I S S U E N o 4 2 0 1 2s t e l l a d o t . c o m

HOOPL AOU R NOT-TO - B E M I SSE D N ATION A L SA LES CONFERENCE, HELD ONCE A YEAR IN JULY!

✓ BE THE FIRST TO PREVIEW THE FALL LINE✓ GO INSIDE THE DESIGN STUDIO FOR INSPIRATION AND STYLING TIPS✓ GAME-CHANGING TRAINING FROM SUCCESSFUL STYLISTS AND THE HOME OFFICE TEAM✓ CONNECT WITH OTHER STYLISTS FOR MOTIVATION, FRIENDSHIP, AND FUN✓ DISTINGUISH YOURSELF AND ENJOY EXCLUSIVE PARTIES

WE WILL CELEBR ATE YOU ALL WEEKEND LONG!

HOOPLA 2013: July 15-17, Las Vegas, Nevada

ISSUE N

o 5 20

12stellad

ot.co

mstyle your life: stylist guide to success

Printed on recycled paper Printed in USA

www.stelladot.com ©2012 stella&dot

S T Y LI S T G U I D E TO SU CCE SS

I S S U E N o 5 2 0 1 2s t e l l a d o t . c o m

YOUR FOOLPROOF launch plan p.23JUST BOOK IT: how to fill up your calendar p.25

5 TIPS TO CREATE THE ULTIMATE style experience p.42BUILDING A TEAM: layer your income p.62

thank you.from the bottom of our HEARTS.for having one trunk show,FOR WEARING ONE NECKLACE.

for being a part

our tribe would simply not be, without you.

for believing in our mission,

for being a brand ambassador.

OF THE STELLA & DOT REVOLUTION.

1

STYLE YOUR LIFE.

We get great joy out of designing

irresistible jewelry. And yet,

jewelry is just the tangible expression of

something much greater we are

creating. We have a vision of the world

where STRONG WOMEN LIVE BOLD and joyful lives.

They know what they want and

they work for it. They inspire each other.

Passion and joy are their best accessories.

TO GIVE EVERY WOMAN THE MEANS

TO STYLE HER OWN LIFE.

our mission{ }

2

We are not in sales. We are in service. We love our customer and work to earn her love. We work even harder to deserve her continued devotion. We answer every email. We follow up on every phone call. We send a thank you

note. We surprise and delight at every turn. Exceedingly personal service is our signature. When we are faced with a challenge, we meet it by making a real, personal connection. When we truly listen to and serve our customer,

everything else follows. It’s not any harder than that.

Because in our mirror, we see people better than they even see themselves. In our mirror, people look at themselves and say, “Wow.”

A N D I T ’ S N E V E R J U ST B E C A U S E T H E Y ’ R E W E A R I N G A C H I C N E C K L A C E .

WE ARE IN SERVICEwow is how

wow is how

We are renovating the home-based business model for our times. We are a billion dollar global brand in the making. It might not look like it now, but we act like it now. We invest our hearts, our smarts, and our

unbending will to make it happen.

We are our only competitors. The way it’s always been done is never flattering on us. We create. We reinvent. We learn. We get more creative. We do it better next time. We make no excuses. We find a way.

Because we know that success is not predetermined for the exclusive few. Success is nothing more than getting up every single morning, rolling up our stylish sleeves and getting to work. And we make

no apologies about benefiting from the success we work so hard for. We are here to make a living. And a fabulous one at that. Our income gives us peace of mind, pays the bills, buys take-out when we’re busy, puts our kids

through college, and gives opportunities to many other women along the way. We’re proud of that.

W E B E L I E V E A G A M E- C H A N G I N G B U S I N E S S I S A T H I N G O F B E A U T Y. I T LO O K S G O R G E O U S O N U S.

Without each other, we have nothing. While we’re all about personal accomplishment, the heart of our business is our connection with each other. As a company inspired by and created for women, it comes with the territory.

Supporting each other is just how we do things.

We take each other as we come. We work together to make each other better than when we started. We keep it real. We keep it professional. And we lead by example. There is nothing we ask of others that we haven’t done

ourselves. We give more than we take.

Because we’re in it to make a difference, not only in our own lives, but in the lives of others.

ST E L L A & D OT I S O U R T R I B E .

WE ARE ENTREPRENEU R S

WE ARE TO GE THER

and business is beautiful

we before me

4

this is ourit’s you and meWH O IS S TEL L A & D OT ?

We look around the world and understand that style is a life necessity, not a luxury. Each of us is a Stylist. This is not about what

we do. What we do is the black and white outline. It’s about how we do it. We color in everything and make it a masterpiece. We

approach everything creatively, passionately, with all we have. In everything, we see the opportunity to do it with style. Our work

here makes all of us more luminous. It starts from within and makes the world around us a more fabulous place to live.

Style makes people feel good. Style is important.

ST Y L E I S O U R P H I LO S O P H Y.

beauty is in the life of the beholderWE ARE STYLISTS

MANIFESTO

5

it’s you and me wear the joyNot many people can say they help people thrive for a living. Sharing the joy is our calling. We wear our hearts on our sleeves and

sincere smiles on our faces. We celebrate the ordinary things that make life extraordinary. Negativity cramps our style. We approach

everything we do with optimism and joie de vivre. We let it show.

We love what we do—with all the challenges, achievements, and growth that comes with it. And we throw one heck

of a Hoopla to celebrate our successes. Styling our lives makes us happy, so that we can best make the people we love happy.

It is our best gift to the world.

I T I S W I T H J OY A N D LO V E T H AT W E F U L F I L L O U R M I S S I O N TO G I V E E V E RY WO M A N T H E M E A N S TO ST Y L E H E R OW N L I F E .

WE ARE YAY-SAYERSMANIFESTO

6

14 WHERE TO FIND SUPPORT Sources of support to help you succeed

16 Y O U R F I R S T T WO W E E K S Get your business off to a quick start

18 H OW T O E A R N Ways to earn & tips to maximize your paycheck

20 J U M P S TA RT P R O G R A MJumpstart your business to success in your first 60 days

23 P OW E R O F 4 L A U N C H P L A NUse our proven launch plan for success

24 C I R C L E O F S U C C E S S : B O O K 3 simple steps to book Trunk Shows 36 C I R C L E O F S U C C E S S : S E L L Make the most of each Trunk Show

42 HOLD GREAT TRUNK SHOWS Create the Ultimate Style Experience 60 O U R F O U N D AT I O N

Create change in women’s lives through education and economic empowerment

62 C I R C L E O F S U C C E S S : S P O N S O RLayer your income by building a team

72 M A R K E T I N G Y O U R B U S I N E S SUse Business Supply Credits for your marketing materials

74 S E T U P Y O U R P E R S O N A L W E B S I T E Instant personal ecommerce and online marketing

1 O U R M I S S I O N & M A N I F E S T O

9 L E T T E R FROM JESSICA HERRIN

guide

Special thanks to Event Photographers, Alisha + Brook Photography

W W W . A L I S H A B R O O K . C O M

READY, SET, LAUNCH

ST YLIST

7

guide

106 C O M P E N S AT I O N P L A N The need-to-knows on the Compensation Plan

108 G E T T I N G PA I D Learn about your Blue Card and all the great benefits

110 FA Q S All your questions answered

113 M U S T- AT T E N D E V E N T S Save the date for our Stylist events 114 G E T R E C O G N I Z E D Shine at Hoopla, our main event of the year

116 G L A M R E WA R D S From product giveaways to tropical getaways

118 P R O D U C T F LOWS & S E A S O N SW I T C H O V E R Tips to manage your samples and build your display

120 D E L I G H T G U A R A N T E E All you need to know about our return policy

121 G O G LO B A L Become a part of our booming international business

122 D E A R D A N I E L L E Your VP of Training shares her wisdom 124 G U I D E L I N E S T O F O L LOW Top 10 Stylist Handbook Guidelines

125 G LO S S A RY Get to know the Stella & Dot lingo

128 I N D E X

82 T H E K E Y T O S U C C E S S Consistent personal sales creates a thriving business

85 C O N S I S T E N C Y C LU B Name a piece by earning a spot in our Consistency Club

86 P RO M OT E TO L AY E R YO U R I N CO M E Maximize your income by growing a team

91 H E A RT O F L E A D E R S H I P Find out how you can earn this special honor

94 T H R I V E A S A N E N T R E P R E N E U R Tips from Jessica on becoming a successful entrepreneur

97 I N S P I R E S U P P O RT AT H O M E Get your family on board and have a career that flourishes

99 T I M E M A S T E RY Pick up great tips to balance your time

REFERENCE

GROW YOUR BUSINESS

SKILLS FOR SUCCESS

8

The inspiration for Stella & Dot came from my desire to come up with a better answer for women who asked me, “How do I start my own business?” While I loved being an entrepreneur, my work-all-the-time lifestyle at WeddingChannel.com wasn’t for most. And it didn’t work with the most important role in life I was about to take on: Mom. I didn’t have a good answer. Yet I knew today’s savvy women, the ones trying to balance it all, deserved one. So I set out on the journey to create a modern home-based business platform that would be the flexible, lucrative, and stylish answer to women ever ywhere.

A YEAR OF FIRSTS I devote nights and weekends to making jewelry, DIY jewelry kits, and a website from scratch. I test Trunk Show after Trunk Show; my first in March in Austin, Texas. My new company, Luxe Jewels, is created, and my first baby girl, Charlie, arrives.

OUT OF THE LIVING ROOM I ‘retire’ from my corporate career as ecom-merce exec to devote time to both of my new babies: Charlie and Luxe Jewels. Luxe becomes more stylish with the introduction of the Charmed Life & Penelope necklaces, created by celeb designer Maya Brenner, and our first Stylist-run Trunk Shows. Sales grow to $550,000 in ‘05. We get an office and move out of the living room.

READY TO RAMP IT UP!After the birth of my second daughter, Tatum, I am ready to go full speed ahead! With hundreds of Trunk Shows under our belts, we fine-tune a social selling concept and grow to $1 million in sales.

BUILDING A WORLD-CLASS TEAM In March, Mike Lohner becomes an investor and advisor. In August, I meet sales dynamo, Danielle Redner, key to expanding the business to Canada. In October, Blythe Harris becomes Chief Creative Officer and partner. Together, we rebrand Stella & Dot, after our beloved grand-mothers who paved our way! Sales double.

CREATING JOBSDespite a bad economy, Stella & Dot thrives—grow-ing over 760%, creating over 5,000 flexible careers in North America! Sales reach $33 million and our first Star Director, Lindsay Walsh, earns over $33,000 in one month!

THE WORD IS OUT The New York Times, InStyle, and Lucky magazines are all raving about the Stella & Dot revolution. Over 1,000 flexible professional careers for women have been created, and sales in the U.S. and Canada soar to $3.8 million.

OUR story

CONTINUED INNOVATIONWe make a big impact as we build schools in Nicaragua and raise over $120,000 for breast cancer research. We go global and launch in the UK. We thrive in North America, but still have only styled less than 1% of our target market.

THE BEST IS YET TO COMEWe surpass $100 million in Stylist earnings and ring the closing bell at NASDAQ in celebration of the progress we’ve made with the Stella & Dot Foundation. We’re recognized on the Inc 500 list as the 57th Fastest Growing Company. Launching in Germany, and with plans for continued international expansion, there’s never been a better time to be a Stella & Dot Stylist. Set your goals high — your potential for success is truly limitless. What would you do if you knew you could not fail?

WE ARE THRIVING Our growing Stylist force earns over $50 million in commissions helping others while they help themselves. We are ranked the 67th fastest grow-ing company in America by INC 500, and surpass $100 million in sales.

2003

2006

2007

2004- 2005

2008

2009

2011

2010

2012:

9

Here at Stella & Dot, we believe the future holds a wealth of opportunity for you, our Stylists. This “Guidazine” (Stylist Guide Magazine) is just one of the many resources we provide to ensure your success. If you follow the tips in this magazine and partici-pate in the training programs offered by the Home Office, you have everything you need.

On our end, we pledge to deliver on our promise to create the very best home-based business platform by providing stunning style, comprehensive training, cutting-edge technology, improved branding, and enhanced customer service. Why? Because you inspire us every single day, and we believe in you!

Many of you reading this are brand-new Stylists. To you, I’d like to extend a heartfelt “Welcome!” We’re so grateful you’ve joined our family and we wish you the best on your launch. Read this issue cover to cover and soak up all the wisdom this amazing community of entrepreneurs has to share.

The Stylists featured are all women who started exactly where you are right now. Dream big, set clear goals, match them with belief and focused action, and your own inspiring story may grace these pages sooner than you think!

What I love most about this guide is all the experience and key learning shared within these pages. You hold in your hands a proven roadmap to success. If you ever find yourself overthinking things, focus on doing the simple, time-tested activities in our Circle of Success. If self-doubt rears its ugly head, assure yourself that if you believe you can, you will. If you find your enthusiasm waning, connect with your Sponsor and other Stylists at Monthly Stylist Meet-Ups to refocus and recharge!

Whether you’re brand-spanking new, or an experienced veteran, we wish you joy, pride, and great success as a Stella & Dot Stylist — and we’ll be here cheering you on every step of the way.

EMPOWERED. INSPIRING.YOU!

Jessica Herrin CEO & Founder

10

READY, SET,LAUNCH14 W H E R E T O F I N D S U P P O RT Sources of support to help you succeed

16 Y O U R F I R S T T WO W E E K S Get your business off to a quick start

18 H OW T O E A R N Ways to earn & tips to maximize your paycheck

20 J U M P S TA RT P R O G R A M Jumpstart your business to success in your first 60 days

23 P OW E R O F 4 L A U N C H P L A N Use our proven launch plan for success

24 C I R C L E O F S U C C E S S : B O O K3 simple steps to book Trunk Shows

36 C I R C L E O F S U C C E S S : S E L L Make the most of each Trunk Show

42 H O L D G R E AT T R U N K S H OWS Create the Ultimate Style Experience

60 O U R F O U N D AT I O N Create change in women’s lives through education and economic empowerment

62 C I R C L E O F S U C C E S S : S P O N S O RLayer your income by building a team

72 M A R K E T I N G Y O U R B U S I N E S SUse Business Supply Credits for your marketing materials

74 S E T U P Y O U R P E R S O N A L W E B S I T EInstant personal ecommerce and online marketing

11

READY, SET, LAUNCH

It’s time to launch your very own fashion social selling business.

READY, SET, launch

IT'S YOURStar ting your own business? You? Absolutely. Stella & Dot makes it fun and easy! Take irresistible accessories. Put them together with exceedingly personal ser vice. Surround them with the most innovative social commerce platform, and you have yourself a modern fashion business.

SELL ONLINEYes, that’s you with your own online fashion boutique. Create it and customize

it in just a couple of clicks. Our online tools and social sharing make it easy to

sell through your personal website.

BOOK TRUNK SHOWSDeliver the ultimate personal styling experience in a social setting. Your

Hostess brings together her friends for style. This can happen in a living

room, online, or on-the-go. The best shows are a 2-hour pop-up shop where

everyone gets together to touch and try on accessories. Your Hostess earns

free accessories just for bringing her friends together.

EARN COMMISSIONEarn a 25% commission on your sales. When sales are over $2,308 in a month,

make that 30%. Get paid on your Stella & Dot debit card weekly, and feel great

using the card knowing you earned it.

SHARE THE OPPORTUNITYEverything’s more fun with friends. With Stella & Dot, you can learn and

earn together. When you bring others on board as Stylists, you create extra

income for both of you. Love being a leader? Build a sales team to help others

soar and watch your income do the same.

GIVE BACKIf we each do something small, it can add up to a big difference. Doing good

is built right into your business with the Stella & Dot Foundation. Share

our Foundation products and support the economic and educational

empowerment of women.

moment

12

ENVISION YOUR LIFE

use vision board as picture insert

vision board

yourAt Stella & Dot, we give ever y woman the means to st yle her own life. We have a vision of the world where strong women live bold and joy ful lives. They know what they w ant and they work for it. They inspire each other. Pa ssion and joy are their best accessories.WHO IS STELLA & DOT? IT’S YOU AND ME. HOW WILL YOU STYLE YOUR LIFE AS A STELLA & DOT STYLIST?

STYLE LIFE

13

READY, SET, LAUNCH

WHAT IS YOUR MOTIVATION FOR BECOMING A STYLIST?

What I want most out of my Stella & Dot business is: .

In the next 3 months, I want Stella & Dot to have added to my life.

Circle the below inspirations that are important to you:

Fun Friendship Mentoring Others Fashion New Skills Financial Rewards

I would like to earn $ a month.

I will do it by selling $ per month .

(25% if you sell less than $2,308 and 30% if you sell more in a month.)

I can dedicate hours a week to building my success.

The hours that work for me now are .

I will share my goals and my schedule with to surround myself with support.

AT STELLA & DOT, YOU DEFINE YOUR PER SONAL SUCCES S!This is your business, your pace, you can do this your way. You determine your success in accordance

with your own life priorities. We define success as happiness, and you get to decide what that looks like

for you. So, take a minute to ask yourself why you signed up. Whether you want to earn some extra fun

money, a part-time income, or even a full-time income that replaces another job, keeping your motiva-

tion in mind is important because it will inspire you to take the necessary action every day.

your lifeENVISION

What will your life be like when you reach your goals?

14

READY, SET, LAUNCH

1. SELF-TEACH ON STELLA & DOT UNIVERSITY (SDU)Have a question? The resources are at your fingertips! SDU

is your go-to learning center to support your business and

offers you the tools you need to achieve and sustain success.

And here’s the best part — you can watch training videos and

read training documents 24/7!

Look for the special training section just for New Stylists!

• NEW STYLIST TRAINING. Grab an hour on the phone, Skype, or in person with your Sponsor

or her leadership team within a few days of joining. Focus on your first 2 weeks using the First Two Week

Timeframe for New Stylists. Ask your Sponsor when you can join her or the team for this fun opportunity.

• PERSONALIZED COACHING. You’ll have some questions before and after your first few Trunk

Shows. Your Sponsor is there to help whether it’s a one-time question or working together toward a goal.

This is invaluable time for you to practice the Words to Say and build your Who Do You Know List! Your Sponsor is your support to get you started — reach out!

Connect with yourSponsor for

New Stylist Training

support

2. YOUR UPLINE LEADERSHIP TEAMFind contact information in the account section of your

Stylist Lounge, an entire community of support awaits! Your

immediate Sponsor, her upline, and even the Stylist who sponsored her are here for you. We love sharing ideas and

camaraderie from the beginning. Your Sponsor and her upline are paid great coaching commissions to help you in many

ways including:

WHERE TO FIND

15

READY, SET, LAUNCH

GATHER TOGETHER AND GROW TOGETHER!The Stella & Dot community supports one another through our Monthly Stylist Meet-Ups. This gives all Stylists,

regardless of where their Sponsor lives, a way to connect and stay energized. Attending a local Meet-Up will provide

a new Stylist the motivation, training, Home Office news, and connect her to the Stylist community. All Directors are

required to post their Monthly Stylist Meet-Ups and open the doors to all local Stylists. If your Sponsor is remote, feel

free to RSVP and attend a meeting near you — you'll be delighted by the warm welcome you'll receive.

Meet your entire extended Stylist community here whether it’s 5 or 55! Enjoy seeing and sharing style ideas and peer

support. You’ll learn great tips while brainstorming and listening to fellow Stylists. Find a Meet-Up near you by asking

your Sponsor or looking in your Stylist Lounge.

Just remember, even if your Sponsor lives far away, she is still your primary resource and can easily and effectively

support you via phone, Skype, or webinar.

3. MONTHLY ST YLIST MEET- UPS

4. HOME OFFICE TRAINING & SUPPORTYour Home Office Field Development Team is ready to help you too. If you’ve yet to experience a Booking Blitz or attend one

of our core skills workshops, take your pick from the Training Calendar on SDU and join us! We are waiting to support you with

weekly 30-minute calls and webinars focusing on topics like booking, selling, sponsoring and more. We’d love to meet you in

person, too, and odds are we’ll be in your area sometime soon for interactive training. Look for corporate events near you and

come on out for fun & learning.

5. YOUR HOME OFFICE FIELD DEVELOPMENT TEAMWe’ve just met and yet we love you already! Your Home Office Field Development Team is ready to help you achieve your

personal definition of success. We are ready to serve and share our success tips with you through group coaching calls and

online training! We can’t wait to meet you in person at

regional training events! To connect with your Regional

Sales Director today, email coaching@stelladot.com.

16

READY, SET, LAUNCH

DAYS 1-4• Hop onto Stella & Dot University and tap into New Stylist Training. Find online training as well as live calls.

• Get set to get paid on Pay Portal! Look out for a Stella & Dot envelope to arrive separately in the mail.

• Order your samples using the recommended lists as a guide . Don’t worry, you’ll add more free during your Jumpstart!

• Do you have low-hanging-fruit Trunk Shows in mind — like with your mom, sister, or best friend? Just give them a call and set a

date. You don't even need to read the rest of this section to get those on the calendar!

• Create your Potential Hostess List (Who Do You Know List) that you can find on SDU.

• Set a date to host your own show within 12 days of signing up, and 7 days after samples have been ordered. You will enjoy both

commission and Style Rewards: that's why we call this your Double Dip Show. It may come first on the calendar, but be sure to

think of this as your '5th show.' MY DOUBLE DIP SHOW DATE IS .

GET OFF TO A QUICK STARTplan your first 2 weeks

MY BOOKING BLITZ HOURS:TIME DATE

TIME DATE

WITHIN YOUR FIRST WEEK• Plan to contact 10-20 people in one sitting. It takes much less time than you think. With every call comes additional confidence

and bookings.This completes your first Booking Blitz! Want some extra motivation? Join a Home Office Booking Blitz. Find times

on SDU.

• OPTIONAL: Attend an observation Trunk Show with your Sponsor or another local Stylist.

Why? Because you’ll invite those that say ‘no thanks’ to hosting as you go about booking 4 other shows. Let’s say you

spent 2 smart booking hours contacting 20 people an hour, for a total of 40 people . Of those you reach and follow

up with, you’re likely to get 4 yeses! So what to do with the 36 “nos,” “maybes,” or those you can’t get in touch with?

Invite them to your own debut show! Simply say, “Actually, I’m hosting a debut show at my house. Swing by and bring

a friend! I can’t wait for you to see this collection! It’s next week on Tuesday from 7-9pm. I’ll send you an invite.”

Connect with your Sponsor to ask any questions and practice booking conversations if you’d like.

MY MEETING WITH MY SPONSOR IS .

Wear and share your samples! What people or groups can you go see to show the style and talk about booking in person?

17

READY, SET, LAUNCH

“I really want to do 2 shows a month on an ongoing basis. Should I still aim for 4 Trunk Shows to start out?” Why not earn the most free product? Adjust your pace after Jumpstart — but we find all Stylists are better off

getting out of the gate with momentum. That way they earn tons of free product and enhance their display. This

allows them to sell more at each show they do, and immediately increase their dollars per hour. After your first

Quick Start Bonus, or your first 60 days, you may decide fewer Trunk Shows are right for you, but we encourage

you to go for the free product while you can. After all, success looks gorgeous on you!

“I’m a bit nervous about calling up friends and family to book. I’m worried I’ll feel pushy. Can I get started with a group email blast about my launch?”

This is your business and you can run it any way you'd like. Our goal is to share with you the fastest and most

effective route to profitability and sustainable growth. Sending out mass emailswill not likely yield responses.

Reach out personally. That doesn't mean you shouldn't send out emails and post about your launch. It simply

means that you'll need to connect one on one and follow up after that to expect good things to come from it.

Sharing what you love is never pushy! Check out the Words to Say or role-play with your Sponsor. Thinking about

calling is often harder than just doing it.

“Does my Sponsor need to be at my first show with me?”

No! Having a show is simple and easy, and you have all the training you need in this guide and online. You don't need

to be great to get started, you need to get started to be great! If you'd like, observe a Stylist at one of her Trunk Shows.

Q

Q

Q

A

A

A

THE RIGHT START FOR DIFFERENT GOALS

WITHIN YOUR FIRST TWO WEEKS• Confirm dates with your first 2- 4 Hostesses. Follow up on calls, go see people, and nail down dates!

Book at least 3 shows within your first 30 days to get your Quick Start Bonus!

• Begin Hostess Coaching.

• Get ready to tote & display your jewelry! KISS — that’s Keep It Simple and Stylish!

KEY JUMPSTART DATESFind these dates in your Stylist Lounge.

QUICK START BONUS DATE

( 30 days after day of signup, including the day you sign up)

JUMPSTART PROGRAM END DATE

MY FIRST SHOW DATES ARE Of course there are more than four spaces! Why not max your earnings and Jumpstart Rewards:

HOSTESS DATE HOSTESS DATE

HOSTESS DATE HOSTESS DATE

HOSTESS DATE HOSTESS DATE

HOSTESS DATE HOSTESS DATE

AIMTO HAVE YOUR

FIRST TRUNK SHOWBY DAY

12

18

READY, SET, LAUNCH

YOU DECIDE HOW MUCH YOU WANT TO EARN

We love this business because of the fun and flexibility it offers to all Stylists, no matter what their individual priorities may be.

You can work toward consistently achieving your Pay Rank each month, or flexing up or down when you need to, knowing your

paycheck will match your efforts. While you set your own schedule, you can expect your results to mirror your consistent efforts.

As a Stylist, you have two ways to earn and grow your Stella & Dot business.

1 COMMISSION ON PERSONAL SALES Base Commission on Personal Sales at Trunk Shows, in

person, or via your Personal Website – 25% of retail sales. That

jumps up to 30% when your personal retail sales are $2,308 or

more a month. There are some sales that offer lower commission.

Foundation line: 15% of retail. Little girls line: 15% of retail. Online

Orders referred by Corporate: 5% of retail.

2 COACHING COMMISSIONS ON TEAM SALES

From day one, you can earn 4% coaching commission on your

team’s total commissionable sales volume (Group Commissionable

Volume – GCV). This is simply the wholesale value of your retail

sales, or 65% of retail. To earn that commission, you must personally

sell a minimum of $770 retail (500 PCV) per month. Watch that

percentage grow all the way up to 18% on your first line (Stylists

you’ve personally recruited to your team) as you promote in Pay

Rank! You can earn on up to four lines of your team!

2 WAYS TO earn:

HOW TO earn

Personal commissions are paid weekly. Coaching commissions and volume rebates

are paid at the end of each month.

$3,000

$1,200

$500

$250

$10,000

$4,000

$2,000

$1,000

ST YLIST MONTHLY COMMISIONS F RO M P E R S O N A L S A L E S

YOUR PERSONAL SALES

MONTHLY EARNINGS

Get paid on your Stella & Dot debit card weekly, and feel great using the card knowing you earned it.

VIEW PAY DATES AND TRACK YOUR EARNINGS ON YOUR ACTIVITY REPORT IN YOUR STYLIST LOUNGE.For complete details, be sure to read the Stella & Dot Compensation Plan found in Stella & Dot University.

