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Robust Insight Ltd | www.robust-insight.co.uk | Regent's Court, Princess Street, Hull, UK HU2 8BA
Scott Owens, Managing Director, Robust Insight [email protected]
State of the Proton Therapy Market entering 2017
01
Proton Therapy Market Study
2
Method and DemographicsWho wants Proton TherapyBenefits of Proton TherapyBarriers to GrowthBelieve in the FutureMarketsConclusion
Robust Insight Ltd | www.robust-insight.co.uk | Regent's Court, Princess Street, Hull, UK HU2 8BA 3
Methodology
Robust Insight Ltd, an independent market research consultancy, was commissioned by IBA to undertake an online survey with 1,200 hospitals to better understand their use of and attitudes towards Proton Therapy
A total of 222 replies were received from 205 institutions in 29 countries – giving a response rate of 19%
The results of some questions have been compared with the last time the study was run in 2009
In the analysis, organizations not active in cancer treatment now have been removed
Demographics
4
31%
17%
14%
11%
3%
3%
2%
0%
0%
18%
Medical Physicist
Radiation Oncologist
Physician / MD
Allied Health Professional
Board Member
Practice Manager / HospitalAdministrator
Surgeon
CEO / MD
CFO or Equivalent Capacity
Others
Primary Role
36%
22%
14%
10%
17%
Already purchased/ using
Actively considering
Actively considered anddecided no
Not enough information
Not interested
Interest in Proton Therapy
What is your primary role in a hospital? n=222How would you characterize your center’s current level of interest in Proton Therapy? n=201
55%34%
11%
Region
North America Western Europe Other
Which country is your practice based in? n=222
A large proportion of the respondents are already familiar with Proton Therapy
02
Proton Therapy Market Study
5
Method and DemographicsWho wants Proton TherapyBenefits of Proton TherapyBarriers to GrowthBelieve in the FutureMarketsConclusion
1.8
1.6
1.1
1.0
0.8
0.6
0.6
0.4
-0.4
Radiation Physicists
Radiation Oncologists
Department Chair
Patient organizations
Board of Directors
C-Level Executives
Medical Oncologists
Cancer surgeons
Insurance Payers
To what extent did the following groups support or oppose the decision to invest in Proton Therapy?
Mean score
6Strongly opposed (-3) Opposed (-1) Neutral (0) Supported (+1) Strongly supported (+3)
Support for Proton Therapy
Radiation Physicists and Radiation Oncologists were the most likely groups to support Proton Therapy
Insurance Payers were the only group seen to oppose Proton Therapy
Base size n=146 (Actively considering, already purchased & decided no)
03
Proton Therapy Market Study
7
Method and DemographicsWho wants Proton TherapyBenefits of Proton TherapyBarriers to GrowthBelieve in the FutureMarketsConclusion
8
82%
79%
73%
72%
69%
62%
14%
Lower risk of treatment induced disorders
Potential for retreatment due to lower radiationdose in surrounding tissues
Potential for Dose Escalation
Precise dose delivery fewer side effects thanIMRT
Better quality of life during and after treatment
Potential for Hypofractionation
Lower cost of treatment for some indications
Below is a list of potential advantages of Proton Therapy versus traditional Radiation Therapy. Which of the following were you
aware of before this study?
Base size n=222
Awareness of the benefits of Proton Therapy versus traditional Radiation Therapy
Around four in five respondents were aware Proton Therapy had a lower risk of treatment induced disorders (82%) or had the potential for retreatment (79%) versus traditional Radiation Therapy
They were least likely to be aware that Proton Therapy was lower in cost for some indications
Benefits of Proton Therapy are well recognized even if the respondents are not considering Proton Therapy
Interest in Proton TherapyPurchased
/ usingn=72
Actively considering
n=45
Decided non=29
Not interested
n=34
Lower risk of treatment induced disorders
89% 69% 76% 82%
Potential for retreatment due to lower radiation dose in surrounding tissues
86% 67% 72% 82%
Potential for Dose Escalation 82% 69% 52% 79%
Precise dose delivery fewer side effects than IMRT
78% 56% 72% 68%
Better quality of life during and after treatment
83% 64% 59% 56%
Potential for Hypofractionation 69% 49% 62% 62%
Lower cost of treatment for some indications
19% 22% 7% 3%
9
70%
57%
47%
40%
36%
35%
35%
Lower cost of treatment for some indications
Better quality of life during and after treatment
Precise dose delivery fewer side effects than IMRT
Lower risk of treatment induced disorders
Potential for retreatment due to lower radiationdose in surrounding tissues
Potential for Dose Escalation
Potential for Hypofractionation
Based on your knowledge of Radiation Therapy, which of the benefits would you like further proof of Proton Therapy efficacy?
