Story (Clarity)

Team(Grounded

Enthusiasm)

Supporters (Believability)

Relevance

Capability Credibility

Business Model

Questions:• Who do you help?• Who will you interact with?• How do you reach them?

Questions:• What will you do?

Questions:• Who will help you?• How will you do it?• What will you need?• How will you make money?• What does it cost?

Source: http://mobile.crowdfundbeat.com/site/crowdfundbeat/default?url=http%3A%2F%2Fcrowdfundbeat.com%2F2015%2F06%2F06%2Fa-simple-equity-crowdfunding-fundability-evaluation-tool-revisited%2F#2905