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Health Care Advisory Board
State of the Union 2018 A New Era of Disruption,
Competition, and Cost Pressure
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
ROAD MAP 2 How to Use this
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Meet Health Care’s Latest Disruptors 1
2 The New Era of Outmigration
3 The Emerging Logic of Competition
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
3
Price Scrutiny Back With a Vengeance
Source: Szabo L, “As Drug Costs Soar, People Delay or Skip Cancer Treatments,” NPR, March 15, 2017; Pollack A, “Drug Goes from $13.50 a
Tablet to $750, Overnight,” The New York Times, September 20, 2015; Kliff S, “She Didn’t Get Treated at the ER. But She Got a $5,751 Bill
Anyway,” Vox, May 1, 2018; Cortes A, “An Outrageous Hospital Charge: I Paid $710 For an Hour of Babysitting,” STAT, April 12, 2017; CMS,
National Health Expenditure Data; Singhal S, Latko B, and Martin C, “The Future of Healthcare: Finding the Opportunities That Lie Beneath the
Uncertainty,” McKinsey&Company, January 2018; Health Care Advisory Board interviews and analysis.
1) Earnings before interest, taxes, depreciation, and amortization.
Two Areas of Health Care Spending Occupying Most of the Spotlight
“She didn’t get treated
at the ER. But she got
a $5,751 bill anyway”
“An outrageous hospital
charge: I paid $710 for
an hour of babysitting”
2 HOSPITAL PRICES
≈22% $1.1T Total hospital
expenditures,
2016
Percentage of industry
EBITDA in inpatient
acute care, 2016
“As Drug Costs Soar,
People Delay Or Skip
Cancer Treatments”
“Drug Goes From
$13.50 a Tablet to
$750, Overnight”
≈21% Percentage of industry
EBITDA1 in pharma
and biotech, 2016
$329B Total prescription
drug expenditures,
2016
1 DRUG PRICES
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
4
“Hearing Amazon’s Footsteps, the
Health Care Industry Shudders”
Sheer Size of Health Spending Drawing New Interest
Source: Business Wire, “Amazon, Berkshire Hathaway and JPMorgan Chase & Co. to partner on U.S. employee healthcare,” January 30, 2018; Bennett
J, “Be Afraid: Healthcare Feels the Amazon Effect,” Forbes, January 30, 2018; The New York Times, “Hearing Amazon’s Footsteps, the Health Care
Industry Shudders,” October 27,2017; The Economist, “Apple and Amazon’s Moves in Health Signal a Coming Transformation,” February 3, 2018; Scott
D, “Why Apple, Amazon, and Google Are Making Big Health Care Moves,” Vox, March 6, 2018; Health Care Advisory Board interviews and analysis.
• “Health Records” feature
allows iPhone users to manage
their own medical records
• Launching employee
onsite clinics focused on
population health
• Offering non-emergency
medical transportation
• Providers can book and
reimburse rides for patients
to and from appointments
within applications
“Be Afraid: Health Care Feels
the Amazon Effect”
Silicon Valley Tries Its Hand at Health Care
“Hard as it might be, reducing healthcare’s burden on
the economy while improving outcomes for employees
and their families would be worth the effort. Success is
going to require talented experts, a beginner’s mind, and
a long-term orientation.”
Jeff Bezos, CEO, Amazon
• Subsidiary Cityblock Health
will provide home care to
low-income, urban patients
• Subsidiary Verily exploring
Medicaid managed
care partnerships
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
5
Five Visions of Amazon Health Care in Five Years
Source: Health Care Advisory Board interviews and analysis.
1) Amazon’s over-the-counter drug product line.
2) Pharmacy benefit manager.
3) Out-of-pocket.
• Onsite clinics
for employees
• Whole Foods
retail clinics
• Telemedicine
• “Alexa” patient
engagement platform
• EHR; consumer-
driven data sharing
• Insurance broker
• Improving
wellness
programs
• Telemedicine
Primary Care
Operator
Consumer-Focused
Technology Platform
Employer
Aggregator
Industr
y
Impact
Pro
ble
ms
Addre
ssed
Pote
ntia
l
Str
ate
gie
s
Low High High
• Unnecessary
hospital utilization
• Inconsistent
clinical experience
• PillPack growth,
expansion
• “Basic Care”1
expansion
Next-Generation
Retail Pharmacy
Medium
• PBM2 cost
inflation
• High OOP3
drug costs
• Fragmentation
of care
• Sub-par financial
experience
• Supply chain
platform operator
• Wholesale medical
supply, device
distributor
Global Health Care
Logistics Specialist
Medium
• Inconsistent
clinical product
• Distributor
cost inflation
• Price variation
Near-Term Bet Long-Term Potential
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
6
Industry Transformation Already Well Underway
Source: Health Care Advisory Board interviews and analysis.
Primary Care
Operator
Consumer-Focused
Technology Platform
Global Health Care
Logistics Specialist
Employer
Aggregator
Next-Generation
Retail Pharmacy
Emerging Themes in Efforts to Disrupt the Health Care Value Chain
Threat of Disruption Catalyzing and Accelerating Broader Trends
Commercial
payers at the
forefront
Heightened
focus on
input costs
Data-driven
utilization
management
Active steerage
over hands-off
delegation
The primacy
of the
independent
physician
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
ROAD MAP 7 How to Use this
Editable Road Map
1. Insert a road map layout
2. Determine how many sections
are needed
3. If only 3, delete rows 2 and 4.
If 4, delete row 5.
4. Change the highlighted
section title to Arial Regular
10pt, Accent 1 so all the titles
are the exact same font style
5. Type in #’s and section titles
for all levels
6. Duplicate the slide so you
have a slide for each section
7. On each slide, change the
highlighted section title back
to Arial Regular 14pt white
NEED MORE SECTIONS?
