Start Your Season On The Right Foot WithStart Your Season On The Right Foot With DICK’S SPORTING GOODSDICK’S SPORTING GOODS

Molly HicksMolly HicksCIS 95-002CIS 95-002

September 29, 2005September 29, 2005

Molly HicksMolly HicksCIS 95-002CIS 95-002

Company Description and MissionCompany Description and MissionDick’s is a chain of over 200 sporting Dick’s is a chain of over 200 sporting goods stores goods stores They carry all types of athletic and They carry all types of athletic and outdoors equipment-- from soccer to outdoors equipment-- from soccer to fishing to paintball and everything in fishing to paintball and everything in between!between!Their mission statement includes the lofty Their mission statement includes the lofty goal “to be the #1 sports and fitness goal “to be the #1 sports and fitness specialty retailer for all athletes and specialty retailer for all athletes and outdoor enthusiasts.” outdoor enthusiasts.”

Molly HicksMolly HicksCIS 95-002CIS 95-002

Company HistoryCompany History1948: Dick Stack, an 18-year old 1948: Dick Stack, an 18-year old Army/Navy store salesman from New York Army/Navy store salesman from New York state, receives a loan from his state, receives a loan from his grandmother to open a bait and tackle grandmother to open a bait and tackle shopshop1958: Now a successful businessman, Dick 1958: Now a successful businessman, Dick expands the range of merchandise sold at expands the range of merchandise sold at his shop to include athletic equipmenthis shop to include athletic equipmentToday: There are over 200 Dick’s stores in Today: There are over 200 Dick’s stores in the U.S.the U.S.

Molly HicksMolly HicksCIS 95-002CIS 95-002

Meet Your Shopping needs at Meet Your Shopping needs at DicksSportingGoods.comDicksSportingGoods.com

Available merchandise includes:Available merchandise includes:Stationary BikesStationary Bikes

Athletic ShoesAthletic Shoes

Tennis RacquetsTennis Racquets

Molly HicksMolly HicksCIS 95-002CIS 95-002

DKS Stock Activity – 2 Year PeriodDKS Stock Activity – 2 Year Period

The priceof DKS stock

has not increasedor decreased

drastically in two yearsand is currently

labeled “neutral”

Molly HicksMolly HicksCIS 95-002CIS 95-002

Company ExecutivesCompany ExecutivesMr. Edward W. Stack

Chairman and Chief Executive Officer

Mr. Michael F. HinesChief Financial Officer, Principal

Accounting Officer, and Executive V.P.

Mr. William R. NewlinChief Administrative Officer, Executive V.P. and Secretary

Mr. Gary M. SterlingSenior V.P., Merchandising

Planning and Allocation

Mr. William J. ColumboPresident and

Chief Operating Officer

Molly HicksMolly HicksCIS 95-002CIS 95-002

Recent Company NewsRecent Company NewsAugust 19, 2005:August 19, 2005: The Sports Authority The Sports Authority surpasses Dick’s in growth projections surpasses Dick’s in growth projections (source: (source: Motley FoolMotley Fool))August 31, 2005: August 31, 2005: AT&T secures $1.2 AT&T secures $1.2 million contract to network Dick’s voice, million contract to network Dick’s voice, video and data traffic (source: video and data traffic (source: bizjournals.combizjournals.com))September 12, 2005: September 12, 2005: Dick’s Dick’s management to present at Bank of management to present at Bank of America investment conference (source: America investment conference (source: Press Release from Dick’s)Press Release from Dick’s)

Molly HicksMolly HicksCIS 95-002CIS 95-002

SummarySummary

Dick’s has been a leading supplier of Dick’s has been a leading supplier of sporting goods for decadessporting goods for decades

They boast over 200 stores in They boast over 200 stores in addition to online shopping optionsaddition to online shopping options

While financial growth has wavered While financial growth has wavered at times, Dick’s is still a strong at times, Dick’s is still a strong competitor in the athletic supplies competitor in the athletic supplies marketmarket