Confidential ©2015

ICM PARTNERS STEALTH BOARDZ

STRATEGY DECK

September 16, 2015

WHY ICM?

THE ICM DIFFERENCE

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• Boutique approach within a top talent agency

• Full team approach across all departments

• Work at the creator level, bringing opportunities at

the earliest phase of inception

• Integrated interdisciplinary approach

• Providing value and ROI

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STEALTH BOARDZ NEEDS

ICM ENTERTAINMENT STRATEGYICM will identify Stealth Boardz current needs in the Entertainment marketplace

• Procurement and Negotiations

• Sponsorships & Partnerships

• VIP & Executive Seeding

• Strategic Digital Services

• Product Placement & Integration

• Business Affairs

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TALENT IOC & AMBASSADOR PROGRAM

OVERALL STRATEGYICM Partners is in advanced discussions to procure and broker IOCs with the below talent. Each IOC will have a unique

marketing strategy individually designed to allow all talent to target their respective core demographic. By creating these IOCs

with the below internationally recognized talent, ICM will help elevate Stealth Boardz as the industry leader, ultimately giving

Stealth Boardz maximum global market share.

Nicki Minaj Lil Wayne Kevin Hart Shaun White(Athlete Ambassador Program)

Lionel Messi

COMBINED SOCIAL MEDIA REACH

196M 68M 82M 13M

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42M 20.2M 33.8M

TALENT IOC

NICKI MINAJ

9.4M

IOC STRATEGY

- Tour Sponsorship and On-Site Tour Activations

- Custom “Pink Print” Stealth Boardz, Packaging, and Logo

- Social Media Sweepstakes and Promo Code Activations

- Film, TV, Music Video Integration

- In-Store Appearances

- Exclusive Downloadable Custom Playlist for All Nicki Minaj

Stealth Boardz

- Create Video Content

- Feature the Stealth Boardz at Several Events, Red Carpets,

or Award Shows

ACCOLADES

- Won 8 BET Awards, 5 Billboard Awards, 3 VMAs, 1

iHeartRadio Award, and 4 American Music Award

- First female solo artist to have seven singles simultaneously

charting on the U.S. Billboard Hot 100

- Considered the most influential female rapper of all time

- Most-charted female rapper in the history of the Billboard Hot

100 (including 15 Top 40 records)

(Award Winning Musician, Song Writer, Actress)

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TALENT IOC

LIL WAYNE

51M 24.2M 2.2M

(Grammy Winning Musician & Song Writer)

3.6M

IOC STRATEGY

- Tour Sponsorship and On-Site Tour Activations

- Custom “Weezy” Stealth Boardz, Packaging, and Logo

- Social Media Sweepstakes and Promo Code Activations

- Film, TV, Music Video Integration

- In-Store Appearances

- Exclusive Downloadable Custom Playlist for All Lil Wayne

Stealth Boardz

- Create Video Content

- Feature the Stealth Boardz at Several Events, Red

Carpets, or Award ShowsACCOLADES

- Won 4 Grammy Awards, 10 BET Awards, 4 Billboard Awards, 2

VMAs, and 1 American Music Award

- CEO of Young Money Entertainment, which developed notable

rappers Drake, Nicki Minaj among others

- Sold over 30 million albums with over 50 million digital

downloads

- Top male artist with the most singles on Billboard 100

chart, passing Elvis Presley

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IOC STRATEGY

- Comedy Tour Sponsorship

- Social Media Sweepstakes and Promo Code Activations

- Film, TV & Comedy Special Integrations

- In-Store Appearances

- Customized Publicity Stunt Incorporating Stealth Boardz

- Create Video Content

- Feature the Stealth Boardz at Several Events, Red

Carpets, and Award Shows

20.3M 21.5M 21.9M

TALENT IOC

KEVIN HART

ACCOLADES

- His films have grossed over $1.5 Billion since 2002

- He created, stars, executive produces the hit BET series,

Real Husbands of Hollywood

- Won 1 BET Award for Best Actor, 1 MTV Movie Award for

Comedic Genius, Won 3 NAACP Awards

- Had 4 Top grossing comedy Tours of all time

- Sold out Madison Square Garden(Comedian, Actor, Writer, Producer)