19

QUICKTIPSto maximize your paycheck

✓ FOCUS ON BOOKING SHOWS WITHIN 2 WEEKS Always offer 2 dates within 14 days to build momentum and minimize postponements.

✓ EARN A VOLUME REBATE EACH MONTH Why not aim

for at least $2,308 in monthly sales so you earn 30% instead of 25%?

✓ MAKE THE MOST OF EACH SHOW Follow the 10-3-2-1

Success Plan!

✓ SPONSOR! Start early by connecting a friend and ramp up both of your

rewards.

✓ SELL ON THE GO! Set a personal goal for incremental orders. What if

you sold $100 a week in your everyday life?

✓ GET ONLINE ORDERS Build relationships with those you meet at

shows and keep in touch to generate future repeat online orders.

20

READY, SET, LAUNCH

$150productcredit

$150productcredit

$300productcredit

$400productcredit

$400productcredit

BOOK & SELLAWARD

For every 2 Trunk Shows* you book and hold during your first 60 days, earn

$150 in Product Credit. Earn an UNLIMITED amount of Product Credit.

SPONSOR AWARD

For every Stylist you sponsor during your Jumpstart who goes on to earn

a Book & Sell Jumpstart Award, earn $300 in Product Credit. Sponsor an

UNLIMITED number of Stylists!

EARN $1,0 0 0s IN ADDED REWARDSwith your Jumpstart

ADD ON EVEN MORE FREE PRODUCT CREDIT WITH BONUS AWARDS!

HOW MUCH CASH AND FREE PRODUCT WILL YOU EARN IN YOUR FIRST 60 DAYS? IT'S UP TO YOU WHEN YOU BOOK, SELL, AND SPONSOR.

QUICK START BONUS

Why not get off to a quick start? If you book and hold 2 Trunk Shows* in your

first 30 days, earn a Quick Start Bonus: ADDITIONAL $150 IN PRODUCT CREDIT and a certificate of achievement!

CIRCLE OF SUCCESS BONUS

When you follow our Power of 4 Launch Plan to book and hold 4 Trunk Shows*

and Sponsor 1 new Stylist during your Jumpstart who goes on to earn a Book &

Sell Jumpstart Award, earn the Circle of Success Bonus: $400 IN PRODUCT CREDIT, PLUS THE EXCLUSIVE CIRCLE OF SUCCESS BRACELET!

PROMOTION BONUS

When you promote to Senior Stylist in your first 120 days,

earn a Promotion Bonus: $400 IN PRODUCT CREDIT. That’s an extra 60 days beyond your Jumpstart to promote!

* Trunk Shows must be Jumpstart Eligible, which is defined as $300 in retail sales, 4 unique orders, and a unique Hostess.

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READY, SET, LAUNCH

The unlimited possibilities of our Jumpstart Program are amazing when you follow the Power of 4 Launch Plan.

MY ACTIONS: • 9 Trunk Shows in 60 days, all while working another full-time job.

MY REWARDS: • $3,294 in commission and $2,750 in FREE product of my choice• 4 Book & Sell Awards ($600 Product Credit)• The Quick Start Bonus ($150 Product Credit)• 4 Sponsoring Bonuses when my new Stylists followed the same plan ($1,200 Product Credit)! • Circle of Success Bonus ($400 Product Credit) • Promotion Bonus for promoting to Senior Stylist ($400 Product Credit)!

“As a single mom with another full-time career, I’m glad our Jumpstart Program allowed me to earn while I learn: all while having so much fun!”

HOW YOU CAN EARN OVER $3,000 IN CASH AND $2,750 IN FREE PRODUCT IN 60 DAYS

The sterling silver Circle of Success bracelet was

designed just for you! The four petals in the internal

clover remind you that you create your own luck

when you dare to tr y something new, put yourself

out there, and hold your first 4 Trunk Shows. The

circle reminds you that it 's the consistency in your

business that will keep your sterling success! The

pave cr ystal design symbolizes that with consistency

your business will shine! All on a chain to remind you

that we 're all linked together to create a strong , bold,

and joy ful communit y! Sponsor to share the success.

YOUR ONE CHANCE TO EARN THE EXCLUSIVE STERLING SILVER & PAVE CLOVER BRACELET TO CELEBRATE YOUR SUCCESS!

You can find a fun and easy Jumpstart

report in your Stylist Lounge.

KIMBERLY LAY, STAR ST YLIST

ADDISON, TX

22

SHE FOUND A NEW BUSINESS AND A NEW LIFE! If you ask Star Stylist Melanie Hernquist of Atlanta to list

the 3 highlights of the past few years, she’ll tell you, in this

order:

1. Hoopla 2010 where she officially fell in love with Stella &

Dot.

2. Meeting her husband David through an online dating

site she paid for with her Stella & Dot earnings.

3. Earning enough income with Stella & Dot to downsize

her graphic design career and spend more time with 9-

year-old Zoe and new baby, Henry.

Why, you might ask, does Melanie list Stella & Dot as

love # 1 on her list of great loves? Because as she says,

Stella & Dot gave her the means and the confidence

to find the rest. That’s why Melanie now passionately

shares that Stella & Dot is every woman’s answer to

being fabulous; whether you are single, married,

divorced, working full time or part time. She should

know – she’s experienced all of these life stages in the

past 3 years and found her happiness in the process.

She could no longer keep it to herself, so in the spring of

2012, she made the decision to make sponsoring a habit.

The results of sharing with everyone, everywhere she

went, didn’t take long to show and Melanie promoted to

Senior Stylist in April. Then again to Star in June 2012.

Melanie, you wear your love of life on your sleeve and

we’re so glad that Stella & Dot helped you create your

own happiness. That’s what makes US happy too.

MELANIE HERNQUIST STAR STYLIST, ATLANTA , GA

HER STORY

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READY, SET, LAUNCH

It’s that simple! At those first 4 Trunk Shows, you’ll meet enough people to expand your network beyond friends and family.

Being strategic about your first four and booking them in different social circles will allow you to meet future Hostesses and even

prospective Stylists. Plus, you'll be profitable fast.

Simply pick your ideal dates in the next 4 weeks, and start finding people from

4 different social circles to host your first 4 Trunk Shows.

WHO ARE YOUR FOUR LUCKY DEBUT HOSTES SES?Isn’t your earning potential exciting? Even better than making money on your personal sales is your ability to grow your

business and earn over time. Did you know you have $1,000s of free jewelr y to give away? Choose your luck y debut

Hostesses, and let them know about Style Rewards and all they can earn!

Why do you want Hostesses from

different social circles? Think of your first

4 Hostesses as the roots of your business

— it not only pays you well but will allow

you to build your business beyond friends

and family. Choosing from different

social circles ensures you’ll meet future

Hostesses and even prospective Stylists

at your first Trunk Shows.

The Power of 4 Launch Plan is a simple way to help you start strong

and set the foundation for a long and sustainable business.

4 TRUNK SHOWS 4 SOCIAL CIRCLES 4 WEEKS

READY, SET, launchHello, gorgeous. READY TO HAVE FUN SHARING THE ST YLE AT YOUR FIR ST TRUNK SHOWS? USE OUR PROVEN LAUNCH PLAN FOR SUCCES S!

24

READY, SET, LAUNCH

NOW TURN A PROFITABLE START INTO A SUSTAINABLE BUSINES S WITH THE CIRCLE OF SUCCES S

The Trunk Show is the heart of your business. Hone your booking skills and you’ll always be able to fill your calendar, and earn

what you desire. It’s time to dive right in! Your path to success begins with the Circle of Success. Learn the basics of Book, Sell, and

Sponsor to maximize your Jumpstart and sustain your business going forward.

START BY FOLLOWING THE 3 SIMPLE STEPS OF BOOKING:

BRAINSTORM A LIST OF PEOPLE YOU KNOW

WARMLY OFFER THE OPPORTUNIT Y TO HOST TO EACH PER SON ON YOUR LIST

BOOK TRUNK SHOWS FROM TRUNK SHOWS

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READY, SET, LAUNCH

Booking shows starts with building your Who Do You Know List. If you’re thinking, “I don’t know anyone,” think again! You’d be

surprised by how many people you actually know once you start jotting down names. You’ll want to start with your different

social circles. When you jot down 10 names in each social circle, you’ll have 60+ names!

LET'S BRAINSTORM A LIST OF PEOPLE YOU KNOW

Friends

Neighbors (past and present)

Relatives

Kids' friends' parents

Coworkers (mine & spouse)

Holiday card list

Hair stylist

Realtors

Doctor/Dentist

Mother's Club

Teachers

Clubs (Book, Jr. League)

New moms

Empty nesters

Working moms

People from church

People who love to shop

People who love jewelry

Acquaintances

Wedding invite list

Create a running list of potentialStylists and/or Hostesses.

Include people to ask for referrals.

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READY, SET, LAUNCH

Everyone loves a personal touch, something that makes them feel special and unique. Think about

each unique person on your list. What kind of fun Trunk Show theme would they enjoy?

SEND EACH PER SON AN INTRODUCTORY EMAIL OR DROP OFF A LOOK BOOKFirst, send your potential Hostess an email with a style video. Or if she lives nearby,

drop off a Look Book with a handwritten note sharing with her what styles you think are

perfect for her. Always let her know that you’ll call to follow up and see what she thinks.

FOLLOW UP IN PER SON OR BY PHONE TO BOOK THE SHOWWhen you follow up a few days later, you’ll be able to ask your potential Hostess

what she thought of your suggestions. Connecting in person is always best. You

can look through the Look Book together, and build her wish list and offer her

a fun and easy Trunk Show — you’ll take care of the details and she’ll earn free

product along the way.

THINK OF FUN TRUNK SHOW IDEAS YOU MIGHT OFFERGirls’ Night Out with Friends • Daytime Trunk Show with Moms

Happy Hour Trunk Show after work • Office Trunk Show with CoworkersGift Boutique for Holiday Shoppers • Sunday Brunch Trunk Show

MARK WHICH DATES AND TIMES YOU ARE AVAILABLE FOR TRUNK SHOWSHave a few dates blocked off in your calendar over the next 10-12 days that you can offer.

WARMLY OFFER THE HOSTES S OPPORTUNIT Y TO EACH PER SON ON YOUR LIST

CIRCLE OF SUCCESS:book

SDUA TRACKINGworksheet on

FIND

27

READY, SET, LAUNCH

TOOLS TO USESIMPLE IDEAS TO SHARE YOUR BUSINESS

Update your cover photo with an image from Marketing Materials in the Stylist Lounge.

✓SHARE WITH YOUR SOCIAL NETWORK

✓SHARE WITH TARGETED EMAILS

find our

DIGITAL POSTCARDSUPDATED MONTHLY

IN YOUR STYLIST LOUNGE

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READY, SET, LAUNCH

Following up with email, social networking, or flyers passed out to strangers is too passive to be effective. If they can’t meet

in person, phoning is your next best option. Send each person an introductory email or drop off a Look Book. First, send your

prospective Hostess an email with a style video. Or if she lives nearby, drop off a Look Book with a handwritten note, telling her

what styles you think are perfect for her. Always let her know that you'll call to follow up and see what she thinks.

DESERVES THE YES!

TOO PAS SIVE TO BE EFFECTIVE!

Social messaging(Facebook, Email, Text)

Group messaging to friends

By phone, after video or Look Book sent

In person, with Look Book to talk wish list!

Maybe you might want to

have a party for me?

We’ll need to plan weeks

in advance.

This is just this little thing I’m

doing. You don’t have to if you

don’t want to...

Let me explain the tiered earnings chart to

you. You’ll need 4 unique qualified orders...

I don’t want to bother you, but…

DON’T SAYI would love to do a Trunk Show for you.

I’m launching my new business

and I am so excited!

I love how easy Trunk Shows are! It’s so casual

and fun. Most are put together in just a week –

maybe two.

Can you believe our average Hostess gets hundreds

in free jewelry and shops at 1/2 off? It’s amazing!

I am so excited to talk to you!

DO SAY

MAKE IT PERSONALto make it work

POP A MINI LOOK BOOK IN THE

MAIL. IT'S EASY WITHOUR ENVELOPES &

MAILING LABELS YOU'LLFIND IN YOUR STYLIST

LOUNGE.

Flyers/Ads/Messagingto stranger

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READY, SET, LAUNCH

WORDS TO SAY: book EASY OPENERS TO SHARE THE STYLE WITH CONFIDENCE AND ENTHUSIASM

“Mom! I am so excited about my new business with Stella & Dot.

When are we having your Trunk Show? How about next Sunday

af ternoon? "

YOUR MOM OR SISTER

“Jane, I want you to be one of my debut Hostesses.

Let ’s plan a launch event this month with our friends,

your neighbors, and coworkers. We’ll have so much

fun and you’ll love the free product you’ll earn!"

YOUR BEST FRIEND

"Hi, Lisa, I ’ve been meaning to talk to you about Stella & Dot. I just star ted selling

the line and immediately thought of you as someone who’d make an incredible

Hostess. Take a look at this Look Book. I could see you in the Bahari – it would

look great with what you’re wearing today! We could do an af ter-work Happy

Hour here in the conference room and then plan something with your friends

and neighbors at your home later in the week. "

YOUR COWORKER

“Hi, Rebecca, did you get a chance to look at the Look Book

I gave you last week? My samples just arrived and I’d love

to show you the pieces in person – there are a few I think

you’d love. Let ’s get a Trunk Show on the calendar with our

neighbors and yoga crew with you as the Hostess. What

do you think? We could do next Wednesday morning af ter

dropping of f the kids over cof fee and bagels? "

A FRIEND FROM YOGA

{Find these words and more on the Words to Say CD and document on SDU.}

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READY, SET, LAUNCH

You (Stylist): Hey, Suzanne, it’s Stephanie! How are you? I sent you an email with a

little update on what I am doing now, and a style video that made me think of you.

Have you had a chance to look at it?

Suzanne (neighbor): I did, and you’re right, love it! That necklace is really cute.

Once you’ve offered the Trunk Show with confidence and ease, it’s normal to have your mom, sister, and best friend agree right away. But your other contacts may have a few more questions before they’re

ready to nail down a date.

WORDS TO SAY: book

HELP THEM LOVE THEIR TRUNK SHOW WITH THESE EASY ANSWER S!

CONTINUE THE CONVERSATION

You (Stylist): There’s so much

more and you’d love it all. I’d love

to show you the accessories in

person. In fact, I’d love to do a

Trunk Show for you and your

friends. Why don’t we have a few

of your girlfriends over for some

coffee and shopping? Your friends

will love the style and you’ll be able

to shop for free and at half price.

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READY, SET, LAUNCH

Suzanne (neighbor): That sounds fun! Let me check my calendar and get back to you?

You (Stylist): Absolutely check your

calendar to figure out what’s going

to work best for you. But while we’re

here, let’s talk about what kind of

show you might like. When do you

normally get together with friends?

Weekend or weekday? Evenings or

daytime? Based on that, let’s pencil

in something tentative. I could do

a fun after-work happy hour on

Thursday the 20th, or a Saturday

midmorning brunch bites on the

22nd? Which one sounds more fun

to you? Let’s pencil it in so you can

check your calendar and run it by

your friends?

USE THE CONFIDENT CLOSE!If someone says, “Maybe I’ll host a Trunk Show, I’ll get back to you,” or, “I just need to check with my friends — I’ll let you know,” say: “We can do that, but I know you’ll find it simpler to find a date that works for your friends when you have a date to offer! Let’s pencil in something tentative — how about the 20th or 21st and I’ll call you to confirm?”

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READY, SET, LAUNCH

RUNWAY TO REALITY

WORDS TO SAY:bookHere’s your dream scenario. You say to a friendly prospective Hostess, “I’d like to have a Trunk Show for you and your friends.”

She replies, “YES, I will have 20 people at my house waiting to buy everything 3 days from now.” You say, “ OK, thanks. Bye!”

That doesn’t seem very realistic, does it? You are more often likely to hear, “ Sounds like fun, but I’m way too busy.” All Stylists

have to resist the urge to say, “That's okay, I understand.” Instead, you will learn how to have a booking conversation that

results in a yes or a referral!

Don’t think of her initial remarks or questions as obstacles or objections, but simply a start to a conversation that gets her

excited about a show. Help her see that it’s easy, her friends will love it, she can squeeze it into her life, and she’ll love all her new

free jewelry!

It’s amazing how quickly a “no” can turn into a “yes” with a confident conversation!

REALITY CHECK: NOT EVERYONE WILL SAY YES. PEOPLE WITH THE MOST BOOKINGS AREN’T GETTING ALL YESES, THEY ARE SIMPLY ASKING MORE PEOPLE.

Expect that 1 out of 10 people on your list will

say yes, so celebrate while you make your way

through that list! Those with a full calendar

didn’t get all yeses. They simply asked more

people! Give yourself achievable and small

goals and mini rewards along the way.

10 NOS 20 NOS100 NOS

A LATTE A MANI-PEDISPLURGE ON NEW SHOES{Af ter all — the 10 Trunk Shows you booked by sticking with it could earn you an aver age of $ 3 ,300 in commission!}

{collect 100 “NOs” with pride & reward yourself }

I T ’ S N A T U R A L F O R A N Y H O S T E S S T O H A V E C O N C E R N S

“I don’t know that many people” or “I don’t want to have elaborate food.” It’s your job to make them

feel comfortable.

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READY, SET, LAUNCH

“I JUST DON’T DO HOME PARTIES”“I felt the same way! So you can imagine how fabulous Stella & Dot

must be to get me to change my mind and sign up to represent the

line! You have to check out the website. You and your friends will be

thrilled! Stella & Dot is in all the fashion magazines, but there is no

other way to see it and try it on!”

“I DON’T REALLY KNOW WHO TO INVITE”“I had no idea either, but when I sat down to make a list, I realized

there were lots of people I knew who would LOVE Stella & Dot. If I

could help you brainstorm a list, would you be interested?"

“WHAT IF PEOPLE CAN’T MAKE IT?”"Not everyone you invite will make it; people are busy! It’s perfectly

normal if only half the people attend the Trunk Show, and your Style

Event page will make it easy to collect orders from those who don’t

make it. You’ll be surprised how many orders you may have.”

“I’M TOO BUSY, MAYBE SOME OTHER TIME”“I understand! Who isn’t busy these days? That’s why I love our

‘swing by for style’ Trunk Show. It’s quick and easy, and over in

an hour or two. When do you normally get together with your

girlfriends? If we can plan a fun Style Event around that, would

you be interested?” If the concern remains, try to offer:

• “I love to handle all the invitations, so you don’t have to

worr y about that!”

• “We could do it in a conference room at your

office during lunchtime.”

example: I can’t have a Trunk Show — I don’t have enough friends that would come.

answer: “IF I COULD help you brainstorm a guest list, and let you know I love Trunk

Shows big and small, WOULD YOU be interested? I would love to do a Trunk Show for

you. It will be so fun!

PRACTICE HOW YOU'LL RESPOND TO THESE COMMON SCENARIOS

“MY FRIENDS DON’T HAVE MONEY TO SPEND”“Can you believe half of the line is under $50

($60 Canada)? It ’s style for a steal! Besides, great

accessories is a less expensive way to update a

wardrobe!” If she is still concerned…“There's no

pressure to buy! My goal is to share the style with

your friends and make it a fun event for ever yone!”

“BUT... MY FRIENDS JUST WENT TO A TRUNK SHOW” “Fantastic! I’m so excited that the word is getting out.

Once people hear about Stella & Dot, they know how

cute and affordable it is! I bet some of your friends

couldn’t make the other show, and some didn’t get

everything on their list, so they’ll come to yours. And

there are probably others you know and love who

have never been to a Stella & Dot Trunk Show — let’s

brainstorm a list.”

USE 'if I could, would you'

IN YOUR CONVERSATION

“Thanks so much. Let me know if you are ever in a ‘what

to wear’ dilemma; I can recommend some instant style

fixes and invite you to my next Trunk Show. By the way,

do you know anyone who would enjoy hosting a Trunk

Show or be interested in becoming a Stylist?”

If they really are saying no, no problem, ask for a referral.

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READY, SET, LAUNCH

85% of all Trunk Shows are booked from other Trunk Shows You’ve followed the first 2 steps of booking and now it’s time to reap the rewards at the Trunk Show, including new shows booked

within new social circles. This is where you’ll book beyond your first 4 Trunk Shows and people you know, time after time. In fact,

85% of your bookings will come from other Trunk Shows once you get started. Just by sharing the benefits and asking in your

own authentic way, you’ll book new Trunk Shows at each one.

If you’re feeling a bit nervous about asking – that’s okay! Practice a few times in the mirror, with your Sponsor, or listen to the

Words to Say CD that came in your Starter Kit on the way to your next Trunk Show. Often all it takes for a customer to become a

Hostess is 20 seconds of courage from you to ask. With practice, that will feel natural quickly.

To really make the most of each Trunk Show, you’ll start incorporating the skills of the 10-3-2-1 found in the SELL section. You

can do this! Less thinking, more doing is a mantra we embrace – and you’re about to fully understand why when you see what can

happen by just asking at the Trunk Show.

BOOK TRUNK SHOWS FROM TRUNK SHOWS

Pick a day each week to reach out to 10 potential Hostesses—

these can be people you meet at Trunk Shows or those from

your ongoing Who Do You Know List.

Booking Trunk Shows from Trunk Shows won't happen every time, but it 'll happen

over time when you offer and follow up by habit.

tip

35

PEOPLE CALLED HER CRAZY – AND SHE DID IT ANYWAY, ALL IN A TOWN OF 14,000Director Heather McLellan of Stony Plain, Alberta

had the ultimate job security as a teacher. When she

decided to quit 2 years ago to lead her growing Stella &

Dot team, people told her she was crazy. But if you ask

her, she’d tell you she’d do it all over again. And again.

And again!

“I quit my full-time job to pursue my dream of staying

home to raise my children and be present for them. In

the process, I found that I have another passion as well,

leading and mentoring other women to achieve the

freedom and happiness they deserve. I can say without

a doubt that I am doing what I was born to do.”

Heather launched her career by selling her baby rocking

chair to pay for her Starter Kit. She kept focused on her

goal and never gave up – something her dad taught her,

and it paid off in spades. Heather’s team is now almost

200 strong, and filled with women just like Heather

who see the promise of something different and bigger.

While others may call it crazy, Heather calls it smart.

She is not only happier than ever, but in many months

she has tripled her income from teaching. Heather

says, “This company has completely brought back my

optimism and my zest for life. I walk taller because of

Stella & Dot and so do the women I meet.” And Heather,

we walk a little taller because of you!

HEATHER MCLELLANDIRECTOR, STONY PLAIN, ALBERTA , CANADA

HER STORY

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READY, SET, LAUNCH

10-3-2-1: A SIMPLE FORMULA TO TARGET EACH SHOW! Set this goal to maximize every Trunk Show, but remember that all Trunk Shows lead to future business.

The tips you are about to learn don't work all the time, but if you do them all the time, it will work!

HERE'S HOW YOU'LL MAKE THE MOST OF EACH SHOW

PARTNER WITH YOUR HOSTESS to get a great turnout and collect orders from those that could not attend. We call that

Hostess Coaching. Think of your Hostess as your most important business partner. Keep her excitement high to have a great

show.

STYLE AT THE TRUNK SHOW to get great sales that evening, as well as connecting with guests to book future shows. Be sure to

offer the Hostess and Stylist opportunity by habit and you'll find that you have a thriving business.

FOLLOW UP with Hostesses and guests to book and sponsor.

PURCHASING GUESTS

OUTSIDEORDERS

PROSPECTIVE STYLIST

BOOKINGS

CIRCLE OF SUCCESS: sell

HOSTESS COACH

FOR

STYLE AT THE SHOW &

FOLLOW UP FOR

37

READY, SET, LAUNCH

sellPARTNER WITH YOUR HOSTESS

FIR ST BUILD HER WISH LIST, THEN TURN IT INTO HER GUEST LIST Tell your Hostess you have fabulous shows that are $500 and fabulous shows that are $1,000. Every time, the Hostess loves

their Style Rewards! Share with her how she can max the fun and rewards to check off her wish list for FREE and at 50% off! Ask

questions to learn about your Hostess’ personal style and build her wish list to about $300 in accessories. Let her know that to

get that amount for free through Style Rewards, her Trunk Show should have a total of around $1,000 in sales. The good news is,

with 10-13 purchasing guests, that’s easy to achieve! Let her know that she’ll want to invite 30+ people to ensure that 10+ attend.

You might say, “My typical Hostess invites 30-40 people to have about 12-15 people attend!” Encourage her to think of different

social circles just like you did when you were building your WDYK list.

HOSTES S COACHING IS DONE WITH 2 EASY CALLS!You've promised a fun and easy show for your Hostess. Make sure to hold up your end of the bargain by keeping your

communications with her fun, simple, and quick!

for a great turnout

SECOND CALL: 1 WEEK OUT EXCITE AND CHECK IN ON ATTENDANCE: Let your Hostess know how excited you are about her

Trunk Show. Excitement is contagious. Check in with her on

attendance. Offer to help your Hostess with reminder calls,

and not to worry — sometimes people don’t RSVP, that’s

normal! A little reminder can go a long way, and it’s a great

opportunity to encourage her to let her guests know it’s

okay to bring friends.

PLANT SPONSORING SEEDS:Encourage her to check out the Opportunity Brochure that

you gave her. Let her know you think she’d make a great Stylist!

(See SDU for more on Hostess Coaching!)

FIRST CALL: 1-2 WEEKS OUT REBUILD EXCITEMENT:

Share your genuine excitement about her Trunk Show and

about Stella & Dot. Let her know she’ll be your model, and

you’d love her to wear a basic outfit so you can show off the

versatility of the pieces on her wish list to her guests. Let her

know about any current Stella & Dot news or press.

KEEP IT SIMPLE: She doesn’t need to make it a fancy event, just light snacks

and beverages will do — all the attention will be on the jewelry

anyway. Let her know you’ll arrive about 30 minutes early to

set up. Her job is just to have fun with her friends!

S K I L L

HOW TO EARN AN EXTRA $500 A MONTH WITH HOSTESS COACHINGWhen I first became a Stylist in August 2009, I kept wondering why my sales weren’t as high

as others. My average customer sale was the same, but it was attendance at Trunk Shows that

was my problem. I started to encourage my Hostess to build a big guest list, cross-invite (not

just her friends) and over-invite. Giving her a goal on guests and outside orders really helped

too. One year later, I looked at my sales from the past year and realized that I had doubled my

sales since I started embracing the concept of Hostess Coaching! My sales had increased by

$1,500 per month. SAR A CLEMENT, DIRECTOR

BELLINGHAM, WA

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READY, SET, LAUNCH

OFFER FULL SERVICE

ELECTRONIC SAVE THE DATEAS SOON AS YOU CONFIRM THE DATE

Help her get the word out to guests.  Forward an email or Stella & Dot branded evite, Paperless Post with all event details filled in, including date, time , location, and link to her Style Events Page.  All she’ll need to do is add guests’ contact information and send it so guests can save the date. It’s best if it comes from her email address.

Always encourage her to ask guests to BRING A FRIEND.