See the on-screen GLG for a
customizable road map layout that
includes 8 levels. It can be inserted
into this deck.
Meet Health Care’s Latest Disruptors 1
2 The New Era of Outmigration
3 The Emerging Logic of Competition
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
8
More Immediate Disruption Coming From Within
Source: Health Care Advisory Board interviews and analysis.
The New
Performance
Standard
The Rise of the
Hospital-less IDN
Vertical mega-mergers
combining insurance assets
with low-cost delivery sites
New administration
raising the bar on
payment reform
efforts, while
delegating coverage
reform to states Recognizing the limits of
cost-shifting, employers
actively pursuing levers to
inflect health care prices
Three Major Trends Challenging the Health System Business Model
1
The Resurgence of
the Activist Employer 2
3
Private Sector Public Sector
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
9
In Pursuit of Relevance
Trend #1: The Rise of the Hospital-less IDN
Source: Health Care Advisory Board interviews and analysis.
Regulatory Limitations
on Horizontal Growth
Stagnating Growth in
Traditional Business Models
Pursuing vertical integration out of
near-term strategic necessity
Vertical Integration Addresses Three Major Challenges to Business
Less regulatory precedence
on anti-competitive nature
of vertical deals
Controlling greater share
of wallet, patient data
enhances value proposition
Problem:
Solution:
Pressure to Deliver
on Affordability
Pursuing vertical integration to
secure long-term option value
Easier to inflect spending in
new business than to upend
current revenue model
Looking Outside Traditional Business Lines for Survival
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
10
The Big Four
Four Deals Highlighting Two Major Themes
Source: Google Finance; Cigna, “Cigna to Acquire Express Scripts for $67 Billion,” March 8, 2018; CVSHealth, “CVS Health to
Acquire Aetna; Combination to Provide Consumers with a Better Experience, Reduced Costs and Improved Access to Health Care
Experts in Homes and Communities Across the Country,” December 3, 2017; Mattioli D, Nassauer S, and Mathews A, “Walmart in
Early-Stage Acquisition Talks With Humana,” The Wall Street Journal, March 29, 2018; DaVita, “DaVite Medical Group to Join
Optum,” December 6, 2017; Health Care Advisory Board interviews and analysis.
1) Advisory Board is an independent subsidiary of Optum.
Reintegration of the PBM Rebuilding the Front Door to the Health System
• Health plan
• PBM
• Health plan
• PBM
• Retailer
• Ambulatory Provider
• Health plan
• PBM
• Retailer
• Ambulatory Provider
• Service provider with
≈80 health plan clients
• PBM
• Ambulatory Provider
Cigna to acquire
Express Scripts for $67B
in cash and stock
CVS to acquire
Aetna for $69B in
cash and stock
Walmart (mkt. cap:
$258.8B) potential buyer
of Humana (mkt. cap:
$39.7B)
UHG to acquire DaVita
Medical Group for $4.9B
in cash
• Deal announced
March 8, 2018
• Expected to close by
December 31, 2018
• Deal announced
December 3, 2017
• DOJ requested more
information in
February 2018
• First rumors of
deal reported on
March 29, 2018
• Deal announced
December 6, 2017
• FTC requested second
round of additional
information on March
12, 2018
Sta
tus
Siz
e
Se
cto
rs
1
Cigna-Express Scripts CVS-Aetna Walmart-Humana Optum-DaVita1
2 3 4
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
11
Cigna-Express Scripts Emblematic of Broader Trend
Reintegration of the PBM
Source: Health Strategies Group, “Select Emerging PBMs Gain Market Share,”
February 23, 2017; Health Care Advisory Board interviews and analysis.
1) Pharmacy benefit managers.
Long-Term Potential
Reduced drug spend
Enables steerage to generics and
partner pharmacy where applicable
Independent PBMs1 a Dying Breed
Percentage Share of PBM Lives by Owner, 2017
Express Scripts
Plan to be acquired by Cigna ≈28%
≈26%
OptumRx
Subsidiary of United Health Group ≈19%
CVS Caremark
Plan to acquire Aetna
Long-Term Value Proposition
Dependent on True Integration
Cross-sell opportunities
Potential to grow health plan
membership through existing PBM
relationships, and vice versa
Administrative synergies
Ability to achieve economies of scale
through combined human resources,
technology, physical assets
Percentage of PBM
market shared potentially
affiliated with a major
health plan in 2019
≈75%
Near-Term Advantages
Improved utilization management
Combined data assets enables
better management of treatment
and adherence
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
12
Health Systems Enter the Fray
Source: Intermountain Healthcare, “Leading U.S. Health Systems Announce Plans to Develop a Not-for-profit Generic
Drug Company,” January 18, 2018; Abelson R and Thomas K, “Fed Up with Drug Companies Hospitals Decide to Start
Their Own,” The New York Times, January 18,2018; Health Care Advisory Board interviews and analysis.
“Fed Up with Drug Companies,
Hospitals Decide to Start Their Own”
Overview of Civica RX
New Provider Collaborative Civica RX Takes Aim at Pharma
120 health
systems
Interested in participating in
partnership, additional participants
will be announced later this year
$100M of
$200M
Funding secured between seven
initial health system members and
three philanthropic organizations
14 generic
drugs
Identified as initial focus areas;
first products expected on market
in early 2019
Martin
VanTrieste
Named CEO; former Chief Quality
Officer for Amgen, has agreed to lead
Civica RX without compensation
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
13
Building Hospital-less Integrated Delivery Networks
Rebuilding the Front Door to the Health System
Source: CVS Health; Aetna; Walmart, Humana; Optum Care; UnitedHealthcare; Yanofsky D and Zhou Y, “Eight out of
10 Americans Are Within 10 Miles of a CVS,” Quartz, December 5, 2017; Bowman J, “5 Things You Didn’t Know About
Wal-Mart Stores Inc.,” The Motley Fool, August 16, 2017; Health Care Advisory Board interviews and analysis.
