STiKi Inbound Case Study ACQUISITION

QUICK FACTS > GOAL:

Acquisition

> MEDIA: TV & Radio

> VERTICAL: Health/Fitness

STATS > 53% less Cost Per Response

than traditional media spot

> 78% CTR

> �Brick�&�Mortar�Traffic�&� Sales Increase

INCREASE ACQUISITION, ENGAGEMENT AND ROI WITH STIKI

www.getstiki.com or text INFO to 246810Message & data rates apply

Park West Finance Station PO Box 20934 New York, NY 10025 | 888.848.8895 | www.getstiki.com

STiKi Provides Higher Response Rates at a Lower Cost than TV and Radio Combined OPPORTUNITYStiki’s client needed an alternate response solution that could maximize sales and engagement from TV and Radio media beyond what traditional web sites and phone numbers can provide.

SOLUTIONA Stiki Text solution was added to the mix as an the only call-to-action option in specific�TV�and�Radio�Media�spots.�Customers�were�prompted�to�text�a�designated�keyword�to�a�specific�Stiki�short�code�(246810)�to�receive�offer�details�and�to�get�access to a Trial Offer.

Stiki built engaging MMS text creatives using animated images and sales focused copy, including a click to call number and link to a dedicated landing page. Stiki also built a second follow up message that was delivered to customers within 2 minutes after the initial text that pointed customers to a testimonial video on the Trial Product.

Multiple text campaign versions were built to allow for separate tracking and direct attribution to specific TV and Radio spots.

RESULTSThe Stiki text solution proved to drive high response and engagement for TV and Radio media at a lower cost than traditional web and phone channels combined. When tested head-to-head, the cost per response for the Stiki text solution was 53% less than a traditional spot with a toll-free number and url as the response option.

Overall,�Stiki�drove�over�60,000�total�texts�from�2�months�of�TV�media.�78% of unique mobile users clicked through to the landing page or called once they received the text from Stiki.

Stiki drove an additional 2,000 texts from Radio media with 76% of mobile users clicking through to the landing page or calling.

At the same time, the TV and Radio media proved to drive value to a unique TV Only offer�while�also�contributing�to�increased�foot�traffic�and�sales�in�the�retailers�brick�and�mortar�locations.�This�identified�a�future�opportunity�to�incorporate�coupons�into�the�Stiki�response�to�maximize�sales�and�further�offline�attribution.