State of the PaceFighting the Recession

Presented by New Orleans Convention & Visitors Bureau

September 11, 2009

RevPAR in New Orleans and Competitors

City RevPAR

New Orleans -13.8

Atlanta -19.5

Chicago -26.0

New York -32.5

Orlando -20.5

San Francisco -22.7

Source: Smith Travel Data As of July 31, 2009

2010 Definite and Tentative Bookings

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

Definite Tentative

Tentative 31,659 17,948 14,633 55,584 13,174 17,253 13,977 35,279 17,223 14,199 9,513 200

Definite 51,377 62,712 120,499 101,108 123,210 74,427 164,329 39,885 7,174 91,763 104,535 17,901

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2010 Corporate/Association Room Nights by Month

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

Assn Corp

Corp 35739 19400 35634 16209 7586 45900 960 10860 10943 4509 405

Assn 49378 65023 95035 179162 89250 89154 151526 36632 11962 102555 114167 18317

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2010 Groups of 2500+ Peak Rooms by Month

Client Name Booking Name Start Date End Date Attd Peak

AMER ACAD OF ALLERGY ASTHMA & IMMUNOLOGY ANNUAL MTG FEB 26-MAR 1, 2010 2/26/2010 3/1/2010 6,200 3,100

AMER ACAD OF ORTHOPAEDIC SURGEONS AAOS ANNUAL MTG 3/9/2010 3/13/2010 3/9/2010 3/13/2010 26,000 15,000

ACE HARDWARE CORP SPRING CONV - MAR 25-28, 2010 3/25/2010 3/28/2010 15,000 3,900

AMER PLANNING ASSN ANNUAL NATL PLANNING CONF APRIL 10-13, 2010 4/10/2010 4/13/2010 6,000 2,500

INST OF ELECTRICAL & ELECTRONICS ENGRSPES T&D (TRANSMISSION & DISTRIBUTION) / APRIL 18 - 21, 2010

4/18/2010 4/21/2010 7,000 5,398

DIGESTIVE DISEASE WEEK ANNUAL SPRING DIGESTIVE DISEASE/ WEEK APR 28 - MAY 8, 2010

4/30/2010 5/4/2010 15,000 9,000

AMER THORACIC SOC INTERNATIONAL CONFERENCE 5/14/2010 5/18/2010 5/14/2010 5/18/2010 13,500 6,662

AMER PSYCHIATRIC ASSN MAY ANNUAL MEETING 5/21/2010 5/26/2010 5/23/2010 5/25/2010 17,000 8,289

MICROSOFT CORPORATION TECH ED CONF JUNE 7-11,2010 6/7/2010 6/11/2010 13,000 6,545

NATL EDUCATION ASSN/USA ANNUAL MTG / JUN 30-JUL 6, 2010 6/30/2010 7/6/2010 11,500 7,000

ESSENCE FESTIVALS LLC ESSENCE MUSIC FESTIVAL JUL 2-4, 2010 7/2/2010 7/4/2010 25,000 5,350

LUTHERAN CHURCH - MO SYNOD YOUTH GATHERING - JULY 13-22, 2010 7/13/2010 7/22/2010 35,000 10,000

DELTA SIGMA THETA SORORITY INCBIENNIAL AUGUST NATL CONV (EVEN YEAR) JULY 28 - AUGUST 5, 2010

7/29/2010 8/4/2010 20,000 3,920

WATER ENVIRONMENT FED WEFTEC / OCT 2 - 5,2010 10/2/2010 10/5/2010 18,000 8,000

SOC OF CABLE TELECOMMUNICATIONS ENGINEERS

CABLE CONNECTION FALL - OCT 18 - 21, 2010 10/18/2010 10/21/2010 10,700 3,300

MEDICAL GROUP MANAGEMENT ASSN-EXPANNUAL OCTOBER NORTH AMER CONV 10/22/2010 10/25/2010

10/22/2010 10/25/2010 5,000 2,600

NATL ASSN OF REALTORS REALTORS CONF & EXPO 11/4/2010 11/7/2010 11/4/2010 11/7/2010 22,000 7,500

INST OF ELECTRICAL & ELECTRONICS ENGRSSC (Previously SUPERCOMPUTING CONF) 11/9-10/2010

11/9/2010 11/20/2010 4,500 4,000

AMER ASSN OF PHARMACEUTICAL SCIENTISTS ANNUAL FALL NATL CONV 11/13/2010 11/17/2010 11/13/2010 11/17/2010 10,000 4,400

Pace NOMCVB Definite Room Nights

2010     2009

Report Date 08/31/09 % off

Report Date 08/31/08

Pace Report 2008 Pace Report

Total Inventory   Pace Total Inventory

January 51,377 -47% 97,267

February 62,712 -23% 81,916

March 120,499 18% 102,095

April 101,108 62% 62,421

May 123,210 88% 65,682

June 74,427 -49% 146,637

July 164,329 29% 126,989

August 39,885 -27% 54,805

September 7,174 -65% 20,516

October 91,763 -29% 128,759

November 104,535 47% 71,204

December 17,901   -78% 82,048

Totals 958,920 -8% 1,040,339

0 50000 100000 150000 200000 250000 300000

Room Nights

2009

2010

2011

2012

2013

2014

2015

2016

2017

2019

2020

Yea

rDistribution of Definite 2009 YTD Room Nights

Source: NOMCVB Data Jan – Aug 31, 2009

26

19

3

18

6

17

14

0

5

10

15

20

25

30

35

No

. of

Bo

oki

ng

s

2009 2010 2011 2012

Year

2009 - 2012 Definite and Tentative Groups of 2500 Peak Rooms