1) As of March 31, 2018.
2) As of December 31, 2017.
Consumer Loyalty Platform
CVS-Aetna OptumCare Walmart-Humana
Ph
ysic
al
Asse
ts
Care Management Platform
• 9,800+ retail and 68,000+
network pharmacies
• ≈71% of population lives within
5 miles of a CVS
• 5,358 Walmart retail locations
• ≈70% of population lives within
5 miles of a Walmart
• 1100+ CVS MinuteClinics;
offer 40% of PCP services,
with plan to expand to 90%
• CVS owns home
hemodialysis technology
• CVS: 62M ExtraCare members
• Aetna: 22.2M medical members
• 81% Commercial
• 8% Medicaid
• 8% Medicare Advantage
• 3% Medicare Supplement
• 19 Walmart Care Clinics
• 195 Humana-operated
primary care clinics
• Humana at Home;
adding Kindred at Home
• 38% Medicare Advantage
• 35% Military Services
• 20% Commercial
• 3% Medicare Supplement
• 4% State-based and Other
• Walmart: 270M customers/week
• Humana: 14M medical members
Clin
ica
l
Cap
ab
ilitie
s
Cove
red
Liv
es
Me
dic
al
Me
mb
ers
hip
• Ambulatory provider networks
in 12 states: AZ, CA, CO, CT,
FL, IN, NV, NJ, NY, OH, TX, UT
• Primary care
• Pediatric care
• Specialty and surgical care
• Urgent care
• Senior and advanced care
Aetna1 Humana2
Varies based on plan
partner(s) in given market
• 80 health plan clients covering
more than 15M members
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
14
Not Many Lightweights Here
OptumCare Focusing in on Savvy Population Health Managers
Source: Health Care Advisory Board interviews and analysis.
Key Themes in Physician Group Acquisitions
Established Expertise
Managing Population Health 1
Committed to Independence
from Hospitals 4
Strict Referral Management
Within Curated Network 3
Optum Making Clear Bets with Investment, Onboarding Strategy
Locality of Value Recognition
Acquired entities benefit from
Optum’s scale through capital
investments (e.g. IT) and shared
intellect but maintain local brand
Continued Site of Care Shift
Investments in urgent care and
ambulatory surgery centers
assume continued shift from
inpatient to outpatient care
Physician-Led Managed Care
Medical group partners
unaffiliated with larger systems,
have existing contracts with
population risk delegation
Significant penetration in
Medicare Advantage risk 2
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
15
Assessing the Challenges and Opportunities
Systems Must Define Relationship With New Delivery Models
Source: Health Care Advisory Board interviews and analysis.
Key Elements of New Delivery Models
Robust Primary
Care Capabilities
Control Over Specialty
Referral Chain
Propensity to Refer to
Non-Hospital Settings
Ability to Refer to
High-Value Hospitals
• Own extensive
primary care network
• No investments or
partnerships with
convenient care entities
Potential Health System Upside:
• Own comprehensive
multispecialty network
• No existing
relationships with
competitive entities
• High-cost acute
care provider
• Haven’t invested
heavily in alternative
sites of care
• High-cost acute
care provider
• Limited differentiation
on basis of quality,
unique offerings
• Provide clinic staff
• Fill network gaps
• Utilize as low-cost
sites of care for at
risk patients
• Become efficient
specialist referral
of choice
• Build indispensable
specialist network
• Become low-cost
acute care provider
of choice
• Build indispensable
OP procedural
network
• Become low-cost
acute care provider
of choice
• Offer true
differentiated
clinical value
Health Systems Most at Risk:
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
16
Reaching the Limits of Cost-Shifting?
Trend #2: The Resurgence of the Activist Employer
Source: HCCI, “2016 Health Care Cost and Utilization Report,” January 2018; PwC, “Medical cost
trend: Behind the numbers 2018,” June 2017; Health Care Advisory Board interviews and analysis.
Commercial Spending Growth Driven by Price
Cumulative Percent Change in Price, Utilization 2012-2016 EXCERPT
Medical cost trend: Behind the
numbers 2018
PwC Health Research Institute
In recent years, low utilization growth—
largely driven by increased cost-sharing
with American consumers—has helped
counteract prices that have continued to
rise. However, further cost shifting to
consumers is getting more difficult, so
annual utilization growth could start to
rise in the future. Without low utilization
serving as a counterbalance, rising
prices likely will put upward pressure
on overall healthcare costs. To slow
healthcare spending growth moving
forward, employers will consider
supply-side management strategies—
such as narrower provider networks
and value-based purchasing—that
focus on bringing price, rather than
utilization, down.
0%
5%
10%
15%
20%
25%
-15%
-10%
-5%
0%
5%5%
0%
Pric
e
Utiliza
tion
2012 2013 2014 2015 2016
Prescriptions: 23%
Inpatient: 22%
Outpatient: 17%
Professional: 14%
Prescriptions: 2%
Outpatient: -0.4%
Professional: -3%
Inpatient: -13%
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
17
Looking to Network Design to Inflect Price
But Not Always Pulling the Traditional Levers
Source: Health Care Advisory Board interviews and analysis.
