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24th Annual ROTH Conference
March 12, 2012
Steve Lacy, Chairman & CEO
Joe Ceryanec, Chief Financial Officer
Safe Harbor
This presentation and management’s public commentary contain certain forward-looking statements that are
subject to risks and uncertainties. These statements are based on management’s current knowledge and
estimates of factors affecting the Company’s operations. Statements in this presentation that are forward-
looking include, but are not limited to, the statements regarding advertising revenues and investment
spending, along with the Company’s revenue and earnings per share outlook.
Actual results may differ materially from those currently anticipated. Factors that could adversely affect future
results include, but are not limited to, downturns in national and/or local economies; a softening of theresults include, but are not limited to, downturns in national and/or local economies; a softening of the
domestic advertising market; world, national, or local events that could disrupt broadcast television; increased
consolidation among major advertisers or other events depressing the level of advertising spending; the
unexpected loss or insolvency of one or more major clients; the integration of acquired businesses; changes in
consumer reading, purchasing and/or television viewing patterns; increases in paper, postage, printing, or
syndicated programming costs; changes in television network affiliation agreements; technological
developments affecting products or the methods of distribution; changes in government regulations affecting
the Company’s industries; unexpected changes in interest rates; and the consequences of any acquisitions
and/or dispositions. The Company undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events, or otherwise.
2
Meredith Today
National Media$900 Million
WORKING YOUWSM V -TV WSM V-DT NASHVILL E
Local Media$320 Million
Marketing services$180 Million
• 13 TV stations reaching 10% of U.S. households
• Top 25 markets of Atlanta, Phoenix, Portland
• Daily nationally syndicated show
• 100 million audience¹
• 40 million web visitors¹
• Growing licensing business
• Leading B2B marketer with global reach, capabilities
• Experts in digital, social, mobile, database
• Clients include Kraft, Nestlè, Chrysler, Lowe’s
+ local media brands + marketing solutions+ national media brands
3¹ Includes All recipes.com
� Consistently strong magazine readership – 115 million
� Most popular media brand – Better Homes and Gardens
� Leader in food, parenthood and home categoriesRecent acquisitions: Allrecipes.com, Family Fun, Every Day with Rachael Ray
� Enable marketers to reach 80%+ of American women
� Powerful brand platforms 3,000+ products at Walmart
Growing Consumer Audience & Capabilities
National Media Group
+ local media brands + marketing solutions+ national media brands
4
� Leading stations in fast-growing markets:
Atlanta Las Vegas Phoenix Portland
� Strong mix of network affiliations
� Expanding original news and syndicated programming
� Leading full service digital agency
� Award-winning experts at multi-channel engagement
� Recent Iris Worldwide investment gives global reach
Local Media Group
Meredith Xcelerated Marketing
Monetizing Audience Scale Across Platforms
Online: Meredith Women’s
Network
Magazines: Home, Family,
Health & Well-being Meredith Xcelerated Marketing
Consumer Events Database Marketing
Video StudiosBrand Licensing
Local Media
+ local media brands + marketing solutions+ national media brands
5
Tablet/Mobile
� Hired industry-leading management team
� Doubled market share to 11% of total magazine advertising
� Added younger women brands – American Baby, Parents, Fitness
� Developed brand licensing business – BHG at Walmart
� Enhanced digital platforms – websites, tablets, mobile
Past success: Meredith 2001-2011
National Media Group
+ local media brands + marketing solutions+ national media brands
� Hired industry-leading management team
� Doubled news programming to 420 hours per week
