Contents

1. Introduction.

2. Introducing Stephen Kim.

3. Pakuranga & Howick Realty Ltd.

4. The value of Preparation.

5. Questions your agent will need to ask.

6. Creating the best solution.

7. The Importance of Marketing.

8. Assessing Market Value.

9. The Real Estate Agents Act 2008.

10. Past clients have lots to say.

11. Last Words.

12. Free Auction Promotion

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Before you list your property for sale. Selling your property can be made so much easier when you engage the services of a thoroughly professional and expert Real Estate Licensee. I take an approach that is refreshingly honest, innovative and effective. If you tired of the “standard agent approach” then STEPHEN is the agent to listen to. In this book I would like to outline some of the important issues for you to consider and to present my credentials to be your selected “agent”. Please take a moment to review my suggestions and ideas to creating the best solution for the sale of your property. No doubt you will have questions too. Please feel free to note them in this book and to highlight any particular items you would like to discuss in more detail. Thank you for the opportunity to demonstrate what we can do to get you

happily sold in a sensible time frame with as little stress as possible.

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Introducing STEPHEN KIM When selecting your preferred Real Estate Agent there are some important criteria to consider.: Experience – STEPHEN has been in real estate from year 2000 and this vast experience is balanced with industry leading innovation and use of technology. Market Knowledge – STEPHEN has a vast and up to the minute database of sales and listing statistics to assist you in understanding the market. Marketing - STEPHEN is a consummate marketer. He knows how to target the right buyers for your property and which media will bring the best response. Sales Skills – STEPHEN is professional and thorough in his follow-up of all enquiry, identifying the best prospects and bringing a sale to fruition. Enthusiasm – Enthusiasm for his work and your property is A STEPHEN’s Trade Mark. Always available, always positive, always straight-up and very clear in all his communications, you will always know what’s happening with your property. Qualifications - STEPHEN is a Licensed Agent under REAA 2008.

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Pakuranga & Howick Realty Ltd Pakuranga & Howick Realty is one of the largest independent privately owned Real Estate Companies in the Howick & Pakuranga area, with over 80 professional salespeople working from our Howick & Botany offices. Extended Market With advanced and efficient mobile technology, we have extended our business area from Auckland Eastern Suburbs to all the suburbs in Auckland, Franklin, Waikato, Hamilton, Cambridge and even other cities nation wide. Top Quality Service Today’s property values demand top quality service. There is too much at risk when selling your property to not expect the very highest standards of service. Referrals Our business is based on repeat and referral business. Our service and communication standards mean our past and existing clients are always referring us new clients. We are focused on delivering an awesome solution for you too.

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The Value of Preparation Presentation and Marketing are two critical ingredients in selling your property for the best price possible. I will guide you through the best and most effective options to make sure your property looks its absolute best when your marketing starts. I will also share with you which Home Improvements bring you the greatest return for your cost and effort. There is only one opportunity to create that “best impression” or “Wow” factor and that is in the very beginning. The value of a little redecorating, de-cluttering and careful arranging of furniture is well proven in real estate marketing. This preparation needs to be completed before the property is photographed as these photographs are your key to great enquiry from web sites and print media. I have a comprehensive checklist to assist you in this preparation which many of my past clients have found really useful.

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Questions I will need to ask. My goal is to find out how I can best help you. I will take the time to view your property to see how it will present and compare in today’s competitive market place. I will have done some preliminary research on sales in the area so we can start assessing a possible sales value or I may need to do more research before confirming that. Are you planning any work on the property before any marketing begins? Do you already have a price in mind? Have you already been on the market? Have you sold before? How did that go? Have you done any work that required permits/consents and are these all signed off with Code Compliance Certificates? Are you aware of any structural or weather-tightness issues with the property?

6

Creating the best solution. Another of the important decisions you will need to make is your preferred method of sale. Exclusive Listing with an Asking Price. Exclusive Listing without an asking price. (By Negotiation) Tender. Auction. I will explain each of these for you and show you the features and benefits of each one and obviously answer any questions you might have. Once I review your property, your objectives, your timeframes and your target market I will have a recommendation on which will best suit you and your property

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The Importance of Marketing The aim when selling your property is to find the buyer who will pay the most with marketing then it is my job to make sure they do, After careful preparation of the property and correct pricing, the next essential to achieving the best sale is Marketing. Every property has an identifiable target market and my skills are in creating a Marketing Campaign that targets those buyers. Essential Ingredients include: Professional Photography. A high profile signboard. Quality Brochures and or Property Packs. Several Internet sites. Real Estate Publications which target your intended market. When you sell your property you will want to know you have reached all the current potential buyers before signing an agreement to sell.