Broad
network
PPO
Direct
contract
with ACO
Payer-led
narrow
network
PPO with
procedural
steerage
Narrow
network
HMO
Expanding Set of Options More Palatable to Employees
PPO with
PCP-led
steerage
Traditional network strategies
Emerging network strategies
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
18
Some Renewed Interest in Direct ACO Contracting
Limited Signs of Trend Coming to Fruition
Source: Livingston S, “Left Out of the Game: Health Systems Offer Direct-to-Employer Contracting to Eliminate Insurers,”
Modern Healthcare, January 27, 2018; Minemyer P, “Disney Contracts Directly with Orlando Health, Florida Hospital for New
HMO Plans,” Fierce Healthcare, February 6, 2018; Baylor Scott & White Health, “Baylor Scott & White Quality Alliance
Collaborates With Dallas Area Rapid Transit to Improve Quality and Health Care Affordability,” September 27, 2017; Emory,
“Emory Healthcare and Walmart Collaborate on Employee Health, Spine Surgery and Joint Replacement Surgery,” April 19,
2018; PwC, “Medical Cost Trend: Behind the Numbers 2019,” June 2018; Health Care Advisory Board interviews and analysis.
Large Employers Expressing More Interest in Direct ACO Contracts
Considering
Implemented [VALUE]
21%
23%
2014 2018
9%
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
19
Significant Barriers Remain
Three Factors Inhibiting Provider-Employer Partnerships
Source: CEB Survey of Employers on Future Health Benefits
Changes 2015; Health Care Advisory Board interviews and analysis.
The data we’ve
seen makes it really
clear that no one
organization is the
best at everything
from a cost and
quality perspective.
So a narrow network
built around an anchor
system is a really risky
proposition.”
SVP of Health & Benefits,
Benefits Consulting Firm
Inconsistent
Outcomes
Poor Track
Record
Administrative
Complexity
Some early participants
content to pay
downside penalties in
exchange for volume
of narrow network
Some ACOs focusing
solely on revenue
maximization through
coding, rather than care
or utilization management
Surveyed Employers
Ranking Barrier in Top 3
26%
38%
42%
48%
66% Administrative complexity,
resource constraints
Providers lack sufficient
geographic coverage
Don’t know how
best to proceed
Insufficient economic
rationale
Potential to jeopardize
carrier relationships
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
20
Payer-Led Solutions an Easier Lift
Multi-State Employers Increasingly Willing to Deploy Regional Networks
Administrative Complexity
Source: Brino A, “Inside Aetna’s Accountable Care Strategy,” April 28, 2015, Healthcare Payer News; Jayanthi A, Rosin T, “50
things to Know About ACOs,” Becker’s Hospital Review, July 7, 2015; Health Care Advisory Board interviews and analysis.
Case in Brief: Banner | Aetna
• Joint venture health plan co-owned by Banner Health, an 18-hospital system based in
Phoenix, Arizona and Aetna, a health insurer with approximately 22.2 million members
• Two companies originally partnered around an ACO arrangement starting in 2012;
expanded to joint venture health plan offering in 2017
Benefit of Aetna’s National Scale Benefits of Banner’s Local Expertise
• National-level infrastructure scale
• Relationships with multi-state
employers, national accounts
• Care management infrastructure
(e.g., local pharmacy teams)
• Existing provider network
(Banner Health Network)
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
21
• Participating employers saw 8.1% lower medical costs
compared to other SelectHealth large employers
• Participating employees have 4.5% fewer emergency room
visits and a 3.8% lower hospital admission rate
Long-Term Guarantees Help Allay Concerns
Growth Requires Sustained Performance and Commitment Over Time
Poor Track Record
Source: Utah Business, “SelectHealth is Changing the Cost Curve for Employer-Sponsored
Health Insurance,” March 6, 2018; Health Care Advisory Board interviews and analysis.
SelectHealth Share Raising the Bar on Trend Guarantees
SelectHealth
Share launches,
guaranteeing
annual rate
increases at or
below 4% for
2016-2018
SelectHealth Share
guaranteeing
current customers
annual rate
increases at or
below 2% for
2019-2021
2016 2017 2018 2019
Case in Brief: Intermountain Healthcare
• Integrated health system based in Salt Lake City, Utah
• Fully owned SelectHealth Share health plan limits annual rate increase
if employers and consumers meet participation requirements
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
22
Some Employers Taking a More Selective Approach
Bypassing Narrow Networks in Favor of Procedural Steerage
Inconsistent Outcomes
Source: Grand Rounds; Health Care Advisory Board interviews and analysis.
Case in Brief: Grand
Rounds
• Health care company
based in San Francisco,
California; helps
employers solve
challenges in health care
including: network
optimization, finding
high-quality providers,
and avoiding unnecessary
costs
• Began with Grand Rounds
Beacon, expertise for
complex care
• Now offering Summit,
clinical navigation and
network optimization
Grand Rounds Uses Second Opinions and Network
Optimization to Target High-Cost Procedures
Beacon
Expertise for
complex care
Summit
Clinical
navigation
Service Provided Impact on Cost
• Avoid inappropriate
treatment
• Results in changing
course of care 66% of
the time and $8,900
savings per case
Helps members with complex
needs answer critical care
questions such as: “Is my
diagnosis correct?” and “Does my
physician have the appropriate
expertise to oversee my care?”
Singular clinical entry point for all
health care needs; optimizes
employer’s existing network for
quality, employees guided to most
appropriate resources within it
• Recommended
physicians achieve
10-30% lower cost per
patient compared to
average
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
23
Encouraging PCPs to Make Cost-Conscious Referrals
Customized Network Dashboard Highlights Cost Differentials
Source: “CareFirst PCMH Program Background, History and Results (2011-2016),” CareFirst
BlueCross BlueShield, Q2 2017; Health Care Advisory Board interviews and analysis.