Keep it simple for your Hostess by helping her with invitations. Reaching out to guests in a variety of ways ensures great attendance. Of course, this can all be customized based on your Hostess' personal preference. Find more on invites in your Stylist Lounge > Trunk Show Tools > All About Invites.

1

invitations and remindersS K I L L

Exceedingly personal ser vice is our signature. Show her a Mini Look Book with her Trunk Show information that you will send out for her. Provide her with extras to hand out. Paper invites will draw more guests, and you can use your Business Supply Credits for the Mini Look Books. Not all Hostesses will accept this ser vice, but offer it ever y time to max profits!

TIP: Use the editable template to print stickers for the Mini Look Books with the Trunk Show information. Find these in Trunk Show Tools > All About Invites > Editable Mini Look Book Invite Template.

A personal touch makes all the difference! Guests love an excited and simple text or email reminder before the Trunk Show.

TIP: Use the Red Stamp app for simple text and/or email reminders!

3SWEET REMINDERS DAY BEFORE

2 A PERSONALIZED INVITE A FEW DAYS AFTER THE “SAVE THE DATE”

"Josie: Can't wait to see you! Just a reminder — my Stella & Dot Trunk

Show starts at 7pm tomorrow. Bring a friend!"

A quick check-in helps!

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invitations and remindersST YLE event page

HOW TO SHARE THE STYLE EVENTS PAGE• Encourage your Hostess to share the link on Facebook

• Share the link on save the date & electronic invites

• Email a link to the page to out-of-town friends and family who can still shop for style

S K I L L

The Style Event Page is a personally curated shopping link for your Hostess to share with her guests and out-of-town friends and

family. By clicking the link, guests will automatically go to the Hostess' page and any purchases will count toward her Trunk Show.

It's easy for your Hostess to let her friends that can't make it shop her show when she shares this link! This helps her rack up the

rewards with a few extra orders.

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READY, SET, LAUNCH

A ROUNDUP OF WHAT YOU NEED FOR A TRUNK SHOWF I N D P R O D U C T I M A G E S , V I D E O S , A N D P R E S S I M A G E S I N Y O U R S T Y L I S T L O U N G E > M Y B U S I N E S S > M A R K E T I N G M A T E R I A L S

YOUR JEWELRY

DISPLAY PIECES

LOOK BOOKS

D o n ’ t w o r r y i f y o u d o n ’ t h a v e a l o t o f p i e c e s i n t h e b e g i n n i n g ! Yo u r g u e s t s w i l l l o v e t o s h o p o u t o f t h e L o o k B o o k u n t i l y o u b u i l d u p y o u r d i s p l a y.

O n e p e r g u e s t w i t h y o u r i n f o r m a t i o no n a s t i c k e r. P l u s e x t r a M i n i s f o r f r i e n d so f f r i e n d s .

THE STYLIST ESSENTIALS

THE TAKEAWAYS

B e f o r e e a c h s h o w , l o g i n t o y o u r S t y l i s t L o u n g e t o p r i n t t h e l a t e s t .

HOSTESS PLANNER OPPORTUNITY BROCHURE

P l a c e d i s p l a y P D F n e a r c h e c k o u t t o o f f e r y o u r g u e s t s e x c l u s i v e o f f e r s a s t h e y c o m p l e t e t h e i r o r d e r s . ( > Tr u n k S h o w To o l s )

K e e p y o u r o p e n d a t e s o n h a n d s o y o u c a nb o o k f u t u r e Tr u n k S h o w s . ( > Tr u n k S h o w To o l s )

Q u i c k a c c e s s t o S K U s , i m a g e s , a n d p r i c e s ( o r u s e t h e r e f e r e n c e g u i d e i n t h e b a c k o f y o u r L o o k B o o k . )R e v i e w s o y o u k n o w t h e m o s t u p - t o - d a t e i n f o o n i t e m a v a i l a b i l i t y. P r o d u c t A l e r t u p d a t e d e v e r y M o n -d a y, We d n e s d a y, a n d F r i d a y. ( > Tr u n k S h o w To o l s )

MONTHLY EXCLUSIVE OFFERS

OPEN DATE CALENDAR

STYLIST PRICE LIST & PRODUCT ALERT LIST

TIP: F i n d a s t i c k e r t e m p l a t e i n y o u r S t y l i s t L o u n g e > M a r k e t i n g M a t e r i a l s > Tr u n k S h o w To o l s

K e e p y o u r d i s p l a y p i e c e s s i m p l e — t h e b e s t d i s p l a y s a r e t h e n e c k s o f y o u r g u e s t s a n d t h e t a b l e ! U s e S t e l l a & D o t b o x e s a n d p r i n t a b l e m a r k e t i n g m a t e r i a l s t o f i l l o u t y o u r d i s p l a y !

STELLA & DOT SIGNAGEI n y o u r S t a r t e r K i t , y o u r e c e i v e d Tr u n k S h o w D i s p l a y S i g n s t o d i s p l a y a t e v e r y Tr u n k S h o w . F i n d a d d i t i o n a l p r i n t a b l e s i n y o u r S t y l i s t L o u n g e > M a r k e t i n g M a t e r i a l s > Tr u n k S h o w To o l s

TRUNK SHOW checklist

THE BASICSCALCULATOR

PENSORDER FORMS (find an example in Trunk Show Tools!)

LOOK UP THE TAX RATE FOR THE HOSTESS' AREA HAND MIRRORS

TIP: P r e - e n t e r y o u r S t y l i s t i n f o r m a t i o n o n t h e t o p .

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TR ANSPORT & DISPLAY & TOTE• Jewelry, 5 trays, 1-2 neck forms, Trunk Show display signs, easy tote

• Empty Stella & Dot boxes for display

MARKETING MATERIALS FOR SHOPPING GUESTS• Look Books and Mini Look Books

• Order forms

• Print out any monthly exclusive offers from the Stylist Lounge

• Line Sheet

POTENTIAL HOSTESSES & STYLISTS• Hostess Planner

• Opportunity Brochure

• Info about upcoming Meet Stella & Dot

events & Monthly Stylist Meet-Ups

MISCELLANEOUS• Open-date calendar

• Pens

• Mirrors

display

ikat utility tote & jewelry portfolio

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{7:00–7:40}PERSONAL GREETINGS

& ST YLINGGreet guests at the door, introduce

yourself, hand them a Look Book, and encourage them to

go try on the jewelry!

{7:45–9:00}PERSONAL AND

GROUP ST YLINGWork one-on-one with guests to share personalized style tips on what to wear

it with and ways to finish the look.

CHECKOUT CHATFinish the look, help guests select gifts

and discuss the Hostess and Stylist opportunity.

{6:40– 7:00}ARRIVE AND

SET UP DISPL AYYou will arrive 20-30 minutes early for a short and sweet setup. You’ll

need a cleared off table by the refreshments and light! Displays work

easily in one spot, either in a kitchen or family or dining room. Casually

mention the Stylist Opportunity to your Hostess.

{9:00–9:20}PACK UP & TALLY ST YLE REWARDS!

Thank your Hostess again! Remind her that her show is

still open for 3 more weeks and encourage additional outside

orders. Discuss the Stylist Opportunity.

{7:40–7:45}A GROUP HELLO

See tips on page 46. Ask your Hostess to

gather people and introduce you.

2A

A TYPICAL TIMELINE FOR A 7PM STARTA typical Trunk Show lasts for 2 hours. Start by creating a connection with each

guest. Say hello, and let them know about what fun they’re in for! Even if it’s

your first show, be confident, and the rest will come naturally. Don’t worry if

you’re new and need a bit longer, you’ll be a 2-hour Trunk Show pro in no time!

HOURtrunk show

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READY, SET, LAUNCH

LOVE YOUR simple setup

Keep it simple and stylish.Cloth placemats or a tablecloth will do. A few trays and a couple neckforms are plenty. People shop the Look Book, so don’t worry that you don’t have it all to start. You can earn tons more free in Jumpstart and with flash incentives

that give you even greater sample savings!

SHARE PERSONALIZED GIFTS WITH OUR CHARMSAdd to your charm display over time. The more you have to show, the more you’ll sell.Show different charm combinations on the medium Stella & Dot display frame.

Use the hooks to display the bases and with different charm stories. Consider using pins to show other charms.

Display charm boxes in front of the frame and use the care cards that come inside the packaging to share the different charm meanings. Encourage guests to mix and match charms to create their own charm story.

Display your personal charm necklace and a few extra charms

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Personal connections will boost your sales and help you book your next Trunk Shows. Greet as many guests as you can at the door, and as you hand out Look Books, ask questions to get to know them.

{7:00–7:40}PERSONAL

GREETINGS& ST YLING

PERFECT OPENERS“How do you know our Hostess?”

“Have you ever been to a Stella & Dot Trunk Show before?”

“Oh! I know which piece would look great on you! Can I see it on?

Fabulous! Show everyone!”

“HI, I’M JANE WITH STELLA & DOT...So nice to meet you, Ellie. How do you know the Hostess? Great! I would

love to see you in the Gitane Necklace, it’s that gorgeous versatile piece

with the detachable tassel. Will you model it for me? Go ahead and play

with all the jewelry! I’ll give a quick overview on Stella & Dot in about 20

minutes once everyone has arrived. In the meantime, let me know if I can help

you find something you’ll love!”

GET TO KNOW YOUR GUESTS TO MAKE STYLING PERSONALPeople love it when you ask about them! Ask about their lifestyle and

style preferences. Get to know your guests’ needs with questions like:

“So, what do you do on a daily basis?

“When do you need to look more fabulous?”

“When was the last time you went to your closet and felt like you had

NOTHING to wear? Where were you going? Let’s start building a jewelry

wardrobe that solves that dilemma.”

"What gifts do you have coming up? Our charms make great gifts!"

HOSTESS HELP Ask your Hostess to model her

favorite pieces. Ask her in advance who she thinks

is likely to book a Trunk Show. Ask her to let guests know

it’s OK to try on the jewelry!

SHARE HOW TO WEAR IT & PLAY THE STYLE INSPIRATION VIDEOTalk about how to take pieces from day to night. Point out styling in the Look Book

model shots so guests can get inspired to recreate the look. Whether you pop it into

the TV in the family room, bring along a laptop, or get fancy with an iPad in the middle

of your display, playing the inspiration video in the background of your Trunk Shows

helps inspire guests’ selections.

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JOT DOWN THE NAMES OF THE SAMPLE PIECES YOU'LL TALK ABOUT AT YOUR SHOWS. Browse the Look Book for items you don't yet have but want to show the photos of. Simply search on

the item name and find a video on the product detail page. Sharing style tips is going to feel natural and easy! Guests love it when

you offer suggestions that give them a simple way to be stylish!

EVERYDAY FAVORITES — COLOR NEUTRAL, EASY TO WARDROBE

LAYERING BRACELETS—A FUN AND PLAYFUL TREND

VERSATILITY

PREPARE to share the style

NECKL ACES EARRINGS

A STATEMENT PIECE — IT MAKES THE OUTFIT

NECKL ACES BR ACELETS EARRINGS

COMBINATION COMBINATION COMBINATION

HANDBAGS SCARVES NECKL ACES

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words to say After guests have arrived, ask the Hostess to help you gather

people for a quick overview of how the styling and shopping works.

WELCOME & THANK HOSTES S Hi, I’m Jessica with Stella & Dot. Thank you, Erin, for having us over to your lovely home! Who here has been to a Stella & Dot Trunk Show before? Oh good! For those that haven’t or don’t know about our latest collection, I won’t talk long, I’ll just quickly cover some basics.

ABOUT YOU AND WHY STELLA & DOT I’m so happy to be here tonight! I love being a Stylist because I get to throw Trunk Shows in your living rooms and meet fun women like you! I started this when I wanted to do something part-time, fun, and flexible and still be home with my kids. And I just LOVE it! So thank you for being here tonight supporting a company that is all about helping women style their own lives!

ABOUT THE COLLECTION, PRES S & NEWS Our New York-based design team is passionate about creating a line that is irresistible, versatile, wearable, and affordable! We want to help you have an accessories wardrobe so you can feel beautiful and stylish every day, without a lot of time and effort! “Our Mod Safari collection brings bright colors, animal prints, and designer-inspired pieces with a nod to 60s style. Molly picked up this piece, and look how gorgeous she looks in it! "Maybe you’ve seen us in InStyle, Oprah or Lucky. Our collections are editors’ favorites and you may have had a Stella & Dot celebrity sighting.

YOUR PROMISE TO ST YLE Try things on to see what looks you’ll love. I’ll offer tips like what to pair with what and what works with your lifestyle. It's amazing how stylish accessories can make everyday denim and a basic black dress!

ORDERING & CUSTOMER SERVICE These samples are my jewelry wardrobe. So when you place your order, your brand-new pieces ship right to you within a week, packaged in gorgeous boxes. You’ll love our easy returns and customer delight policy. Prices and even more styles are in your Look Book. Ask me for help looking things up. I take Visa, MC and Amex, as well as checks. I can take your order anytime, so if you have to run, just grab me. I’m here until 9.

HOSTES S OPPORTUNT Y, ST YLE REWARDS If you find you have tons on your wishlist tonight— let’s talk. I'd love to throw a Trunk Show for you too!

OUR FOUNDATION I’m proud to share our Foundation line. All net proceeds benefit 3 charities that enable economic and educational empowerment for women. Our customers have made a tremendous impact already!

GIF TS With our range of styles and prices, adorable boxes, and a low, flat shipping cost, I can help you check off your gift list! We have wonderful, personal gifts for all ages.

ST YLIST OPPORTUNIT Y I love what I do, and you just might too! If you are curious about what it’s like to be a Stylist, just ask me.

Increase your sales, sponsoring, and booking!

{7:40–7:45}GROUPHELLO

S K I L L

S K I L L

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LOVE YOUR group helloPractice your Group Hello beforehand so you feel authentic, genuine, and true to you! You don’t need to be perfect, you just need to be warm and real — personable is far more important than polished! Don’t worry if you forget to cover everything you planned to cover. Each Group Hello can be different, and you’ll have plenty of opportunity to talk to guests.

WHAT IS YOUR GOAL TONIGHT? THE GROUP HELLO IS YOUR OPPORTUNITY TO ACHIEVE IT!

• Want to increase sales? Know and show versatility.• Want to Book more Trunk Shows? Plant great booking seeds.• Want to sponsor? Share your motivation with your guests.

The Group Hello is about connecting with guests and

making them feel comfortable — have fun with it! My

primary objective is to encourage everyone to experiment

and “go outside their comfort zone” by trying on things

they wouldn’t normally wear. I also always mention the

business opportunity, giving examples of why people

become Stylists (pay for family vacation, get out of the

house, pay down a credit card) and I tell them that I’ve

been paying my son’s college tuition bills. I’ve been very

fortunate to have some women take me up on my offer to

help them start their own business!

MAKE IT REL ATABLE!

DONNA CASALI

STAR ST YLIST, EAST WILSON, NY What I love most about the Group Hello is that your guests

don’t know about every detail...Once I realized the guests

were not keeping score, I relaxed and started doing them

more frequently and injecting more personality. I often

change it up to accommodate the mood of the crowd. I’ll

talk about trends or how to spruce up their wardrobe with

a versatile piece and afterwards people comment on my

expertise and how it converted them from just looking

into a buyer, and a Hostess!

REL A X AND INJECT YOUR PERSONALIT Y!

BARBAR A MUEHR-ELLIS

STAR ST YLIST, ASHBURN, VA

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Share style tips throughout the Trunk Show. When we survey Stella & Dot customers, they all say they’d love style advice! Call on

guests to model different looks for you to show versatility, and share trends and styling tips you learn through Style Videos.

YOU DRESS UP FOR WORK? I have just the thing for you. Our Lucia makes professional dressing fun. You can even wear it with jeans on the weekend.

YOU’RE CASUAL AND ON THE GO?Let’s find an everyday, every way necklace. They’re a fast fashion fix and even work with yoga pants!

WHAT SPECIAL EVENTS ARE COMING UP? Weddings? Parties? I’ll show you some versatile WOWs you can dress up or down.

HAVE YOU HAD SOMEWHERE TO GO AND NOTHING GREAT TO WEAR? Here are a couple of statement pieces that will transform what you already own.

TALK JEWELRY WARDROBEWomen love to have a range of styles in their closet to select from. Share tips on building a jewelry wardrobe. They don’t need to buy it all that night. It will simply encourage them to host or return shop in the future. Talk to your cus-tomers as you will be seeing each other often! They’ll need to pick up more pieces in the future to update their look, buy special occasion pieces, gifts, and more.

• a great everyday, every way necklace

• classic pearls

• a statement necklace

• stackable bracelets

• easy -wear earrings, as well as dramatic statements

• help each guest complete a few looks that evening so they have a range of things to choose from

Work one-on-one with guests to share personalized style tips on what to wear it with and ways to finish the look.

{7:45–9:00}PERSONAL

AND GROUPST YLING

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help people check off their gift lists• Do you have any friends with upcoming birthdays this month or next? It might be nice to surprise them with a charm neck-

lace or one of our stackable bracelets — everyone loves them!

• Look at what is written inside our gift boxes (pick a box and read a tagline). Who doesn’t love that gift? There is even a hidden heart inside all of our packaging, because love goes into every piece!

• What would YOU love to get as a gift? I’ll be a little birdie that passes your wishlist along to a loved one.

• Have a lot of gifts to give in the near future? I’d love to hold a Trunk Show with you and help you earn them for free and at half price.

KEEP A RUNNING WISHLIST & BOOST SALES: Jot down pieces they use as gentle reminders at check out. Say,

" What’s your name again? OK, Alex, I’ll jot down pieces that catch your

eye and fill in the prices so you’ll know...” Then at checkout say, “These

are the looks you loved. I’ve also suggested pieces that will finish

your look. What do you think?” Whatever they don’t buy at that show

becomes the beginning of a Hostess wishlist. Or a reason for you to

call them later if an item goes on sale. You won’t be able to do this for

ever yone, but tr y it for a majority of guests. They ’ll love the ser vice.

When I’m styling my customers, I know that I’m going to work with them to find the

perfect piece to work with their existing wardrobe and style. But I also love to encourage

guests to try on looks that they would not normally see themselves in. Why not? There’s

no pressure to buy and it ends up making the night more interactive and fun. Oftentimes,

a guest who comes to me and says, “I only wear silver” will “experiment” and try on the

gold Chantilly Lace earrings and fall in love. My average sales at Trunk Shows are $1,500

and I know it’s partly due to encouraging guests to go outside their comfort zone

and try on lots of different styles!

ENCOURAGE GUESTS TO GO OUTSIDE THEIR COMFORT ZONE

TRY IT ON and have fun

ALISON FULLER, STAR DIRECTOR

LADERA RANCH, CA

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The Checkout Chat is your chance for more one-on-one time with each Trunk Show

guest. Remember to carry the personalized shopping experience through to the

very end. Finish the look by offering additional pieces to build their jewelry wardrobe,

and suggest a gift idea by offering the current Trunk Show Exclusive Offer. Offer the

Hostess opportunity, and let her know any pieces she didn’t purchase she can earn

through Style Rewards — you’d love to see her walk away with some free jewelry too!

Checkout Chat is the perfect time to find and chat with your new Hostesses and potential Stylists.

Work one-on-one with guests to share personalized style tips on what to wear it with and ways to finish the look.

{7:45–9:00}CHECKOUT

CHAT

FINISH THE LOOK Shop with your guest until you hear “that’s everything for me today.” Say, “Do you know which earrings to pair with that? I would suggest these...”

BOOK A TRUNK SHOW“It was so great to meet you. I would love to throw a Trunk Show for you and your friends! Let’s get you all the items you love that you are not picking up tonight for free or half off!”

EMAIL PREFERENCESSay: “You’ll receive an order confirmation via email with tracking information. You won’t receive any other emails unless you’d like to! Of course, I’d love to let you in on our trend reports and VIP sales and add you to the list!” Don’t forget to ask and enter the correct email, every time.

BUILD YOUR TEAM"Stella & Dot is growing and we’re looking for more part- or full-time Stylists. It’s an amazing career! Would you or anyone you know be interested?"

GIFTSBefore you total the order, ask:“Who do you need a gift for within the next few weeks?”

TRUNK SHOW EXCLUSIVE OFFER"Great news! You're qualified for the Trunk Show Exclusive Offer! Which one is your favorite?”

S K I L L

HAVE BOTH HOSTESS PLANNERS AND OPPORTUNITY BROCHURES DISPLAYED AND READY TO GO AT CHECKOUT! GIVE YOURSELF THE CHALLENGE OF GIVING OUT 2 OF EACH AT EVERY TRUNK SHOW AND NOT GOING HOME WITH ANY OF THEM!

OFFER A TRUNK SHOW TO EACH GUEST.

“I would love to throw a Trunk Show for you and your friends.

It’s so fun and easy. You provide the guest list. I do the rest.”

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Want help selling and booking? Use the right-hand side of the order form and the gifts section as a cue card.

Ask for a phone # in case you have problems processing their information.

Prefill stamp or fill in your info in advance to save time.

Jot down styles people are interested in. If they aren’t buying them that night, check the heart column. It’s a wishlist! Reference these in future booking conversations or sales opportunities.

Add them to your email list and automatic emails will help you generate online repeat sales.

Tear off the bottom using the perforation after you're done submitting the order to shred sensitive customer information.

ORDER FORM tips

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Reser ve time with your Hostess at the end of the Trunk Show or the following day. Make the most of her rewards and opportunity, and be sure to review the Style Rewards policies that keep this generous program successful for all!

• AS HER PERSONAL STYLIST, SUGGEST PIECES AND SHARE TOTAL REWARDS AND SAVINGS WITH YOUR HOSTESS

“You received $520 in jewelry for $150!”

• ENCOURAGE ADDITIONAL OUTSIDE ORDERS• RE-BOOK FOR NEXT SEASON

Your calendar will get full, so re-book now. You won’t want to miss next season!

Book a date and stay in touch to keep a firm booking.

• SHARE THE STYLIST OPPORTUNITYCompliment her sincerely on why she would enjoy being a Stella & Dot Stylist.

Share the number of Trunk Shows needed to help her get started.

Ask what would she do with an extra $300 earned tonight.

PACK & TALLY ST YLE

REWARDS!

KEEP IN MIND

Your Hostess may use the

Style Rewards she has earned

across multiple orders; any unused

Rewards will be saved in the Hostess'

online account for 6 months and can be used any time

toward a future purchase.

If you Select Ship-to-Hostess option on a customer order,

keep in mind your orders will not ship to the Hostess

until the show is officially settled and closed or the Style

Rewards order is placed.Selling past season pieces off

the table to save profits for new line launch (aka, a Stylist

Sample Sale) do not apply to Style Rewards.

STYLE REWARDS CODE OF HONOROur lucrative rewards plan relies upon the honesty and

integrity of all our Stylists. Style Rewards are reserved

exclusively for legitimate Trunk Shows. Violation of

program rules will result in the termination of the Stella &

Dot Stylist Agreement.

ST YLE rewards

OF NOTE:• Hostesses pay tax and shipping charges.

• No PCV or commission is paid on items redeemed with Style

Rewards.

• Stylists may host her own show to collect Style Rewards twice

per calendar year.

ABSOLUTE DON’TS:• Adding non-guest, outside orders to a Trunk Show.

• Grouping individual orders into a phantom Trunk Show.

• Allowing guests to split orders to qualify for the order

minimum, and any discounts on shipping cost.

• Creating ghost Hostesses to inappropriately acquire free

product.

• Placing ANY Stylist orders as a guest.

• Attempting to collect Style Rewards more than two times per

calendar year as a Stylist.

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T I M I N G : When to Place OrdersNo more than 1 to 2 days after the show so guests receive orders quickly. Orders can be submitted for any open Trunk Show. Trunk Shows automatically close 21 days after the event date.

ON YOUR PERSONAL WEBSITE•Purchases initiated on your

personal website will auto-matically be credited to you. If customers use the Style Event Page, their purchase will automatically be cred-ited to that Hostess. If not, the customer can select their Hostess at checkout.

•If customers start by shopping on the corporate website instead of your personal website, they can search for their Stylist OR their Hostess on the header or at checkout.

2 BY GUEST

Your Hostess can redeem her own rewards by signing in to her Stella & Dot account. There should be a link in her Hostess email to help her set a password.

Once signed in:•Add items to her

shopping bag.• Indicate free and

discounted selections, and check out.

4 BY HOSTESS

BE SURE TO ENTER CORRECT EMAIL

ADDRESS SO ORDER IS SENT TO PURCHASER

for the hostessfor the guest

GO TO “ORDERS & SHOPPING”

GO TO “START SHOPPING” PAGE• Select the Trunk Show Hostess

from the dropdown• Click “Customer Order”• Enter Customer Information• Add items to bag and check out

1 BY STYLIST

OR

Processing time varies from 2-3 business days and ship time is about 2-3 business days.

BUSINESS SUPPLIESRate based on order value plus a nominal additional charge for heavy items, including Look Books.

WEB ORDERS Rate based on order value.

STARTER SAMPLES Rate based on order value.

SURCHARGE FEES Orders to Alaska and Hawaii may incur additional surcharge fees. See current online shipping rates.

THE SHIPPING FACTSFind shipping

rates online

Place before and/or up to 21 days after the Trunk Show date Place up to 21 days after the Trunk Show date

3 BY STYLIST

GO TO “MY TRUNK SHOWS” •Select “Place Hostess Order” from the “Actions” dropdown•Verify Hostess information •Add items to bag•Indicate free and discounted

selections, and check out

GO TO “ORDERS & SHOPPING” •Select the Trunk Show Hostess

from the dropdown.•Click “Hostess Order”•Verify Hostess information•Add items to bag•Indicate free and discounted

selections, and check out

OR

EVERY THING TO KNOWabout entering orders

HOW TO PLACE TRUNK SHOW ORDERS

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THE FORTUNE IS IN THE FOLLOW-UPThe fortune is in the follow-up! Just because your Trunk Show is over doesn’t mean your opportunity has ended to provide stellar service to your Hostess, Trunk Show guests, and even those who couldn’t attend. In fact, this is a golden opportunity to utilize the 3, 2, 1 from the 10-3-2-1! It doesn’t benefit you to plant booking and sponsoring seeds if you never follow up! Plan to spend at least one hour following up the very next day!

PEOPLE TO CALL THE NEXT DAYYour HostessThank your Hostess for a wonderful Trunk Show! Recap her Style Rewards, and also mention what she could have earned as a Stylist. (See? You’re planting sponsoring seeds already!) Tell her why you think she would be a great Stylist, and simply ask her if she would like to explore how the Stylist opportunity could fit into her life! Many of our Hostesses surveyed said they’d consider the opportunity if asked! If she likes the idea, let her know that her friends could be her very own debut Hostesses, and they could earn Style Rewards too!

Prospective Hostesses Don’t let those Hostess Planners you passed out at the Trunk Show go to waste! Was there one guest that had a big wishlist, but couldn’t buy it all? Reach out, thank her for coming, and offer the Hostess opportunity and let her know what she can earn with Style Rewards. Follow up with any guests who seemed interested in hosting a Trunk Show, or if you penciled in a tentative date, call the next day to confirm or follow up! Remind her how she can earn that favorite piece for free with Style Rewards — and her friends will have just as much fun as she did.