Respondents were most likely to require further proof of lower cost of treatment for some indications when considering the benefits of Proton Therapy versus Radiation Therapy (70%)
Only around a third required further proof of the potential for dose escalation (35%) or hypofractionation (35%)
Base size n=222
Proton Therapy benefits requiring further proof
Interest in Proton TherapyPurchased /
usingn=72
Actively considering
n=45
Decided non=29
Not interested
n=34
Lower cost of treatment for some indications
69% 64% 69% 86%
Better quality of life during and after treatment
54% 51% 55% 81%
Precise dose delivery fewer side effects than IMRT
49% 42% 31% 71%
Lower risk of treatment induced disorders 42% 44% 28% 48%
Potential for retreatment due to lower radiation dose in surrounding tissues
35% 51% 38% 43%
Potential for Dose Escalation 47% 40% 17% 33%
Potential for Hypofractionation 43% 40% 24% 43%
10
68
47
39
27
20
15
10
14
9
7
17
28
26
34
20
25
26
18
21
13
9
9
21
22
26
31
30
29
37
41
2
5
3
5
8
7
10
10
9
11
1
2
3
7
20
12
15
17
14
18
4
8
8
4
6
11
9
12
11
10
85%
75%
64%
62%
40%
40%
36%
32%
29%
20%
Pediatric Cancer
Base of Skull Treatment
Central Nervous System
Head and Neck Cancer
Prostate Cancer
Larger Sarcomas
Lung Cancer
Lymphomas
Gastrointestinal
Gynecologic Cancer whole pelvis
In your opinion, how efficacious do you think Proton Therapy would be in the treatment of the following cancers compared to conventional Radiation Therapies?
1 Efficacy demonstrated 2 3 4 5 Efficacy NOT demonstrated Don't know
EFFICACIOUS NET
(1or2)
Proton Therapy was seen to be most efficacious for treating Pediatric Cancer and for Base of Skull Treatment For lung and prostate cancers, 40 and 36% of the respondents believe that efficacy of Proton Therapy has been demonstrated. Proton Therapy was seen as least efficacious for Gastrointestinal and Gynecological Cancer
Base size n=222
Efficaciousness of Proton Therapy compared to conventional Radiation Therapies
11
Efficaciousness (2009 vs. 2016)
+19%
+11%
+11%+24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Pediatric Cancer Base of Skull Treatment Prostate Cancer Lung Cancer
Evolution from 2009 to 2016
2009 2016
Proton Therapy is seen as more efficacious in 2016 than in 2009 for certain types of cancer
In the 2009 study, there were 238 respondents with similar geographical distribution and degree of familiarity with Proton Therapy
In your opinion, how efficacious do you think Proton Therapy would be in the treatment of the following cancers compared to conventional Radiation Therapies? % based on those who answered 1 or 2
Base size 2016 n=222Base size 2009 n=238
04
Proton Therapy Market Study
12
Method and DemographicsWho wants Proton TherapyBenefits of Proton TherapyBarriers to GrowthBelieve in the FutureMarketsConclusion
13
54%
51%
48%
36%
32%
27%
23%
21%
19%
17%
More proof of efficacy
Getting adequate reimbursement
Better funding options for Protontherapy centers
Having enough patients to treat
Getting government authorization
Increased referrals from generaloncologists / physicians
Increased public awareness
Availability of staff to supportoperations
Better ROI for Proton Therapy centers
Land and space availability
In your opinion, what are the biggest barriers to the growth of Proton Therapy in your market?
