STEAM BUSINESS UPDATE

PRESENTATION OVERVIEW

How is Steam growing?

Developer Tool Improvements

Community Expansion

The Steam Universe is Expanding

HOW IS STEAM GROWING?

75 Million Active Users

7.5 Million Concurrent

25 Languages

Currency: €, $, ₤, R$ and P

Over 40 Payment Methods

Global Content Servers

HOW IS STEAM GROWING?

WORLDWIDE MARKETPLACE

HOW IS STEAM GROWING?

STEAM ACTIVE USERS 2011 - 2013

30

35

40

45

50

55

60

65

70

75

2011 2012 2013

Mill

ion

s

75 MM

52 MM

44 MM

HOW IS STEAM GROWING?

WORLDWIDE STEAM SALES BY REGION 2013

North America

41%

Western Europe

40%

Oceania

5%

Russian Territories

5%

Asia

3%

South America

2%

Eastern Europe

2%

Other

1%

South East

Asia

1%

HOW IS STEAM GROWING?

EXPANSION METHODOLOGY

3 Part Approach

Research and price products properly

Support the local currency

Support local payment methods

HOW IS STEAM GROWING?

STEAM REVENUE $ - RUSSIA

2010 2011 2012 2013

+ 300%

YOY

+ 208%

YOY

+ 128%

YOY

Sept 2011

Released

Rubles Support

HOW IS STEAM GROWING?

STEAM REVENUE $ - BRAZIL

2011 2012 2013

+ 65%

YOY

+ 75%

YOY

Nov 2012

Released

Real Support

HOW IS STEAM GROWING?

NEW CURRENCIES FOR 2014

Current Currencies:

€, $, ₤, R$, P

Note: All un-highlighted territories transact in USD

HOW IS STEAM GROWING?

NEW CURRENCIES FOR 2014

Current Currencies:

€, $, ₤, R$, P

Note: All un-highlighted territories transact in USD

2014 Target Currencies:

A$, ฿, CA$, kr, Mex$, ,

NZ$, ₱, RM, Rp, S$, ₴, ¥

Currently available in:

GameStop, Target, Best Buy, 7-Eleven,

Walmart, GAME, Media Markt, Saturn,

FNAC, Dixons, & more…

More stores & Territories in 2014

HOW IS STEAM GROWING?

NEW PAYMENT METHODS

DEVELOPER TOOL IMPROVEMENTS

DEVELOPER TOOL IMPROVEMENTS

GAMES RELEASED ON STEAM

0

100

200

300

400

500

600

700

2011 2012 2013

636

(+ 66% YOY)

382

323

DEVELOPER TOOL IMPROVEMENTS

TOOL IMPROVEMENTS

Ship content directly

Google Analytics support

Engage with 3,000 other developers

Coming Soon:

Request promotions

Front page visibility

STEAM COMMUNITY EXPANSION

Community Hubs

User Generated Content

User Created Guides

Steam Mobile

User Reviews

Early Access

Trading Cards

STEAM COMMUNITY EXPANSION

PART OF A DEEP COMMUNITY

Over 7 Million Users [45% iOS, 55% Android]

STEAM COMMUNITY EXPANSION

STEAM MOBILE APPS

STEAM COMMUNITY EXPANSION

USER REVIEWS

1.2M reviews submitted in under 60 days

Help make informed purchase decisions

Share customer experiences

Designed to evolve with your game

Valuable source of feedback

STEAM COMMUNITY EXPANSION

EARLY ACCESS

Over 100 games

Flexible space to develop games

Get valuable feedback

Set customer expectations

Collect

Trade

Sell

Personalize

STEAM COMMUNITY EXPANSION

TRADING CARDS

2013 Holiday Sale Highlights

1.7 Million holiday in-game items given out

2 Million snow globe card trades

2 Million daily community market transactions

STEAM COMMUNITY EXPANSION

HOLIDAY SALE COMMUNITY ENGAGEMENT

THE STEAM UNIVERSE IS

EXPANDING

Coming Soon

Access Content on other

PC’s in Your Home

Connects any two machines

running Steam

No specific hardware

or OS requirements

THE STEAM UNIVERSE IS EXPANDING

IN-HOME STREAMING

Remembers familiar users per computer

Support for local co-op

Limited library lending among family members

Kids’ accounts & parental settings

THE STEAM UNIVERSE IS EXPANDING

FAMILY SHARING

THE STEAM UNIVERSE IS EXPANDING

STEAM IN THE LIVING ROOM

14 Steam Machines revealed at CES

Range of prices and specifications

Steam Machines Will:

Boot directly into SteamOS

Ship with Steam Controller