� Significantly grew political advertising, retransmission fees
� Launched Meredith Video Studios
� Created leading full-service digital agency
� Added digital, social, mobile, database, healthcare and international marketing capabilities
� More than tripled revenues
6
Local Media Group
Meredith Xcelerated Marketing
� Investing in these growing audiences
across media platforms
Aggressively expanding digital,
Key market trends Meredith response
Meredith Prepared to Capitalize on Key Trends
� Young adults and upscale Baby
Boomers are fastest growing
demographics
Younger audiences consume media
7
� Aggressively expanding digital,
video, tablet and mobile platforms
� Investing in leading capabilities in
both the U.S. and abroad
+ local media brands + marketing solutions+ national media brands
� Younger audiences consume media
on the move and more visually
� Global clients looking for multi-
platform marketing solutions
� Ratings leadership in local markets
� Leadership in branded multi-platform content
� Aggressively executing broad digital strategy
� Expanded brand licensing program
Strategic Vision for Meredith in 2015
National Media Group
Local
+ local media brands + marketing solutions+ national media brands
� Ratings leadership in local markets
� Digital and mobile platforms of scale
� Growing non-traditional revenues
� Leader in providing digital marketing solutions
� Roster of high-growth global clients
� New capabilities in fast-growing disciplines
8
Local Media Group
Meredith Xcelerated Marketing
� Grown leadership in branded multi-platform content
Expanded food & parenthood scale through acquisitions
� Aggressively executing broad digital strategy
Acquisition of Allrecipes.com doubles scale of Meredith Women’s Network
Rapid expansion to tablet and mobile for all major brands
Delivering 20% of consumer marketing transactions digitally
� Expanding brand licensing program
Extended and expanded brand licensing program at Walmart
Strong Progress in FY12 Toward 2015 Vision
National Media Group
+ local media brands + marketing solutions+ national media brands
� Delivered strong ratings in most recent November period
� Expanded mobile sites across station group
� Expanded distribution of the daily syndicated The Better Show
� Rebranded to reflect new capabilities
� Creation of the Meredith-Iris Global Network
� Developing Health and Search Engine Optimization capabilities
9
Local Media Group
Meredith Xcelerated Marketing
Implemented Total Shareholder Return strategy
Meredith Key Initiatives
� National Media Group
— Implementing expanded food strategy
— Growing brand licensing
— Moving circulation transactions online
— Executing digital strategy
� Local Media Group
+ local media brands + marketing solutions+ national media brands + local media brands + marketing solutions+ national media brands
10
+ local media brands + marketing solutions+ national media brands
� Local Media Group
— Growing advertising revenues
— Growing retransmission revenues
— Expanding digital and mobile platforms
� Meredith Xcelerated Marketing
— Maximizing existing client relationships
— Leveraging Iris Worldwide investment
— Launching new agency capabilities
Digital Growth Strategies
� Expand digital audience
� Accelerate tablet development
+ local media brands + marketing solutions+ national media brands
11
� Scale mobile activities
� Create more video to populate platforms
� Increase advertising revenues
� Expand E-commerce activities
Allrecipes.com: Key Statistics
� General
− #1 recipe site in the U.S. and world
− 25m monthly unique visitors
− #1 food recipe channel on YouTube
− #1 downloaded Android, iPhone and iPad recipe applications
EXECUTING DIGITAL STRATEGY
+ local media brands + marketing solutions+ national media brands + local media brands + marketing solutions+ national media brands
12
12+ local media brands + marketing solutions+ national media brands
iPad recipe applications
� Community
− 44m pieces of content created in 2010
− 4.6 million email subscribers
� Historical Growth Rates
− Revenue 20%+
− Operating Profit 30%+
Why Grow Meredith’s Food Category Online?
