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Stephanie Creek Jim Hodgson John Lim. About REI. “Recreational Equipment Inc.” American consumers' co-op Sells outdoor gear and sporting goods. Sales mediums: Retail Stores Catalogs Internet. History. First store opened in 1938 in Seattle, WA - PowerPoint PPT Presentation
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Stephanie CreekJim Hodgson
John Lim
About REI
• “Recreational Equipment Inc.”• American consumers' co-op• Sells outdoor gear and sporting goods.• Sales mediums:
– Retail Stores– Catalogs– Internet
History
• First store opened in 1938 in Seattle, WA
• Founded by Lloyd Anderson and 22 fellow climbers.
• Established as a consumer co-op.
REI Membership
• One time fee of $15 to join.• Benefits:
– Gear Rental Discounts– Return 10% of purchases.
• Over 3 million members, nation’s largest co-op.
Products
• Quality gear, clothing and footwear • Backed by 100% guarantee• Set product standards for outdoor sports
industry• Conduct tests in lab and field by
employees• 25% of sales are REI-brand• REI's mountain, road and touring bike lines
- "Novara"
Stores• Over 90 locations in 27 states
• Facilities for testing equipment– bike test trails– climbing pinnacles– camp stove demonstration tables
• Outdoors Education: – in-store clinics– sponsored events – association with local outdoor organizations
• Internet kiosks– product information– recreation resources – order from complete REI line
Fortune’s Top 100 Places to Work• 9th in 2006• How Winners Are Selected
– Evaluated on culture, policies, unique practices, and benefits– Random 400 employees survey measuring:
• fairness in management• pride in work• job satisfaction• Camaraderie
• What Puts REI Among the Top 100? – Retirement plan that doesn't require individual contributions– Health-care benefits for all, including part-time employees– Gear discounts and free gear rentals– Encouragement of work/life balance– Outdoor-focused culture that encourages outdoor activity – Camaraderie, open communication and opportunity for advancement– Gear grants to take on a personal outdoor challenges– Community involvement, contributed $20 million to local recreation clubs – Incentive pay program– Employee discounts up to 50%
Branching Out
• REI Adventures• REI Gives
– Youth Programs– Community Service– Grants– Stewardship Awards
• Online Store• Retail Expansion
Questions?
References:• http://rei.com/• http://seattlepi.nwsource.com/business/27
6440_jewell05.html• http://en.wikipedia.org/wiki/REI