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STIRISTALINK:Connecting B2B and B2C data
STIRISTA
A 360-DEGREE
VIEW OFYOUR
PROSPECTS:
Until now, data profiles were fragmented—companies knew about the professional or the consumer, but never both. But your customers’ personal and professional lives don’t exist in a vacuum. That’s why we created StiristaLINK, a groundbreaking new approach to the way data profiles are assembled.
StiristaLINK draws from our database to link consumer records with business records, giving you a 360-degree view of the people youneed to reach. With StiristaLINK, you can augment your contacts with complex combinations of B2B and B2C information:
B2C Information•Workpalce•Education•Job titles•Business email address•Past employers•LinkedInURL
B2B Information•Consumer email address•Social media handles•Postal addresses•Phone numbers•Demographics•Personal interests
Target consumers during business hours, while they
check their work email.
COMPREHENSIVEPROFILES FOR
ANY APPLICATIONStiristaLINK can help you reach the
right people wherever they are:
Enrich business and consumer
profiles for better targeting and segmentation.
Access hard-to-reach segments like millennials.
Reach business people at home,
while they are on Facebook. Enlarge your universe
of display and social media advertising targets. Offer business people
consumer products based on their work status.
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B2BB2C
THE DATABEHIND THE
LINKAGE:
StiristaLINK’s 360-degree profiles couldn’t happen with average data. Luckily, we happen to specialize in the hyper-accurate data that fuels StiristaLINK. With over 250 million triple-verified records and over 400 filters, our data is vast enough for large-scale deployments and accurate enough to create multitudes of high-value segments.
StiristaLINK powers its 360-degree profiles through an intricate linkage of our B2B and B2C databases, with social data as the glue. Drawing from our 275 million-record social database, StiristaLINK matches consumer profiles to their professional counterparts with a 97% accuracy rate. To reinforce that bond, StiristaLINK uses a proprietary geo-coding system that matches consumers to employees at nearby companies with the same name. StiristaLINK has already linked 55 million consumer emails to a B2B profile and enhanced 20 million B2B profiles with consumer information.
THE TECHNOLOGYINSIDE STIRISTALINK
NEW MOVERS400
FILTERS
STIRISTADATABASE
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HOWSTIRISTALINK
HELPEDWEIGHT
WATCHERS:
Weight Watchers used StiristaLINK to market its group packages to HR directors. The group packages are offered as a free benefit to companies, and employees receive a discounted rate when they join through their firms. The problem was that although Weight Watchers had excellent brand awareness, that wasn’t enough to get the attention of overloaded HR directors.
We helped Weight Watchers cut through the noise with StiristaLINK. We used StiristaLINK’s 360-degree profiles to identify HR professionals who were interested in fitness and health. Then we contacted them with a micro-targeted email campaign that stressed the role of weight in employee health and productivity.
As a result, Weight Watchers enjoyed a surge in group package signups.
“Stirista’s unique data, which combines traditional B2B data with social information, helps us target HR decision makers who can influence the health of employee populations
through our products and services. Stirista understands our unique needs as a traditionally
B2C company operating in the B2C space and looks for unique ways to target individuals
interested in health and wellness.”Cindy Bubniak
Director of MarketingWeight Watchers International
ABOUT STIRISTA
In advertising today, having copious amounts of data isn’t enough. With Stirista's experience in compiling original contact data, we understand that having the right data is critical in reaching the right audience. You need big data for large-scale operations and yet demand accuracy needed to create multitudes of high-value segments. But don’t take our word for it. We are on the preferred vendor list for multiple Fortune 500 companies, and three of the ten largest companies in the world rely on our data.
EXPERIENCESTIRISTALINK
TODAY
Broaden your reach amon customers and prospects by linking your consumerand business records today.
1100 NW LOOP 410 SUITE 805San Antonio, TX
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