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IOC STRATEGY

- Custom “Messi” Stealth Boardz, Packaging, and Logo

- Social Media Sweepstakes and Promo Code Activations

- Custom Event Sponsorship and On-site Activations

- In-Store Appearances

- Create Video Content

- Feature the Stealth Boardz at Several Sporting Events, Red Carpets, or

Award Shows

80.3M 590K 24.3M

TALENT IOC

LIONEL MESSI

ACCOLADES

- Considered the best footballer in the world and rated by many in the sport

as the greatest of all time

- Only football player in history to win four FIFA Ballons d'Or, which he won

consecutively

- He is the all-time top goalscorer in La Liga and first player to win

three European Golden Shoes as the continent's league top scorer

- Only player to be top scorer in five Champions League seasons

- With Barcelona, he has won La Liga seven times and the UEFA

Champions League four times, and three Copas del Rey

(Argentine Professional Footballer)

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TALENT PARTNERSHIP STRATEGY

- X Games Sponsorship and On-Site Activation

- Social Media Sweepstakes and Promo Code

Activations

- Create Custom Video Content for Stealth Boardz

- In-store appearances

- Athlete Program Ambassador at the McFly

Games Activation Site

- Custom Video Game Integrations

2.47M 1.5M 374K

TALENT AMBASSADOR

SHAUN WHITE

ACCOLADES

- Two-time Olympic gold medalist

- He holds the X-Games records for gold medals

and highest overall medal count

- Won 10 ESPY Awards

20K

(Olympic Snowboarder & Professional Skateboarder)

STUDIOS, NETWORKS & INDUSTRY VIPS

Product Seeding Program for Major

Studio and Production Companies

VIP & EXECUTIVE SEEDING

SUGGESTED SEEDING STRATEGY

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To position Stealth Boardz ahead of the competition and ensure prime exposure, ICM will coordinate and execute a premium seeding

program among key celebrities, VIP’s, digital and pop-culture influencers, Studio executives and Prop Masters.

ICM Will Build Relationships With these Key Studio Executives/Influencers to Increase

Overall Brand Awareness & Secure Future Film, TV & Music Video Placements for Stealth

Boardz Over the Competition

Seed Key Studio Executives,

Producers and Production Prop

Masters & Promotion Executives

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PRODUCT SEEDING

FILM MAKERS & PRODUCERS

Mark & Jay Duplass

(Founder of Duplass Brothers Productions)

• Credits: Ballers, Entourage, The Gambler,

Contraband, Broken City

• Reason For Seeding: Product integration into his

show TOGETHERNESS, TRANSPARENT, and

THE LEAGUE

• Connection: Up and Coming Producers, writers

and directors who recently signed an exclusive

deal with Netflix, Amazon and HBO.

• Awards: Nominated for over 21 Awards, Winners

of 2012-2015 SXSW Film Festival Audience

Favorite Award.

Combined Social:

Twitter: 23.7K, Facebook: 1.7K

Stephen Levinson

(CEO & Manager at Leverage Entertainment)

• Credits: Ballers, Entourage, The Gambler,

Contraband, Broken City

• Reason For Seeding: Stephen is the creator of

BALLERS (HBO) and one of the Executive

producers for ENTOURAGE

• Connection: Placement in BALLERS is

contingent on giving a board to Stephen Levinson

• Awards: Nominated for seven Primetime Emmys,

Winner of the 2007 BAFTA TV Award.

No Social Media

Vince Gilligan

(Producer & Writer/ Owner of High Bridge

Productions)

• Credits: Breaking Bad, Better Call Saul, Hancock,

The X Files

• Reason For Seeding: For upcoming show

integration opportunities

• Connection: Emmy award winning creator of

BREAKING BAD and BETTER CALL SAUL

(Breaking Bad spin off)

• Awards: Nominated for thirteen Primetime

Emmys, Winner of the 2014 and 2013 for

Outstanding Drama Series.

