STG VIP for System i Marketing Deliverables Sales Capsules

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IBM System i™

© 2007 IBM Corporation

STG VIP for System i Marketing Deliverables

Sales Capsules

i want to lead in select markets.

i want control.

i want an i.

VIP Target Micro-Industry:Australia & New Zealand Gaming and Hotel

i want an i. © 2007 IBM Corporation

STG VIP – Table of content, There are three sections VIP Top Sheet

Influencer Company Snapshot

Influencer’s VIP Top Sheet


Australia & New Zealand Gaming and Hotel


STG Vertical Industry Program (VIP)Expanding through – ANZ Gaming and Hotel Industry Ctd.

IBM and <IBM inserts ISV name> are teaming to:

IBM inserts 1 Sentence Tag Line

IV. Creating the VIP Consortium

V. Global Deployment

III. Supporting Market IntelligenceII. Value PropI. Opportunity

• The industry has brought in a total of Aus$ 134,753 million in turnover from all the sectors falling within the industry

IBM to insert IBM and ISV value proposition

•System i•Partitioning•I5/OS•Virtualization•Integration Platform

Targeted Hotels and Gaming Market

Australia

HARDCAT• Core Fixed

Asset Management Software

Gaming & Entertainment•Jokers Wild•Bonus Roulette

Avaya•Communication Manager•Avaya Operational Analyst•Avaya Call Management System

No of Businesses in Australia by Type 2003-2004

3,284

5,7001,156

4,732

Clubs Hotels TAB Outlets Lotteries

Loyalty Magic

• Complete Game-Play Data Management

• Real-time Promotions

Types of Businesses No. of Hospitals

Clubs 3,284

Hotels 5,700

TAB Outlets 1,156

Lotteries 4,732

New Zealand


IV. Creating the VIP Consortium Ctd.

RUBBER TREE• RezBook – front

desk management

• RezQuick - QuickBooks interface

• RezPhone – call accounting interface

EYECON•Gaming Machine Systems•Games Product Developments•Online Gambling Systems Development

Expanding through – ANZ Gaming and Hotel Industry Ctd.

Concierge• Hotel

Reservation and Property Management Software

IdeaS• Distribution

and Channel Management

• Pricing and Group Management



STG Vertical Industry Program (VIP) Growing Avaya, Gaming & Entertainment, Loyalty Magic, Hardcat, Eyecon, IdeaS, Rubber Tree and Concierge Business with VIP in New Zealand and Australia

ANZ Gaming and Hotel IndustryFocus Industries

• The industry has brought in a total of Aus$ 134,753 million in turnover from all the sectors falling within the industry

STG VIPs Deployment Opportunity


LOYALTY MagicWe have the marketing know-how to promote loyalty programs from start through development

Gaming & EntertainmentWe design and develop gaming systems, software, game content and networks

AVAYAWe provide the world's best communications solutions that enable enterprises to excel.

ConceigeConcierge is a wonderfully simple, SELF INSTALL front office system

EYECONWe have significant expertise across several domains and technologies


HARDCATHardcat specialises in fixed asset management software and services.

RUBBER TREEA company dedicated to user friendly, full featured, affordable, reliable software for the hospitality industry.

IDEASIDeaS mission is to be your innovative pricing and revenue optimization partner

Auckland

Queensland

MelbourneAdelaide

Darwin

Tasmania

CanberraSydney

Queenstown


Avaya (http://www.avaya.com.au/ )ANZ Gaming and Hotel IndustryAvaya uses Service Oriented Architecture (SOA) and open standards to simplify integration of communications and business applications.

ISV Solution or BP Name

Communication Manager: Communication Manager facilitates Intelligent Communications and is the next generation of Avaya call processing software. Designed as an open, scalable, and highly reliable telephony solution, Communication Manager effectively scales from less than 100 users to as many as 36,000 on a single system and to more than one million users on a

single network.

KEY CUSTOMER BENEFITS:

• Improved performance, maintenance, and reliability via regular software enhancements.

• Reduces costs while increasing efficiency and effectiveness by supporting agent specialization and consolidation.

GLOBAL SCALE Location: NORTH RYDE NSW,

Australia Employees: N/A Countries: USA(HQ) Key Industries: Education,

Healthcare, Financial Services, Hospitality, Retail

SNAPSHOT Key Partners: Unisys, Aruba

Networks, Visionael Customers: Burswood

Entertainment Complex Target PowerNet Industry:

Hospitality


Gaming & Entertainment (http://www.gaming-group.com/)ANZ Gaming and Hotel IndustryGaming & Entertainment Group (GMEI) is a provider of advanced server-based gaming systems, downloadable games and online gaming sites for casinos, lotteries, bingo halls, adult gaming centres and licensed betting offices.


Jokers Wild : Jokers Wild is the latest in a series of "Amusment With Prize" games being built in conjunction with Electrocoin Plc. G&EG has designed three variants to date, including both "Deuces Wild" and "Jacks Or

Better“versions: .Bonus Roulette : Bonus Roulette gives players the chance to spin a golden ball and win up to £25. Traditional single zero and double zero variants are also

available:


• Offer a comprehensive line of gaming products.