Prospective StylistsYou gave out two Opportunity Brochures at the Trunk Show, right? To one or two guests who you noticed were styling their friends effortlessly? Those are guests who would make great Stylists! You just need to present this fantastic opportunity to them! Follow up with a call and simply ask what they thought of the information you gave them. Tell them why they stood out to you, answer any questions, and if they’re interested, set a date to chat in-person within a week.

Guests who couldn’t attendJust because someone couldn’t attend the Trunk Show doesn’t mean you can’t share the style! Follow up with guests who couldn’t make the Trunk Show and let them know they can still shop online. Offer the opportunity for them to host a Trunk Show too!

PEOPLE TO CALL WITHIN A WEEKTrunk Show GuestsThank her again for her order and be sure to ask how she likes her jewelry, and offer additional styling tips. Offer more ways to love Stella & Dot by either joining as a Stylist or hosting a Trunk Show.

POST TRUNK SHOWfollow-up

SDU

FIND

to say on

S K I L L

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FOLLOW UP WITH:• New customers this month with a one-on-one PERSONAL call or note within 1-2 weeks of purchase

• All customers in your contact list

GROUP CONTACT: Monthly simple, short email to all. Each month your list grows!

TIP: Add your email addresses to the bcc field so all names are hidden!

FOLLOW UP TO BUILDrepeat business

I manage my Trunk Show follow-up by keeping a notebook with all of my order forms, adding

one order per page, and then organizing by Trunk Show. This helps me to track my follow-up calls

and write notes on each page. With my notebook, I stay organized in my follow-up and offer better

customer service. I write notes for each guest, so I can remember the guests and form a better rela-

tionship with them. This provides a great resource for booking too! I have had guests book a show a

year or 2 later, all from following up! Plus, I can take the notebook with me if I am traveling or working

outside the house. I follow up with my guests after they have received the jewelry and when a new

line comes out to book from scratch!

FOLLOW-UP SUCCESS TIP

Sample Email

MARGARET NUCKOLS, STAR ST YLIST

GOODLAND, VA

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TRUNK SHOWS BIG & SMALLwe love them allHAVE YOU EVER THOUGHT? “I only do one show a month, and it was only $500…”Keep perspective to stay positive. In 2003, Jessica had her first Trunk Show, to

learn how to build a better business platform for today’s woman. In the years that

followed, she had $300, $500, and occasional $1,000 Trunk Shows. Since she

made all of the jewelry herself at that point, she poured tremendous time and

energy into each one. She had another full-time job and did 1-2 shows a month.

Without training or experience, she rarely booked a Trunk Show at a Trunk Show.

Was she disappointed? No! She was thrilled! As an entrepreneur, she knew she

had to stick with it and learn to grow. Most importantly, she had to stay positive

and never give up.

ONLY is simply not a word that belongs in front of $500. Frankly, it just doesn’t belong in front of Trunk Show and certainly not in front of anything you are accomplishing. With every ounce of effort you invest in

your business, you are growing, even if you don’t see it that day.

JESSICA HERRIN, FOUNDER & CEO

You likely met interesting people who will spread the word, give referrals, and shop or host in the future!

Who knows what that will lead to?

FOR YOU:• $125 in commission — 0ver $30 an hour* doing

something fun!

• $16+ in Business Supply Credits.

*Divide commission by 4 hours for prep and Trunk Show. Assumes volume rebate, 30% total commission. Compare that to the average hourly earnings for women in the U.S. with a bachelor’s degree — $17.62.

FOR YOUR HOSTESS:$100 in free product for having 5-8 people swing by for style. Plus she gets to shop our stylish line and pick 3 pieces

for 50% off!

FOR YOUR GUESTS:They shopped while they relaxed. They got personal service. Even if some didn’t buy, they will tell a friend about you and Stella & Dot. No pressure means brand building and future business for you! You spread the word to all those who could and could not attend. You can sell gifts and future fashion finds to these new customers.

ODE TO THE $50 0 TRUNK SHOW

“We can do anything we want to if we stick to it long enough.” — Hellen Keller

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YOU NEVER KNOW WHO YOUR NEXT STYLIST WILL BE:

I had a Trunk Show booked with a guest who was expecting a larger turnout. She

called me a couple of days before to explain that it was going to be very small and

asked if we should postpone or cancel. I told her that I love Trunk Shows big AND

small, and we would still have a great time. While driving there I actually asked myself

if it was going to be worth it—but it sure was! There were only five guests, but it was a

fantastic Trunk Show! It didn’t have high sales, but I was able to spend more time with

each customer, and really help with their personal styling. It was very casual and fun,

and I had a lot of time to chat with each person—two signed up to be Stylists! Those

two are now part of my team and I adore them!

SHARE YOUR PASSION: I had one Trunk Show where I worked with the Hostess to improve attendance,

but only three guests were able to attend. The Hostess considered cancelling, but

I told her, “Let’s just have fun with our intimate group.” Because you never know!

Well, those three guests LOVED the jewelry and booked two more shows. The

other woman took a Look Book to work, and she picked up three more orders.

When I told the Hostess that she did in fact earn Style Rewards, she told me she

wanted to become a Stylist! Although she decided to wait until after her summer

wedding, she just booked another show with me for June. It goes to show, never

give up, take any opportunity to share your passion and fabulous accessories.

Good things will happen!

OFFER A TRUNK SHOW TO EVERY GUEST:Any Trunk Show where you’re in front of someone is a good Trunk Show.

They all further your business. I had a $280 Trunk Show with three guests,

one became a Stylist and two booked Trunk Shows. The important thing

is to book and prospect by habit—ask everyone! I tell every guest that I’d

love to do a Trunk Show for them. You don’t want anyone to feel left out!

EACH SHOWbuilds your business

LINDSAY OEHMEN, STAR ST YLIST

GREENVILLE, SC

NIR AH VILLENEUVE, STAR ST YLIST

BEDFORD, NOVA SCOTIA

LAUR A ALEX ANDER, STAR ST YLIST

CHICAGO, IL

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Mini Look Books are perfect on the go!

Never leave home without your

Mini Look Books. Always be sure

to carry a cell phone or note pad

to take down contact info! Don't

forget to follow up.

IT'S TIME TO OWN YOUR OWN BUSINESS...BE PROUD OF WHAT YOU DO AND BE READY TO SHARE!You'll love having a business that is so easy to take with you as you go about your daily life. Oftentimes your next Hostess or Stylist

is just a compliment and a conversation away. Be sure to have your 30-second commercial ready for when you’re out and about!

Do you feel shy talking about your new business? Don't worry, that feeling is natural in the beginning. However, you have to treat

your business like a business to have it perform and pay like one. Get ready to proudly share what you do. Owning your own

business with Stella & Dot means that you really have to just “own it” when you talk to people about your new venture.

EVERY INTERACTION IS AN OPPORTUNITY.With your new business, you truly have something great to offer! You now have the

perfect way to answer the question, “So what’s new with you?” and, “I just love your

necklace!” Instead of just saying, “Nothing’s new,” or “Thanks, I like it too,” you can

now say, “Actually, I just started selling these accessories! I sell this necklace, and the

whole line! Have you heard of Stella & Dot?”

ALWAYS BE READY TO SHARE WHAT YOU HAVE TO OFFER IN FOUR WAYS:

SHOP Offer a personal style session, either online, one-on-one, or with friends.

LOVE Lift women and children by sharing and selling our Foundation line.

HOST Help great style go viral by offering a Trunk Show either in person or online.

JOIN Help others launch their own fashion business as a Stylist.

WEAR IT AND SHARE ITwherever you go!

CHECK OUT SELLING ON-THE-GO VIDEOS AND MORE WORDS TO SAY ON SDU!

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WORDS TO SAY on the go

Mary (in line at Grocery Store): I love your necklace!

You (Stylist): Thanks! I sell this line — it’s Stella & Dot. Have you heard of us?

Mary: No, I haven’t, but it’s cute.

You: Let me give you this Mini Look Book. It has my info here — I’m Stephanie, by the way. Nice to meet you! I’d love you to see the full collection. Do you have a card?

Or, I'll send you a link. Type your email in my phone and I’ll send it to you!

Mary: Oh thanks… I’m Mary.

You: Our line is not only affordable, there’s really something there for every occasion and everyone! You know, Mary, if you love tons of pieces, we should chat about having a Trunk Show!

Mary: What’s that?

You: It’s what I do as a Stella & Dot Stylist. It’s even more fun to shop with your friends. I bring the jewelry over to your house and your friends can stop by and shop! Of course, I can always order this necklace for you now, too, if you just can’t wait! But it’s a blast to browse with friends, and my Hostesses end up earning tons of accessories free and shop at half off!

Mary: Fun — I’ll check out your website. Thanks!

You: Great. Thanks! Talk to you soon. So fun meeting you, Mary.

WHAT WILL YOU SAY WHEN SOMEONE COMPLIMENTS YOU?Practice your own natural 30-second commercial. Write it down and then record it. D0 you hear confidence

and fun in your voice? You've got it!

I love to take my jewelry with me to my daughter’s ballet class. I held a show for

one of the moms a few weeks before the summer line came out, so I brought the new

jewelry to show her and help her choose her Style Rewards. The great thing was that

all of the other moms went crazy over the jewelry as well and I sold $500 in jewelry

sitting on the floor at the ballet studio in about 30 minutes! They were all so thankful

that I helped them with teacher gifts and Mother’s Day presents. I have gotten many

new customers and Hostesses by taking my jewelry with me, on the go. I love helping

my customers with gift giving, so I usually take jewelry with me around holidays and

they always thank me for it! KELLIE STEEDMAN, DIRECTOR

ATLANTA , GA

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If we each do something small, together we can make a big difference.

WE HAVE A VISION OF THE WORLD WHERE STRONG WOMEN LIVE BOLD AND JOYFUL LIVES.

The mission of the Stella & Dot Foundation is to empower women and children to live their best lives by supporting their economic and educational development and by funding

awareness and research to fight critical health issues that most impact families.

100% of the net proceeds of our Foundation products support our partner charities.

Generosity looks gorgeous on you.

In October, we raised over $123,000

for Breast Cancer Research with the

sales of our Tribute bracelet.

See all the Foundation products you

can share online.

Our spotlight on Autism with the Shine

bracelet raised over $126,000 during

Autism Awareness month in April.

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WHAT YOU' VE ALREADY DONE:• Gi ven 318 women entrepreneur s af fordable microloans to

s t ar t or g row a small business .

• Raised over $123,000 for Breast Cancer Research.

• Donated over $126,000 to Autism Awareness.

• Worked with charity partners to serve girls in at-risk communities

who most need positive, supportive after-school environments.

• Supported over 2,000 women in making more informed decisions

about their financials and businesses through intensive one-on-one

counseling, financial education workshops, and speed coaching events.

• Traveled to Central America, built two schools in Nicaragua,

created two Bay Area after-school programs, and helped fund the

Bronx after-school program.

LEARN MORE ABOUT OUR PARTNER ORGANIZATIONS ONLINE AT WWW.STELLADOT.COM /ABOUT/ FOUNDATION

Questions about the Stella & Dot Foundation?

Email foundation@stelladot.com

WE'VE RAISED

$750,000+AND COUNTING!

a differenceWE' VE MADE

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L AYER YOUR INCOMEThink you’re too new to the business to sponsor a new Stylist? Think

again! Bring a friend along, and you can learn together. You can learn

while you earn, by receiving coaching commissions from day one. It

may be as simple as you just thinking about your friends, and which of

them would love this opportunity as much as you do. Who else do you

know that might want a stylish way to earn? Your Sponsor will co-train

you and your friend as you learn together to achieve success. Embrace

the exciting opportunity you have to give someone the gift of entrepreneurship!

IMAGINE EARNING ON AN ORCHARD OF TRUNK SHOW TREESSponsoring allows you to increase your opportunity beyond your personal sales tree — imagine earning on an orchard of sales

trees and earning a percentage on the sales of all the people you bring with you. As you have more Trunk Shows, you’ll meet

people who are interested in becoming a Stylist. Now you’re working smart - not only earning commissions on your personal

sales, but layering your income by building a team, right from the start.

CIRCLE OF SUCCESS: sponsor

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COACHING COMMISSIONS START DAY 1 WITH YOUR FIRST ST YLIST

You earn coaching commissions on your Stylist’s wholesale sales,

which are 65% of retail. EXAMPLE: $1,000 retail sales X 65% =$650

wholesale. This is her commissionable volume (CV). 4% of $650=

$26. The % you earn increases when you earn a promotion!

* Figures based on monthly sales of $2,308 + earning your 30%

commission.

you

just you

$326

$300

GROW A

TEAM & ADD TOYOUR WEEKLY

INCOME

CONNECT WITH PEOPLE YOU KNOW Take a fresh look at your Who Do You Know List.

SPONSOR AT THE TRUNK SHOW Make a habit of always offering the Stylist opportunity to guests and your Hostess.

HAVE A SPONSORING CONVER SATION

3 SIMPLE WAYS TO SPONSOR:

+ =

=

(YOU EARN 4% OF HER WHOLESALE SALES)

EACH TIME YOU SELL $1,000*

Coaching commissions are all paid for by the Home Office. Having you as a Sponsor only benefits your new Stylist.

another Stylist

EACH TIME SHE SELLS $1,000*EACH TIME YOU

SELL $1,000*

$26$300

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SPONSORpeople you know

TAKE A FRESH LOOK AT YOUR WHO DO YOU KNOW LISTYou may think you don’t know anyone who is interested in being a

Stylist. But think again! Revisit your Who Do You Know list and think

about who you know that would like some fun and flexible

entrepreneurship in their lives.

STYLIST SPOTTING CHECKLIST✓ SHE' S BUSY! 70% of our Stylist have full-time jobs, including teachers, doctors, and attorneys.

✓ SHE MAY NOT BE IN THE SAME LIFESTAGE AS YOU College women, Boomers, and ever yone in between can thrive with their flexible, fun, and rewarding Stella & Dot business.

✓ SHE LOVES PEOPLE She may not already be an accessories lover but she is excited to of fer great ser vice. She does not have to be a salesperson or fashionista, but she does have to be willing to wear and share our accessories with a smile!

✓ SHE LIVES FAR AWAY OR NEARBY Our open Stylist Meet-Ups and online training means you can easily sponsor in all areas. Since you quickly move beyond neighbors with the Power of 4 and booking at shows, sponsoring within your community works great.

✓ SHE DOESN' T KNOW HOW SERIOUSLY SHE' LL FOCUS ON HER BUSINESS Most Stylists decide how much they 'll make of their new venture af ter a couple months.

✓ SHE IS READY TO BOOK AND IS WILLING TO GIVE IT A TRY! She's thought about how easy it is to get profitable, and she's willing to do at least a few shows to pay back her initial investment.

✓ SHE MAY HAVE NEVER SEEN HERSELF WITH A HOME- BASED BUSINESS When sur veyed, 70% of Stylists say they never considered star ting a home-based business before discovering Stella & Dot.

THINK IN THE ORDER OF ST YLIST TO CONNECTOR AND

ALLOW PEOPLE TO CHOOSE WHAT WORKS FOR THEM .

A ST YLIST

A HOSTESS

A CUSTOMER

OR CONNECTOR TO ONE OF THE ABOVE THREE

1

2

3

4

HOW WOULD EACH PERSON YOU MEET ENJOY YOUR NEW BUSINESS MOST?

IF SHE'S LOOKING FOR FREE PRODUCT, SHE'S BETTER OFF AS A HOSTESS!

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TAKE A FRESH LOOK AT YOUR WHO DO YOU KNOW LISTYou may think you don’t know anyone who is interested in being a

Stylist. But think again! Revisit your Who Do You Know list and think

about who you know that would like some fun and flexible

entrepreneurship in their lives.

SPONSOR ATtrunk shows S K I L L

MAKE A HABIT OF ALWAYS OFFERING TO GUESTS AND YOUR HOSTESSTHE TRUNK SHOW IS THE VERY BES T PL ACE TO SPONSOR! Like anything, once you make a habit of it, it’s easy to incorporate it into your daily life.

• Many Hostesses surveyed said they would have considered joining the business if they’d been asked.

• Guests are your best way to continually meet new Stylists. That's why the best way to

sponsor is with a consistent Trunk Show calendar. Talk to 2 people at every Trunk Show.

• Not everyone will say yes, so expect to talk to 10 to sponsor 1. Just like booking,

you need to talk to enough people and you will grow your team!

SPONSORING TIPS✓ Discuss the opportunity during Hostess Coaching and post Trunk Show.

✓ Share your story and inspire others in your Group Hello.

✓ Watch for signs of interest while you’re styling guests one-on-one. Ask questions to personalize.

✓ Mention the opportunity to at least two guests at checkout chat and give an Opportunity Brochure.

SET A GOAL TO GIVE OUT 2 OPPORTUNITY BROCHURES AT EACH TRUNK SHOW

SDU

FINDSOME WORDS

to say on

“I’m just starting out, but it’s so much fun! You know, I think you would be a great

Stylist! I’m curious, have you ever thought about doing something like this?”

“How many Trunk Shows do you do a week?”

“Did you buy all this jewelry?”

"How did you get into this?"

“ Here, try this on. I know it will look great on you.”

She’s doing the Stylist thing already!

“I love all the jewelry. What a great collection!”

“Wow! I love your necklace!”

"We want a new house but can't afford it right now.”

“ I want something creative. I like my career,

but I want something else that is my own.”

“ What’s Stella & Dot all about?” in response to your Facebook postings.

PICK UP ON HINTSPotential Stylists may let you know if they’re interested in a subtle way. Just listen for their hints.

Guest/Hostess Acquaintance

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HELPFUL QUESTIONS TO SHARE WITH YOUR POTENTIAL STYLISTS

Who would be your first 4 Hostesses? Help her brainstorm a list of people she can reach out to book. Imagining a calendar full of Trunk Shows will give someone the confidence to sign up!

What communities do you know, in person and online, that would love Stella & Dot? Help her see that she can offer Stella & Dot not just to one social circle, but to many!

Would you enjoy online training, videos, personal coaching, team meetings, or all of the above? Our community offers an online university to develop her skills in all key areas of the business, from booking, selling, sponsoring, and coaching. Let her know she’s not supposed to know it all day 1, and she’s not alone. We’re here to help every step of the way.

Are you interested in coaching and mentoring others to succeed? Get her thinking about sponsoring from the start.

how much can I earn?• All Stylists earn 25% . Plus, you get a 5% volume rebate when you sell over $2,308 in a month. • If you choose to layer your income by building a team, you can earn even more through lucrative coaching commissions.

how do I get started?• Order your Starter Kit from our website, which comes with various amounts of FREE product of your choice depending on your investment

level. It also includes marketing materials and access to training.

• After you receive your Starter Kit, you can purchase additional samples at half price. You’ll earn back your investment after just a few Trunk Shows.

• Our Jumpstart program allows you to earn $1,000s in FREE product in your first 60 days as a Stylist.

• Launch your business by booking Trunk Shows with people in different social circles. You’ll quickly expand your business by booking Trunk Shows fromTrunk Shows. Our company-paid, generous Style Rewards program makes booking shows easy.

can I do it?• Yes! Most of our Stylists have no previous experience. Part or full time, with or without children, it’s up to you. You just have to want to do in-

home Trunk Shows and work at least 5 hours per week. • Your Sponsor is your go-to person for assistance and training. Online training is available 24/7. Remember, we support you

every step of the way.

COMMON QUESTIONS FROM POTENTIAL STYLISTSWhen they want to hear more, share the details. Once you do, you’ll be able to determine if the business is a good fit. Here are the 3 big questions everyone asks!

HAVE A SPONSORINGconversation

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HAVE A SPONSORING

THE CONFIDENT CLOSE WORKS IN SPONSORING TOO! If someone says, “I’ll think about it.” or “I just need to check with my husband — I’ll let you know,” say:“Sure, why don’t we just pencil in coffee this week — how about the 20th or 21st and I’ll call you to confirm?”Then, proceed with answering any questions about the Stylist opportunity — and don’t forget to call or text to confirm.TIP: Be intentional and use words like “when we meet for coffee.” It will make them comfortable and confident! Send them a link to the Our Story video before you meet for coffee, if you haven’t already.

WHAT YOU'LL HEAR

I just don't have the money to start.

I'm so busy - I can't fit this into my life.

I've never done anything like this before. I'm not a salesperson.

WHAT YOU'LL SAY

I know what you mean. If I could show you some ways to start economically and earn all kinds of free product, would you be interested?

I hear you! If I could show you how this really is designed to fit into a busy life, would you like to hear more?

I felt that way too! I'm not either. I think of myself as a buyer's assistant. Everyone loves help styling. If I could show you how it sells itself, would you be interested?

LOOK OUT FOR FUTURE STYLISTS EVERYWHERE YOU GOI always offer the opportunity to every Hostess! Hostesses love to entertain and the jewelry, so they are already a perfect fit. I also ask each guest about their career to get an idea what they are looking for both in jewelry and regards to the opportunity. On the go? I sponsored a new Stylist at the park! I was at the swing set with my daughter and started a conversation with the cute and stylish nanny next to me. Turns out she was a student, looking for extra income while she finished her degree. We planned to meet the following week for coffee and she signed up that day!

SAR AH ZENGERLE

DIRECTOR, NOVI, MI

RUNWAY TO REALITY

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ABENA PERRYMAN,

SENIOR ST YLIST

MISSISSAUGA , ON

KEEP IN TOUCH: SOMETIMES PEOPLE TAKE A WHILE TO JOINIt's true, some people see the website and join as a Stylist in that very same moment. Others know the night they go to their

first show when the Stylist casually mentions the opportunity to all in her Group Hello. However, it is far more common for a

prospective Stylist to take a bit of time before she has made the decision to launch.

• 2% sign on after first interaction, such as being a Trunk Show guest

• 3% sign on after the 2nd exposure

• 5% join after the third exposure

• 10% join after the fourth exposure

If you want to build a team, be persistent! 80% join on the 5th–12th exposure!

HOW GENTLE PERSISTENCE LED TO MY NEWEST STYLISTIn August 2011, my family went on a road trip. On our first day away, I treated the kids to lunch at

McDonald’s. Standing in line, a woman approached me, pointed at my necklace, and said, “Stella

& Dot, right?” For the next couple of minutes, we chatted about Stella & Dot, her great eye, and

whether she’d seen the new Look Book. I asked questions about her life, and summoned the

courage to offer her the Fall Look Book and a style session. I was so excited as I ran to my car

to grab a Look Book — I realized, stepping out of my comfort zone wasn’t so bad after all. We

exchanged contact information, and I promised to follow up, which I did within 48 hours. And she

responded! I felt so great about the connection — not only was she interested in hosting, but she

was also interested in the Stylist opportunity. But when I followed up again — nothing. No firm

date for the show, and no more discussion about the opportunity. Did I do something? Was it

something I said? I reached out in October, but still nothing. Four months later, in January,

I decided to reach out again. I dusted myself off, and sent an upbeat email about the new collection launching. She responded! She

thanked me for thinking of her! We set a date for a February Trunk Show, and I started my Hostess coaching. Two weeks before

her Trunk Show, I got an email: “Hey Abena, I was thinking of just signing up as a Stylist…let me know what you think!” Exactly 5

months later, the woman who complimented me on my necklace joined my team! I always keep a Look Book, a Mini, and a calendar

with me, even on the road. I finally realized, some people are ready to sign up yesterday, some in a couple of months or years, and

some never. My job is just to keep putting it out there!

CIRCLE OF SUCCESS:RUNWAY TO REALITY

SPONSORING BY HABIT I talk to everyone about the opportunity. It may start

with, “You would make a great Stylist!” and I share my story and success. I emphasize the low

startup fees and present our professional marketing pieces that easily promote Stella & Dot.

— SANDY SEMBLER, DIRECTOR, Tampa, FL, #1 in Qualified Sponsorship (42 Stylists)

sponsor

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HER STORYA DECISION TO MAKE E VERY DAY COUNT CRE ATES PERSONAL AND BUSINESS SUCCESS

California Star Stylist Jennifer Glava is a busy woman who gets things done. This mother of 2, former Mrs. California,

cancer survivor, and activist knows a thing or two about setting goals. That same determination that has helped her

succeed in life has helped her build a strong business. Jen promoted to Star Stylist in November 2010, and due to the

commitments of Mrs. California, she flexed to Senior Stylist the following year. She was happy, but knew more was in store

for her when the time was right. That time came in December 2011 when Jennifer attended a Leadership Training with

Jessica and left feeling inspired and empowered to put a plan together to regain her Star title. She led by example, booking

as many Trunk Shows as she could for January, and sponsored 2 new Stylists that month. She reached out, encouraged,

and celebrated her teammates. By February, Jen had put so much positive momentum into her business that she not

only achieved her highest sales month ever, but so did her team! Jennifer promoted back to Star Stylist within 60 days!

She made a goal, set a plan, believed in herself, and took action! It’s no surprise – having survived cancer in her 20s, she’s

determined to make every day count, and is true to her word. Jen says, “Stella & Dot has given me the last piece that I was

searching for, and that was finding something that I loved doing, that stood for everything that I believe in.” And we believe

Jen will accomplish anything she sets her mind to!

JEN GLAVASTAR STYLIST, LADERA RANCH, CA

KELLY COX & JENNY FOLEY

RICHMOND, VA & MIDLOTHIAN, VA

SORORITY SISTERS JENNY FOLEY, SENIOR DIRECTOR &

KELLY COX, SENIOR DIRECTOR, Midlothian, VA & Richmond, VA

JENNY’S MOTIVATION: I am building a strong financial

foundation for my family. We are able to save while we still enjoy the

luxuries of fun family vacations, private school tuition, and home

renovations. (We already have 2 new bathrooms and a kitchen thanks to

Stella & Dot.)

KELLY’S MOTIVATION: First, I love that I get to empower

women to earn a great income on their own terms. There is no greater

feeling than seeing someone set a goal and the pride they feel when

they achieve it. Second, I love that I can help my family to have limitless

possibilities. Nothing seems out of reach if I work hard enough!

THEIR STORY FROM JENNY: Kelly and I were sorority

sisters! When my second child was just over a year old, I came across Stella & Dot and decided to sign up. I invited Kelly

to my first Trunk Show, and she immediately fell in love with the jewelr y and decided she had to tr y it for herself! From

the ver y star t, we worked closely together learning the business, sharing ideas, sharing successes, and challenging each

other. Shor tly af ter we signed up in March of 2009, we star ted hearing the buzz about Hoopla. We decided on a whim to

head to San Francisco together, and, if nothing else, we’d have a good time visiting the city, as we were still unsure of what

direction to take our businesses. Well, that weekend changed us both! We were so inspired, we were frantically taking and

comparing notes on the plane home and we decided we both wanted to turn this into full-time careers. Kelly was a college

professor and I was in real estate — we dropped those jobs and never looked back. While we are two totally dif ferent

people, we’ve built an amazing team in Virginia and beyond. Kelly is outgoing and charismatic, and I’m more quiet and shy.