1) Pseudonym.
2) Patient-Centered Medical Home.
CA
RE
FIR
ST
BLU
EC
RO
SS
BLU
ES
HIE
LD
.
CareFirst’s Red-Yellow-Green PCMH Referral Guide
Campbell1 Medical
Group’s Favorites List
Name NPI Type
Dr. Steven Hawking # Neurology
Dr. Marie Curie # Radiology
Dr. Charles Darwin # Dermatology
Dr. Albert Einstein # Psychology
Dr. Francis Crick # Cardiology
Dr. James Watson # Internal Med.
Dr. Niels Bohr # Nuclear Med.
Dr. Jane Goodall # Behavioral
Dr. Rosalind Franklin # Gynecology
Dr. Ada Lovelace # Hematology
Dr. Gregor Mendel # Genetics
Dr. Jennifer Doudna # Orthopedics
Dr. Maria Mitchell # Pulmonology
Dr. Lise Meitner # Internal
Illustrative Favorites List
PCMH2 PCPs asked to submit
list of preferred specialists
Specialists color-coded and
ranked according to cost
CareFirst generates referral
guide using favorites list
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
25
Focus on Improved Referrals Gives Clear Results
Substantial Earnings Accrued by Both Parties
1) Patient-Centered Medical Home.
Source: “CareFirst PCMH Program Background, History and Results (2011-2016),” CareFirst
BlueCross BlueShield, Q2 2017; Health Care Advisory Board interviews and analysis.
Focus area that most
influences cost and quality
is the cost effectiveness
of referral patterns
#1
Average incentive award
as percent of increased
fee schedules, 2016
49% Panels receiving
Outcome Incentive
Award, 2016
60%
Net savings produced
by CareFirst’s PCMH
model, 2016
$153M
CareFirst’s PCMH1 Performance Results “If [a payer] were to place
risk on [these physicians],
they typically seek cover
by joining a big hospital
system. Our program
helps them stay
independent, and we
have found that
independence has led
to greater freedom in
judgment about when
and where to refer, and
that in turn drives [down]
a lot of healthcare costs.”
Chet Burrell
CEO, CareFirst
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
26
CMS Aims to Facilitate Steerage
Using Government Influence to Advance Efforts in the Private Sector
Source: CMS, FY 2019 IPPS Final Rule, August 2, 2018;
Health Care Advisory Board interviews and analysis.
Specific
Proposals
Standardize current approach Expand beyond current efforts
With 2019 IPPS Rule, CMS Looking to Advance Two Key Transparency Goals
2019 Hospital Inpatient
Prospective Payment
System Final Rule
Transparency
Goal
Requires hospitals to:
• Post “standard charges”
(e.g., charge master) online
• Update charge
information annually
• Ensure charges are posted
in machine-readable format
Seeking comment on:
• Other types of price information
hospitals should make public
• Mechanisms for enforcing
hospital compliance
• How CMS can work with third
parties to improve usability
2 1
Efforts designed to
advance private
sector transparency
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
27
Toward More Meaningful Transparency
Responding to Consumer Needs, Not Government Mandates
Source: 2018 Consumer Financial Experience Survey; Financial Leadership Council
interviews and analysis; Health Care Advisory Board interviews and analysis.
Pre-Service Bill 1
Online Price Estimator 2
Financial Counselor 3
Consolidated Bill 4
Patient Portal 5
Payment Plan 6
Financial Call Center 7
Patients for whom knowing the
entire amount they will owe before
receiving care is somewhat or
extremely important
90%
2018 Consumer Financial Experience Survey
Please rank the following offerings according to how
beneficial they would be to you if you were undergoing
non-emergency surgery.
Pre-Service Bill: A more precise estimate of the total cost of
a procedure sent after scheduling but prior to receiving care,
including what portion will be covered by insurance, what
portion is expected to be paid by the patient, how much must
be paid upon arrival for care, and an explanation of how to
pay the patient portion of the bill.
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
28
Focus on Medicare Not Fading Anytime Soon
Medicare’s “Benjamin Button” Decade Coming to a Close
Trend #3: The New Performance Standard
Source: MedPAC, “Report to the Congress: Medicare Payment Policy,” March 2018; Health Care Advisory Board interviews and analysis.
0%
10%
20%
30%
40%
50%
60%
2010 2015 2020 2025 2030 2035 2040 2045
Sh
are
of
Me
dic
are
En
roll
me
nt
Year
Ages 65-74 years Ages 85+ years
Age Distribution of Medicare Population, Historic and Projected, 2010-2045
2021: First Baby Boomers Turn 75
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
29
A New Era for Medicare and Medicaid
Current Administration Setting a Higher Performance Bar
Source: Azar A, “Remarks on Value-Based Transformation to the Federation of American
Hospitals,” HHS, March 5, 2018; Health Care Advisory Board interviews and analysis.
Reduce burdensome
regulations
Advance
value-based models
Promote patient
control of health data
Encourage greater
transparency
Alex Azar and Seema Verma Lay Out Four-Pronged Regulatory Agenda
CM
S.
Ww
sgconnect.
Key Observations
Coverage expansion and coverage
reform no longer a top federal priority,
increasingly delegated to state
governments
The administration is taking an unsentimental,
performance-focused approach to delivery
system reform via payment reform
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
30
Enrollment Impact Highly Variable State-by-State
Coverage Reform
Source: KFF, “Change in marketplace Enrollment, 2017-2018,” 2018; CMS, Marketplace Open Enrollment
Period Public Use Files for 2017 and 2018; Health Care Advisory Board Interviews and analysis.