No Social Media

Shonda Rhimes

(Founder of ShondaLand Productions)

• Credits: The Catch, How To Get Away With

Murder, Grey Anatomy, Scandal

• Reason For Seeding: Product placement for

upcoming TV shows, high profile producer.

• Connection: Queen of Thursday night TV,

popular among all demographics and age groups.

• Awards: Nominated for multiple Emmy Awards,

GLAAD Awards, and Golden Globe.

Twitter: 1M, Facebook: 172.2K, Instagram: 272K

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Spike Lee

(Director, Writer, Actor)

• Credits: Malcom X, Inside Man, Do The Right

Thing

• Reason For Seeding: Spike is an influential

writer and actor who has his own production

company 40 Acres and a Mule Filmworks. He is

currently directing the upcoming Film Chiraq

starring John Cusack and Samuel L. Johnson

• Connection: An excellent connection for future

placement and integration opportunities.

• Awards: Nominated for two Oscars, 1 Golden

Globe and Won a Primetime Emmy.

Instagram: 141K, Twitter: 664K, Facebook: 444K

Michael Bay

(Producer, Director, CEO of Platinum Dunes)

• Credits: Transformers, Armageddon, Bad Boys,

Pearl Harbor

• Reason For Seeding: Bay is known for directing

big-budget action films characterized by fast edits,

stylistic visuals and extreme use of special effects.

• Connection: He is currently working on

Transformers 4 and Bad Boys 4 which could be great

opportunities for Stealth Boardz.

• Awards: Has been nominated for multiple Golden

Globes.

Twitter: 44.7K, Instagram: 49K, Facebook: 85K

Alejandro González Iñárritu

(Director, Writer, Producer, CEO of Cha Cha Cha

Productions)

• Credits: Birdman, Babel, The One Percent

• Reason For Seeding: Alejandro is a Hispanic film

director, producer, screenwriter, and former

composer

• Connection: He is currently working on a new film

The Reveant starring Leonardo DiCaprio and Tom

Hardy. He is influential and pushes boundaries.

• Awards: Won 3 Oscars, 4 Golden Globes and has

been nominated for over 102 Other Awards.

Twitter: 16.2K

Jerry Bruckheimer

(Founder of Jerry Bruckheimer Productions)

• Credits: Without A Trace, Pirates of The

Caribbean Franchise, Top Gun

• Reason For Seeding: One of the most well

respected producers in Hollywood. He has

achieved great success in the genres

of action, drama, and science fiction.

• Connection: An excellent connection for future

placement and integration opportunities.

• Awards: At one point, three of his TV series

ranked among the top 10 in the U.S. ratings—a

unique feat in television.

Twitter: 294K, Facebook: 100K

PRODUCT SEEDING

FILM MAKERS & PRODUCERS

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Adam Fierro

(Showrunner & Producer)

• Credits: The Walking Dead, The Walking Dead

Spinoff, Narcos

• Reason For Seeding: High profile producer

currently working on Season 2 of The Walking Dead.

• Connection: This would be great opportunity to

partner with an out of the box writer and producer.

Adam is also going to be the lead showrunner on

the new Netflix series Narcos.

• Awards: Nominated for an ALMA Award for

Outstanding Writing - Television Series, Mini-Series

or Television Movie for his work on The

Shield episode "Enemy of Good" along with his co-

writer Charles H. Eglee.

No Social Media

Jon Bokenkamp

(Producer)

• Credits: The Blacklist, The Call

• Reason For Seeding: Co-Creator and executive

producer of The Blacklist. Variety's 10 Writers to

watch.

• Connection: Powerful in the Hollywood Community,

Producer for NBC’s hottest television shows

• Awards: Nominated for multiple Emmy Awards.