GLOBAL SCALE Location: NSW, Australia Employees: Countries: USA(HQ),UK Key Industries: Gaming

SNAPSHOT Key Partners: Electrocoin Customers: Cantor Fitzgerald,

Venetian Interactive, Vanuatu Internet Data Center (VIDC)

Target PowerNet Industry: Hospitality


Loyalty Magic (http://www.loyalty-magic.com/)ANZ Gaming and Hotel IndustryWith a rich history of positive growth and success in a number of industries and markets, Loyalty Magic is positioned to increase on its standing as a leading loyalty program provider.


Complete Game-Play Data Management : Identify, analyse and measure users interactions with EGM through win/loss results, turnover, machine ratio, machine denomination and derived interests such as

favourite game name or preferred beverage selection.

Real-time Promotions : R-evolution enables the delivery of "real-time" promotions through Loyalty POS Systems and Loyalty Kiosks.


• Maximise loyalty to business by boosting customer retention, and increasing average spend.

GLOBAL SCALE Location: Melbourne, Australia Employees: Countries: USA(HQ),UK Key Industries: Loyalty

SNAPSHOT Key Partners: Westpac, St George,

Commonwealth Bank Magenta Retail, Micros, PC NuSystems, Grey Worldwide

Customers: ABC Shop, Amcal, API, Century Inn



Hardcat (http://www.hardcat.com.au/) ANZ Gaming and Hotel IndustryHardcat specialises in fixed asset management software and services


Core Fixed Asset Management Software : Hardcat software is a powerful yet easy to operate modular asset management system with the ability to manage your assets from initial purchase through to final disposal. The Core Module, which all other modules link into, is featured on this page, together with information common

to all modules such as minimum system requirements.


• Asset auditing services will free staff from the time consuming and tedious task of a physical asset audit

GLOBAL SCALE Location: Melbourne, Australia Employees: N/A Countries: Australia, UK Key Industries: Asset Management

SNAPSHOT Key Partners: Attest Systems, CRC

Limited Customers : Nuclear Regulatory

Authority Target PowerNet Industry: Asset

Management


Eyecon (http://www.eyecon.com.au/ )ANZ Gaming and Hotel IndustryEyecon is a well-established software and systems integration company, with offices in Brisbane, Australia, founded in 1997


Cootha Slot Gaming System : Eyecon has developed a state of the art slot engine solution which supports both online and land based deployment of advanced 5 reel slot games. Able to be integrated with online casino systems, Cootha supports second screen features,

advanced graphics and a regulatory compliant design.


• Integrate existing systems and third party products

to protect current investment. • Proprietary game concepts to retain and

encourage player participation

GLOBAL SCALE Location: Queensland, Australia Employees: N/A Countries: Australia (HQ) Key Industries: Gaming Software,

Software Development & Design

SNAPSHOT Key Partners: Next Generation

Games Customers : N/A Target PowerNet Industry: Gaming

Software Development


IDeaS (http://www.ideas.com/ )ANZ Gaming and Hotel IndustryIDeaS is the industry's premier provider of hospitality-focused revenue management and business intelligence solutions.


Channel Management: IDeaS Channel Management delivers a clear view to all your distribution channels. For to long hoteliers have struggled to reconcile which rate to quote to various channels and how that will impact the overall mix of business.


• Integration of leading Revenue Optimization and Property Management Systems will help mutual hotel clients streamline sales and operations.

• Provide hoteliers with a clear vision to their data, giving them greater control over their business

• Offers a built-in integration to the most popular competitive rate shopping engines

GLOBAL SCALE Location: Sydney, Australia Employees: N/A Countries: USA (HQ) Key Industries: Consulting,

Hospitality

SNAPSHOT Key Partners: Agilysys, AltiusPAR,

Any Rate Software Customers :Conrad, Hilton Target PowerNet Industry: Hospitality


Rubber Tree ( http://www.rubbertree.com.au/ )ANZ Gaming and Hotel IndustryA company dedicated to user friendly, full featured, affordable, reliable software for the hospitality industry.


• RezBook – front desk management• RezQuick - QuickBooks interface• RezPhone – call accounting interface• RezPOS – Point of Sale interface• RezPro – everything including the sink• RezOnline – online booking module


• User Friendly

• Affordable

• Reliable

GLOBAL SCALE Location: Victoria, Australia Employees: N/A Countries: Australia Key Industries: Hospitality

SNAPSHOT Key Partners: elodging Customers: Windamar Beach

Resort, Tivoli Lodge, Karma Chalets, Clarion Suites Sacred Waters, Pico Bonito, Amooran



Concierge ( http://concierge.vizualweb.com/ )ANZ Gaming and Hotel IndustryA company dedicated to user friendly, full featured, affordable, reliable software for the hospitality industry.


Hotel Management Software: The Concierge 21st Century Hotel Reservation and Property Management software is priced at $995 AUD (Australian Dollars) for sites from 1 to 50 rooms. Features:•Visually book, confirm, cancel bookings—drop and drag—all reservation & guest functions from one screen •Right mouse click to make changes, post charges and check out or print folio.


• Free upgrades within the current version cycle

• Free support for the first 30 days from purchase date

• Experienced hotel professionals to guide you through the initial setup

GLOBAL SCALE Location: Victoria, Australia Employees: N/A Countries: Australia, New Zealand Key Industries: Hotel Industry

Software

SNAPSHOT Key Partners: N/A Customers : Comfort inn and

Suites Target PowerNet Industry: Hotel

Documents

STG VIP for System i Marketing Deliverables Sales Capsules