-3.3%
Rh
od
e I
sla
nd
Ken
tuck
y
Wa
sh
ing
ton
Min
ne
so
ta
Neb
rask
a
Haw
aii
New
Yo
rk
Iow
a
Co
nn
ec
tic
ut
No
rth
Da
ko
ta
Ne
vad
a
Ore
go
n
Ma
ss
ac
hu
se
tts
Co
lora
do
So
uth
Dak
ota
Mis
so
uri
Kan
sa
s
Wy
om
ing
Uta
h
Cali
forn
ia
Te
nn
es
se
e
Flo
rid
a
Ge
org
ia
Vir
gin
ia
Ma
ryla
nd
Ark
an
sa
s
Change in Marketplace Enrollment, 2017-2018
Oh
io
Un
ite
d S
tate
s
Ok
lah
om
a
Ala
sk
a
Ind
ian
a
Ma
ine
Ala
bam
a
No
rth
Ca
rolin
a
Mis
sis
sip
pi
Idah
o
Illin
ois
So
uth
Caro
lin
a
Ve
rmo
nt
Ne
w H
am
ps
hir
e
Ne
w J
ers
ey
Wis
co
nsin
Te
xa
s
Mic
hig
an
Pe
nn
sy
lva
nia
New
Mex
ico
Mo
nta
na
D.C
.
Dela
ware
Ari
zo
na
We
st
Vir
gin
ia
Lo
uis
ian
a
-3.6% -23.5
Federally-facilitated exchange
State-based exchange
State-based exchange using federal website
12.1%
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
31
Four States Weighing Decision to Join 32 Existing Expansion States
Medicaid Expansion Gets a Second Wind
Source: KFF, “Medicaid Waiver Tracker: Which States Have Approved and Pending Section
115 Medicaid Waivers,” May 16, 2018; Health Care Advisory Board interviews and analysis.
As Repeal Prospects Dim, Some Reconsidering Medicaid Expansion
Expansion
by waiver
Not
participating Participating
As of June 2018
Considering
expansion
Maine
Type: Full
Status: adopted
through 2017 ballot
initiative; however,
Governor resisting
implementation
Virginia
Type: Expansion by waiver
Status: Adopted; lawmakers
finalizing details of 1115
waiver including work
requirements
Nebraska
Type: Full
Status: expansion supporters collecting signatures to place
expansion on November ballot; signatures due July 6th
Utah
Type: Partial
Status: Governor
and legislature
passed bill to
seek approval
for expansion up
to 100% of FPL
Idaho
Type: Full
Status:
pending
signature
verification,
poised to be
ballot
measure in
November
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
32
Performance at minimum Stage 3
thresholds would not guarantee points
necessary to avoid penalty under new
scoring method
Be Careful What You Wish For
Source: CMS; Health Care Advisory Board research and analysis.
1) Meaningful Use.
Delivery System Reform
Meaningful Use Overhaul-in-Brief
Performance-based scoring method
replaces previous all-or-nothing MU
thresholds requirement
Some Stage 3 MU measures eliminated,
and new measures are introduced
Promoting Interoperability (PI) Programs
focus on information exchange between
providers and electronic access to health
information for patients
Rebranded MU to PI
Reconfigured Scoring
Refreshed Measures
MU1 Overhaul Introduces Flexibility, But Not Necessarily Easier
44.5 PI Points
Earned
50 PI Points
Required
to Avoid
Penalty
110 Possible
PI Points
Available
in 2019
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
33
1
2
Congress Slows MACRA1 Roll-Out in 2018
1) Medicare Access and CHIP Reauthorization Act.
2) Merit-based Incentive Payment System.
MIPS2 Poised to Become the New SGR?
Source: CMS, Medicare Access and CHIP Reauthorization Act”; Dickson V, “CMS Will Give Providers Flexibility on MACRA Requirements,”
Modern Healthcare, September 2016; CMS, Medicare Program; CY 2018 Updates to the Quality Payment Program; and Quality Payment Program:
Extreme and Uncontrollable Circumstance Policy for the Transition Year, November 2017; Health Care Advisory Board interviews and analysis.
Implications for Providers
Likely slows ramp-up
of MIPS; provides
more transition time
for those who need it
Lower threshold may result
in fewer dollars for top MIPS
performers, those who have
invested heavily in preparation
Does not change
long-term incentives
to consider advanced
APM participation
Under 2018 MACRA Rule Under Bipartisan Budget Act
CMS must weigh cost
category at 30% in 2019
CMS can weigh cost category
between 10-30% through 2021
CMS must set 2019 performance
threshold at 2018 mean/median
CMS can gradually increase
performance threshold through 2021
Congress Grants CMS Two New Flexibilities to Control Pace of MIPS Roll-Out
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
34
ACOs Poised for Major Overhaul
Source: “Next Generation Accountable Care Organization Model (NGACO Model),” January 18,
2018; CMS, “2018 Medicare Shared Savings Program Organizations,” January 2018; CMS,
“Speech: Remarks by CMS Administrator Seema Verma at the American Hospital Association
Annual Membership Meeting,” May 7, 2018; Health Care Advisory Board interviews and analysis.
1) As of January 2018.
2) Medicare Shared Savings Program.
3) Next Generation ACO.
460 Participants1
58 Participants
8 Participants
38 Participants
55 Participants
MSSP Track 3 MSSP Track 2 MSSP Track 1+ MSSP2 Track 1 NGACO3
CMS Zeroes in on Upside-Only Models
2018 ACO Participation, by Model
“…The majority of ACOs, while receiving many waivers of federal rules and
requirements, have yet to move to any downside risk. And even more
concerning, these ACOs are actually increasing Medicare spending, and the
presence of these “upside-only” tracks may be encouraging consolidation in the
market place, reducing competition and choice for our beneficiaries…Our
system cannot afford to continue with models that are not producing
results.”
