w w w. l a b h u r. c o m

hur® is a Philosophy of Love in Your Skin.

We strive to encourage wellness and embrace the beauty of individuality to promote acceptance.

We are dedicated to formulating and producing innovative and effective skin-love products that are of the highest quality and purity.

We seek to inspire a mentality to live responsibly by supporting local farmers who adhere to sustainability and green choices.

We believe that loving the unique way that you look and feeling good, creates a positive outlook to manifest a better world, through individuals sharing goodness.

“I would never create a formulation or product that I would not use on myself or those that I personally care about.”

- Roberto Bonfanti,Founder of Laboratorihur

ebes ti oribus

hur® is the acronym, for the Latin phrase“Hebes Uti Roribus” meaning “to serve thyself Hebe’s dew.” Hebe, in ancient Greek religion, was the goddess of eternal youth. She was the cupbearer of the Greek Gods, who offered Nectar and Ambrosia; The elixir of eternal beauty.

Hidden behind, a main road, in Florence Italy is Laboratorihur®, founded in 1985.

Through mysterious glass doors resides its founder, Roberto Bonfanti, a modern day, alchemist with the healing power of reviving your skin.

Laboratorihur is located, in the city, famous for the Renaissance, known as the city of “Rebirth.” Roberto’s brand hur® is illumination, from the dark ages, of traditional skincare philosophy. It is centered, on a new concept, of a progressive custom skin relationship designed to help you experience “Love in Your Skin.”- Roberto Bonfanti

His powerful skinlove potions are created with the highest quality, freshest ingredients, and the most active ingredient is love. Love is not just defined by romance but is care, concern, and passion. Roberto always says, “I would never create a formulation or product that I would not use on myself or those that I personally care about.”

In his brown twinkling eyes, you can feel electricity. It is generated by a balance of raw creativity and intense scientific thinking. His curiosity of studying ancient cleansing rituals inspires him to develop products that are timeless, universal, and safe. Roberto has a diploma in Agricultural Studies and Pharmaceutical Studies with a focus in Herbal Medicine. With his expertise in botany and medical precision, he melds ancient formulations with modern science. Driven by innovation and obsessed with perfection, he is constantly creating new formulations and updating old ones, based on the most current scientific discoveries. He currently has 3508 unique formulations and is constantly developing more.

An expert team consisting of cosmetologists, biologists, and estheticians work with Roberto at Laboratorihur. Roberto is extremely discerning with the ingredients used in hur® products. The ingredients are the purest and the most natural, ensuring that the products are safe. He is committed to sustainability and most of the ingredients, in hur®, are sourced fresh from local Italian farms. He prefers to work with fresh ingredients as they are the most potent and this ensures that his products are highly effective.

If he wants an ingredient that is not local to Italy, he sources the best available. When he needed Argan oil, unique to Morocco, he travelled there to buy the purest available from a quality artisan.

In Italian, there is a saying, “a Pelle” It is a philosophy of feeling your skin and feeling things with your skin. The skin is the largest organ of your body and it is living and breathing. Although, it is such an integral part of your body. It is something that you most often take for granted. It is very instinctual and it communicates to you but you have to feel and listen.

Currently, the skincare industry focuses on the superficial appearance of beauty and they sell by telling you what you need. They make empty promises of a single item or routine having the power of anti-aging, whitening, and age defying etc. However, these items are developed for the masses and they are not catered to your skin’s specific needs.

hur®’s skincare philosophy is different, it is grounded in communication. It is catered to your skin’s individual needs, wants, and desires. Your skin is unique and so is your personal hur® program. The hur® treatment is special. There is one thing that is constant with your skin and that is change. The same is true of your hur® program, it starts by understanding your skin type and is progressive. It focuses, on the current needs of your skin and is customized each cycle based on changes to your lifestyle and the changing climate of seasons.

Roberto says, “Skin is the Last Barrier between us and the outside world.” It can become sun damaged, polluted, and weathered. It offers us protection and can become thick, dry, and desensitized. It needs to be exfoliated in order to be cured. hur® uses natural peels and scrubs to remove the deadened barrier of protection necessary for renewal. Scientifically, hur® stimulates the skin though exercising the skin with products that are opposite PHs. Exercising your skin improves elasticity, restores balance between oily and dry, and assists in regeneration to reverse aging.

hur® products not only feed the skin with a variety of active nutrients, it focuses on hydration. Water makes up 78% of our bodies. The skin needs water to detox and to rehydrate in order to obtain an even complexion, firmness, and vivacity.

