIC OPINION & STAKEHOLDER ANALYSIS
PUBLIC RELATIONS & PROMOTIONAL EFFORTS
PUBLIC OPINION & STAKEHOLDER ANALYSIS
S.W.O.T. ANALYSIS
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