Static Creative Doesn’t Stack Up toSteelHouse’s Rich Media A2 Ads

T :: 1.888.9.SteelHouse • W :: www.SteelHouse.com • E :: For questions, please contact: Sales@SteelHouse.com

Fun and flirty, Yumi Kim can be found on Hollywood’s hottest starlets and stylish girls worldwide. The brand is known for its unique bright floral prints, bold colored silks, and vintage silhouettes. Established in 2004, Yumi Kim has two store fronts located in NYC. The line is also sold through upscale boutiques and department stores throughout the country and has a website dedicated to previewing the latest collections where shoppers can buy direct.

Static Ads Fall Flat

Before partnering with SteelHouse, Yumi Kim relied on industry standard, static retargeting ads to drive traffic to YumiKim.com. The static ads feature only their logo and only one image in one scene. Unimpressed by the results, they turned to SteelHouse’s marketing platform to launch a branding campaign with retargeting ads that would drive new traffic to their site, as well as increase their brand awareness and engagement.

A2 Technology Delivers a Big Brand Experience

SteelHouse set out to design new display ads that are as vibrant as the brand itself. They decided to perform a split test to see how Yumi Kim’s existing static creative would perform compared to HTML ads SteelHouse built with A2 technology. Using some of Yumi Kim’s existing assets, SteelHouse created new ads and enhanced them with special effects like dynamic 3D product carousels, product expansion, multi-scenes and video. The two sets of creative – the original static ads and SteelHouse’s A2 ads – were served whereby 50% of the traffic saw the static ads and the other 50% of traffic saw the A2 ads. The two ad groups were then compared against each other. The result, the A2 creative achieved a 3,089% lift in click rate compared to the static ads.

More Than 10x the Engagement with SteelHouse’s A2 Creative

With A2 ads, Yumi Kim gets their online promotions in front of the right audience and drives traffic totheir site without having to use their in-house resources. Additionally, working with SteelHouse enables Yumi Kim to deliver highly engaging online and mobile ad experiences by integrating existing content with new creative that truly reflects their brand and can serve on any device.

“SteelHouse was able to capture the whimsical retro vibe that is Yumi Kim. They even incorporated video and other assets we already had to make beautiful ads people really respond to. When it comes to eCommerce marketing, we know SteelHouse has it covered.”- Kim Phan, Yumi Kim CEO & Creative Director

T :: 1.888.9.SteelHouse • W :: www.SteelHouse.com • E :: For questions, please contact: Sales@SteelHouse.com

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SteelHouse A2 Ad Technology

With A2, jaw-dropping ads get up to 200% more clicks and 2x as many view-throughs. The SteelHouse design team uses existing creative to build IAB-compliant ads and enhances them with special effects like dynamic 3D product carousels, countdown timers, videos, and more.

Only A2 makes creating ads with all these special effects

possible in minutes instead of days:

Custom Headers & Fonts Custom Ad Sizes Product Carousels Video

Countdown Timers Social Sharing Custom Images Custom Buttons

Flash Support Animated GIFs Expanded Ads Custom Headers & Fonts

3,089% Click Rate Lift with A2 Ads