Tentative

Definite

2010 Vertical Market Comparison

Definite Bookings in 2010 as of September 10, 2009 2002 - 2004 Avg

AGRICULTURAL, COMMODITIES 12,712 20,038

ATHLETIC & SPORTS 945 117,089

CHAMBERS/TRADE & TOURISM 3,824 14,095

CULTURAL 4,410 13,018

EDUCATIONAL 97,804 146,260

FOREIGN INT,NATIONALITY,ETHNIC 23,477 43,871

FRATERNAL 491 11,242

GREEK & NON GREEK LETTER SOC 26,779 3,839

HEALTH & MEDICAL 304,663 392,811

HOBBY & AVOCATIONAL 11,760 7,748

LABOR UNIONS 468 14,297

LEGAL, GOVERNMENT, PUBLIC ADM. 45,619 69,382

MILITARY & VETERANS 1,445 11,827

PUBLIC AFFAIRS 9,450 2,632

RELIGIOUS 57,513 15,762

SCIENTIFIC, ENGINEERING, TECH 89,658 102,709

SOCIAL WELFARE 3,601 16,307

TRADE SHOWS & EXPOSITIONS 10,038 74,806

TRADE, BUSINESS, COMMERCIAL 133,386 260,132

BEVERAGE/DISTRIBUTORS   10,590

COMPUTER USER GROUPS 977 17,800

CORP GENERAL 46,880 61,167

CORP HIGH TECH 45,875 136,682

CORP MEDICAL/PHARMACEUTICAL 1,377 13,882

CORP MULTI LEVEL MARKETING 560 16,278

FINANCIAL 553 6,342

FOOD/DISTRIBUTORS/RESTAURANTS   6,802

INSURANCE 2,968 14,680

OIL & GAS   2,578

PUBLISHING   7,283

REAL ESTATE/REALTORS 10,900 3,335

RETAIL   2,071

TELECOMMUNICATIONS 1,341 4,113

THIRD PARTY   2,973

949,601 1,648,043

Definite Bookings in 2010 as of September 10, 2009 2002 - 2004 Avg

AGRICULTURAL, COMMODITIES 12,712 20,038

ATHLETIC & SPORTS 945 117,089

CHAMBERS/TRADE & TOURISM 3,824 14,095

CULTURAL 4,410 13,018

EDUCATIONAL 97,804 146,260

FOREIGN INT,NATIONALITY,ETHNIC 23,477 43,871

FRATERNAL 491 11,242

GREEK & NON GREEK LETTER SOC 26,779 3,839

HEALTH & MEDICAL 304,663 392,811

HOBBY & AVOCATIONAL 11,760 7,748

LABOR UNIONS 468 14,297

LEGAL, GOVERNMENT, PUBLIC ADM. 45,619 69,382

MILITARY & VETERANS 1,445 11,827

PUBLIC AFFAIRS 9,450 2,632

RELIGIOUS 57,513 15,762

SCIENTIFIC, ENGINEERING, TECH 89,658 102,709

SOCIAL WELFARE 3,601 16,307

TRADE SHOWS & EXPOSITIONS 10,038 74,806

TRADE, BUSINESS, COMMERCIAL 133,386 260,132

BEVERAGE/DISTRIBUTORS   10,590

COMPUTER USER GROUPS 977 17,800

CORP GENERAL 46,880 61,167

CORP HIGH TECH 45,875 136,682

CORP MEDICAL/PHARMACEUTICAL 1,377 13,882

CORP MULTI LEVEL MARKETING 560 16,278

FINANCIAL 553 6,342

FOOD/DISTRIBUTORS/RESTAURANTS   6,802

INSURANCE 2,968 14,680

OIL & GAS   2,578

PUBLISHING   7,283

REAL ESTATE/REALTORS 10,900 3,335

RETAIL   2,071

TELECOMMUNICATIONS 1,341 4,113

THIRD PARTY   2,973

949,601 1,648,043

2010 Vertical MarketComparison

Health and Medical is the strongest group segment in 2010

Lost Business

Key Measures (Jan – Aug) 2008 2009

Number of Tentative Leads Lost 885 882

Tentative Room Nights Lost 3,023,278 3,256,930

Number of Definite Bookings Cancelled 32 28

Definite Room Nights Cancelled (all future years) 248,371 484,300

Top 5 Cities Competitors 2008

Orlando 227,153 RNs

Las Vegas 199,110

San Antonio 85,569

Seattle 71,021

Nashville 65,336

Top 5 Cities Competitors 2009

Orlando 105,330 RNs

Chicago 100,099

Toronto 77,987

San Antonio 77,649

Boston 67,553

Lost Business

Top 10 Reasons for Lost 2008 Tentatives*

Lack of Mega Hotel 196,193 RNs

Selected N.O. for Alt Yr. 175,227

City Package 170,310

Selected N.O. for Alt Dt. 169,174

Hotel Rates 125,883

No Hotel Availability 124,443

Mtg Not Taking Place 115,438

Board Mgmt Decision 97,041

No ENMCC Availability 81,505

Meeting Rotation 57,060

Top 10 Reasons for Lost 2009 Tentatives*

Selected N.O. for Alt Yr. 315,514 RNs

City Package 208,500

No Hotel Availability 126,948

Hurricane Fear 123,585

Hotel Rates 103,422

Selected N.O. for Alt Dt. 100,187

No ENMCC Availability 82,308

Lack of Mega Hotel 82,308

Negative Previous Exp. 74,336

Meeting Rotation 71,956

* “Geographic Preference” and “Other City Selected” omitted from list due to ambiguity of reason for cancellation

Source: NOMCVB as of August 31, 2009

• Implemented new incentive program targeting need months for in-hotel and convention center business