Seema Verma, CMS Administrator
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
35
Pushing Providers Out of the Shallow End
Proposed MSSP Rule Would Eliminate Upside-Only Track 1
Source: CMS, “Accountable Care Organizations--Pathways to Success,”
August 9, 2018; Health Care Advisory Board interviews and analysis.
1) Previous Track 1 participants must begin participation at Level B; previous
participants in risk-based models (e.g. Track 2, 3) may not participate in BASIC track.
Current
Model
Proposed
Model
Program Overhaul Would Reduce Upside-Only Participation From Six Years to Two
Illustrative Participation Pathways to Maximize Time in Upside-Only Models
Enter MSSP Track 1
Share rate up to 50%,
no losses
Renew MSSP Track 1
Share rate up to 50%,
no losses
Year 7 Year 3
Enter BASIC Track1
Level A Level B Level C Level D Level E
Share
rate up to
25%; no
losses
Share
rate up to
25%; no
losses
Share
rate up to
30%; 30%
loss rate
Share
rate up to
40%; 30%
loss rate
Share
rate up to
50%; 30%
loss rate
Enter ENHANCED Track
Share rate up to 75%;
Shared loss rate between 40-60%
(1 minus sharing rate)
Enter Track 1
Share rate up to 50%,
no losses
Renew Track 1
Share rate up to 50%,
no losses
Enter Track 2 or 3
Share/loss rate up to 60%
(track 2) or 75% (track 3)
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
36
More Risk, More Quickly for Hospital-Led ACOs
CMS Proposes Distinction Between High and Low Revenue ACOs
Source: CMS, “Accountable Care Organizations--Pathways to Success,”
August 9, 2018; Health Care Advisory Board interviews and analysis.
1) ACO whose total Medicare Parts A and B FFS revenue of its ACO participants based on revenue
for the most recent calendar year for which 12 months of data are available, is at least 25 percent
of the total Medicare Parts A and B FFS expenditures for the ACO’s assigned beneficiaries
High Revenue ACOs1 Low Revenue ACOs
May renew in BASIC track for
second agreement period
Likely subject to lower
maximum losses
Must move to ENHANCED track
in second agreement period
Likely subject to higher
maximum losses
“…we are proposing to redesign the Shared Savings Program to…promote
free-market principles by encouraging the development of physician-only and rural
ACOs in order to provide a pathway for physicians to stay independent…”
CMS Proposed Rule, August 9, 2018
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
37
A Clear Pattern Emerging
Physician Groups Lead the Pack in ACO Performance
Source: CMS, Shared Savings Program: Program Data, 2016; Health Care Advisory Board interviews and analysis.
2016 MSSP Results, by Entity Type
Type of ACO Number
of ACOs
Spending below
target, savings
Spending below
target, no savings
Spending above
target
Physician-Only 134 45% 22% 33%
Hospital 226 23% 26% 52%
FQHC 58 31% 28% 42%
PAC Facility 8 38% 13% 51%
All 432 31% 25% 44%
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
ROAD MAP 38 How to Use this
Editable Road Map
1. Insert a road map layout
2. Determine how many sections
are needed
3. If only 3, delete rows 2 and 4.
If 4, delete row 5.
4. Change the highlighted
section title to Arial Regular
10pt, Accent 1 so all the titles
are the exact same font style
5. Type in #’s and section titles
for all levels
6. Duplicate the slide so you
have a slide for each section
7. On each slide, change the
highlighted section title back
to Arial Regular 14pt white
NEED MORE SECTIONS?
See the on-screen GLG for a
customizable road map layout that
includes 8 levels. It can be inserted
into this deck.
Meet Health Care’s Latest Disruptors 1
2 The New Era of Outmigration
3 The Emerging Logic of Competition
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
39
Outmigration a Unifying Theme
Private and Public Sectors Converging on Common Solutions
Source: Health Care Advisory Board interviews and analysis.
Public Sector Private Sector
The Rise of the
Hospital-less IDN
The Resurgence of
the Activist Employer
Vertical mega-mergers
focusing in on lower-cost
delivery networks
Recognizing the limits of
cost-shifting, employers
actively pursuing levers to
inflect health care prices
1
2
The New Performance
Standard
New administration raising
the bar on delivery system
reform, while delegating
coverage reform to states
3
Key Themes From
the New Era of Outmigration
The primacy of the
independent physician
Data-driven utilization
management
Heightened focus
on input costs
Active steerage over
hands-off delegation
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
40
Confronting a False Choice
Source: Health Care Advisory Board interviews and analysis.
Resist Pricing Pressure Compete on Basis of Value
• Rationalize acute care services
and footprint
• Invest in ambulatory and sub-
acute care assets
• Tier physician network and
redirect volumes to high-value
physicians within own network
• Lock up remaining acute
care market
• Double down on physician
practice acquisition, particularly
within vulnerable specialties
• Leverage scale to reduce cost
• Pursue out-of-market acute
care acquisitions to attain multi-
regional economies of scale
• Use physician acquisitions
to improve network
comprehensiveness and
integrated value proposition
Shift Traditional Strategies
Focus to Value Creation
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
41
Committing to Lower Regional Health Care Costs
COPA1 Allows Wellmont and Mountain States Health Alliance to Merge
Source: Conduent Community Health Solutions Healthy Communities Institute, “Ballad Health
Population Health Improvement Plan,” 2017; Health Care Advisory Board interviews and analysis.
1) Certificate of public advantage.