Where Consumers Go for Food/Cooking Information
Recipe books
Magazines
Online sources 50%
43
41
EXECUTING DIGITAL STRATEGY
+ local media brands + marketing solutions+ national media brands + local media brands + marketing solutions+ national media brands
13
+ local media brands + marketing solutions+ national media brands
0 10 20 30 40 50 60
Other
Newspapers
None
Friends and family
Programs on TV 34
32
27
20
3
Source: Forrester
Vibrant and Loyal User Community� Vibrant and Loyal User Community
� Highly Attractive Demographic for Advertisers
� Deep relationships with leading consumer brands
What Sets Allrecipes.com Apart
EXECUTING DIGITAL STRATEGY
+ local media brands + marketing solutions+ national media brands + local media brands + marketing solutions+ national media brands
� Significant Brand Recognition and Leading Global Footprint
� Unique Competitive Position
� Proprietary SEO Strategy
� Experienced Management Team
14+ local media brands + marketing solutions+ national media brands
Meredith + Allrecipes.com
1 Meredith Food Sites 27,960 1 Glam Media 86,616
2 Food Network 19,711 2 Meredith Women’s Network 39,586
3 About.com Food 12,396 3 iVillage.com: The Women’s Network 36,410
4 COOKS.COM 11,286 4 Shine 30,993
5 FOOD.COM 10,099 5 AOL Lifestyle 27,256
6 BlogHer Food 9,067 6 eHow Lifestyle 25,692
7 PlateFull 8,370 7 Conde Nast Digital 24,367
8 URBANSPOON.COM 7,070 8 Sheknows 24,072
Food Lifestyle
EXECUTING DIGITAL STRATEGY
+ local media brands + marketing solutions+ national media brands + local media brands + marketing solutions+ national media brands
15
8 URBANSPOON.COM 7,070 8 Sheknows 24,072
9 MyRecipes Network 6,777 9 About.com Lifestyle Network 21,399
10 Delish 6,487 10 Disney Lifestyle 20,717
11 FoodBuzz 6,413 11 Hearst Digital Media 19,356
12 Sheknows Food 5,741 12 Sugar, Inc - PopSugar Network 10,741
13 eHow Food and Drink 5,549 13 MSN Lifestyle 8,705
14 Taste of Home 5,064 14 Martha Stewart Sites 6,918
15 EPICURIOUS.COM 4,809 15 New York Media 6,033
16 Chow 4,714 16 CNN Living 5,319
17 KitchenDaily Food Group 4,673 17 XO Group Inc. 5,008
18 Gourmandia.com 4,214 18 AARP Sites 4,842
19 KRAFTRECIPES.COM 3,320 19 Real Simple Home and Lifestyle 4,835
20 iFOOD.TV 3,264 20 Lifetime Digital 3,783
Unique visitors; Source: ComScore Dec. 2011
+ local media brands + marketing solutions+ national media brands
� Strengthen our core businesses
— Expand in fast-growing advertising categories
� Scale our digital and video capabilities
Our Focus: Drive Growth and Return Cash
+ local media brands + marketing solutions+ national media brands + local media brands + marketing solutions+ national media brands
� Expand diversified sources of revenue
� Execute acquisitions and investments
� Return more cash to shareholders
+ local media brands + marketing solutions+ national media brands
16
TSR (%)
15 13-14%
S&P 500 TSR Benchmarks – expected returns
Meredith’s Goal: Approach Top Quartile TSR
5
10
0
7-8%
S&P 500 Median TSR S&P 500 top quartile TSR
Multiple sources including BCG Investor Survey and Value Line
+ local media brands + marketing solutions+ national media brands
17
3 Steps to Delivering Strong TSR
Earnings Growth• Revenue growth• Margin improvement
• Investments in business
1.
+ local media brands + marketing solutions+ national media brands
Free Cash Flow Yield
Change in Valuation
• Investments in business• Dividends• Share repurchases
2.
3.• Growth expectations• Performance consistency• Financial policies• Portfolio changes
18
FY2015Estimated
Revenue Growth
$ 110-170
Putting Growth Strategies into Investor Context
� National Media Group— Implementing expanded food strategy
— Growing brand licensing
— Moving circulation transactions online
— Executing digital strategy
$ 150-250
20-40
20-40
2-4%1919
+ local media brands + marketing solutions+ national media brands
TOTALCAGRCompared to fiscal 2011 results; $ in millions
� Local Media Group— Growing advertising revenues
— Growing retransmission revenues
— Expanding digital and mobile platforms
� Meredith Xcelerated Marketing— Maximizing existing client relationships
— Leveraging Iris Worldwide investment
— Launching new agency capabilities
FY2015Estimated Operating
Profit Growth
$ 25-55
Putting Growth Strategies into Investor Context
� National Media Group— Implementing expanded food strategy
— Growing brand licensing
— Moving circulation transactions online
— Executing digital strategy
$ 40-85
10-20
5-10
2020
+ local media brands + marketing solutions+ national media brands
4-8%
TOTALCAGR
� Local Media Group— Growing advertising revenues
— Growing retransmission revenues
— Expanding digital and mobile platforms
� Meredith Xcelerated Marketing— Maximizing existing client relationships
— Leveraging Iris Worldwide investment
— Launching new agency capabilities
Compared to fiscal 2011 results; $ in millionsBefore Corporate Expenses
Earnings Growth• Revenue growth• Margin improvement
• Investments in business
1.