The beauty of our dynamic is that our team gets trained on both of our styles, and most likely can relate to one of us! Kelly

is so inspiring and motivational, where I have streng ths in the business side of things — it ’s really the per fect balance!

Had we not jumped into this together, I don’t think either one of us would have attended that first Hoopla alone, and our

businesses wouldn’t be where they are today. We are like business par tners in this, and I can’t imagine doing it without her.

It really is SO much better with a friend!

THEIR STORY FROM KELLY: Jenny actually talked me into that first Hoopla — but it ’s true, af ter that, we

were hooked! While Jenny flew through the Career Levels, I was happy at Star Stylist…But watching her, I became inspired

and challenged to achieve more. Jenny set the pace and I just did ever y thing I could to keep up! She is an amazing Leader,

and I’m so glad we’re on this adventure together!

IT'S MORE FUNwith a friend

KELIE ERNST & AMANDA ERNST

DAYTON, OH & TROY, OH

JULIE LENOARD & SUZANNE KLINGEMANNWILDWOOD, MO & ST. LOUIS, MO

SISTERS JULIE LENOARD, DIRECTOR & SUZANNE KLINGEMANN, STAR ST YLIST, Wildwood, MO & St. Louis, MO

JULIE’S GOAL: I wanted to help my family pay off high medical bills from

when my son, Grant, had an extended stay at Children's Hospital... Almost done!

SUZANNE’S GOAL: Originally, my motivation was to get out of the minivan

I had been driving for 9 years! My husband told me that if I could pay for a new car with

my Stella & Dot money, then I could get a new car! I did just that, bought my Infiniti

QX56! Now, my motivation has changed to helping my family purchase a new home.

THEIR STORY: When we went to our first Stella & Dot Trunk Show in November 2009, we were immediately in love

with the jewelry! After talking with our amazing sponsor, Tysh Mefferd, we both signed up as Stylists the next day and haven't

looked back since. We have been true partners from day one. We talk several times a day about our businesses, our teams, and

our strategy to grow the St. Louis market!

SISTERS- IN-LAW KELIE ERNST, STAR ST YLIST & AMANDA

ERNST, SENIOR ST YLIST, Day ton, OH & Troy, OH

KELIE’S GOAL: To end my law practice and spend more time with my

toddler son and new baby due in December 2012!

AMANDA’S GOAL: I take care of my family and two adults with

disabilities, and when doing that, no matter how much you love it, it’s easy to

lose yourself. I lost my body image, my sense of style, my personal interests and

my social life. My motivation is to maintain my sense of self and all that entails.

Plus, the commission is a REALLY nice bonus!

THEIR STORY FROM KELIE: Having my sister-in-law, Amanda, join me on this amazing ride is just incredible.

She joined Stella & Dot about a month after I did, so we’ve been able to share this experience together from the beginning.

It’s brought us closer together, and it’s greatly benefited both of our businesses. Amanda has been my go-to person

to share ideas, troubleshoot issues, and vent when things didn’t go as planned. We’ve been able to push each other to

succeed in ways others can’t. I’m happy to say that my business is where it is today because of the support Amanda has

provided me — I can’t wait to see where Stella & Dot takes us!

THEIR STORY FROM AMANDA: Something was just missing for me—and then my sister-in-law, Kelie,

started selling Stella & Dot. Having Kelie running her Stella & Dot business beside me has brought us closer together as

sisters. We both now share something we are passionate about, and it’s awesome to call her up whenever to talk about the

highs and the lows.

72

READY, SET, LAUNCH

LOOK BOOKSBring your Look Books to Trunk Shows

for your guests. You can also give

them to colleagues at work and leave in

doctors’ offices.

MINI LOOK BOOKSAlways have a few in your bag or even

your back pocket. The small size makes

them easy to hand out (when you get

compliments on your jewelry!). You

can also use Mini Look Books as Trunk

Show invites.

OPPORTUNITY BROCHUREGive out at every Trunk Show and have a couple

with you when you’re on the go. Give one to anyone

who you think would enjoy the business, with a

compliment of course!

FOLDERS & ENVELOPESUse these add-ons to package your materials with style.

PRINTABLE LABEL TEMPLATESFind them online in your Stylist Lounge

to make stickering your Look Books a

breeze.

HOSTESS PLANNERGive to every potential Hostess to guide

her through the rewards and simple steps

to sharing style with friends.

MARKETING your businessBUSINESS SUPPLY CREDITS: FREE WITH MONTHLY SALES OF $770+

TIPS FOR TOTING JEWELRY:

first impressionM A K E A G R E AT

ADVERTISEMENT

*These products are provided for the exclusive use of Stella & Dot Stylists and/or authorized representatives of Stella & Dot. Use of these products by any other party for any reason is strictly prohibited.

VISTAPRINT OFFERS STELL A & DOT ST YLISTS A VARIET Y OF PRINTED PRODUCTS

• High-quality products at low prices • Full-color printing on your choice of stock • Create in minutes, receive in as few as 3 days

with Vistaprint

BUSINESS CARDS

PERSONALIZED POSTCARDS

NOTE CARDS AND MORE.

BUY 500 BUSINESS CARDS FOR $14.99 PLUS 25% OFF SITE-WIDE AND FREE 7 DAY SHIPPING ON ORDERS OVER $40.

http://www.vistaprint.com/stelladotoffer

NEW STYLIST SPECIAL OFFER

74

READY, SET, LAUNCH

FIRST 60 days ARE FREE, AFTER THAT PAY $99 A YEAR OR $33 EVERY 3 MONTHS.

INSTANT PERSONAL ECOMMERCE WEBSITE • Create an instant online global presence

• Get your first 60 days for free

• Pay only $99 a year or $33 for 3 months*

• Create repeat shoppers and loyal lifetime customers with easy ecommerce

ONLINE MARKETING TO SPREAD THE WORD• Add your customers who opt in to Stella & Dot’s

email list to your contacts so they can receive exclusive offers and style tips

• We will drive customers directly to your site using professionally designed marketing emails

STYLE VIDEOS TO SHARE ON THE GO• Share your favorite products via Facebook and Twitter from

your Personal Website

BUILD YOUR ONLINE PRESENCE

With just a few clicks of a button, you’ll have your

ver y own personal ecommerce site and social media

marketing plan.

We make it easy to not only attract customers but

to earn their repeat business. Over 90% of our

Stylists have a Personal Website. It’s essential to

maximize your earnings.

YOUR PERSONAL WEBSITEeasy setup

Your Personal Website (PWS) is your

online boutique & potential Stylist/Hostess

info center, working for you 24/7. Just a

couple orders and it pays for itself! ELISE LININGER, DIRECTOR, Bozeman, Montana

*THINGS TO NOTE: Check to make sure your selected address is in compliance with our policies found in your Stylist Handbook. If you do not cancel your site before the end of the trial, you will automatically be billed and a charge will appear on the credit card you used when signing up. This charge cannot be refunded.

FULFILLING THE FAMILY DREAM IS JUST THE START!For Texan Senior Director, Christy Goodman, Halloween 2008 was the day she joined Stella & Dot and began the 2nd chapter

of her life, which would include a new career and a new home in a new city. Within six months, her full-time, high-stress

pharmaceutical sales job would be replaced by Stella & Dot and within three years, her family of four would follow their dream

of moving from Dallas to Austin, which included moving her husband’s law practice.

And yet fulfilling those two HUGE goals was just the beginning. In a new community where she knew no one, Christy used

her Stella & Dot business to make new friends, and a year later she has built a thriving business with an exploding team of

incredible women. Her team has grown to over 600 women all across the U.S. and now in the UK. She’s earned incentive trips

to Mexico, a shopping spree with a celebrity stylist, the opportunity to be a part of the closing ceremony at NASDAQ, and

achieved one of her proudest moments— by having the Palomino Necklace named after her Cuban grandmother.

If you ask Christy how she’s done it, she’ll tell you day by day & relationship by relationship. Maybe she learned that from big

sister Tysh and little sister Ali – it’s about the people, and that’s what Christy loves more than anything.

Chapter three of this amazing journey may very well begin with her goal of Star Director by the end of 2012, and we can’t wait

to read every single page.

HER STORY CHRISTY GOODMANSENIOR DIRECTOR, AUSTIN, TX

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READY, SET, LAUNCH

S H A R E T H E S T Y L E O N

I N S TAGR A MSnap a pic of your favorite Stella & Dot

look and tag it with #stelladotstyle.

BECOME A FAN OF THE OFFICIAL STELL A & DOT FAN PAGE & JOIN THE CONVERSATION!

QUICK TIPS FOR SUCCESS:

THE INS AND OUTSof social media

• Let us do the heavy lifting & share Home Office Facebook posts

with your personal network.

• Wear a statement necklace in your profile pic & use a Stella & Dot

cover photo (available in your Stylist Lounge under “Marketing

Materials”).

• Post photos of life as a Stylist (Trunk Shows, working from home,

style on the go, etc.).

• Keep your posts short & sweet and remember to use photos!

• Engage friends and fans by asking questions and responding to

comments.

• Share your gorgeous style by snapping photos on Instagram.

Up-close photos of jewelry are great!

• Go behind the scenes with us & get your fill of eye

candy by following @StellaDot on Instagram!

GET A DAILY DOSE OF ALL THINGS ACCESSORIES & FOLLOW @STELL ADOT ON TWITTER! FOLLOW JESSICA AT @JESSICAHERRIN

FIND MORE SOCIAL MEDIA TRAINING ON SDU

We’re tweeting up a storm, sharing fun tidbits around promotions, press,

behind-the-scenes chatter, and late-breaking news! Share updates and

retweet relevant Home Office chatter to your followers to spread the buzz!

www.twitter.com/stelladot

77

READY, SET, LAUNCH

HOW ONE GREAT STAR LIVES, LOVES, AND THRIVES WITH STELLA & DOT In August 2010, Kimber had a revelation that most take

a lifetime to learn. With her twin sons growing up and

getting ready to start their own families, her husband

of 30 years recently retired, Kimber paused to think

about her choices. Although she already had a full-time

job, it was just that… a job. With her family moving on to

their next stages in life, she thought to herself, “If I want

to work, why wouldn’t I do something that I truly love?”

And then she saw the jewels. Immediately, Kimber was

in love – the accessories, the design, the quality! Kimber

signed up to be a Stylist and jumped straight to the top

of the sales charts. “And yet, the more I learned about

the business, I realized, the jewelry is just the icing on

the cake.” Leadership was the next logical step. “When

you are passionate about something, the feeling is

contagious.” By sharing her love for the business,

Kimber has built a strong team that she mentors with

personal coaching to help them achieve each of their

unique goals. And in doing so, Kimber earned a trip

to Atlantis, picked up her Heart of Leadership charm

this year at Hoopla, and paid for a new car using her

Blue Card. Her plan for the rest of 2012: “To financially

contribute to both of my sons’ upcoming weddings,

remodel my home, and enjoy my life with my wonderful

family!” And we have no doubt the best is yet to come.

HER STORY

KIMBER SWEENEYSTAR STYLIST, EUGENE, OR

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READY, SET, LAUNCH

SARA LOFTUS

Star Stylist

HOME TOWN: Sonoma, CA

PERSONAL STATS: Just married

my favorite firefighter

PRE-STELLA & DOT: Af ter 17 years in

the corporate fashion world, log ging

over 60 to 80 hours a week, I was looking

for something to call my own. My initial

goal was to work par t-time to earn a few

thousand dollars ex tra each month while

keeping my full-time job.

MY LIFE TODAY: In less than six months, I

earned enough to be able to quit my full-time

job! I now have a team of over 70 women and

earned the Heart of Leadership charm for my

Career Rank & several amazing incentive trips.

Stella & Dot is the perfect job because it allows

me to do all of my favorite things: fashion,

styling, coaching a team of incredible women,

all while living my life my way. My plan is to

allow my mom to retire next summer, 5 years

early from her stressful six-figure job to be my

assistant.

BRAGGING RIGHTS: My 3 -week wedding /

honeymoon all while not skipping a beat

with my income & Stella & Dot business!

WORK HOURS: Flexible 40. I work around

my husband 's schedule, g ym classes, and

impor tant events with friends & family.

INCOME GOALS: $10,000 a month, within

3 years ($250,000 annually).

BLUE CARD SPLURGE: Indulging in

spa time!

JERRY LASUER

TITLE: Senior Director

HOME TOWN: Birmingham, AL

PERSONAL STATS: Proud father of

Star St ylist, Matt ye LaSuer, 27, and

Lucy, 16

MY MOTIVATION: My par tner is a

doctor and I would like to make enough

money so he could retire early.

WORK HOURS: 40+

MY STORY: In September of 2008, I

needed to find something quickly to

make money. I previously sold jewelr y

for another home-based business so

I focused my search for the "per fect "

jewelr y company. Fast for ward 4 years

and I'm happier than ever! I just turned

59 but I feel 35 ag ain because of Stella

& Dot. Our team is made up of ama zing

women who inspire me daily. They keep

me young and I love it. It also doesn't

hur t that Stella & Dot has given me an

income I never thought possible.

INCOME GOALS: $300,000 annually

BRAGGING RIGHTS: I ’m proud to be

one of our Founding Leaders!

BLUE CARD SPLURGE: I bought a

Volvo hardtop conver tible with gray

leather interior. It matches my hair!

GAYLA LUCHETTA

Stylist

CAREER GOAL: Consistent St ylist

HOME TOWN: New York, NY

WORK HOURS: 5

PERSONAL STATS: I ’m a militar y wife,

mother of triplets, and am expecting my

four th baby.

MY STORY: My goal is to bring in ex tra

income for my family, but my love for Stella

& Dot goes so much fur ther. Sometimes you

can get so wrapped up in being a mom that

you forget what you are passionate about. I

love that Stella & Dot gives me something

to look for ward to achieving ever y month.

Even though we will have three 2-year-olds

running around and a newborn, I get so

excited thinking about the upcoming shows

and events and that hopefully I can help other

women find that confidence. The fact that

I have successfully balanced being an Army

Wife and a mom of triplets plus my Stella &

Dot career proves that it can be done without

adding on a lot of unnecessar y stress!

BRAGGING RIGHTS: I earned my $300

Quick Star t Bonus! I ’m even more proud that

it happened while I was on a 3 -week vacation.

How? I simply took my jewelr y with me and

booked Trunk Shows ever y where I went!

PROFILES of success

79

READY, SET, LAUNCH

CELESTE GRABOWSKI, Star Stylist

HOME TOWN: Spring , TX

PERSONAL STATS: Married for 8 years to my darling husband with 2 little boys. I am star ting my 10th year as a

Kinderg ar ten teacher.

MY STORY: I joined Stella & Dot to help pay for my preemie Brady ’s two surgeries and intense therapy. I didn't

dream that I could provide that for him entirely on a par t-time basis. I love the flexibilit y and fun the most and of

course the jewelr y! I can completely work around my schedule and there is a no-pressure atmosphere. You define

success for yourself; no one else is giving you that definition.

BRAGGING RIGHTS: I have 5 St ylists on my first line and 2 on my second line. I just promoted!

WORK HOURS: 12 flexible but smar t hours a week!

BLUE CARD SPLURGE: Having the freedom to choose what kind of care my son receives without limitations.

SUSAN MILLER

TITLE: Star Stylist

HOME TOWN: Montgomer y, AL

PERSONAL STATS: I am retired from

financial ser vices af ter a 25-year career and

am married to Dave who inspires me ever y

day. I have four daughters and a son.

WORK HOURS: I t ypically work 15-20 hours at Stella & Dot

depending on what my monthly goals are for that time. It 's really hard

to calculate, because to me it 's not work. It 's what I love to talk about

and work on all the time!

INCOME GOALS: $100,000 annually

MY MOTIVATION: Shor tly af ter signing on as St ylist with Stella &

Dot I decided that I wanted use this oppor tunit y to help children. I

made a commitment to give 50% of what I made to help others. Since

then, my giving has expanded to include Breast Cancer Awareness

(Joy to Life Foundation) as well as org anizations that work to protect

children from child abuse and help feed the hungr y and clothe the

homeless in my hometown.

MY STORY: I originally just wanted to have a couple of Trunk Shows

a month, and it was several months later that I realized that I could

really make as much money as I could for the benefit of orphans.

Stella & Dot has made me love getting up in the mornings to seek

out what great thing will happen with my business that day. I am so

grateful for this oppor tunit y, to work and to share what Stella & Dot

has to of fer any woman of any age who is willing to work hard and set

goals for herself.

BLUE CARD SPLURGE: A donation to help build an orphanage

in Honduras and a trip to NYC for the US Open for my 25-year-old

daughter and me.

JENNIFER MOODY

TITLE: Senior Stylist

HOME TOWN: For t Wor th, TX

PERSONAL STATS: I ’m single & work

as a healthcare strateg y consultant

traveling 50% of the time.

MY MOTIVATION: My original goal

was to repair a damaged attic. I paid that of f in the first two

months and then went on vacation! Now I’ve turned my focus

to paying for a new car without touching my normal budget or

savings.

MY STORY: When I signed up, I wasn’t cer tain how active

I would be but the Jumpstar t program made it so easy. I

held several Trunk Shows in a row to build momentum. I was

ama zed at how suppor tive the Stella & Dot communit y was

–sharing business tips and helping set me up for success. It

made me want to bring my friends along with me on this ride

when I knew firsthand how much suppor t they would have – so

I sponsored four St ylists within my first few weeks. I ’ve also

taken advantage of the flexibilit y to do more shows when I’m

between projects at work and then scale back on busier weeks.

MY TOP TIP: Don’t over think things – the tools in your Star ter

Kit and current printouts from the St ylist Lounge are all you

need to get star ted. Wear Stella & Dot ever y where you go – I

meet potential customers ever y where – while working , at the

grocer y store, and on airplanes.

WORK HOURS: 10 -15 hours, about half from airplanes or

hotel rooms – ma ximizing time is what it ’s all about!

BLUE CARD SPLURGE: A nice beach vacation in Bali,

Indonesia with another single St ylist on my team! We were the

best-accessorized ladies at our resor t too!

replace photo

80

82 T H E K E Y S T O S U C C E S SConsistent personal sales creates a thriving business

85 C O N S I S T E N C Y C LU B Name a piece by earning a spot in our Consistency Club

86 P R O M O T E T O L AY E R Y O U R I N C O M E Maximize your income to grow a team

91 H E A RT O F L E A D E R S H I PFind out how you can earn this special honor

GROW YOUR BUSINESS

replace photo GROW YOUR BUSINESS

81

A CAREER THAT GROWS WITH YOU SO YOU CAN EARN WHAT YOU’RE WORTH

PROMOTE YOURSELF BY BUILDING A TEAM

SENIOR ST YLISTST YLIST

PLATINUM DIRECTORSTAR DIRECTOR

SENIOR DIRECTORDIRECTOR

STAR ST YLIST

EXTRA SPENDING MONEYStylists work a few hours per week and on average make $320 per month. For Senior Stylists that’s $1,288 per month.

PART-TIM E INCOM EStars work 10-20 hours per week and make an average of $3 ,100 per month – that’s $37,000 per year.

E XECUTIVE- LE VEL PAYDirectors dedicate full-time flexible effort and make 6 figures. Our top Directors earn well over $300,000 per year.

Numbers are based on 2011 earnings data and include personal and coaching commissions. Earnings are higher in some months than others. These numbers are not a guarantee of earnings. Financial success results only from successful sales efforts, which require persistence and leadership.

The generous Stella & Dot Compensation Plan offers you the ability to be in control of your income. Many Stylists work part-time, while others choose to reap the rewards of a consistent part-time or full-time business. Would you like a simple, part-time path to earning $10,000 in the next 6 months, or much more? You decide. Stella & Dot offers unlimited potential with a custom fit.

And while this is your own business, you are not alone. Our passion is your success. We pour our hearts into training and community because we believe there is a leader in you.

CAN YOU BE A LEADER?of course you can

GROW YOUR BUSINESS

82

Is a faster pace right for you? Simply book, sell, and sponsor more to earn more!

The more Trunk Shows you do each month, the more people you meet & the faster your business can grow.

CONSISTENT PERSONAL TRUNK SHOWS CREATE A THRIVING BUSINESS

SENIOR ST YLIST FAST TR ACK• Which afternoon or evening will you get out to share the style with 1 FUN show a week? • Sponsor 1 most months based on your desired pace to promote.

SHOOTING FOR STAR ST YLIST • Add 2 more shows a month to move toward tripling your income! That’s only 1-2 most weeks. • Sponsor 1 a month.

4

6EXECUTIVE FAST TR ACK• Add 2 more a month to move toward building a full-time income. That’s only 2 a week!• Sponsor 1-2+ a month.

8+

THRIVING PAYCHECK & A PATH TO SENIOR ST YLIST• Which afternoon or evening will you get out to share the style with 1 FUN show ever y other week? • Sponsor 1 most months based on your desired pace.

TRUNK SHOWSPER MONTH

TRUNK SHOWSPER MONTH

TRUNK SHOWSPER MONTH

TRUNK SHOWSPER MONTH

2

THE KEY TO SUCCESS IS NOTsomething we keep a secret

START HERE!

GROW YOUR BUSINESS

83

Based on annual monthly averages for those promoting and maintaining their Pay Rank.

PAY RANK AVERAGE HOURS/WEEK

AVERAGE MONTHLY SALES

QUALIFIED PERSONALLY SPONSORED

STYLISTS

APPROXIMATE AVERAGE

MONTHLY INCOME

SENIOR STYLIST5 $1,800

2+ SHOWS1

EVERY FEW MONTHS

$1,300

STAR STYLIST10-15 $3,000+

4+ SHOWS MOST MONTHS

1 MOST

MONTHS

$3,123

A PROVEN PATH TO SUCCESS Match your desired earnings to a Pay Rank. Then be sure your sales goals align with the activity level of those achieving that goal to reap the many rewards of leadership:

✓ A CONSISTENT PAYCHECK

✓ HIGHER DOLL ARS PER HOUR

✓ THE EA SE OF MOMENTUM FROM BOOKING TRUNK SHOWS FROM TRUNK SHOWS

✓ GL AM REWARDS – EARN LIMITED - EDITION PRIZES AND EVEN PAID - IN - FULL GETAWAYS!

✓ RECOGNITION IN THE BUZZ , BY YOUR TEAM, AND CELEBR ATION AT HOOPL A

✓ EXECUTIVE LEADERSHIP TR AINING

✓ AND MORE!

SEE OUR FULL COMPENSATIONPLAN ON SDU

START HERE!

GROW YOUR BUSINESS

84

3 TIPS FORstaying consistent in sales

2MUCH OF WHAT YOU NEED TO KNOW, YOU LE ARNED IN JUMPSTART... BOOK, SELL, SPONSOR. The in-home Trunk

Show will always be the heart of your business.

Never worry about just getting back to basics with your Who

Do You Know List. Each Trunk Show you hold will lead to future

success. At each show, you’ll meet new people. The number of

new people you meet will give you new connections to future

Hostesses. This will also help you find new customers and

Stylists, as well as other connectors.

ALWAYS EXPAND YOUR SOCIAL NETWORK & SERVE YOUR CUSTOMERS . You’ll love building the relationship

that delights your customers and leads to repeat orders.

While repeat customers are fabulous, you’ll also want to

always be seeking new customers and Hostesses by always

getting out and about and meeting new people to share your

business with. Think of your Who Do You

Know List as a living document you

need to feed and nurture!

MASTER YOUR TIME TO LOVE YOUR LIFE.A manageable schedule is key to maintaining consistency and balancing your life! Keep an activity log

so you can accurately assess how you spend your time. Continue the same or increased effort on your

personal business, focusing on the Circle of Success: Book, Sell, Sponsor.

SET MONTHLY GOALS FOR: 4 person-to-person orders and 4 on-the-go orders each month!

3

Have I allocated enough scheduled, uninterrupted hours in the week to do my business effectively?

Do I need to plan ahead for any vacations, schedule conflicts with my other job, school breaks, or

changes in childcare?

When I sit down to work on my business, do I perform the highest-impact tasks first (booking) or do I allow

my inbox or Facebook to guide me?

Have I shared my goals with my support system (family and friends) and are they on board with the

time investment this will require?

Am I willing to allow certain tasks, clubs, and responsibilities to move down the priority list to

make room for my business?

ASK YOURSELF:

SET YOUR FLEX WORK SCHEDULE TO ALIGN WITH BOTH YOUR LIFEST YLE DESIRES AND YOUR INCOME GOALS

Set your sights on the compensation you desire, and align it

with what you are willing to consistently work for.

1

GROW YOUR BUSINESS

85

LET US HONOR YOUfor being consistentNAME A PIECE BY E ARNING A SPOT IN OUR CONSISTENCY CLUB

$2,500+/YEAR

$5,000+/YEAR

$9,000+/YEAR

$12,000+/YEAR

$1,000+ RETAIL SALES 10 OUT OF 12 MONTHS1

$2,000+ RETAIL SALES 10 OUT OF 12 MONTHS2

$3,000+ RETAIL SALES 10 OUT OF 12 MONTHS3

$4,000+ RETAIL SALES 10 OUT OF 12 MONTHS4

LEVEL QUALIFICATION* THE MINIMUM YOU’LL EARN ON YOUR PERSONAL SALES ALONE!

*Qualifications are based on retail sales from July 1 – June 30.

This is a company inspired by and built for strong women. It’s only fitting that our creative designs are named after the true

beauty in this company, our Stylists. Your consistent efforts build our community of bold and joyous women. For this, we

salute you by entering your name in a drawing to name a piece in an upcoming collection. Earn level 1, get one entry. Earn

level 2, get two entries, etc. Plus, you’ll be celebrated and recognized at Hoopla for your tremendous contribution!

GROW YOUR BUSINESS

86

REWARD YOURSELF! Ready to give yourself a raise? Becoming a Senior Stylist is your first step to giving yourself

a raise and you can get there quickly by finding a few people to join your team. Maybe it’s a customer or Hostess you’re going to

meet this week. What does it mean to be a Senior Stylist? Simply put, it’s you and a couple of people, with each of you actively

selling at Trunk Shows and on-the-go.

TAKE A LOOK AT AN EX AMPLE OF HOW PROMOTING CAN TRULY L AYER YOUR INCOME!

GIVE YOURSELF A R AISEpromote to Senior Stylist

THE PAST 12 MONTHS: STYLIST

SENIOR STYLIST

# OF TRUNK SHOWS HELD 17 19

TRUNK SHOW AVERAGE $117 $1,108

QUALIFIED SPONSORING 0 7

TOTAL EARNINGS $5,138 $14,817

REWARDS OF BEING A SENIOR ST YLIST:• Increase your paycheck!

• Get recognized and celebrated by your

Home Office team!

• Join our monthly Leader calls to be the

first to hear news from the Home Office.

• Receive a special letter from Danielle &

the Coaching Words to Say CD when you

promote.