Case in Brief: Ballad Health
• New health system based in TN,
comprised of Mountain States
Health Alliance, a 13-hospital
system and 7-hospital system,
Wellmont Health System
• To overcome regulatory scrutiny,
sought approval for COPA which
requires combined system to
subject itself to 10 years of state
oversight, ensuring mergers’
provide sufficient value to
community to overcome
anticompetitive concerns
• COPA requires significant
investment in access, population
health, and interoperability
Sample of Ballad Health’s
Commitments under COPA:
• $75 million committed over 10 years to address 26
population health metrics targeting “Big Four”:
obesity, physical inactivity, tobacco use, and
substance abuse
• $140 million committed to expansion of services,
including $85 million for behavioral health and $28
million for rural health services
• $150 million committed to implementation of a
Common Clinical IT Platform
• “A comprehensive and enforceable set of conditions
that will ensure the rate of growth in healthcare
prices will be lower in our region than the
national average”
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
42
?
Horizontal Consolidation Still Valid Option
But Providers Must Define Geographic Limits of Value Proposition
Source: Kaufmann Hall, Hospital Merger and Acquisition Activity Continues Upward Momentum, According to Kaufman Hall Analysis; American
Hospital Association, “2016 Chartbook: Trends Affecting Hospitals and Health Systems;” Health Care Advisory Board interviews and analysis.
A Range of Horizontal Growth Strategies
Single-Market Scale Regional Expansion
and Diversification
Super-Regional
Dominance
Extended
National Footprint
Historic Ambition Emerging Ambition
Key Strategic Considerations
• At what level do we want to compete with new delivery models?
• Do we have the brand, consumer loyalty to compete outside our existing market?
• Are we able to leverage or buy the technology and physical infrastructure needed to achieve
economies of scale while operating disparate entities?
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
43
Some Systems Even Considering Global Reach
Ascension Taking Supply Chain Global with Ramsay Partnership
Source: Ascension, “Ascension and Ramsay Health Care to form global supply chain
joint venture,” May 2, 2018; Health Care Advisory Board interviews and analysis.
International Sourcing Streamlined Processes
• Largest non-profit health system in the U.S.
• Operate 2,500 sites of care, including
141 hospitals, in 22 states
• In 2017, reported $552.7 million in
operating income on net operating
revenue of $22.6 billion
• Largest for-profit hospitals operator in
Australia and France
• Own 230 hospitals and outpatient surgery
centers in six countries
• In 2017, reported net profit of $451.5 million
on net operating revenue of $6.5 billion
Global Health Care
Purchasing Organization
Two Key Goals
Improve Internal Financial
and Operational Performance
Offer a Competitive Alternative for Supply
Chain Sourcing to External Providers
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
44
Securing the Freedom to Choose
Degree of Influence Required
Deliver on Market
Demand for Value
Compete on the basis of unit or episodic price affordability where necessary by instilling
required level of cost-discipline to control rate of inpatient and outpatient cost growth relative
to revenue growth
Generate Differentiated
Form of Value
Build the
High-Value Network
Price
Advantage
Three Viable Paths Forward For Delivering on Value
Product
Advantage
Network
Advantage
Develop unique, industry-leading clinical capabilities by investing
in clinical innovation and focusing on niche treatments and
populations, or (consumer-obvious) superior quality
Build comprehensive,
integrated offering with
seamless patient access
or cross-market system
services
Source: Health Care Advisory Board interviews and analysis.
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
45
Uniquely Positioned To Be Part of the Solution
Hospitals the Frontline for Pressing National, Global Health Emergencies
Source: Hernandez D, “ Heroes of Las Vegas: the Hospital Staff Called to Action After the Mass Shooting,” November 16, 2017; NBC
News, “Opioid Crisis: A Hospital on the Front Lines, Determined to Save Children,” October 13, 2017; NPR, “Nurses, Hospitals Prepared
for Hurricane Irma to Ensure Patient Care Continues,” September 10, 2017; Health Care Advisory Board interviews and analysis.
“Nurses, Hospitals
Prepared For Hurricane
Irma To Ensure Patient
Care Continues”
“Opioid Crisis: A
Hospital on the Front
Lines, Determined to
Save Children”
“Heroes of Las Vegas:
the hospital staff
called to action after
the mass shooting
©2018 Advisory Board • All Rights Reserved • advisory.com • 36340A
46
State of the Union 2018
14 Insights Informing Provider Strategy
1. The mere threat of outside disruption
is catalyzing industry transformation.
2. In a marked shift, the private sector is now
leading the charge on transformation.
3. Vertical mergers are taking aim at pharma
and acute care spending in a bid for relevance.
4. The reintegration of the PBM will have a
negligible impact on most providers due to
low likelihood of inflecting pharma price.
5. Efforts to build lower-cost networks
will create winners and losers among incumbent
hospitals and health systems.
6. Recognizing the limitations of HDHPs in
inflecting price, employers are pivoting
from delegation to active steerage.
7. Employers increasingly prefer steerage at the
procedural level to steerage at the network level.
Source: Health Care Advisory Board interviews and analysis.
8. For purchasers, physician independence—
combined with meaningful transparency—
may be more important than financial risk.
9. As Medicare not only grows—but ages—case
mix shifts will exacerbate payer mix challenges.
10. Local efforts—including provider action—will
ultimately be more meaningful in inflecting
coverage levels than federal policy.
11. Providers are trading reductions in reporting
burden for higher performance standards.
12. Taking a page from the private sector, CMS
is eyeing low-risk, physician-led solutions.
13. The need for scale to deliver value is
no longer an option—it’s a mandate.
14. Competing on the basis of price will require
unprecedented levels of cost discipline.