hur® restores a harmony and balance within your skin that goes all the way to the subcutaneous layers. It produces results by healing deep to create a sense of wellness and healthiness. The wellness within creates radiance and beauty, on the surface

hur® is highly effective because…

Our formulas are developed, in collaboration, with prestigious Italian Universities. We are dedicated to using the most current research and discoveries of advanced biotechnology.We use a high content of high quality, Phyto derivatives extracted fresh, from local Italian sources that are safe, natural, and extremely active to ensure results. We are devoted to protecting the quality of our products and the integrity of our brand. Our production is extremely limited due to our commitment to a short supply chain. We use fresh local ingredients, many of which are seasonal, and are only available to us, once per year.The hur® Skin-Love program starts with a skin evaluation by an hur® Skin-Love expert. It is catered to your skin’s individual needs, wants, and desires. Your skin is unique and so is your personal hur® program.The hur® Skin-Love program, synergizes with your skin by stimulating and controlling your sweat and sebaceous glands. It rebalances your skin’s pH to restore health and optimize its natural functions of cell renewal, hydration, and elasticity. Your skin is protected by a fragile hydrolipid film that has an ideal pH of 5.5. Lifestyle choices, climate, pollution, and improper care, affects your skin’s pH. Overly acidic skin is oily, prone to acne, and irritation. Whereas, overly alkaline skin is dry, prone to eczema, and early aging. hur® revives harmony and wellness, within your skin — to create a healthy and radiant complexion.

How to read the hur® label

Hydro-Lipid Ratio & Hydration Capacity

Product Type

The Products pH

Product Category

PAO, products expiration date after opening and storing in proper conditions.

OuR PROduct categORIesLaboratorihur® products are categorized into four main categories,they are formulated and manufactured, internally by Laboratorihur®, in Florence.

Pure Bio> Certified Bio ingredients that are sourced fresh from local Italian farms and grown sustainably, under strict Bio protocols. Free of: perfumes, parabens, silicon, mineral oil, PEG, SLS, and animal derivatives.

Pure Natural> Natural and Certified Bio ingredients. Primarily, Bio ingredients sourced from local Italian farms with natural ingredients that are sourced sustainably. Free of: perfumes, parabens, silicon, mineral oil, PEG, and SLS.

Pure Pro> Certified Bio ingredients, Natural Ingredients, and safe highly active scientifically proven ingredients for effective anti-aging results. Free of parabens, BHA, and BHT.

Vegan> Free of animal ingredients and animal derivatives.

IngRedIents and sHORt suPPLy cHaIn

All BIO ingredients are sourced fresh from local Italian farms and

are highly active. The ingredients are fresh, pure, and natural,

ensuring that the products are not only safe but highly effective and

certified Bio through Istituto Mediterraneo di Certificazione (IMC),

BIOAGRICERT, ICEA, and many other reputable institutes.

LAVANDULA ANGUSTFOLIA

CROCUS SATIVUS

CALENDULA OFFICINALIS

CAPSICUM

VITIS VINIFERA ROSMARINUSOFFICINALIS

FOENICULUM VULGARE HYPERICUM

PERFORATUM RUBUS ULMIFOLIUS

OLEA EUROPAE

MALUM GRANATUMALLIUM CEPA

hur® is…

cLeansIng eXFOLIatIng

HydRatIng nOuRIsHIng

…a custom and highly effective skin-love program, focused on your skin’s unique needs, restoring wellness within, to achieve your desired results. Love in Your Skin!

sOaPs, cLeanseRs, & tOneRs

cLeanse Wash your skin with an alternation between alkaline and acidic cleansers to stimulate your skin and to begin the hur® skin love program. Our gentle soaps and cleansers begin to renew your senses, and cleanses your skin from make-up, dirt, and pollution.

ALLORO 70100 gr

Purifying & Toning Laurel Leaf Soap.

CUOREMATTO 6950 gr

Luxury Face Soap made with Lettuce Hearts

and Precious Saffron.

SESAMUM 27200 ml

Gentle Cleansing Milk and Make-up Remover

made with Olive Leaves and Sesame Oil.

JALURONICO SCHIUMA 25

150 ml

Gentle Cleansing Foam and Make-up Remover

made with Precious Hyaluronic Acid.

CAPRINO 65100 gr

Gentle & Nourishing Soap made with

Goat’s Milk.

BOCCA DI ROSA 10200 ml

Smoothing Toner with Rose Wood

and Fresh Petals.

IPERTERMALE 00200 ml

Thermal Water Toner for Purifying

Polluted Skin.

PURITY 01200 ml

Astringent and Antiseptic Lemon Balm

and Thermal Water Toner, for Acne-Prone,

Congested, and Impure Skin.

PeeLs & scRuBs

eXFOLIate Remove dead skin cells with peels and scrubs to strip the hardened layers impeding your sense of feeling. Our peels and scrubs are the specific PH needed by your skin for stimulation. They improve elasticity, provide immediate smoothness, and decongest to allow for better absorption of hydration.

OLIVE 18100 ml

Super Gentle Hydrogel Peel

made with Naturally Acidic Olive Water.

FINOCCHIO 22200 ml

Gentle Peel and Scrub

made with Fennel and Fennel Seeds.

ARGAN 72120 ml

Smoothing Face and Body

Scrub made with Argan Oil,

Shea Butter, and Sugar.