1ST LINE QUALIFIED STYLISTS= 2 $1,539 (1,000 PCV) 1ST LINE TEAM SALES $6,154 (4,000 GCV)

Two qualified Stylists with $770+ monthly retail sales (500+ PCV) each

9

GROW YOUR BUSINESS

87

PL AN YOUR PROMOTION:

YOUS A L E S G O A L :

NAME NAME

SALES

M O N T H

To maintain your Pay Rank, Sponsor

more than the required number since Stylists commonly flex in and

out of selling.

1

2

3

DO I HAVE 5 QUALIT Y HOURS A WEEK TO DEDICATE TO MY BUSINESS?

MEET PERSONAL SALES GOALS: $1, 539 RETAIL (1,0 0 0 PC V ). THIS IS JUST THE MINIMUM. Set your goal! I will hold ____ Trunk

Shows by the ____ day of the month.

CONNECT 2 PEOPLE WITH THE ST YLIST OPPORTUNIT Y. These two people are actively selling

in the month and reaching sales goals of $770 retail (500+

PCV) each. Together, meet a team sales goal. You and your

team should have a monthly sales goal of $6,154 retail

(4,000 GCV) to be a Senior Stylist. You can sponsor more

than 2 people, and everyone's sales count toward your team

goal. The sales of those your team sponsors count too!

AM I READY TO PROMOTE?

GIVE YOURSELF A R AISE

ONCE PER MONTH INVEST AN EX TR A 2 HOURS TO AT TEND A MONTHLY ST YLIST MEET- UP

FOCUS WEEKLY TIME INVESTMENT

CONSISTENCY 3 1/2 HOURS. Book & hold one weekly Trunk Show

COACH60 MINUTES. Some weeks you'll

be coached, some you'll coach others.

CELEBRATE 30 MINUTES. Make 2 kudos contacts.

PROMOTE TOSenior Stylist worksheet

SALES

GROW YOUR BUSINESS

88

DOUBLE YOUR COACHING COMMISSIONS WHEN YOU SPONSOR A FEW MORE PEOPLE AND PROMOTE TO STAR ST YLIST, THE REAL SWEET SPOT ON OUR COMPENSATION PL AN! What does it mean to be a Star Stylist? Simply put, in addition to regularly having Trunk Shows yourself, you actively motivate a

small team of at least 4 Stylists holding Trunk Shows and sharing Stella & Dot style.

REWARDS OF BEING A STAR STYLIST:• Increase your paycheck! Double your coaching commissions!

• Get recognized and celebrated by your Home Office team!

• Join our monthly Leader calls to hear it first!

THE SWEET SPOTStar Stylist

Four qualified Stylists with $770+ monthly sales (500+ PCV) each

$2,308 (1,500 PCV) 1ST LINE STARS = 0 1ST LINE TEAM SALES $12,308 (8,000 GCV)

1ST LINE SALES FROM NEW STYLISTS $2,308 (1,500 GCV)

GROW YOUR BUSINESS

89

PREPARE TO QUALIFY

YOU

S A L E S G O A L :

NAME NAME NAME NAME NAME NAME NAME NAME

SALES SALES SALES SALES SALES SALES SALES SALES

M O N T H

GREEN: Fill in the names of those working to be consistently Qualified with $770 retail (500+ PCV ).

BLUE: Fill in the names of other active Stylists who will contribute to $12,308 retail team sales (8,000+ GCV ).

THE SWEET SPOT PROMOTE TO STARworksheet

1

2

3

4

PERSONAL SALES: $2, 30 8 RETAIL (1, 50 0 PC V ) I will hold ____ Trunk Shows, by the ____ day of the month. Am

I padded for cancellations and returns? Based on my promotion timeline, am I meeting enough new guests to sponsor? Am I

focused on booking at Trunk Shows to set myself up for consistent success?

QUALIFIED FIRST LINE ST YLISTS: 4 PERSONALLY SPONSORED To have 4 Qualified ($770 retail in the

month), you will likely need to sponsor 6-8 Stylists. Only count those who have stated the goal of being consistently Qualified

and are matching their goals with actions.

GROUP SALES: $12, 30 8 RETAIL (8,0 0 0 GC V ) Coach your team to max sales. You can personally sell more than

$2,308 to count toward your group sales. Though not required, your 2nd line counts toward your GCV and your paycheck!

Star GCV= your PCV + all 1st & 2nd line PCV.

CONTINUED SPONSORING 4-month minimum 1st Line GCV from new Stylists: $2,308 Retail (1,500 PCV). Though

you will likely not need to worry about this as a new Star, read and discuss this minimal requirement now. You can find more

information in the Compensation Plan, which can be found on SDU.

• PC V: Personal Commissionable Volume = 65% of retail sales • GC V: Group Commissionable Volume

Samples and Hostess Orders do not count toward PCV/GCV.

GROW YOUR BUSINESS

90

Career Rank

Desired Monthly income

Monthly Sales

Monthly Trunk Shows

Team Size

Weekly Work

Hours

POCKET MONEYA couple Trunk Shows a month. Sponsor a person or 2.

Stylist $600-$1,200 $2,000- $3,000 2-3 0-2 4-5

DOUBLE THE EARNINGS 4 to 6 Trunk Shows a month, or more to grow faster. Begin to build your team.

Star Stylist $2,400+ $4,000+ 4-6+ 4-8 10-20

THE PROFESSIONAL Maintain consistent sales, develop Leaders to build their own productive sales teams.

Director $5,000+ $4,000+ 4-6+ 20+ 25-40

THE EXECUTIVEA full-time, fast-paced career in leadership with consistent sales, sponsoring, and coaching.

SeniorDirector+ $14,000+ $4,000+ 4-6+ 100+ 40

How much would you like to earn?

Increase effort to increase results!

Career Rank High Yearlong Avg. Low

PLATINUM DIRECTOR $65,930 $47,148 $33 ,647

STAR DIRECTOR $67,207 $35,681 $17,988

SENIOR DIRECTOR $42,678 $16,308 $6,958

DIRECTOR $22,269 $8,068 $1,679

STAR STYLIST $14,532 $3 ,196 $1,014

SENIOR STYLIST $13,970 $1,320 $444

STYLIST $11,219 $274 $10

M O N T H L Y E A R N I N G S B Y C A R E E R R A N K

You define success and work to the Career Rank in which you want to promote. Choose the path that fits your life, even if that

changes by season or month. You can work toward consistently achieving your Pay Rank each month, or flexing up or down when

you need to, knowing your paycheck will match your efforts. While you set your own schedule, expect your results to mirror your

consistent efforts.

Numbers are based on commissions paid for the 12-month period 5/11 - 4/12 and include personal and coaching

commissions. These numbers are not a guarantee of income. Earnings are higher in some months than others.

M O N T H L Y E A R N I N G S B Y C A R E E R R A N K

DREAM big

GROW YOUR BUSINESS

91

The “Heart of Leadership” sterling silver bracelet and the

charms serve as a reminder of important goals that you’ve

achieved. To earn each charm, you need to maintain your

Career Rank of Star or above for 4 consecutive months.

You’ll get the bracelet and your first charm after you’ve met

your goals at the Star Stylist level. You can earn a total of six

charms, ranging from Star Stylist all the way to Diamond

Director. Each charm has a significant meaning and becomes

more valuable as you increase your Career Rank, and each

is awarded at exclusive celebrations during Hoopla and

Directors Retreat.

HEART OF leadership

STAR STYLISTCHARM: CUT-OUT STERLING SILVER STAR WITH SIGNATURE DOT PATTERNMEANING: AS A NEW LEADER, YOU’VE STEPPED UP TO HELP OTHERS NAVIGATE THEIR JOURNEY TO SUCCESS!

DIRECTOR

CHARM: STERLING SILVER ACORN WITH 14KT GOLD DIPPED PAVE TOPMEANING: FROM A TINY ACORN A THOUSAND MIGHTY OAKS GROW. AS A LEADER OF STARS, YOU ARE THE SEED OF OUR SUCCESS.

SENIOR DIRECTORCHARM: STERLING KEY WITH GOLD AND RUTHANIUM ACCENTS. SET WITH CZ PAVE & GARNET MEANING: YOU HAVE THE KEY TO THE CITY YOU BUILT. YOU CREATE OUR COMMUNITY.

STAR DIRECTORCHARM: STERLING SILVER DOTTED CLOVER WITH DANGLING LAPIS STONEMEANING: OUR SIGNATURE CLOVER REPRESENTS YOUR PARTNERSHIP WITH STELLA & DOT AND STRENGTH IN EXECUTIVE LEADERSHIP.

CHARM: STERLING SILVER DISC WITH GOLD & RUTHANIUM ACCENTS. CZ SET IN A SIGNATURE GOLD CLOVERMEANING: AS A TRUE LEADER OF LEADERS, YOUR CLOVER IS FORTIFIED WITH THE EXECUTIVE TEAM YOU’VE DEVELOPED.

PLATINUM DIRECTOR

CHARM: STERLING SILVER & GENUINE DIAMOND CHARMMEANING: FOR THE PEAK OF LEADERSHIP, A CROWN JEWEL WITH A GENUINE DIAMOND.

DIAMOND DIRECTOR

get yours at hoopla or directors retreat!

SKILLS FORSUCCESS94 T H R I V E A S A N E N T R E P R E N E U RTips from Jessica on becoming a successful entrepreneur

97 I N S P I R E S U P P O RT AT H O M EGet your family on board and have a career that flourishes

99 T I M E M A S T E RYPick up great tips to balance your time

93

WORK THE HOURS OF THE CAREER LEVEL TO WHICH YOU WOULD LIKE TO PROMOTE.

WHAT EVERY WOMAN DESERVES We believe in a world where what you do every day

perfectly matches who you are. These are the skills for happiness - AND success.

FOR THE LEADER IN YOU• Love all Stylists and the flexibility we offer.• Give personal kudos freely for efforts and results big

and small. Share your successes and positivity.• Keep things simple, easy and FUN as a role model for

all Stylists.• Go to local Meet-Ups and bring Stylists with you.• Connect with anyone your Stylists sponsor and

welcome them to the team.

BOLD& empowered

Get out of your comfort zone and know

the future is yours to create. Be grateful

for every customer, Hostess, and Stylist.

Celebrate efforts and results big and small.

connected AND KINDMotivate each other with positive action and encouragement. Pay it forward!

Celebrate our Tribe: Sharing the joy is our calling

PRO

FESS

ION

ALut

mos

t int

egri

ty a

t all

tim

esproductiveand positive

Take questions and problems to the smallest

group of people required to fix or answer.

JESSICA HERRIN CEO & FOUNDER

SKILLS FOR SUCCESS

94

IT’S UP TO YOU AND THE WORK YOU DOHere’s the great news - it’s not about your circumstances, past experiences, or your pedigrees. Rather, it’s your choice to truly ‘show up’ for your business every day and take consistent action to create the life and business you want for yourself. In fact, do you know what I love about launching with Stella & Dot? It’s the ultimate meritocracy. Each person has the same tools and products available to share. There is no mystery or politics involved in how to promote. It’s the same compensation plan for all. Everyone starts with the same Starter Kit and it’s up to him or her to build their business. The success plan is simple: Book, Sell, Sponsor. Be consistent and celebrate those with whom you work! It takes work to make it work, but the work it takes is clear. In a time when women still earn 77 cents on the dollar to men for the same work and getting promoted or recognized in a ‘regular job’ too often depends on chance, it’s refreshing to be truly in

control of what you do.

CONFIDENCE COUNTS, PASSION MAKES IT HAPPENI admit, when I started doing this, I was hesitant to tell the world about my vision for Stella & Dot. I knew this industry had to be reinvented for the same reason I was sheepish about telling people what I was up to. It had an ‘ick factor’ to me. And, even though I had started another business, who was I to think I knew what to do in this space? Would people think I had gone nuts? I had to get over it. Only when I started to be loud and proud about what I was doing did I start to get traction and build success. The thing is, I thought it was icky because of ho-hum products and outdated selling methods. But we changed that and so much more. We have a WOW product and experience. We are a people company with incredible fashion, innovation, and opportunity to share. That really is something to be proud of.

It’s tempting to start out telling people your new business is “just this little thing I’m trying” so you won’t feel silly if it doesn’t work out. But if you are too timid, your own self-doubt gets in the way of your success. Wouldn’t you rather be the person that has some fun, takes herself less seriously, and sets herself up for success? Don’t you want to say you’re willing to try things you haven’t before—even if you’re scared ? Isn’t the only way you can truly NOT be a fool is to not be afraid of looking like one every now and then? So ask yourself this... Do I truly OWN my own business by just owning it when I tell people about it? Do I convey a sense of fun, adventure, and passion? Try that on for size. It works.

TIME MASTERY MATTERSIt’s not just how much time you spend… it’s the quality. Setting up your display at home is fun, but it doesn’t book shows! Be disciplined about the time you spend on Facebook vs. the time you spend on business-building activities like a Booking Blitz or simply connecting with people. Wonder how you are doing? Track it! Do you have too much fluff? Simply shift your focus.

what it takes TO THRIVE AS AN ENTREPRENEUR WITH STELLA & DOT

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SKILLS FOR SUCCESS

get started, DON’T QUIT.

BE TENACIOUS, TAKE ACTIONLike most things in life, you have to stick with it to get good at it. Not everything works out as you’d like 100% of the time. Having both optimistic and realistic views of your business will serve you well as an entrepreneur! If you don’t have all the Trunk Shows you’d like, track how many people you are personally connecting with to book. Is it 10 to 1? If not, focus on maintaining your confidence and enthusiasm past your first 9 nos. Too easily, people spend time thinking about who to book with, or fretting a few nos, rather than JUST DOING IT! Less thinking, more doing! Remember, even the most successful people encounter obstacles and get discouraged. They don’t feel less down than everyone else, they simply perk themselves back up quicker, and more often.

EMBR ACE SHARING OUR FLEXIBLE OPPORTUNIT YWith Stella & Dot, you can decide if you want to lead a team - it’s up to you! Layering your business with coaching commissions is

the best way to grow your income. Start small and grow it bigger if you’d like to earn more. If you do lead a team, you will motivate,

not manage your Stylists. You control your income, not because you decide if and when your team has Trunk Shows, but because

you control how many Trunk Shows you do so you can sponsor by habit and continually grow and maintain your team. Because

of our low cost of entry and easy to ‘try on’ opportunity, you’ll find some people decide it’s not right for them. Others flex in and

out of the business based on other life priorities because flexibility is what we offer! While it only takes 1 Trunk Show most weeks

to maintain the Star Stylist level, you should not expect to earn thousands of dollars a month in income from Stella & Dot if your

‘store’ is not open for business at least 3 selling hours per week and you are not consistently sponsoring.

HAVE FUN WITH IT!We are in the happiness business. Isn’t that fantastic?! Never lose the fun and delight. While we work hard and we are quite serious

about being great, too much intensity shuts you down and turns others off. Always keep your sense of humor about you. That

way, when you have an event that is a total bust, you just laugh your way through it and move on! Be wacky, be authentic, be you.

PERFECTION IS NOT REAL , NOW IS A GOOD TIMEDon’t wait for the train that’s never coming. You won’t feel 100% sure about what to say to book that show, you’ll never feel

perfectly ready to sponsor because you know everything, nor will you always have a perfect show. So kick back, relax, and just get

started. The best version of your life is not created by big bursts of perfection. Rather, it is the little actions you take every day. It is

the commitment to effort and improvement. SAID SIMPLY, TO BE SUCCESSFUL, IT’S JUST TWO THINGS:

Together we will create something grand that helps women thrive around the world. You can tell I’ve gotten over being sheepish

about what Stella & Dot is destined to become. I believe with every ounce of me that what we are building is fundamentally

important for women and needs to exist. We will always have our hearts and our minds in the right place—serving the success

of each Stylist. The question to ask yourself is what role do you want to play in that? I do know this: If you truly come along on this

adventure, it will be one heck of a ride!

xo -

SKILLS FOR SUCCESS

96

“It’s not what you look at that matters. It’s what you see.” That’s what a wise business

school professor once said to me. It’s the advice that led me to join your amazing

CEO on this adventure that has become Stella & Dot. And perhaps it is advice worth

passing on to you.

One day I got a call from someone in my business school alumni network who wanted

to see if I would share some industry knowledge. She tracked me down because I

have been blessed with a fulfilling career in traditional direct sales, and had most

recently been the President of a billion-dollar party plan company. After an hour of

conversation, she told me she was getting on a plane to see me. Sure enough, Jessica

Herrin showed up the very next day. She had built a small business out of her living

room, but she had big dreams. She told me she was a new mom whose priority was

running this business around her family, so she wanted my help. In fact, she couldn’t

pay me, but she instead was going to allow me to invest. I said yes. Why? Because

when I looked at her, I didn’t look at a small business. I didn’t look at the risk of losing

my investment. I saw her innovative vision that I knew to be right for our time. I saw

someone that will change the world. I believed.

When I look at you, our Stylists, I see the same thing. I have had the privilege of watching you launch your business. I’ve seen you make friends

across the nation and across the world. I’ve seen you supplement the family finances in a flexible way. I’ve seen you grow a six-figure income

and I’ve seen you triple it. I believe and know that there’s so much more to come. You see, the company I ran was over 25 years old when I got

there. During the decade I was there, I saw people join and build million-dollar incomes while others quit. What was the difference? Years of

experience has taught me it’s not your education, your ethnicity, or your household income. It’s not the way you look, it’s not where you live, or

even when you join. It’s what you see when you look at what your business can be.

At Stella & Dot, your opportunity is whatever you believe it to be. If you see it, if you believe it, you can achieve it. No dream is too big, no goal

unattainable. You write your own story. So when you look at Stella & Dot, I hope you see a game-changing, global, social-selling fashion brand

that is revolutionizing entrepreneurial opportunities for women. I hope you see Jessica’s vision and leadership flanked by a truly world-class

team. I hope you see that we really are TINY today compared to what we will be. Most importantly, I hope you see the good you do in a world

that is desperately seeking good. You do good for your families, your friends, your customers, yourselves, and even the people you just met

five minutes ago! And that makes you extraordinary.

Whether you are just having your first show, or a veteran leader, whether you are here simply to be part of a special and fun community or to

build a full-time business that provides for your family, whether you see new freedoms, new horizons, or new adventures, it’s all within your

reach. One thing is certain: There are a whole lot of people at Stella & Dot who believe in you. And if we all believe in you, then here’s hoping that

you will believe (and if you are going to believe, then you might as well believe BIG!) in you, too!

WITH MUCH LOVE,

IT’ S NOT WHAT YOU LOOK ATit’s what you see...

MIKE LOHNERChairman of the Board of Directors

THINK ABOUT YOUR SCHEDULE Share your goals to get your support system on board! Block off time that works for everyone. Schedule the following:

✓ FAMILY TIME✓ OPEN TRUNK SHOW DATES✓ OFFICE HOURS

(ALWAYS FOCUS ON BOOKING FIRST!)✓ COACHING TIME

(FOR YOUR GROWING TEAM)

Post your schedule and treat it like a business—because it is

one. When is your business open? Make time to create results.

What will you strive for? Who will hold you accountable? When

will you do it? Commit to your tasks now, and schedule them in

to ensure they get done.

97

SKILLS FOR SUCCESS

GET YOUR FAMILY ON BOARDEven our top leaders have partners who had their doubts or personal setbacks that made their start-up a challenge. Get your family on board and get your career on track!

DON’T DOWNPLAY IT AS A HOBBY: It’s a fulfilling career that’s important to you, even if it’s part-time. Get your partner and family excited about the ways to enjoy your first paycheck. Share successes, include them in your goals, and ask them to add to your vision board.

SHARE YOUR VISION: Talk to your partner about why you are passionate about your new venture with Stella & Dot, especially if you’ve tried something else that may not have worked out. Be patient as you transition into your new role.

INSPIRING SUPPORT at home

T YSH MEFFERD, PL ATINUM DIRECTOR & FAMILY

SKILLS FOR SUCCESS

98

HERE’S HOW I GOT THEM ON BOARD:

• We set family goals. My 3 children, my husband, and I sat down and talked about what each of us would most like out of the

next few years and came together on a few common goals. Our first big goal was working toward earning a new car, then

an iPad, and then the trip to Atlantis. Talking about it and imagining it as a family grew the excitement.

• We divided the tasks. From my kids loading my car for Trunk Shows to my husband taking over grocer y shopping and

other small household tasks, this freed up time for me to focus on high-dollar activities – booking, selling, and sponsoring.

• We held each other accountable! There is nothing like coming in the door and having your kids ask you how the Trunk

Show went and how much closer we are to our goal.

• We celebrated! Whenever we reach a goal, we stop, congratulate each other and make a big deal about it!

Including them in my business has been key to our happiness and success. In fact, now they do more! My kids ask for tasks

and my husband Jon just retired from his career as general counsel of a software company to join me in our Stella & Dot

business.

Whether your family business means simply sharing your goals with those you love or truly working together, the rewards

are plentiful, and the sharing – well, that ’s just priceless.

with the support of my familyHOW I MET MY GOALS

Houston, TX

When I think of the last few years with Stella & Dot, I am

excited by all that has happened, and all that is still to

come for our entire family. Getting my family on board

has been key in creating my dream job. My children

are so proud of what their mom has accomplished

and they ’ve learned that if you are willing to put in

the effort, you can do any thing. For me, our success

with Stella & Dot has not been about the things we can

buy, but about the experiences we have had together

as a family. They weren’t always so supportive. In fact,

initially my husband wasn’t so sure.

99

SKILLS FOR SUCCESS

10 time mastery tips on MAKING THE MOST OF YOUR LIFEwith the support of my family

1

2

345

6789

10

BALANCE DISCIPLINE AND FOCUS WITH FREE TIME TO RESTORE YOUR CREATIVITY

AND ENERGY. HOWEVER, ACCEPT THAT DISCIPLINE, DOING THE THINGS YOU

SHOULD DO EVEN WHEN YOU DON’T WANT TO, IS NECESSARY FOR SUCCESS.

KEEP YOUR PERSONAL ENERGY HIGH BY GETTING ENOUGH SLEEP, EXERCISE,

AND STRIVING FOR A HEALTHY LIFESTYLE. LISTEN TO GREAT MUSIC, DANCE,

AND LAUGH OFTEN.

BE OKAY KNOWING YOU WILL ALWAYS HAVE THINGS LEFT UNDONE. SIMPLY AIM TO

MAKE SURE YOU DO YOUR MOST IMPORTANT THINGS.

MINIMIZE TIME TRAPS THAT ARE HIGH EFFORT BUT LOW REWARDS. TRACK YOUR TIME AND EVALUATE

HOW MUCH YOU SPEND ON TRUE BUSINESS-BUILDING ACTIVITIES VS. TEMPTING TIME WASTERS.

CREATE TIME BY GETTING HELP WITH TASKS THAT DON’T NECESSARILY NEED YOUR SKILLS OR

PERSONALITY. IF YOU CAN MAKE MORE BY BOOKING A SHOW IN AN HOUR THAN CLEANING YOUR HOUSE,

WHY NOT OUTSOURCE THAT?

SIMPLIFY YOUR LIFE BY DOING SIMILAR ACTIVITIES TOGETHER. PLAN AND COOK AHEAD ON WEEKENDS,

SHOP ALL AT ONCE, AND PAY BILLS IN ONE SITTING.

BE PRESENT. WHEN YOU ARE WITH YOUR FAMILY, AVOID TECHNOLOGY. AND WHEN YOU’RE WORKING,

FOCUS ON WORK.

IF YOU ARE HOME WITH KIDS MOST DAYS, SWAP PLAY DATES WITH OTHER MOMS. YOUR KIDS HAVE FUN,

YOU GET UNINTERRUPTED WORK TIME, AND EVERYONE WINS.

SURROUND YOURSELF WITH POSITIVE PEOPLE. NEGATIVITY AND WORRY WILL NOT MOVE YOUR LIFE

FORWARD, AND IT WILL ZAP YOUR ENERGY AND JOY.

BE GRATEFUL FOR WHERE YOU ARE EVERY DAY AND KNOW THAT THE JOURNEY IS OFTEN MORE FUN THAN

THE REWARD.

WATCH the time mastery training video IN SDU

SKILLS FOR SUCCESS

100

5 TIPS FOR TIME MASTERY

BOOK TRUNK SHOWS AT TRUNK SHOWS

Mastering this skill will save you more time than anything else you can do! Plant booking seeds with your guests as you style them throughout the show. Then follow up during checkout chat or within the next few days to confirm the date.

1

FIND BLOCKS OF TIME FOR YOUR BUSINESS

One hour is much more efficient than two 30-minute blocks. If you have young children, block this time when you know they are busy or when you can get a sitter! Set this time aside to work at your desk, and start with your personal business first!

2

SYNC YOUR PERSONAL , WORK, AND TRUNK SHOW CALENDAR WITH YOUR SIGNIFICANT OTHER

Your family will be aware of where you’ll be, less time

coordinating in the home!

4

MANAGE YOUR PHONE CALLS WISELY AND STAY ON TR ACK.

Keep team calls concise and efficient. Schedule all calls to match your agenda and avoid losing focus with chitchat. This will also ensure you won’t take up the time you set aside for booking or follow-up!

3

KEEP YOUR EMAIL CORRESPONDENCE ORGANIZED

All Booking, Sponsoring, Hostess Coaching emails and correspondence should be saved and organized so you have templates for everything! Then, each time you reach out to a potential Stylist or Hostess, you won’t be starting from scratch!

5

HOW SENIOR DIRECTOR ZANDR A GAY MADE THE BUSINESS WORK IN HER BUSY LIFE AS A MOM OF THREE YOUNG KIDS

FIND

TIME MASTERYTR AININGon SDU

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SKILLS FOR SUCCESS

HOW DOCTOR, WIFE, AND MOTHER OF 3, LYLA PRATHER, MAKES TIME TO BE A STAR STYLIST I needed ME time to recharge and Stella & Dot provides that. You’re no good to others when you

haven’t taken the time to take care of yourself and what fills your tank. Now, I come home happier,

more relaxed, recharged, and ready to engage with my family. Knowing that my business pays

for my kids’ tuition and that I can mentor other women toward the same success , it reminds

me that this job is about personal fulfillment, freedom, and empowerment for me and for other

women too.

I don’t let opportunities get away from me too often. I am ready to talk about the business to

anyone, and plant seeds wherever I go. I’m conscious about being efficient at booking Trunk

Shows at Trunk Shows because that really is the best time to do it, and often the only time I can

predictably have in front of a potential customer/Hostess/Stylist. I don’t have extra time in my

day to have set office hours due to my busy schedule as a doctor, so I often book and prospect

on the fly, and follow up on Facebook and email late at night to finalize any outstanding dates. As

a result, I have been able to keep up a 6-8 Trunk Show/month schedule. You work with the time

you’ve got, and if you’re determined to succeed, you’re genuine about your business, and you

put other people first, you can succeed with any “crazy-busy” schedule.

HOW THIS IMPROVES YOUR BUSINESS I think that people know that

I am busy, and that my dates

go quickly. By creating that

sense of urgency in your

business, you not only drive

yourself to book your dates

but create an urgency with

your potential Hostesses that

they want to be a part of it, as

well as a sense of frenetic fun

that people are drawn to and

want to be a part of.