Step 2 to Delivering Strong TSR: FCF Yield
+ local media brands + marketing solutions+ national media brands
Free Cash Flow Yield
Change in Valuation
• Investments in business• Dividends• Share repurchases
2.
3.• Growth expectations• Performance consistency• Financial policies• Portfolio changes
21
2.
Strong Free Cash Flow Generation: 2002-2011
$165 $168
$226
$157 $167
$185
5.6% CAGR
Strong Free Cash Flow Generation: 2002-2011
$113 $134 $138 $147
$165 $157
FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11
$ in millions 22
+ local media brands + marketing solutions+ national media brands
History of Returning Capital to Shareholders
$551 $604
New $100 million
authorization
$0.97
$1.53
50% increase
5% yield
23
+ local media brands + marketing solutions+ national media brands
$30
$197
FY02 FY05 FY08 FY11 FY12
$0.35
$0.52
$0.80
FY02 FY05 FY08 FY11 FY12
Annual Dividends Stock Buybacks (cumulative)
$ in millions
Cash Flow and Strategic Uses
FY 2009 FY 2010 FY 2011 FY 2011
Operating cash flow $ 181 $ 192 $ 215 $ 215
Capital expenditures (24) (25) (30) (30)
Free cash flow $ 157 $ 167 $ 185 $ 185
Pro Forma
+ local media brands + marketing solutions+ national media brands
Free cash flow $ 157 $ 167 $ 185 $ 185
Dividends (40) (41) (44) (63)
Debt change (105) (80) (105) 180
Acquisitions (6) (8) (40) (250)
Cash available for: $ 6 $ 38 $ (4) $ 52
• Additional acquisitions• Share repurchases• Additional debt service
24$ in millions
Revenue growth 2 – 4%Net margin expansion 2 – 4%Net income Growth 4 – 8%
1.
2.
Earnings Growth
Free Cash Flow YieldDividend yield 4 – 5%Buyback yield 2%1
Meredith’s View of Total Shareholder Return
1.Based on timing of share repurchase plan and actual share price.Note: There is a strong commitment to maintaining this dividend payout level. The range in dividend yield results from the expected variance in share price.
+ local media brands + marketing solutions+ national media brands
2.
3.
Free Cash Flow Yield
Change in ValuationOther potential TSR contributors• Acquisition accretion TBD• PE Multiple Change TBD
Buyback yield 2%Net debt change (0)%FCF contribution 6 – 7%
Annual TSR (%) 10 – 15%
25
Fiscal 2012 Earnings Per Share Outlook
$0.65 to $0.70Third quarter
+ local media brands + marketing solutions+ national media brands
26
$2.55 to $2.75Full year
Unchanged from January 24, 2012 earnings release
Excludes impact of Allrecipes.com acquisition
� Powerful media and marketing company with trusted national brands and an unrivaled female reach
� Portfolio of highly-rated television stations in fast-growing markets
� Leading full-service digital marketing agency
Strong Investment Thesis
� Experienced management team with a proven record of operational excellence and value creation through strategic acquisitions
� Strong stewards of capital committed to balancing growth and returning cash to shareholders
� Current dividend yield at approximately 5 percent
+ local media brands + marketing solutions+ national media brands
27
Targeting 10-15 percent annual Total Shareholder Return
28
24th Annual ROTH Conference
March 12, 2012