STEVE KRUG’S WEB DESIGN PRINCIPLE

BY YAOFENG CHEN

WELCOME TO THE

PRINCIPLE #1:“DON’T MAKE ME THINK”

• The web page should allow the users to get to his/her destination very quickly

• Make the web page self-explanatory, self evident

• Make clickable links obvious to the user

PRINCIPLE 2: KNOW THE MIND OF THE USERS!

• How is a web page considered to be a good web page for the user?Easy to use

Self evident/self explanatory

Short and concise

Sense of confident ( content matches the link the user clicked on)

PRINCIPLE 2: KNOW THE MIND OF THE USERS (CONT.)Why user come to your website?

“ I’m here to get service/products/information from your website.”

“ I only care about what I want, and I need it fast.”

How user view/use your web page?

User usually scan through your web page, instead of fully reading it.

Looking for keywords from your web page.

Looking for content that interested them.

PRINCIPLE 2:KNOW THE MIND OF THE USERS(CONT.)

•Little facts: Once a user get used to your website. He will stick with it. The premise is that the user have to be able to use your website on his/her first use. Therefore, and user friendly website is necessary to increase your webpage’s influence, and the rate of spreading.

PRINCIPLE 3: THE ELEMENT FOR A GOOD WEB PAGE

• Ways to make your website short and conciseRemove the unnecessary words.

Remove welcome statement.

Remove of reduce the length of the instructions by making the website self explanatory .

Don’t put too much content in one single web page.

Try to use a visual hierarchy to separate the important content from less important content

PRINCIPLE 3: THE ELEMENT FOR A GOOD WEB PAGE (CONT.)

• Great navigation that let the users keep track of themselves

Provide ways to let the users get to their destination quickly.

Categorizing products and services into section and subsections.

Allow the user to search the for products or service.

Provide a site ID that allow users to get back to home page

Provide utilities to help user understand the web page

Provide breadcrumbs for the users to keep track of where they are, or are they in the correct path.

PRINCIPLE 3: THE ELEMENT FOR A GOOD WEB PAGE (CONT.)

Home page properties:

Center of the website.

Provide navigation to other subpage.

Short and concise.

Include all the information a user need to know about this website in a simple form(section and subsections).

Provide tagline to describe what the website is for.

THE END! THANK YOU FOR WATCHING!

• Contact information: yaofengc@buffalo.edu