8

Assessing Market Value You may already have a price in mind, had a Registered Valuation done or had Appraisals from other Real Estate Licensees. My approach is really very simple. I have access to a huge database of recent sales and current properties for sale and so I can give you all the facts. Together we can then review these and see how much the most comparable properties have sold for. We can also see which properties are sitting on the market a long time without success. The most important ingredient in achieving a great sale is your price expectation and how this compares to Market Evidence. Whether you use an asking price, or market your property without a price, this still needs to be assessed professionally. Providing you with a Written Appraisal of your property’s likely market value range is a statutory requirement I am required to complete.

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The Real Estate Agents Act 2008 & Client Care I am fully conversant with the requirements of the REAA 2008 and fully support the intention of the Act to provide increased professionalism for our clients. I provide: A written Appraisal of the potential market value of your property. A detailed outline of our services. The Approved Guide on Residential Agency Appointments as provided by the REAA, where points to consider when listing your property are available. www.reaa.govt.nz A checklist & advice on property presentation before your property goes on the market. Details on more intensive marketing options for you to consider. Details on our Complaints Procedures. I will explain your obligations in respect of “disclosure” of any issues with your property with respect to any outstanding consents, Code Compliance Certificates, Structural Integrity, Weather-tightness etc.

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What past clients have lots to say…

I wish to convey my deepest gratitude to you for all your sincere ethics in relation to the sale of my property, you went above and beyond that of a real estate agent and I am so thankful for all that you did. Your patience, diligence, professionalism and behind the scenes efforts in organizing the financial side of selling my property and helping with the Australian side of things was a kindness I will not forget. I have lived on my own for a while and was so impressed with you, that I would recommend you to anyone looking at buying or selling a home. Please do not hesitate to contact me if you need a referral or testimonial in the future. Kind regards, Marie Sorensen, Auckland Sold on auction I was so impressed by Stephen’s courtesy and pleasant manner when I first met him that I had no hesitation in listing my property with him, he suggested we take it to Auction which was something I had never done before but assured me he would work very hard for me and I assured him I would make sure he did!! I followed his advice on how to dress my home and was pleased I did. We developed a frank but friendly relationship during the marketing process, he was in touch with me before or after every open home or client’s viewing either by phone or in person. We had a pre-auction offer half way through the marketing process which was fantastic, the auction was brought forward and I gained a little more there. I would highly recommend Stephen, as for me I would not hesitate to use his services again. Bonnie Lowery, Auckland Sold on auction

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Last Words… I appreciate the opportunity to place my credentials, skills, experience and enthusiasm before you. I would love the opportunity to manage the sale of your property. I believe that working together, preparing the property to look its best and then launching a carefully considered marketing campaign, that we will find the best buyers in this market for your property. Working with me, you get my commitment to provide professional feedback and market information so that you have the confidence to sign the right sales agreement when I bring it to you. I look forward to sharing the finer details with you in our comprehensive Marketing & Sales Submission. Thank you very much.

STEPHEN KIM Sales Manager Licensed Real Estate Salesperson Pakuranga & Howick Realty Ltd Botany Town Centre

W 09 278 0886 D 09 265 4503 M 021 684 874 F 09 278 0565 E stephenkim@phrealty.co.nz www.phrealty.co.nz

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Free Auction Promotion Free Offer Auctioneer FREE Professional Photography FREE Pictorial Signboard FREE Update Internet Websites FREE www.trademe.co.nz www.realestate.co.nz www.phrealty.co.nz www.propertypress.co.nz www.myplace.co.nz Property Press 1/8 page for 3 weeks FREE Marketing Materials (Flyers, etc) FREE Title Search FREE Administration FREE Staging Fee (conditions apply) FREE

PLUS Low commission! * No basic fees * 3.5% for first $365,000 * 2% thereafter * Plus GST