SANGUE DI DRAGO 21

200 ml

A Strong Exfoliating and Firming Body Peel, made with

Juniper Berries for Stretch-marks

and Sagging Skin.

ALLANTOINA 1075 ml

Gentle Peel and Mask for Dry,

Super Sensitive, and Intolerant Skin

made with Allantoin

and Vitamin C.

MasKs, MOusses, & PRO cOncentRates

HydRate Moisturize your skin with intensive hydrating masks, mousses, extracts, blends. Our signature, active, enzymatic fresh fruit masks, mousses, and PRO concentrates, penetrate deep, into the layers of your skin for renewal.

ALOE 2450 ml

Hydrating and Soothing Light

Cream made with Fresh Aloe.

Rich with vitamins.

JALURONICO C 2030 ml

Strong Anti-Aging Face Concentrate

made with Precious Hyaluronic Acid. It leaves the skin

visually rejuvenated.

LINK 3930 ml

Potent Anti-Aging, Lifting, and Hydrating

Face Concentrate made with

Marine Extracts.

GAG 8020 ml

Super Potent, Anti-Aging and Repairing Face and Eye

Concentrate made with Glycosaminoglycans (GAG).

ESTETIC 37120 ml

Clarifying and Whitening Mask

made with Kojic Acid and Almonds.

MINERALIZING 20120 ml

Hydrating Mask for Impure Skin

made with a mix of Marine

and Mineral clays.

OFFICINARUM 1950 ml

Purifying and HydratingLight Cream

made with Glycyrrhetinic acid,

Mandelic acid, Kojic acid,

and Bisabolol.

CLARO 2450 ml

Whitening and Hydrating Light

Cream made with Kojic Acid,

Vitamin C, Primrose, and Alchemilla.

UVA CC 41100 ml

Brightening & Lightening,

Antioxidant, Fresh Fruit Mask

made with White Grapes,

Urea, and Vitamin C.

AVOCADO 33100 ml

Deeply Hydrating Fresh Fruit Mask

made with Avocados

and Sugarcane.

COMPLEX C 15100 gr

Super Anti-Aging Mask to Restore

Tone and Elasticity. Made with 4 Types of

Micronized Algae: Agar, Chlorella,

Laminaria and Fucus.

cReaMs & seRuMs

nOuRIsH Feed your skin with the necessary nourishment. Our specific creams and serums are highly active and effective to treat your skin’s specific needs and to achieve your desired results such as tightening, brightening, and reducing fine lines and wrinkles.

CAPPERAIA C 2250 ml

Decongesting Serum made with

Caper Bush, Prickly Pear,

and Vitamin C

LUMACHINA 3050 ml

Luxury Renewal Serum made

from Caper Bush and precious

Snail Secretions.

ROSA MOSCHATA 35

15 ml

Anti-Aging Serum made with Musk,

Rose Oil, and Hyaluronic Acid.

CONTORNO OCCHI 3815 ml

Anti-Aging Eye Serum made with

Hyaluronic Acid,Reduces and Removes

Fine-Lines, Dark Circles,and Puffiness.

CALEN BETA 3950 ml

Nourishing and Soothing Cream

made from a Thermal Infusion

of Fresh Calendula Flowers.

BURRO D’ASINA 48

50 ml

Intensive Repair Cream, Nourishing

and Super Gentle,made with Donkey Milk.

DAMASCENA 4950 ml

Super Moisturizing,Anti-aging Cream

made with Rose Oil.

CAVIAR 5150 ml

Luxury Anti-Aging Cream made

with precious Caviar. Restores Elasticity,

Stimulates Cell Renewal, and Immediately Lifts,

Firms, and Tones.

NARDO 5650 ml

Ultra-Rich Calming Cream for Reddened, Sensitive, dry,

and Couperose skin made with

Rosa Canina Berries and Saffron Infused oil.

WITHOUTINTOLERANCE

LOWINTOLLERANCE

MEDIUMINTOLLERANCE

HIGHINTOLLERANCE

hur® Enzymatic Test for Skin Intolerance to Common Irritants.

Many other commercial skincare brand’s products contain synthetic perfumes, solvents, and chemical preservatives, which can cause skin irritation. The hur® Enzymatic Skin Test, helps indicate your skin’s intolerance, by measuring its reaction to these common irritants. It is an indispensable aid, for the general assessment of your skin and for personalized cosmetic advice; A unique and exclusive feature of your custom hur® skin-love program.

The test results are over 99% reliable.

Contact us, to arrange your, hur® Enzymatic Skin Test, conducted by an expert hur® specialist.

hur® Enzymatic Skin Test.

Enjoy, Love in Your Skin!

Start your custom and effective, hur® skin-love program.

Schedule your personalized hur® skin evaluation, with an expert hur® specialist

.Contact:

Email: service@labhur.com

International GM email: ewong@laboratorihur.com

Website: www.labhur.com

China: +86 1867 003 9995

USA: +1 415 368 0118

labhur

@lab_hur