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This presentation contains a brief history of the company, its team, brands and artists.
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COMPANY PROFILE
ABOUT STEFY LINE
STRUCTURE OF THE COMPANY
TEAM
SALES
MARKETING & ADVERTISING
SOME OF OUR ENDORSEE MUSICIANS
QUALITY CONTROL - POST SALE SERVICE
OUR WAREHOUSE
LOGISTICS
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4
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12
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16
ABOUT STEFY LINEStefy Line was established in 1988 as a manufacturer of bags and straps for musical instruments.
The aim of the two funders, Stefano Pizzichini and Laura Ercoli, is to design and manufacture high quality products with great attention to details and cater to the needs of musicians.
Our wide sales network is supported by 13 highly professional salespersons spread throughout Italy.
Our marketing experience, vast sales network and well rooted presence in Italy have contributed to provide our customers and musicians excellent service.
Four years ago we created a second division in the company:
STEFY LINE DISTRIBUTION NETWORK
thanks to which our range of products has increased with the addition of many valuable and well-known brands.
5STEFY LINE | COMPANY PROFILE
The brands we now distribute are:
Spector, Vintage, Danelectro, Fret King, Encore, VHT, Hayden, Tecamp, Dr Green, G-Lab, Electro Harmonix, Altamira, Hora, Odissey, Stealton, Carol, Gotoh, Gebr Van Gent, Shubb, Wilkinson, Guitar Tech, Pirastro, Snark, Cherry Music, Cooperstand, Pick-Lace, Firestix, Stylophone, LM Straps, Stefy Line Bags & Straps.
S T R A P S
STRUCTURE OF THE COMPANYStefy Line supplies 950 shops throughout Italy.
Our salespersons are personally managed by Stefano Pizzichini, general manager.
The production line of Stefy Line Bags and Straps is divided as follows:- Workshops based in Italy- Factories based in China that we have personally chosen.
7STEFY LINE | COMPANY PROFILE
ORIETTA MARCELLONIImport-Export department / Sales secretary
GIOVANNI SERAFINIProduct specialist Guitars and Basses
MARCO CALVARIANDREA CECCHINIBags production / Quality control / Shipping
GIORGIA MARIANIStraps production / Quality control / Shipping
TERESA TARTABININADIA FONTANELLAPrototipes / Bag samples / Custom-made bags
MASSIMO GATTOLayout and graphics
ALESSANDRO DIODOVICHWeb design
STEFANO PIZZICHINIGeneral manager / Marketing and sales director
LAURA ERCOLIAdministration manager / Orders and logistics
GIACOMO CAMILLETTI External accountant / Financial consultant
MAILA MARINIOn-site accountant
Team
SALESGeneral managerStefano Pizzichini
Sales SecretaryOrietta Marcelloni
Our team: 13 salespersons throughout Italy
In touch with our 950 customers several times a month.
9STEFY LINE | COMPANY PROFILE
1 VALLE D'AOSTA / PIEMONTE
2 LOMBARDIA (AREA 1)
3 LOMBARDIA (AREA 2)
4 LIGURIA
5 TRENTINO / FRIULI / VENETO
6 TOSCANA
7 EMILIA ROMAGNA / REPUBBLICA S. MARINO
8 MARCHE / ABRUZZO / MOLISE / UMBRIA
9 LAZIO
10 CAMPANIA
11 PUGLIA / CALABRIA / BASILICATA
12 SARDEGNA
13 SICILIA
MARKETING & ADVERTISINGWe believe that advertising
and marketing
are the LIFE BLOOD
of our market.
The strong business relationship with musical magazines and our endorsee musicians is the key to our success.
11STEFY LINE | COMPANY PROFILE
We carry out testing which are published in musical magazines and our web site. We also organize musical clinics and demos at the shops we collaborate with in order to promote our brands.Our website is continuously updated with the latest news, photos and ads, publicizing future events.
www.stefyl ine.com
Marketing campaigns
di Pizzichini Stefano e C. snc
Zona Ind.le Squartabue - 62019 Recanati MC
T 071 7501492 - F 071 7501493
www.stefyline.com
Stefy Line dal 1988 è al servizio della musica.
La funzionalità e il design innovativo
sono le parole guida in ogni nostra scelta.
Stefy Line nasce con lo studio e la produzione di custodie
per strumenti musicali e tracolle per chitarra e basso.
Le tracolle sono realizzate scegliendo
materiali di alta qualità e passando attraverso
le numerose fasi di un’accurata manifattura italiana.
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CLEA
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ULTR
A IN
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HEAD REAR PANEL
TURN-ON BURN-ON
• Cablaggio totalmente a mano su circuito point-to-point
• Estrema facilità di customizzazione
• Controlli che agiscono direttamente sulle valvole
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Entire pages are devoted to the brand and its endorsee musician in specialized magazines.
Advertising
13STEFY LINE | COMPANY PROFILE
desi
gn M
assi
mo
Gatt
o &
And
rea
Petr
ini
POWE
R SW
ITCH
HIGH
/ LO
W PO
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SWITC
H
WATT
S CON
TROL
ATTE
NUAT
ORE
DI P
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PERA
FINO
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EGOL
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ULL B
OOST
CONT
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ULTR
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TEXT
URE
SWITC
H A
TRE
POSI
ZIONI
CHE
AGIS
CE SU
LLE
FREQ
UENZ
E ME
DIO
ALTE
CLEA
N IN
PUT
ULTR
A IN
PUT
HEAD REAR PANEL
TURN-ON BURN-ON
• Cablaggio totalmente a mano su circuito point-to-point
• Estrema facilità di customizzazione
• Controlli che agiscono direttamente sulle valvole
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ylin
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www.stefyline.comSemitone De-Luxe | Corona 60 HB
CHICCO GUSSONI ROCK ON
CHICCO GUSSONI ROCK ON
Semitone De-Luxe | Corona 60 HB
SOME OF OUR ENDORSEE MUSICIANS HERE ARE SOME OF OUR ENDORSEE MUSICIANS
21 3 4
1FedericoMalaman
2CicoCicognani
3DarioDeidda
4GiorgioSantisi
5ChiccoGussoni
6StefanoForcella
15STEFY LINE | COMPANY PROFILE
5 6 87 9
7FedericoPoggipollini
8Pier Mingotti
9MassimoMoriconi
QUALITY CONTROL - POST SALE SERVICEInstruments QC is carefully carried out before shipping to make sure instruments leave the warehouse in perfect working order. There is also a post sale service in order to provide our customers with a complete and professional service.
Returns are handled by a skilled repair service in case of major defects. Minor problems are supported by a technical network throughout Italy.
17STEFY LINE | COMPANY PROFILE
OUR WAREHOUSEWE HAVE TWO SEPARATE WAREHOUSES: ONE FOR DISTRIBUTION and ONE FOR PRODUCTION.
LOGISTICSOur two main forwarders are:
BARTOLINI and TNT
THEY HAVE BRANCHES THROUGHOUT ITALY AND ENSURE DELIVERY WITHIN 24/48 HOURS.
Our customers
believe Stefy Line is a very
professional company
that fully meets their needs.
www.stefyline.comPHONE +39 071 75 01 492E-MAIL [email protected] STEFY LINE
Stefy Line di Pizzichini Stefano & c. Snc - Sede legale: via Musone 30/b - 62019 Recanati MC - Sede operativa: via Paolo Soprani 52 - 62019 Recanati MC - C.F. e P. Iva: 01337250433