Twitter: 12.6K

Sam Esmail

(Producer & Writer)

• Credits: Mr. Robot, Comet

• Reason For Seeding: Up and Coming new Producer,

creator of USA’s number one series Mr. Robot

• Connection: With the success of his new series, this

would be a great connection for future placement

opportunities for season 2,

• http://www.ew.com/article/2015/08/25/mr-robot-creator-

sam-esmail-discusses-elliot-tyrell-and-shows-finale

Twitter: 16.2K

PRODUCT SEEDING

FILM MAKERS & PRODUCERS

Alec Berg

(Producer & Director)

• Credits: Silicon Valley, The Dictator, EuroTrip

• Reason For Seeding: Previously the showrunner

Seinfield and Curb Your Enthusiasm. Recently

featured in Variety’s “Producers Roundtable.”

• Connection: Product integration and placement

for the next season of Silicon Valley

• Awards: Nominated for 9 Primetime Emmys.

No Social Media

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Aaron Korsh

(Producer & Writer)

• Credits: Suits, Everybody Loves Raymond, Just

Shoot Meet

• Reason For Seeding: High profile producer and

creator of Suits. Very influential in the Hollywood

Community.

• Connection: Per our conversation with Aaron,

Stealth Boardz would be a unique product

placement opportunity for Suits.

• Awards: Shorty Industry Awards.

Twitter: 28.5K

Bill Lawrence

(Writer, Producer, Director, Founder of Doozer

Productions)

• Credits: Scrubs, Cougar Town, Surviving Jack,

Undateable, Ground Floor

• Reason For Seeding: Currently working on

Rush Hour 2. This would be a great series to

integrate Stealth Boardz into.

• Connection: Bill has his own production

company, is a powerful director and producer is

currently working on Rush Hour 2.

• Awards: Nominated for 2 Primetime Emmys.

Twitter: 92.3K

Gennifer Hutchinson

(Producer)

• Credits: Breaking Bad, Better Call Saul,

• Reason For Seeding: Gennifer Hutchison is an

American television writer. She is best known for

her work on the television series Breaking Bad.

• Connection: Placement in BALLERS is

contingent on giving a board to Stephen Levinson

• Awards: She won two Writers Guild of America

Awards for her work on the series as a part of the

writing team in 2012 and 2013.

No Social Media

PRODUCT SEEDING

FILM MAKERS & PRODUCERS

Mara Brock Akil

(Producer, Writer, and Founder of Akil Productions)

• Credits: Being Mary Jane, The Game

• Reason For Seeding: High profile woman in the

entertainment industry known for her unique

storytelling

• Connection: Featured in Hollywood Reporters

Women To Watch, currently working on the hit

show The Game on CBS.

• Awards: Nominated and won multiple BET

Awards, Nominated for a NAACP Image Award.

Twitter: 38.5K

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Carlos Flemming

(Senior Vice President of Sports/ IMG)

• Reason For Seeding: Managing the careers of

high profile athletes in various sports. Clients

include Venus Williams Victoria Azarenka, Jo

Wilfried Tsonga, Cam Newton (football), Victor

Cruz (football), Colin Kaepernick (football),

Michelle Wie (golf), Ray Allen (basketball), Erin

Andrews and others. Member of WTA Board of

Directors

• Connection: Great way to introduce

Stealthobardz to athletes.

Greg Silverman

(President of Warner Brothers)

• Credits: The LEGO Movie, 300: Rise of an

Empire, Godzilla, and Alfonso Cuaron’s Academy

Award-winning Gravity.

• Reason For Seeding: High profile Executive with

power in Hollywood

• Connection: Currently working on Wonder

Woman starring Gal Gadot. This could be a great

opportunity for Stealth Boardz.

Jacquie Berger

(Associate Director, ESPN)

• Reason For Seeding: From Production to

Partnership & Integrated Marketing, Jacquie is on

top of the changing landscape, especially when it

comes to technology and relationship

management for sports

• Connection: She has extensive experience in

developing integrated, multi-platform marketing

solutions tied to top sports properties including the

NBA and The ESPYS.

• Awards: Nominated for seven Primetime Emmys,

Winner of the 2007 BAFTA TV Award.

Lori Popovoch- Swift & Holly Frank

(Universal /VPs of Placements & Promotions)

• Credits: Fast 7, Jurassic World, Ride Along 2,

Jumanji

• Reason For Seeding: ICM has a great

relationship with all of the Universal Branding and

Marketing Execs. They are already interested in

working with Stealth Boardz for upcoming projects

and sponsorship opportunities.

