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Start-up Needs
•Brewing Equipment
•Retail Space with restaurant equipment
•Employees
•Food and Beer Ingredients
•Remodeling
Proposed Location of
15 Mile Radius Surrounding
• The proposed target consumer area for Main Street Brewery reaches all areas within 15 miles of the intersection of Main Street and Bridge Avenue in Murfreesboro, TN.
• As with any brewery, the proposed consumer market will be anyone between the ages of 21 and 49.
• More profitable consumers will be single males.
• In the targeted area the population of people aged 21 to 49 is approximately
75,214• The number of single male
households in the targeted area is approximately
6,106
Why will this business be profitable?
One Time Start-Up Costs:
Brewing Equipment: $75,000
Remodeling Costs: $20,000
Monthly Costs:
Lease Payment: $72,000/year
Brew-master: $70,000/year
15 Employees: $300,000/year
Ingredients and Maintenance: $96,000/year
Miscellaneous: $25,000/year
Assuming that only 3% of the target population comes to the brewery once every two weeks, each ordering one beer at $2.25 and a meal for $6.95, then each person is spending $9.20 not including taxes. These
people will bring in:
2,256 x $9.20 x 26 (weeks) = $539,635.20 a year
Also, assuming that only 2% of the population just comes for the beer once every two weeks and has 3 beers, then each of them is spending
$6.75 without taxes. These people will bring in:
1,504 x $6.75 x 26 (weeks) = $263,952.00 a year
Total Revenue each year = $803,587.20
Total Profit First Year: $145,587.20
Total Profit Each Year After:
$240,587.20