• Created new unbudgeted sales missions to Washington, DC, Chicago and Philadelphia including a mini-trade show/client event and group calls

• Redeployed corporate sales managers to include association accounts. Continual review of deployment to ensure optimal penetration of markets and emerging trends

• Confirmed October 2009 FAM trip

• CVB leadership (Director level and above) meets all clients in town for potential 2010 and 2011 business

• Increased convention marketing efforts focused on utilizing technology solutions to bring new offers to vertical segments

• Created government micro-site, which positions New Orleans as a serious meeting destination

Driving Business into 2010 & 2011

• Created offer to increase bookings into New Orleans from HelmsBriscoe and ConferenceDirect

• Hosted government seminar (August 6) with SGMP leadership to 70 members on how best to work with government planners

• Provide 2010 outstanding tentative bookings to the hotel community each month

• Prospected competitive cities’ convention calendars to uncover business not in our data base

Driving Business into 2010 & 2011

Government Micro Site

ConferenceDirect Offer Header

Positive Indicators 2012 and Beyond

• Mega Events and Medical Meetings Confirming New Orleans– Super Bowl 2013 – Final Four Men’s 2012 and Women’s 2013 – HIMSS 2012 (15,000 peak)– Am Assn of Plastic Surgeons 2012 (3,200 peak)– Am Acad of Ophthalmology 2017 (13,500 peak)– Elks 2014 (4,000 peak)

• ELCA success and return in 2012• Interest in 2012 is promising (Kiwanis, IEEE, Natl Medical Assn)• New International flight to Mexico• Media coverage is turning to positive tone• Business climate in New Orleans (Entrepreneur Magazine) receiving

positive national press• Celebrity second home trend branding New Orleans as “cool” on the

national scene

• Int’l tour operators are experiencing 90% growth vs. 2008 for package sales including New Orleans.

• Secured the Unites States Tour Operators Assn Annual Meeting for December 2010.

• New direct AeroMexico flight to Mexico City

• Agent Kai – leading Japanese tour operator FAM in June.

• 9,002 travel professionals hosted for site visits post-K

• Expedia.com Intl Marketing Campaign – 20,000 RNs sold

• Travel Weekly Leadership Forum with Peter Yesawich

• New international brochure from marketing partnership with other “south coast” region CVBs

Tourism Highlights

Tourism Highlights

• Tourism University – working with members to educate them on Tourism Department offerings, booking tips

• Tourism Department participated in new Continental Airlines service connecting Rio de Janeiro and Houston in August.

• A new international brochure has been created in English, French and German selling the South Coast region.

• COOLinary – promotion encouraging patronage of local restaurants during summer slow season

GDS production Jan - June 2008           288,8552009           246,592 Dot Com Production Jan-June 2008           382,6392009           448,542 Travel Agent Site Inspections: 2008         22142009         2471 *Since Katrina 9002 travel professionals have been hosted 

Leisure Travel

Attendance-Building Tools

• CVB Director of Group PR acts as an extension of clients’ marketing teams … at no cost to the client

• Customized videos, websites, E-blasts, PR/Social Media counsel and more

“Of all the CVB’s I’ve ever worked with, New Orleans is the most marketing savvy.”

-- Guy K. Doria, Senior Director, Conferences, Meetings and Expositions, Club Managers Assoc. of America

Marketing Toolkit Options

MicrositeMicrosite

URLs link to group’s Registration and Housing pages

URLs link to group’s Registration and Housing pages

Updated information for International attendees

and exhibitors

Updated information for International attendees

and exhibitors

Customized with group’s

conference and corporate

logos

Customized with group’s

conference and corporate

logos

Attendee Newsletter