Biggest barriers to the growth of Proton Therapy
Base size n=222
The biggest barriers impacting the growth of Proton Therapy were seen to be proof of efficacy (54%), adequate reimbursement (51%) and funding (48%)
Return on Investment (19%) and land/space availability (17%) were less of a concern
05
Proton Therapy Market Study
14
Method and DemographicsWho wants Proton TherapyBenefits of Proton TherapyBarriers to GrowthBelieve in the FutureMarketsConclusion
15
1
3
2
2
5
6
4
7
11
15
17
18
18
17
18
28
36
36
55
59
46
40
33
31
22
15
22
14
9
10
77%
73%
68%
55%
42%
41%
There will be more and more evidence on the clinical benefits of ProtonTherapy
The availability of Proton Therapy will have a growing impact on centerreputations
Proton Therapy will continue to grow rapidly
Referrals from general oncologists / physicians will continue to grow sharply
Insurance coverage for Proton Therapy treatment will improve
Other treatment options will emerge that provide the same benefits of Protontherapy (high dosage, lower side effects) at a lower cost
In your opinion how likely are the following?
Very unlikely Unlikely Neutral Likely Very likely
Future of Proton Therapy
68% of the respondents believe that Proton Therapy will continue to grow rapidly Around three quarters felt it was likely / very likely that there would be more evidence on the clinical benefits of
Proton Therapy (77%) or the availability of Proton Therapy would have a growing impact on center reputations (73%)Base size n=222
LIKELY NET
16
Future of Proton Therapy (by purchase group)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
There will be more and moreevidence on the clinical
benefits of Proton Therapy
The availability of ProtonTherapy will have a growing
impact on centerreputations
Proton Therapy will continueto grow rapidly
Referrals from generaloncologists / physicians will
continue to grow sharply
In your opinion how likely are the following?
Purchased / using n=72 Actively considering n=45 Decided no n=29 Not interested n=34 All groups are confident that
Proton Therapy will continue to grow and have a growing impact on center reputations, even people that decided not to purchase
Base size n=180
17
Maybe a multi-room system
27%
Maybe a compact system
65%
Neither8%
Do you think one of these solutions might ever fit your needs?
Proton Therapy Solutions
Almost two-thirds were interested in a compact system
A compact system in this study is defined as a single-room Proton Therapy system
Base size n=108
18
Proton Therapy Solutions (by purchase group)
Among the group of respondents that decided no to Proton Therapy in the past, a compact system might fit the needs in the future for 68% of them
Base size n=108
0%
10%
20%
30%
40%
50%
60%
70%
80%
Maybe a multi-room system Maybe a compact system Neither
Do you think one of these solutions might ever fit your needs?
Purchased / using n=45 Actively considering n=29 Decided no n=34
06
Proton Therapy Market Study
19
Method and DemographicsWho wants Proton TherapyBenefits of Proton TherapyBarriers to GrowthBelieve in the FutureMarketsConclusion
20
Purchase of Proton Therapy system
49%
23%
6%
4%
3%
1%
0%
0%
0%
11%
3%
IBA
Varian Medical Systems
Mevion Medical Systems
Siemens
Hitachi
SHI
Mitsubishi
Protom International
ProNova Solutions
Other
Don't know
From which company did you purchase your Proton Therapy system? Around half purchased from IBA and a
quarter from Varian
“Other” means academic or research solutions developed in-house
Base size n=72
07
Proton Therapy Market Study
Method and DemographicsWho wants Proton TherapyBenefits of Proton TherapyBarriers to GrowthBelieve in the FutureMarketsConclusion
21
22
Conclusion
The majority felt Proton Therapy would continue to grow rapidly
There was widespread awareness of the benefits of Proton Therapy versus traditional Radiation Therapy, although many wanted further proof of the lower cost of treatment for certain indications
Proton Therapy is seen as more efficacious today than in 2009 for certain types of cancer
Proton Therapy was considered highly efficaciousness for certain types of cancer like Pediatric and Base of Skull Treatment, efficaciousness for cancers like lung and prostate although many felt Proton Therapy’s efficacy had not been fully demonstrated for Gastrointestinal and Gynecological Cancer
The biggest barriers impacting the growth of Proton Therapy were proof of efficacy, adequate reimbursement and funding, whilst return on investment and space availability were less of a concern
Concerns about cost meant most were more interested in a compact system rather than a large-scale, multi-room system