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STERLING AGRO INDUSTRIES LTD
From Small Beginnings to Being the Largest Private Milk Procurer in Indiag g g g
Sterling Agro Industries was set up in 1991 and acquired
• The company is owned and managed by promoters having over 35 years of experience set up in 1991, and acquired by the current management
in 1994
Sterling currently has a capacity of 2.4 million litres
in the field of dairy products
• The company currently produces Skimmed Milk Powder, Instant Skimmed Milk Powder, Partially Skimmed Milk Powder, Full Cream Milk Powder, Instant Full Cream Milk Powder, Butter Milk Powder, Instant Fat Filled Powder, Dairy Creamers, Dairy
per day of milk, making it one of the largest players in
the private sector in India
Sterling mostly markets its
Milk Powder, Butter Milk Powder, Instant Fat Filled Powder, Dairy Creamers, Dairy Whitener, all kinds of Blended Milk Powders, Ghee (milk fat), White Butter, and Butter Oil / AMF
• Products Under Development – Table butter and Non-dairy creamerSterling mostly markets its
products under the brand name “Nova”, a well
respected name in dairy products, in India
• Sterling Agro currently markets its products under various brand names (primarily Nova and A-One), each addressing different segments of the market
• The company has a strong procurement network, extending to 150,000 Farmers across 120 Chilling Centres
Sterling has consistently extended its portfolio of
products in keeping with the changing trends in the
market
120 Chilling Centres
• The company has an extensive pan India network of distributors and is also exporting to 33 countries
• Sterling Agro has a considerable presence both in the bulk and consumer markets with a
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• Sterling Agro has a considerable presence both in the bulk and consumer markets with a network of over 1,000 dealers/distributors and more than 18,000 retailers spread all over India
STERLING AGRO INDUSTRIES LTD
… has a History of Continuous and Rapid Growth…
1994
ACQUISITION OF BASE PLANT AT KUNDLI (1994)
Manufacturing facility with 0.1 MLPD handling
1996
EXPANSION OF KUNDLI PLANT (1996)
Milk handling & processing capacity increased to 0.4 MLPD
1999
NEW PLANT SET-UP AT MALANPUR (1999)
State of the art plant for manufacturing value added productsPlant Capacity - 0.4 MLPD of milk
2002
EXPANSION OF MALANPUR PLANT (2002)
Milk handling & processing capacity doubled to 0.8 MLPD
2004
EXPOSURE TO EXPORT & INSTITUTIONAL MARKET (2004)
2005
NEW PLANT SET-UP AT KASGANJ (2005)
State of the art plant for manufacturing value added products)(Plant Capacity - 0.8 MLPD of milk
2007
MODERNIZATION FOR VALUE ADDED PRODUCTS (2007)
Facility for manufacturing of Butter Oil and Instant Full Cream Milk Powder added
2008
EXPANSION OF MALANPUR PLANT WITH NEW PRODUCTS (2008)Milk handling & processing capacity will increase to 1.2 MLPD by September
2009
EXPANSION OF KASGANJ PLANT -ONGOING (2009)
Milk handling & processing capacity will increase further to 1.2 MLPD
Sterling is promoted by Mr. Kuldeep Saluja and Mr. Laxmi Narain Kesarwani. The company was launched in the year 1994 with a turnover of INR 18mn (USD 0.42 mn).
Before starting its first plant in 1994, at Kundli (Haryana), the promoters were involved in procuring dairy products from othermanufacturers and then distributing the same through a wide chain of distributors and dealers spread all over the country
The company has grown by leaps and bounds, with its turnover reaching a record high INR 7,050 mn (USD 163.80mn) by 2007-08, thereby registering a very impressive compounded annual growth of 23 percent from 2003-08
Note: All INR value converted to USD at USD/INR of 43.04
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STERLING AGRO INDUSTRIES LTD
…Backed by State of the Art Manufacturing Facilities …
1.2 MLPD Malanpur (Madhya Pradesh)
0.8 MLPD (Additional Capacity of 0.4 MLPD in 2009-10)
Kasganj (Uttar Pradesh)
Three Nozzle Spray Drying unit with total drying capacity of 90 MT SNF per day
Milk separation capacity of 65KL per hour. Fat processing capacity for Butter Oil, AMF & Ghee is 50 MT
per day ISO 9001-2000, HACCP and Halal Only 25% Local Sales Tax on incremental sales for 10 years
Twin Atomizer Spray Drying unit with total drying capacity of 90 MT SNF per day
Milk separation capacity of 60KL per hour. Fat processing capacity for Ghee is 50 MT per day ISO 9001-2000, HACCP and Halal Interest Free tax deferment till 2020
Milk Handling Capacity Current Facilities
0.4 MLPDKundli (Haryana)
One Atomizer Spray Drying unit with total drying capacity of 28 MT SNF per day
Milk separation capacity of 25KL per hour. Fat processing capacity for Ghee is 20 MT per day
India – All regions Export
India – all regions Export
Markets Covered
NCR Northern India
All products
All products except Butter Oil / AMF, IFCMP, and Fat Filled Powder
Products Manufactured
All products except Butter Oil / AMF, IFCMP, and Fat Filled Powder
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STERLING AGRO INDUSTRIES LTD
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…Planned & Located to Cover the Key Consumption Centres
Note: Capacities denoted are after all currently planned expansions
MALANPUR (Madhya Pradesh)Capacity: 1.2 MLPDCertifications: ISO 9001-2000, HACCP, Halal
KASGANJ(Uttar Pradesh)Capacity: 1.2 MLPDCertifications: ISO 9001-2000, HACCP, HalalKUNDLI
(Haryana)Capacity: 0.4 MLPD
STERLING AGRO INDUSTRIES LTD
…Through a large Pan India Distribution Footprint…
Domestic Retail Network
19
210
71002690
243
430
10138
2650
18
170
7190
1800
365
550
574
1200
165
2200
221
300
428315
127
1200
145
1100
465
865
112200
118
300
13
80
218
1400
Distributor
Retailer
Super Stockist
The company has 54 Super Stockists, 929 Distributors and almost 18,000Retailers spread across 28 states of the country
Note: Data for some states has been aggregated in the pictorial representation.
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