CREATE TIME FORwhat matters

LYLA PR ATHER, STAR ST YLIST HONOLULU/MILILANI, HI

SKILLS FOR SUCCESS

102

SAMPLE schedules

I’m a great believer in luck and I find the harder I work, the more I have of it. “

“

SUCCESS SCHEDULE

7:00-8:00pmPotential &

Hostess Coaching Call

7:00-8:00amEnter Trunk Show

Orders

6:30- 9:30 pm Trunk Show

10:00-10:30amPower Boostcall with my

partner10:30-11:00amCheck in with 2

Power Boosting Stylists on my team

* Next week this hour might be spent on New Stylist Training.

{part-time Senior Stylist schedule: 5-10 hours a week}

{fill in hours & focus to match your goals}

{how to fit it in with a full-time job}

FOCUS ON YOUR PERSONAL BUSINESS FIRST WITHIN YOUR OFFICE HOURSThe key to success is as simple as consistently showing up! You work for you now, so be sure you are your own star employee.

Set and share a schedule to fit your business into even the busiest of lives.

HOW OTHER ST YLISTS MAKE IT WORK

12:00-1:00pmHostess

CoachingBooking Calls

8:00-10:00pm

Office Hours

6:30-9:30pmTrunk Show

Bring potential

Stylists along

7:00-8:00amOffice Hours

6:30pm-9:30pmTrunk Show

1:00-2:00pmMeet potential

Stylist for coffee

9:00-11:00pmOffice Hours

(Not a night owl? Work

lunch instead of one night.)

10:00-12:00pmOffice Hours

Team Coaching

3 3

1

4 3

3 1 1*

0 02 15

6

MONDAY

MONDAY

MONDAY

TUESDAY

TUESDAY

TUESDAY

WEDNESDAY

WEDNESDAY

WEDNESDAY

THURSDAY

THURSDAY

THURSDAY

FRIDAY

FRIDAY

FRIDAY

SATURDAY

SATURDAY

SATURDAY

SUNDAY

SUNDAY

SUNDAY

TOTAL

TOTAL

TOTAL

—T H O M A S J E F F E R S O N

103

SKILLS FOR SUCCESS

—T H O M A S J E F F E R S O N

WEEKLY activity logTR ACK YOUR EFFORTS FOR BET TER RESULTSJust like keeping a food diar y can help you control your dietar y intake, keeping an activit y log can help you become

more effective! Don’t beat yourself up-simply be honest, jot it down, and make small changes over time. Exclude time

spent switching laundr y in the middle of booking hours or chatting with other St ylists on Facebook. Enthusiasm

and confidence impact your results, so log your attitude. Share your log with your Sponsor for advice!

SALES

TRUNK SHOWS HELD

AVERAGE GUESTS ATTENDED

Hostess coach to increase guest attendance

Ask guests to bring friends

Upsell with styling, the wishlist concept,

finish the look and gifts

Change to a work smart success schedule —

add more focused hours

Ask friends and family for support

Connect more with guests to book

additional Trunk Shows at Trunk Shows

Try the Confident Close to book

Trunk Shows at Trunk Shows

Book in tight

WANT DIFFERENT RESULTS? WHAT EFFORTS WILL YOU CHANGE NEX T WEEK?

GOALS GOING INTO THE WEEK ________________________________ ACTUAL RESULTS ________________________________

Hours worked

Did I contact enough people? What was my yes-to-no ratio?

How was my attitude?

What triggered distraction? Any way to prevent that next week?

Did I let fear get in the way of not trying to max sales, book, or sponsor at a Trunk Show?

How did I connect with my community to stay accountable & motivated?

What did I focus on?

MON TUES WED THURS FRI SAT SUN

TRUNK SHOWS BOOKED

NEW STYLISTS SPONSORED

NEW STYLISTS COACHED

FIND MORE TIPS AND TRAINING ON SDU

REFERENCE106 C O M P E N S AT I O N P L A NThe need-to-knows on the Compensation Plan

108 G E T T I N G PA I DLearn about your Blue Card and all the great benefits

110 FA Q sAll your questions answered

113 M U S T- AT T E N D E V E N T SSave the date for our Stylist events

114 G E T R E C O G N I Z E DShine at Hoopla, our main event of the year

116 G L A M R E WA R D SFrom product giveaways to tropical getaways

118 P R O D U C T F LOWS A N D S E A S O N SW I T C H O V E RTips to manage your samples and build your display

120 D E L I G H T G U A R A N T E EAll you need to know about our return policy

121 G O G LO B A LBecome a part of our booming international business

122 D E A R D A N I E L L EYour VP of Training shares her wisdom

124 G U I D E L I N E S T O F O L LOWTop 10 Stylist Handbook Guidelines

125 G LO S S A RYGet to know the Stella & Dot lingo

128 I N D E X

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CREATE YOURworkspaceDESIGNATE YOUR OFFICE SPACEA designated work area will keep you organized. A kitchen

nook, dining table, or bedroom sitting area works just fine.

All you need is a phone, computer, and file cabinet.

“Thanks for calling (Your Name), your Stella & Dot Stylist. I’m unavailable to take your call at the moment but please leave a message with your name and where you can be reached. I’ll get back to you as soon as I can. Please visit my website: stelladot.com/(your name). Thanks!”

LET CALLERS KNOW YOU’RE A STELLA &

DOT STYLIST.

Get the word out

LET THE WORLD KNOW YOU’RE OPEN

FOR BUSINESS

STOCK UP ON LOOK BOOKS, MINI LOOK BOOKS & CHARM MINI LOOK BOOKSStar ter Kits come with enough Look Books for 1-2 Trunk

Shows so that we get Brand Ambassador Stylists up and

running. To star t with a bang and have enough for 4 Trunk

Shows in 4 weeks, order more Look Books ( 20 for each

show) and another pack of Minis to keep in your handbag

and hand out to people you meet! Af ter that, you can

earn Business Supply Credits with your monthly sales to

replace Look Books and marketing materials for FREE.

ADD A SIGNATURE LINE TO YOUR EMAILHARPER JENSEN, STELLA & DOT INDEPENDENT STYLIST

PHONE: 650-986-9862

WWW.STELLADOT.COM /HARPJENSEN, ID 116553

ORDER BUSINESS CARDS Hand them out every chance you get! Order from our

partners Tiny Prints or Vistaprint. Find links in your Stylist

Lounge. Find label templates in your Stylist Lounge for Look

Books and Mini Look Books.

Mini Look Books and Charm Minis are

perfect to hand to the woman who compliments

your jewelry!

Jenn Storey’s office, Director, Brownsburg, IN

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REFERENCE

FREE BUSINESS SUPPLIES KICK IN!$770 RETAIL 500 PCV

• Earn 5% of PCV in Business Supply Credits (500 PCV = $25)

• Qualify to earn coaching commissions

EARN AT THE SENIOR STYLIST LEVEL$1,539 RETAIL 1,000 PCV

• $50 earned in Business Supply Credits

• Consistently sell this 10 out of 12 months and earn Level 1 of the CONSISTENCY CLUB!

BOOST YOUR COMMISSION TO 30%!$2,308 RETAIL 1,500 PCV

• Earn 30% commission (instead of 25%) on personal sales with the addition of your volume rebate of 5%

• Qualify for the highest levels of coaching commissions (in addition to other requirements)

• $75 earned in Business Supply Credits

• Eligible for Star+ Pay Rank

• Consistently sell this 10 out of 12 months and earn Level 2 of the CONSISTENCY CLUB!

EARN LEVEL 3 OF CONSISTENCY CLUB$3,077 RETAIL 2,000 PCV

• $100 earned in Business Supply Credits

• Consistently sell this 10 out of 12 months and earn Level 3 of the CONSISTENCY CLUB!

EARN LEVEL 4 OF CONSISTENCY CLUB$4,616 RETAIL 3,000 PCV

• $150 earned in Business Supply Credits

• Consistently do this 10 out of 12 months and earn Level 4 of the CONSISTENCY CLUB!

Stella & Dot doesn’t set a sales quota for you. But you may want to set monthly goals to align with your earnings goals. Plus,

we have wonderful incentives you simply won’t want to miss out on. The compensation plan may seem foreign at first, but

soon you’ll be an expert!

RETAIL TO PCV PCV= 65% of retail

EX= $770 retail x 65% = 500 PCV

PCV TO RETAIL Retail = PCV 65%

EX= 500 65% = $770

RETAIL SALES

$770

$1,539

$2,308

PCV

500

1,000

1,500

PCV

500

1,000

1,500

RETAIL SALES

$770

$1,539

$2,308

EASY CONVERSION

PLAN FOR RETURNS PCV is based on your net sales amount (sales minus returns). If you sell $2,500, plan for a couple of returns, bringing you down to around $2,300. However, you will still likely hit $2,308 (1500 PCV).

SET PERSONAL SALES GOALSto maximize your rewards!

find a goal setting

worksheet on SDU

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REFERENCE

PERSONAL EARNINGSCOACHING COMMISSIONS ON GCV OF TEAM SALES**

PROMOTIONBONUSES

CAREER RANK PersonalCommission

Vol. Rebate $2,308+ Retail

(1,500 PCV)

Business Supply Credit $770+ Retail

(500 PCV)1st 2nd 3rd 4th

Maintain Pay Rank for 4 Consecutive Months and Get a

One-Time Bonus

Stylist 4%

N/ASenior Stylist 6% 3%

Star Stylist 12% 6%

Director 14% 7% 1% $1,000

Senior Director 15% 8% 1% $5,000

Star Director 16% 9% 1% $10,000

Platinum Director 17% 10% 1% $25,000

Diamond Director 18% 10% 2% 1% $50,000

25%*of

retail

5%of

retail

5%of

PCV

EARNINGS

* 15% commission is paid on non-core jewelry items such as little girls jewelry, foundation items, and jewelry totes. 5% commission is paid on online referral orders.** Coaching commissions are paid on GCV (wholesale, not retail).

QUALIFICATIONS TO MONTHLY PAY RANK

* 1st Line GCV from New Personally Sponsored Stylists (PSS) is a cumulative number for a rolling quarter (prior 3 calendar months) plus the current calendar month from all of your Personally Sponsored First Line Stylists (with start dates in the current month and prior 3 calendar months) combined.

PERSONAL SALES

NEW SPONSORING

LEADING YOUR TEAM ACTIVITY

CAREER RANK

Monthly Sales to earn Coaching

Commissions associated with

Pay Rank

1st Line GCV

from New Personally

Sponsored Stylists*

Stylists on your first

line that are Qualified

# of those 1st line Qualified Stylists with

Pay Level of Star Stylist+

Minimum GCV to

earn Pay Level

STYLIST

Stylist $770 Retail 500 PCV

Senior Stylist $1,539 Retail 1,000 PCV

2 $6,154 Retail 4,000 GCV

STAR STYLIST Star Stylist $2,308 Retail 1,500 PCV

$2,308 Retail 1,500 GCV

4 $12.308 Retail 8,000 GCV

Director

$2,308 Retail1,500 PCV

$2,308 Retail1,500 GCV

4 2 $38,462 Retail25,000 GCV

Senior Director 4 $115,385 Retail 75,000 GCV

DIRECTOR Star Director 8 $230,769 Retail 150,000 GCV

Platinum Director 12 $461,538 Retail 300,000 GCV

Diamond Director 24 $923,077 Retail 600,000 GCV

QUICK REFERENCEcompensation plan

Use this as a quick reference only. For a complete understanding, read the Compensation Plan & Stylist Handbook in your Stylist Lounge.

108

REFERENCE

A LITTLE BLUE CARD WITH BIG BENEFITSWhen you first sign up as a Stylist, Stella & Dot will automatically create a Stella & Dot Pay Portal account on your behalf.

THE FACTS:The Stella & Dot Pay Portal is an easy-to-use

electronic commission payment portal. With the

click of a button, you will be able to easily check

your account balance, transaction history, enable

payment notifications, and manage your spending.

The Stella & Dot Pay Portal gives you the ability to automatically transfer some or

all of your commission payments from Stella & Dot directly to the bank account of

your choice. Just set it, and forget it! You have the option of configuring your Pay

Portal account to automatically transfer your entire account balance or a specific

amount directly into your bank account. This feature allows you to set up your fund

transfer instructions one time; after that, you never need to log in to the Pay Portal

again! The Stella & Dot Pay Portal will automatically transfer funds as configured

and send real-time notifications of completed transactions.

The Stella & Dot Pay Portal also comes with a personalized, branded commission

compensation card that gives you easy access to your earnings. If you choose

to activate your card, you can set up your account to transfer your commission

payments to your card, which can be used at any merchant that accepts Visa. You

can also configure your account to transfer a portion of your commissions to your

bank account and a portion to your debit card.

GET TING paid

SEE PAY PORTAL FAQS ON SDUWATCH OUT FOR YOUR CARD! Visa cards come in an envelope clearly marked

Stella & Dot. Follow the instructions to activate your card online and set up your

payout preferences.

Didn’t receive your card? Contact Pay Portal directly at 888-376-8005 (U.S. & Canada).

TRY THE MOBILE APP and enjoy accessing your Stella & Dot Pay Portal account from your smartphone

109

REFERENCE

411 ON creditsBusiness Supply Credits (BSC) Product Credits (PC) Store Credits

Purpose of the program

We always want to keep money in your pocket, and if you’re selling, we want to provide the business supplies for you!

We want to help you easily transition across seasonal line launches. Opportunities to earn free product begins with your Jumpstart and continues with seasonal flash incentives.

Store Credits are a way you can refund your customers immediately while keeping the PCV from your sale. Note: When a Store Credit order is made, you will not receive PCV again.

How to accrue credits

Earn 5% of your PCV in BSC. Must be qualified ($770 Retail/500+ PCV) each month to be eligible to start earning.

Flash incentives vary. Check out the Weekly Buzz email or the Stylist Lounge for the latest promotions.

Customer returns past 30 days.

What credits may be applied to

Applies to paper or exhaustible business supplies. Cannot be used on display items, tax, or shipping.

Applies to product (jewelry, scarves, candles, handbags). Cannot be used on display items, branded items, tax, or shipping.

Applies to product, tax, and shipping.

How to redeem credits

When placing a Stylist order in your Stylist Lounge, add your available Business Supply Credits on the Shopping Bag page. Click “Update” and proceed to checkout.

When placing a Stylist order in your Stylist Lounge, add your available Product Credits on the Shopping Bag page. Click “Update” and proceed to checkout.

When placing a Trunk Show or non -Trunk Show Customer Order, enter your Customer’s name and confirm that the Customer’s email address matches the original order. On the checkout page, apply the available Store Credits you would like to redeem and click “Update.”

When credits expire 90 days 180 Days No Expiration

When credits are issued

Weekly. 1-2 business days after your scheduled payout date.

Incentives have different payout dates. Check incentive details for date issued.

Immediately after return is completed.

Where to check a credit balance

Activity Report > Month to Date Earnings > Added Rewards

Activity Report > Month to Date Earnings > Added Rewards

Customer Account > Available Credits > Online Store Credits

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CUT-OFF DATE

CUT-OFF DATE

CUT-OFF DATE

END OFMONTH

March 2013

All orders must be submitted without errors by the last day of the month, at 11:59pm PT, to be included in that month’s sales. NO exceptions or changes will be made.

What about meetings/ events/support?Monthly Stylist Meet-Ups, New Stylist Trainings,

Team and Company emails, Regional Trainings,

Hoopla, and incentive trips are all ways for you to get

and stay connected to your Stella & Dot family. Contact

your Sponsor and/or upline Director for information

about their support structure. Also check the news in

the Stylist Lounge and the Weekly Buzz email for Home

Office updates.

When is payday?

WEEKLY PAYOUT : Retail profits from sales

made between the 1st - 7th, 8th - 14th, 15th - 21st, and

22nd-last day of the month will be issued to your Pay

Portal account within 3-5 business days following the

week- ending date.

Business Supply Credits will also be issued weekly

and expire 90 days from the last day of the month

they are issued.

Commissions are paid weekly, 3-5

business days AFTER the cut-off date.

QA

FAQs:need to know

How do I receive Coaching Commissions?In order to receive coaching commissions you

must meet minimum monthly requirements

depending upon your Pay Rank. See the full Compensation

Plan in SDU for more information.

QA

QA

111

REFERENCE

A retail outlet includes a kiosk in a mall, boutique, grocer y stores, and flea markets. Stylists may leave a flyer or Look Books in non-retail establishments, such as doctors’ offices, provided the intent is to attract par ticipants to a home Trunk Show, not to sell. You may only conduct a typical Trunk Show at the same retail location (such as a restaurant) once ever y 3 months, and no more than 4 times a year.

Can I sell to retail? We do not allow Stylists to set up a permanent

retail display and sell Stella & Dot products in

a retail environment. They are intended to be

sold at an in-home Trunk Show or online in your

e-boutique.

How do I track my earnings?

Orders count when submitted. Orders count for the month in which they are submitted, and are not based on the Trunk Show being open or closed by Style Rewards or when the order is shipped.

Activity Repor ts. In the Month-to-Date (MTD) Summar y sec-tion, the Activity Repor ts are near real time. As orders are added, you see them listed with their Personal Retail Volume (PRV ) and commission. The MTD Summar y section has running MTD PCV (Personal Commissionable Volume) and GCV (Group Commis-sionable Volume) info.

Log in to your Stylist Lounge to get a quick glimpse

of your sales for the month. Find detailed informa-

tion on your month-to-date earnings by viewing your

Activity Repor t under Repor ts.

What credit cards are accepted?

MasterCard, Visa, American Express

are all accepted.

What if a guest wants to pay by cash or check?

QA

QA

All Trunk Show orders must be entered online.

If a guest pays by cash or check, they pay you

and then you use your personal card to charge the

order at retail. We recommend that you use a separate

credit card for easy accounting.

QA

QA

Example: If you hold a Trunk Show in Oregon, which has no sales tax, but have the Trunk Show order shipped to an ad-dress in Idaho, which has a tax rate of 6%, you will be charged 6% tax on your entire order.

How do I calculatesales tax?

Find the sales tax lookup tool in the Stylist

Lounge/ My Business/ Look Up Tax Rates.

Most states require tax to be paid on shipping and

Hostess Rewards credits. Please use this char t to

look up any state exceptions. State exceptions can

also be found on the order form.

QA

Are there order requirements?There are no order requirements to be a Stylist;

however, there are PCV requirements to maintain

your Career Rank and to earn commissions on your team.

See the Compensation Plan in your Stylist Lounge for

more information.

QA

112

REFERENCE

Domain names: You may not register or use domain names that contain Stelladot, Stella anddot, Stella, Dot, or any other permutation of our trademarked name in its domain. Limita-tion on user name, alias, blog addres s, and more. You cannot create an alias for any sites like Twitter or others that use any permutation of the Stella & Dot name.

Are there any online marketing restrictions?

Read the full Stylist Handbook in SDU for more

information. You may not use Stella & Dot as a

trademark name in any Google Adwords campaign or any

other search engine marketing initiative. This includes

using your Stella & Dot Personal Website address, posting

samples to Facebook, free shipping, offers, etc. You may

not offer a blanket discount online.

QA

What tax form do I need?U.S. Stylists who earn $600 or more in commis-

sions and/ or bonuses will receive a 1099 from

Stella & Dot for tax purposes. If you earn

$599.99 or less, you will not receive a 1099. Canadian

Stylists who earn $500 or more in commissions and/or

bonuses will receive a T4A form.

QA

Can I collect Style Rewards?

The success of your business depends on sharing the

Hostess opportunity with others so that they

can help you acquire new customers beyond your imme-

diate reach. You can host as many Trunk Shows as you like

throughout the year, but you can only collect Style Rewards

twice per calendar year.

QAPlease call your Sponsor or her Sponsor first with

all questions. This is key in supporting our lucrative

coaching commission structure. For questions your Spon-

sor or her leadership team cannot answer, our Customer

Care agents can help. They can help resolve order questions

or any system-related issues and are now available via

online chat.

When should I contact Customer Care?Q

A

Should I open a separate checking account?

It’s a good idea to set up a separate checking

account exclusively for your Stella & Dot busi-

ness. Secure a debit card for your account. All Stella & Dot

income should go into that account and you should pay all

Stella & Dot expenses out of that account. It is impor tant

NOT to comingle funds. This will allow you to track your

business expenses and follow your financial progress.

Check with a financial professional for more information

on setting up your business.

QA

113

REFERENCE

JANUARY FEBRUARY MARCH APRIL

DIREC TOR S RE TRE AT Spring / Summer Line Launch

Look out for Spring Line Launch Rallies coming to your area.

Make ever y man you know a hero this Valentine’s Day!

Look out for Spring Regional Training coming to your area.

Spring is in full swing. Enjoy the busiest Trunk Show month of

the year to date!

Look for the Summer Capsule launch.

Mother’s Day is next month!

M A Y J U N E J U LY A U G U S T

Mother’s Day-our busiest day of the year!

Book ahead for end of school year and graduations.

Heading away for summer? Hold your Trunk Shows

on the road.

H OOPL AFall/ Winter

Line Launch

Book debut Trunk Shows to gear up for Fall!

Start saving for Hoopla 2014 in Orlando! Set aside $ from ever y Trunk

Show starting now.

S E P T E M B E R O C T O B E R N O V E M B E R D E C E M B E R

Back to School. Book your next few

months solid! Look out for Re-entree Week Rallies coming to your area.

Enjoy new additions for Holiday. Look out for Fall Regional Training

coming to your area. Breast Cancer Awareness month

Double up bookings in one of the biggest sales

months of the year.

Last-minute holiday gifts. Look for shipping deadlines.

Sell retired samples to prepare for the

Spring / Summer launch.

* Regional events are both Home Office and Director-led and occur throughout the year, posted on StyleWatch in your Stylist Lounge.

PL AN AHEAD: mark your calendar

2

3

4

5

1 MONTHLY STYLIST MEET-UPLook on StyleWatch to find one near you-typically the first week of the month.

Get energized and leave with tips you can use to improve your business!

REGIONAL TRAINING* — YE AR- RO U NDTraining on core business skills: booking, selling, sponsoring, and coaching a team.

HOOPLA — JULY 15-17, 2013, LAS VEGAS, NVOur most important sales conference of the year.

INCENTIVE TRIPSConnect with the Business Builders in the company, and your CEO, poolside! All

Stylists can earn points toward a trip and pick up some gorgeous prizes along the way.

DIRECTORS RETREAT — JAN UARY 10 -12 , 2013 , B U RLINGAM E , C AExecutive coaching and training for Directors and above.

FIVE MUST-ATTEND EVENTS:

year at a glance

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REFERENCE

recognizedGETIT’S YOUR TIME TO SHINE HOOPLA*

SWAG FOR ALLProduct gifts, treats, and other fun surprises for all attendees. Distinguish yourself with a

promotion or achievement to get even more!

SPECIAL RECEPTIONSRecognizing new promotions, first-time attendees, and more!

CONSISTENCY CLUBSell $1,000 or more consistently 10 out of 12 months, and earn a level

of the Consistency Club and a chance to name your own piece and

special recognition at Hoopla.

LEVEL 1: $1,000 retail 10 out of 12 months

LEVEL 2: $2,000 retail 10 out of 12 months

LEVEL 3: $3,000 retail 10 out of 12 months

LEVEL 4: $4,000 retail 10 out of 12 months

SEE PG 85

115

REFERENCE

*Recognition subject to change.

This Director-nominated award goes to a Stylist who demonstrates

success in personal sales and sponsoring, as well as exhibits positivity,

tenacity, and Director potential.

RISING STAR

HOOPL A 2013 July 15-17, Las Vegas, Nevada

NEW QUALIFIED 1ST LINE STYLISTS Plus, Highest Single Month of Qualifying New Stylists and Highest Team Sponsorship.

TOP IN SALES

TOP IN SPONSORING

Plus, Highest Single Sales month, Highest Single Trunk Show, Most

Qualified Shows in a Year, Highest Team Activity.

TOP IN SALES 2012

CHRISTINA WELCH2012 Spirit of Leadership Award Winner

SANDY SEMBLER2012 Rising Star Winner

HEART OF LEADERSHIP

Honoring anyone who

has maintained their

Pay Rank of Star or

above for 4 consecutive

months. First-time achievers earn a

special charm for each Career Rank.

SEE PG 91

SPIRIT OF LEADERSHIPOur most prestigious award is Stylist-nominated and goes to a

leader that exhibits personal success, integrity, sincerity, drive,

and an amazing ability to empower and recognize her team.

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REFERENCE

GL AMrewardsSuccess has its rewards—with Glam Rewards, you have the ability to earn special incentive prizes from a pair of earrings made

exclusively for Stylists, exclusive luggage or totes, and bragging rights that come with it, to a fully paid trip to the Bahamas!

LEAVE THE GATE RUNNING You don’t want to play catch-up at the last minute. Start strong and set your goals high in the first few months. This way, if you have unforeseen events that affect your progress, you’ll have plenty of time to make up the difference.

REVIEW THE REQUIREMENTS Break them down into smaller, achievable monthly or weekly goals. For example, if earning your goal level means selling $12,000, make it a 6-month goal to sell at least $2,000 per month.

SHARE YOUR GOALS WITH YOUR FAMILY Show them photos of your prize destination! Your family will be excited, too, and can be a wonderful source of encouragement.

EARNING THREE GL AM GETAWAYS with Stella & Dot has allowed my

husband and me the opportunity to travel together at times when it wouldn’t have otherwise

happened. Not only have these trips been a great way to stay connected with two young kids and

a busy life, they’ve been a great way to garner support at home. My husband eagerly supports

my business knowing it’ll result in an indulgent vacation for him at the end of the season.

— Christine Ormond, Senior Director, Hamilton, ON

117

A private tour through our New York design studio given by our very own Chief Creative Officer, Blythe Harris. If you are lucky, you may even get a sneak peek at next season’s collection!

An amazing leadership retreat connecting with fellow Stylists, sharing your best practices in a fun and relaxing destination.

USE VISUALS. Post a picture of your award or our destination on your refrigerator door. Create a chart to fill in with your daily or weekly progress. The visuals will keep you motivated and will be a constant reminder of the ultimate reward for hard work.

EARN EVERY INCENTIVE

THINGS YOU’LL NEED:FAMILY CALENDAR

PROGRESS CHART

PHOTOS OF GLAM PRIZES OR DESTINATION

MOTIVATION AND DETERMINATION

These Stylists earned their way to the Big Apple, where they took their Styling tips to the streets of New York, complete with a shopping spree and a fun-filled night out on the town!

118

REFERENCE

WITH SO MANY CLASSIC STYLES, ABOUT 80% CONTINUES FROM ONE LOOK BOOK TO THE NEXT.

PRODUCT FLOWS ANDseason switchover

What do you love about your favorite local boutique? The style! When do you want to pop back in? To pick up something

NEW! If the style was always the same, you’d grow tired of the assortment and that poor boutique’s business would

dwindle. This allows us to focus on seasonally relevant styles in our assortment. Plus, if we never retired popular styles,

our line would feel stale, and your customers would learn they didn’t need to have any sense of urgency to buy now.