• Connection: Universal is the highest grossing

Studio this year and continues to grow with their

upcoming film properties.

No Social Media

PRODUCT SEEDING

INDUSTRY INFLUENCERS

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John DeMarco

(Director of Product Placement, Showtime)

• Credits: House of Cards, Blunt Talk, HBO Series,

Chef, Ted

• Reason For Seeding: ICM has worked with John

in the past for product placement in various Films

and Television Show.

• Connection: John is a veteran in the Hollywood

community and was recently featured in Ad Age

for his work on last seasons House of Cards.

Judd Apatow

(Screenwriter, producer, Director, actor, and comedian)

• Credits: The 40 Year Old Virgin, Bridesmaids,

Kocked Up, Anchorman

• Reason For Seeding: Apatow is best known for his

work in comedy films, and is the founder of Apatow

Productions

• Connection: Apatow is currently developing over 15

new comedies that could be great for Stealth Boardz.

• Awards: Grammy Awards, PGA Awards, Emmy

Awards, Golden Globe Awards, and Academy

Awards.

Instagram: 77K, Twitter: 1.3M, Facebook: 41K

Barbara Galvez, Chris Parnell, Kathryn James

(SONY/ VPs of Placements & Promotions)

• Credits: Spider Man, Men in Black, BOND

• Reason For Seeding: ICM has a great

relationship with all of the Sony Marketing and

Branding Executives. They are already interested

in working with Stealth Boardz for upcoming

projects and sponsorship opportunities.

• Connection: By seeding Sony, they have the

power to show off the boards to creators and

producers of upcoming movies. They are the go

to for product placement in all Sony features.

Colin Surprenant

(VP of Strategic Partnerships, MAXIM)

• Credits: Senior Director, Marketing and Strategic

Partnerships

• Reason For Seeding: To consider for upcoming

event partnerships and activations

• Connection: Colin controls all partnerships and

sponsorships for Maxim Magazine and website

content.

PRODUCT SEEDING

INDUSTRY INFLUENCERS

Utilize ICM’s Relationships in Hollywood Along with the Seeding Program to Build Credibility for the

Stealth Boardz Brand

ICM Will Make Outreach to Studios, Networks, Production Companies &

Music Labels for Strategic Placement Opportunities

ICM Will Secure Prime Product Exposure & Elevate Overall Brand

Awareness

PRODUCT PLACEMENT STRATEGY

• Build Relationships with Studio, Network, and Music Label Executives as well as prop masters, set decorators, and talent

• Target key on brand studio and independent films

• Attack all relevant Film and TV opportunities

• To position Stealth Boardz ahead of the competition, ICM will implement and rely on a premium seeding program to help

push conversation among key entertainment VIPS

FILM, TV & MUSIC VIDEO

STATEGYICM will focus on content integration opportunities that demonstrate Stealth Boardz core product qualities, and position the

brand in relevant Films, Television shows, and Music videos

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TV PRODUCT PLACEMENTS & INTEGRATIONS

OVERVIEW

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FILM PRODUCT PLACEMENTS & INTEGRATIONS

OVERVIEW

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THEME PARKS &

CULTURAL CENTERS

MUSIC SPEAKERS &

STREAMING SERVICESFOOTWEAR BRANDS SPORTS ALLIANCES

SPONSORSHIPS & PARTNERSHIPS

OVERVIEW

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ICM will align Stealth Boardz with partners and sponsors in the categories of Music Speakers & Streaming Services, Theme Parks and Cultural

Events, Footwear Brands, Sports, Hospitality, Luxury Fashion, Automotive, and Media. This will effectively make Stealth Boardz accessible to

all classes of people, ultimately giving it global brand recognition.

SPONSORSHIPS & PARTNERSHIPS

OVERVIEW

HOSPITALITY LUXURY FASHION AUTOMOTIVE MEDIA

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Recommended Events & Media Sponsorship and Partnership opportunities

SPONSORSHIPS & PARTNERSHIPS

OVERVIEW

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