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StimulusGeneralization….Discrimination
Assignment # 2
Can you identify any packages where you think the marketer’s knowledge of stimulus generalization or stimulus discrimination was incorporated into the package design?
Submitted to: Ma’am Beenish Kalim
Submitted By: Muhammad Afzal BBA-VIII
Packaging:• Same stander shape• Same material use for
packaging
Generalized:• The word C can confuse
consumer• Use of red and blue color• Cavity protection are
written on same side of both products
Toothpaste
COKE VS PEPSI
Discrimination
Color:• Coke has red color• Pepsi focusing on blue
Logo:• Well known brands
Pocket modem
Discrimination
Color:
It discriminate by red color and orange color.
Corporate Name:
Wi-tribe and Qubee are written on products