TIPS ON REFRESHING YOUR DISPLAY:

• Have an end-of-season Sample Sale. Offer your gently worn samples to your customers at 50% off.

You can recoup your investment and reinvest in the new line!

• Hold a Hostess Appreciation Event with all of your past Hostesses at a line launch and incorporate it

with your end-of-season Sample Sale.

• Consider putting your retired samples on a special tray at your Trunk Shows and use them as booking

incentives to your customers! “Book a Trunk Show and take a piece from this tray free!”

• Use Product Credits for new samples and replacement samples: The Product Credits you accumulate with

your Jumpstart program and Flash Incentives can be applied to the retail value of new samples.

prioritize your samples on our main line

MAJOR NEW COLLECTION RELEASESWe debut two major collections a year, each with about 50 styles. Fall debuts in mid-July and Spring in mid-January. Our gorgeous accent scarves, handbags, totes, and other accessories can be sold alongside jewelry at your shows.

CAPSULE COLLECTIONS & LOOK BOOK UPDATEFor Summer (April) and Holiday (October), we flow in capsule collections with new styles. Use these styles to refresh your display.

FOR MORE TIPS ON HOW MUCH YOU SHOULD INVEST IN THE NEW LINE EACH SEASON, WATCH THE SEASON SWITCHOVER VIDEO ON SDU

Check the Product Alert List in your Stylist

Lounge for updates on retired items.

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REFERENCE

all about the ACCESSORIES

ANSWERS TO COMMON QUESTIONS CUSTOMERS ASK ABOUT THE JEWELRY. BECOME A STYLE EXPERT FAST WITH OUR PRODUCT VIDEOS.

WHAT IS BRONZE?Bronze is our newest keepsake metal. It is a beautiful alloy that we imported from Italy that has a soft gold tone. Like sterling silver, bronze can be polished back to its orignal tone.

WHAT IS GOLD PLATING?Gold plating is the process used to achieve a gold finish on any base metal type other than sterling silver. Over time, gold plating may wear. This is a normal wear and tear process and is not a result of a manufacturing defect.

IS YOUR JEWELRY LEAD AND NICKEL SAFE? Yes! Our entire collection including girls jewelry is tested for lead and nickel content at cer tified testing facilities and meets all rigorous standards required by law.

WHERE ARE YOUR PRODUCTS MADE?We manufacture all over the world and our network is expand-ing! Our products are currently produced in India, Thailand, China, and Vietnam.

WHAT MATERIALS DO YOU USE?A design-driven mix of quality materials. We design using a mix of materials like semiprecious stones, resins, cr ystals, glass, .925 sterling silver, bronze, brass, and hand-painted enamel. We simply choose the best-quality materials to create the right look, weight, and price.

ARE THE EARRING WIRES HYPOALLERGENIC, LEAD AND NICKEL SAFE?Yes! The majority of our earwires are sterling silver or gold vermeil. Posts are either sterling silver or surgical steel.

WHAT IS STERLING SILVER?We use the highest quality of .925 sterling silver, a silver and copper alloy that enhances streng th and durability.

WHAT CAUSES SILVER TO TARNISH?The copper content in silver reacts with the air and results in tarnishing. A few common culprits include: perfume, lotion, hairspray, cosmetics, humidity, and even human contact.

WHAT SHOULD I USE TO SAFELY REMOVE TARNISH?Purchase our polishing cloth and follow enclosed instructions. Check the business supplies section online to order our Stella & Dot polishing cloth.

WHAT IS THE BEST WAY TO KEEP JEWELRY LOOKING NEW?3 QUICK RULES• Always last on, first off. • Seal and store in airtight plastic bags. (Never keep jewelry in

the bathroom—humidity is the enemy!)• Keep dr y. (Never bathe in or spray per fume

on your jewelr y.)

Check the Product Alert List in your Stylist

Lounge for updates on retired items.

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Log in to your Stylist Lounge. Go to Orders & Shopping / Start Return. Search

for order. Under Actions menu, click the START RETURN button.

how to process a return

DELIGHT guaranteeFREE, E A S Y returns & exchanges 30 -DAY CASH, 90 -DAY CREDITIf by chance your customers are not completely smitten with their purchases, they can return

unworn items (in resellable condition; excluding final sale items). Free return shipping within 90

days.

QUA LIT Y guaranteed WE’LL ALWAYS MAKE IT RIGHTIf your customer purchased an item through a Stylist or our website, and they are not

pleased with how a product has worn, they can simply give us a call and we’ll make it right.

shipping WITH GIFT PACK AGINGWe offer speedy service and affordable rates.

HOW ONLY A 2% RETURN RATE CAN LEAD TO 1 AVERAGE RETURN PER SHOWreturn FAQsOur overall quality-driven return rate is 2% versus the industry standard of 8%-10%! That’s less than 1/4 of the rate at fine

department stores, and lower than or equal to other direct-selling jewelry companies! Our overall return rate based on

increasing ecommerce sales is about 5%. That means 1 in 20 units will come back. Given the average guest will order over 2 items

per order, that means you will get about 1 return per 10 guests at a show. About half of those returns will be due to a quality issue,

the other half will be standard reasons that drive all returns, such as they simply changed their mind or it didn’t fit or work with the

outfit they bought it for. With great customer service, you can turn many returns into an exchange and even a future booking!

Can I feel confident in a piece even if I hear it broke for customers of other Stylists?Yes. Take a look at the numbers. If we have a 2% breakage rate, that means 2 out of a 100 items shipped will have issues. Why?

Despite our rigorous quality testing and review process, chains, stones, and pave settings are inherently delicate and handmade.

2% is fantastic in our category! However, 2% does mean that if a Stylist has 30-50 customers a month, each buying an average of

over 2 units each, she is selling 100 units per month and could have a couple quality issues. Some months she could have none,

others she could have 6. After all, numbers are averages, not absolutes. Of course, Stella & Dot replaces them with our delight

guarantee. But what if all Stylists shared every break that they got in a Stylist Meet-Up or on a Facebook page of 100+ Stylists? You

would have many Stylists chiming in that they have seen defects on every product. Be sure that you take a look at the numbers to

keep perspective and take issues to Customer Care, not to other Stylists. This can erode confidence Stylists need for booking

and selling.

Stylist Starter Sample Orders and

New Line Sample Orders are eligible

for a refund or exchange within 14

days of the ship date on the original

order. If the item is defective or breaks

with minimal wear, replacements will

be made within 30 days of the ship

date on the original order.

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OUR BOOMING INTERNATIONAL BUSINESSESWomen in the U.S., Canada, the UK, and Germany have the opportunity to style their own lives with Stella & Dot, and

we are working hard to empower more women across the world. That mission translates into every language.

T WO WAYS YOU CAN GO GLOBALINTERNATIONAL REFERRALS: Our International Referral Program is a great option for you if

you feel time or language differences might be challenging to sponsor internationally. If you know

someone who’d love to hear more about our Stylist opportunity in any of the countries we operate

in, head over to the International Section of SDU and complete the referral form. We will connect

your prospects with a strong leader in their local country, and if they join Stella & Dot and earn at

least one Book & Sell Award during their Jumpstart, we’ll reward you with $300 in Product Credits!*

INTERNATIONAL SPONSORING: If you have a strong connection to a potential Stylist overseas, and are interested

in taking your business global, then International Sponsoring represents an amazing opportunity for you. For more

information on how to build and grow an International team, visit our International section on SDU.

* For full terms and conditions of the International Referral program and all details on Go Global, please visit SDU.

AS WE GO INTERNATIONAL, WE GIVE EVEN MORE WOMEN THE MEANS TO STYLE THEIR OWN LIVES!

GOglobal

$300productcredit

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Q: I don’t know that many people – can I really run a long-term business? Does the Power of 4 really work?

A: Yes! The Power of 4 is proven to be successful – and you, our Stylists, have proven it time and time again. Ask any Stylist who has been around for a while and she will tell you that she hasn’t done a Trunk Show for a friend or family member in months – maybe years! Think of it like this: If you opened a restaurant and only ever intended for your family to eat there, it would be a pretty small business and everybody you know would be pretty full, fast. (That’s what your kitchen is for!) The world is a lot bigger than that, and you’re truly 1 person away from new customers. That’s why the Power of 4 is key. You’ll begin with those you know in 4 different groups. Then, with strategic Hostess coaching, you will be meeting new people in no time! You’re thinking smarter, certainly not harder, by holding Trunk Shows for a FEW people you know. They will introduce you to new people, so you can book Trunk Shows with stylish strangers. That’s your goal! Go to those first four Trunk Shows and connect with new friends. That is the key for any business, whether it’s a restaurant or your very own social selling fashion business with Stella & Dot.

Q: Should I be doing my newly sponsored Stylist’s first Trunk Show for her, with her, or empowering her to do it herself?

A: Of course, you always want to do what’s best for your new Stylist and, in some cases, doing her first Trunk Show with her can be just that, but I’ve found that most of the time – Stylists THINK this is what they should do but it’s better not to! When we honestly compare, it’s not always best for the new Stylist. It’s the old saying, “teach a woman to fish vs. give her a fish,” comparison of empower vs. enable. We recommend that a Stylist’s first Trunk Show be with someone in her own social circle, using the Power of 4 strategy. It’s going to be a friend with a friendly group, so instead of doing it FOR her, why not teach her how to do it on her own so she’s set up for success? (Doing a Trunk Show FOR your new Stylist would make her a Hostess, not a Stylist!) If a Stylist is what she wants to be, then New Stylist Training with you (her Sponsor), the Faux Show video, and other videos in SDU, Home Office training workshops, and even attending an observation Trunk Show with you are great ways for her to learn HOW to hold her first show. Call her the day of her show to remind her how

great she’s going to do. Ask her to call you on the way home so that you can connect that night or the next day and talk about what went great, and what she learned or would do differently now that she has one show under her belt. That’s empowering, and that’s how you grow a team of amazing, independent Stylists loving their businesses!

Q: How can I compliment a Trunk Show guest or Hostess without seeming like I say the same thing to everybody just to book or sponsor?

A: I love this question – the answer is simple! If you don’t want to be seen as phony, don’t be phony! Simply be completely sincere, genuine, and honest. In fact, the more sincere, genuine, and honest you are, the more successful you will be, not only with your business, but with your life! Look for something in everybody that you sincerely admire – their style, their personality, mannerisms, or the way they interact with people. Be observant of what’s going on around you, and give compliments to those you meet early and often. Nothing negative can come from that. After all, what’s your #1 goal at a Trunk Show? To make new friends and give everyone a great experience! And what’s your #1 goal with people? To leave them feeling better than before they met you. There’s nothing phony about that! Be authentic, be genuine, be yourself. Need guidance on finding the words in your own way? Check out the Words To Say and recordings in SDU.

Q: Which Starter Kit should I recommend to a new Stylist?

A: Oh I am so glad you asked! Don’t you love our easy start-up options? We’ve got 3 options for your new Stylist and which works best for her really depends upon how many Trunk Shows she sees herself holding. However, think about this. I REALLY, REALLY (as

DEARdanielle

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in REALLY) believe in the Power of 4 to get off to a strong start,

and then she can decide how many Trunk Shows she wants to

hold, but holding those first 4 shows empowers her to decide

what will make her happy. Based on that, I have to say that I love

the Business Builder option of $1,500 in samples for $699. She’ll

have a great display, she’ll be wearing it everywhere she goes,

and she’ll be profitable within those first 3-4 Trunk Shows. I’ve

learned that PEOPLE AREN’T SHY TO INVEST AS LONG AS THEY

CAN PAY IT BACK FAST! That makes total sense to me! So my

recommendation is to help a new Stylist book her 4 Trunk Shows

and Hostess Coach them. That way, she’ll feel confident in her

$699 investment, knowing she’ll pay it back quickly and earn

more. What other business could you start where you show up 3

or 4 times and suddenly you’re profitable?

Q: Can you give me 3 specific ways to use Facebook to grow my business?

A: I sure can! In fact I just posted a picture of a happy Hostess

wearing her new earrings – so there’s one right there!

1. Post pictures of your Trunk Shows in action! I always strive to

post at least one picture per show, sharing the fun and the style. I

also like to post one of my Hostess showing off what she’s earned

with her Style Rewards. Be sure to add her as a friend right then

and there and tag her, so all her friends will see what she’s been

up to. It’s a great buzz builder. Remind her about outside orders

and sharing her Style Event Page. Anyone who comments on her

picture can still order!

2. Some Facebook-savvy Hostesses like to use Facebook as a

way to build buzz around their upcoming Trunk Show. Share

your Style Event Page for each Trunk Show on Facebook, or set

up a Facebook event for these Hostesses and again, post some

fun comments like “trying to decide which statement piece our

Hostess should wear to start the Trunk Show! What’s your vote –

Lillith Fringe or Lucia?” This is fun, but it’s not going to replace a

personal invitation, so just be sure to coach your Hostess to invite

everybody one on one with a Mini Look Book or evite too.

3. Share your fun & flexible lifestyle! Being a Stella & Dot Stylist

is pretty cool, right? You get to attend a Monthly Stylist Meet-Up

while your friends are dealing with bath time or overtime. We all

love these things – but isn’t it nice to have a break once in a while?

You might even hang out with other Stylists socially, attend a

lunchtime Booking Blitz or even Hoopla! Sharing these social

moments on Facebook are great subtle sponsoring seeds to your

Facebook friends and family. It’s a pretty fun thing you do – share

it! Now I do have to caveat this with one little thing! Facebook is a

fun way to layer your business, but it will never replace in-person

conversations or picking up the phone to call. So even though

you didn’t ask this question, can I give 1 piece of unsolicited advice?

(And since you can’t reply in this forum, I will assume you just

said “yes.”) Call Facebook time what it is – fun! It’s not business

building. Don’t count it toward your work hours. It’s social time.

That way, you won’t ever be frustrated that you just had an hour of

work time, and instead of making a booking call or two, you ended

up getting sucked into the beloved vortex known as Facebook.

When you’re working – shut it off. When you’re playing around

online on the weekend or you’re at a Trunk Show – share the fun!

Q: I get so nervous when I’m out in my daily life and someone strikes up a conversation about my jewelry. I know I should say something – but I just stand there!

A: That’s totally normal. In fact, it’s your fear that makes you

endearing! This is a learned skill and after you’ve walked away

without saying anything except “Thank you” a few times, you

quickly realize that you want to learn it. The Words to Say and role

playing are your BFFs here. Read them, practice them, visualize

yourself in the situation so the next time you are in line and

someone says, “I love your bracelets,” you’ll have a reply ready that

feels familiar and authentic to you! Practice makes perfect! And

don’t forget to get that contact information so you can follow up

later. 20 seconds of courage, my friend. That’s all you need to turn

every conversation into business.

Q: How can I work with the other Stylists in my town to raise the brand awareness of Stella & Dot?

A: You’re doing it by holding Trunk Shows! That’s how our brand

spreads best! Our flexible career path means that while you

may enjoy doing 1 or 2 weekly Trunk Shows, others will find their

happiness doing a couple per month. Check this out: Even if you

and the other Stylists in your community held a show every day,

there would still be room! We have styled less than 1% of our target

market. You may have heard this mind-boggling statistic, but it’s

worth repeating: To style 10% of the homes in our target market,

every active Stylist would need to hold more than 40 Trunk Shows

per month. I don’t know about you, but that sounds like a time

management challenge to me. To spread the brand, simply Book,

Sell, and Sponsor. Together, people will start to hear of us more,

and that’s how we grow.

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GUIDELINES to followTOP 10 STYLIST HANDBOOK GUIDELINES EVERY STYLIST SHOULD KNOW

• PRODUCT SALES. You may not sell Stella & Dot on any website other than your Personal Stella & Dot Website, set up a

permanent retail display in a retail environment, or sell through an auction site or other internet sites. Sales outside of the

country within which you are authorized to do business in are strictly prohibited.

• BLANKET DISCOUNTS. You may not offer a Blanket Discount at Trunk Shows, through your Personal Website, or other

marketing channels, including Facebook. Any other permutation of an offer that serves to undercut the retail price of Stella & Dot

is restricted.

• BONUS BUYING. The success of the Company depends on retail sales to the ultimate consumer. Any forms of Bonus Buying

are strictly prohibited. Common examples include: fraudulent enrollment of a Stylist, subsidizing the entire or partial cost of

a customer purchase or New Stylist Starter Kit, maintaining excessive inventory and the purchase of product to qualify for

contests, promotions, personal sales requirement for coaching commissions or Pay Rank, or to avoid Compression.

• ONLINE COMPLIANCE. You may not use Stella & Dot or any derivative thereof in any registered URL, email addresses, or social

media accounts and/or handles, including Google Ads. This is in violation of our trademarked name.

• MARKETING. All marketing, both in print and online, must clearly indicate that you are an Independent Stylist for Stella & Dot

and may not lead the consumer to think they may be interacting with the Home Office. As an independent contractor, you are

fully responsible for paying all applicable federal and state/provincial withholding taxes.

• TRUNK SHOW ORDERS. You may not manipulate your Trunk Show orders in order to qualify for contests or promotions.

• TRUNK SHOW SUBSTITUTIONS. You must conduct your own Trunk Shows or properly train your Tote Show Hostess in order

to earn commissions. You may not ask another Stylist to conduct a Trunk Show on your behalf.

• EXCLUSIVITY. Stella & Dot imposes no restrictions on any (non-Director) Stylist’s participation or sales activity in other

businesses. However, promotion of other competitive business ventures is prohibited at Trunk Shows or in communication with

Stella & Dot customers and any competing direct-sales business (e.g., companies that sell jewelry as one of their offerings) is not

allowed.

• PARTNERSHIPS. Stella & Dot recognizes one name per Stylist Agreement. The Company will not accept Agreements from

partnerships, LLCs, teams, or corporations. Regardless of relationship, marital, or family status, a Stylist may reside at the same

address as another Stylist, so long as she is not directly or indirectly sponsored by another Stylist with whom she resides.

• SPONSOR REASSIGNMENTS. In order to support all Stylists who work hard to sponsor and mentor others in the business,

Sponsor Reassignment Requests will not be granted except under extraordinary circumstances.

Read the Stylist Handbook (located in SDU) in its entirety

to acquaint yourself with all of our policies and procedures.

Read the Stylist Handbook (located in SDU) in its entirety

to acquaint yourself with all of our policies and procedures.

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A

A C T I V I T Y R E P O R T : The online repor t that tracks

monthly sales & commissions; find it in the Stylist Lounge

under “My Reports.” Sponsors can also view the reports of

their team. B

B R A N D A M B A S S A D O R : A Stylist who loves to share

the style one-on-one and does about 1-2 Trunk Shows a

month.

B U S I N E S S B U I L D E R : A Stylist who has mastered

the Circle of Success and wants to grow her business by

incorporating the Business Builder Circle of Success.

B S C ( B U S I N E S S S U P P L Y C R E D I T S ) : An incentive

program based on monthly PCV for printed business

supplies, such as Look Books and Order Forms. Good for

90 days. C

C A P S U L E C O L L E C T I O N : Seasonal, trend-right

introductions for added sales & newness. St yles carr y

over into nex t season’s Look Book.

C A R E E R R A N K : A Stylist ’s highest Pay Rank achieved

within the past 6 months.

C O M P E N S A T I O N P L A N : A separate document that

must be downloaded from the Stylist Lounge and read in full

to learn how to earn with Stella & Dot. D D I R E C T O R S A D D E N D U M : An agreement that a

Stylist must sign and submit to the Home Office within

two weeks of promoting to the Director level in order

to continue to be paid as a Director. Otherwise, Stylists

may choose not to accept the added responsibilities of a

Director and elect to be a Distinguished Star.

D I R E C T O R R A N K S : Requires additional team and

community coaching ef for ts, 20-40+ consistent hours

a week. It also offers the potential for executive full-time

compensation.

D I S T I N G U I S H E D S T A R : A career title given when

one qualifies to earn at the level of Director but chooses to

remain at the Star Pay Level.

G

G C V ( G R O U P C O M M I S S I O N A B L E V O L U M E ) : The

collective PCV of you and all the members of your

team that your current Pay Rank pays on. Go to your Activity

Repor t / Pay Rank Progress Repor t to see your GCV.

G L A M R E W A R D S : Consistent Sales & Sponsoring

earns your way toward exclusive Glam prizes! Track your

points under Incentives found in your St yle Lounge.

H HOOPLA: Stella & Dot’s not-to-miss annual national conference,

held mid -July. Your ideal oppor tunity to learn, connect &

revitalize!

H O S T E S S C O N N E C T I O N : The page your Hostess will

be taken to upon signing into her account. Through this, she

can check her accumulated Style Rewards, add details about

her Trunk Show, and share a Style Event Page online with her

friends.

H O S T E S S P L A N N E R : A booklet to share

the Hostess oppor tunity with potential Hostesses.

J

J U M P S T A R T P R O G R A M : An incentive for new Stylists

in their first 60 days-star ts with submitting a Star ter Kit

order. A program that helps them earn $1,000s in free

Product Credit based on booking , selling , and sponsoring.

GLOSSARY

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L

L E A D E R : A Senior St ylist or above in Career Rank.

L O O K B O O K : Our catalog produced twice a year

showing current Stella & Dot product with item name

and price; should be given out to Trunk Show guests

labeled with your information.

M

M I N I L O O K B O O K : Our pocket-size catalog to

always have in your handbag.

N N E W S T Y L I S T T R A I N I N G ( N S T ) : Key launch

training given to a new Stylist by her Sponsor within 7 days

after signing up.

O

O P P O R T U N I T Y B R O C H U R E : A booklet to share

the business oppor tunity with potential Stylists.

P

PAY R A N K : The level at which a Stylist is paid.

P C V ( P E R S O N A L C O M M I S S I O N A B L E V O L U M E ) :

PCV= 65% of retail. A point value assigned to the sales of

items on which Stylists are paid commissions. Important

for qualif ying for bonuses, coaching commissions, and

contest points.

P R O D U CT CREDIT: Applies to retail value. Good for

180 days. Check your balance under incentives.

R R E F E R R E D O R D E R S : You can earn 5 % referral

commission on orders placed on our corporate website

which are assigned to the closest Qualified Stylist. See

Stylist Handbook for qualifications.

S

S E N I O R S T Y L I S T : A part-time, flexible career choice

that allows you to start earning coaching commissions by

layering your income.

S O C I A L S E L L I N G : Stella & Dot’s unique sales model

of combining in-home and person-to-person sales with

ecommerce and social marketing.

S P O N S O R : The person who helped you sign up that

becomes your primar y contact for launch training and

ongoing support to ensure continued success.

S T A R S T Y L I S T : A part-time, flexible career choice

that is the sweet spot in our compensation plan, as it

DOUBLES your coaching commission.

S T E L L A & D O T U N I V E R S I T Y ( S D U ) : Your 24 /7

online learning place! You’ll find tips and insight to help

you g ain business-building skills in booking , selling ,

sponsoring , and more! The training is presented in an

easy-to -understand format that breaks down the steps

to success. Also included are training guides, archived

training calls, videos, and links to related materials. Visit

of ten as we update frequently!

S T O R E C R E D I T : A way to refund your customers

immediately.

S T Y L E E V E N T P A G E : This webpage allows your

Hostess to share the details of her Trunk Show, integrate

with her Facebook page, and share a link for guests to

shop.

S T Y L E R E W A R D S : The credits your Hostess receives

by connecting friends to shop online and by hosting a

Trunk Show.

GLOSSARYcontinued

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S T Y L I S T H A N D B O O K : Our legal guide of must-follow

policies developed to ensure every Stylist is treated fairly

and conducts business effectively with the company.

S T Y L I S T L O U N G E : Your “go-to” 24 /7 online business

resource for breaking news, support, and tools. Log in from

stelladot.com.

S T Y L I S T S T A T U S : Determined by your monthly sales

activity and utilized for targeted coaching by the Home

Of fice and your upline. Your current status is listed on

your Activity Report in the Stylist Lounge.

Pending: Stylist in Jumpstart who has not yet earned 500

PCV cumulatively. This may indicate that a Trunk Show has

not yet been held.

Inactive: Stylist that has PCV equal to 0 for the current

month. All Stylists are classified as Inactive at the start

of each month.

Active: Stylist that has earned between 1 and 499 PCV

in a current month.

Qualified: Stylist that has earned more than 500 PCV

in a current month.

Offline: Stylist who has maintained the Inactive status

for 6 complete, consecutive months.

Deactivated: Stylist whose account has been closed

through nonrenewal of their annual agreement.

Resigned: Any Stylist who officially resigned as Stylist

with Stella & Dot.

Terminated: Stylist whose agreement has been

terminated by the Home Office.

T

T R U N K S H O W : A fixed time, during which Stella & Dot

product is personally presented & sold by a Stylist. Typically

held in a home, but can also be held in an office setting or

other venue.

T R U N K S H O W E L I G I B I L I T Y

Jumpstart Eligible: $300 in sales with a unique Hostess.

Rewards Eligible: $200 in sales and 2 unique orders.

Bonus Eligible: Dependent upon Home Office

promotion.

W W I S H L I S T : Products that customers can express

interest in as they browse/tr y on; keeping track allows

St ylists to upsell. Customers can update their wishlists in

their account and Stylists can view their lists in Contacts.

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10-3-2-1 36Accessories, All About 119Booking Words to Say 29Booking Trunk Shows 24Booking Trunk Shows From Trunk Shows 34Business Cards 73Business Supply Credits 109 Checkout Chat 50Circle of Success 24Compensation Plan 107Consistency Club 85Create Your Workspace 105Dear Danielle 122Delight Guarantee 120 Display Items 41Entering Orders 53Events, Must-Attend 113FAQs 110First Two Weeks as a New Stylist 16Follow-Up, Post Trunk Show 54Getting Paid 108 Glam Rewards 116Glossary 125Go Global 121Group Hello 46Guidelines to Follow 124Heart of Leadership 91Hoopla 114Hostess Coaching 37How To Earn 18Invitations 38Jessica Herrin 94Jumpstart 20Launch Plan, Power of 4 23Marketing your Business 72Monthly Stylist Meet-Ups 15Order Form Tips 51Orders, How to Enter 53PCV 18Personal Greetings & Styling 44Personal Website 74Product Credits 109Promoting to Senior Stylist 86Promoting to Star Stylist 88Recognition 114Sales Goals 106Samples, How Much to Invest 118Sample Schedules 102Season Switchover 118Selling at the Trunk Show 36Selling on the Go 58Senior Stylist, Promote Worksheet 87

Social Media 76Sponsoring Conversation 66Sponsoring, Three Steps 63Star Stylist, Promote Worksheet 89Stella & Dot Foundation 60Store Credits 109 Style Event Page 39Style Rewards 52Support, From the Home Office 15Support, From Your Family 97Support, From Your Upline Leadership Team 14Time Mastery 99Transport & Display 41Trunk Show Checklist 40Trunk Show Themes 26Trunk Show Timeline 42Weekly Activity Log 103Who Do You Know List 25

index