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Marketing Cng Hng Khng
Trnh T Anh
2013
Chng 1: Gii thiu chung v Markeitng v qun tr Marketing (6T)
Khi nim Qun tr Marketing Vai tr qun tr Marketing Gi tr v s tha mn ca khch hang Qu trnh marketing v qun tr marketing
Chng 2. c im kinh doanh ti Cng Hng Khng (12T)
c im kinh doanh ti Cng HK Khch hng v sn phm ca CHK Phn tch mi trng marketing Cng HK Phn khc th trng v xc nh khch hng
ca Cng HK
Chng 3. Lp k hoch v Chin lc Marketing Cng HK (9T)
Lp k hoch Marketing Cng HK nh v - Chin lc nh v Cng HK Chin lc ko di chu k sng ca
dch v ti Cng HK Thit k chin lc Marketing cho
tng quy m Cng HK
Chng 4. Xy dng chng trnh Marketing cng HK (15T)
Qun tr dch v ti cng HK Qun tr chnh sch gi Qun tr cung ng dch v Qun tr chiu th Qun tr con ngi
Qun tr quy trnh/ h thng Trit l doanh nghip
Chng 5. T chc, thc hin v kim tra Marketing ti Cng HK (3T)
T chc v thc hin cc chng trnh Marketing
nh gi v kim tra cc hot ng Marketing
Chng 1. Gii thiu chung v Qun tr Marketing
Gii thiu chung v qun tr Marketing
Cng vic ca Marketing l bin cc nhu cu x hi
thnh nhng c hi sinh li
L 1 qu trnh qun l mang tnh x hi nh m cc c nhn c th c c nhng g h cn v mong mun thng qua vic to ra, cho x hi, bn v trao i nhng sn phm c gi tr vi nhng ngi khc
Marketing l g????
Cc khi nim chnh ca Marketing
Nhu cu, mong mun, yu cu
Gi tr, chi ph, s hi lng
Trao i, giao dch, cc mqh
Marketing, ngi lm Marketing
Sn phm Th trng
Vy th no l
L qu trnh lp k hoch v thc hin k hoch , nh gi, khuyn mi v phn phi hng ha, dch v v tng to ra s trao i vi cc nhm mc tiu, tha mn nhng mc tiu ca khch hng v t chc
Qun tr Marketing??
Qun tr Marketing
L mt qu trnh qua mt t chc quan h mt cch sng to, c hiu qu v c li vi th trng
L ngh thut sng to v tha mn khch hng mt cch c li
L a ng hng ha v dch v n ng ngi, ng a ch, ng thi gian, ng gi v thng tin chnh xc cng khuyn mi
Vai tr qun tr Marketing
L mt qu trnh qua mt t chc quan h mt cch sng to, c hiu qu v c li vi th trng
Nhu cu c kh nng thanh ton
m Bng Khng
Tim n Gim st
Tht thng Va
Qu mc C hi
nh hng v th trng
Quan im sn xut
Quan im sn phm
Quan im bn hng
Quan im Marketing
Quan im Marketing x hi
Gi tr v s tha mn ca khch hng
Mc tiu ca chng ta vi t cch l mt cng ty l m bo dch v cho khch hng, nu khng c tt nht th cng phi ni ting Sam Walton Wal-Mart
Gi tr dnh cho khch hng l chnh lch gia tng gi tr ca khch hng v tng chi ph ca khch hng
ton b nhng li ch m khch hng trng i mt sn phm hay dch v nht nh
Gi tr ca khch hng
Cc yu t quyt nh gi tr dnh cho KH
Tng gi tr ca KH Tng chi ph ca KH
Gi tr SP
Gi tr
hnh nh
Gi tr
nhn s
Gi tr
dch v
Gi tin
Ph tn tinh thn
Ph tn
cng sc
Ph tn thi gian
S tha mn ca khch hng
L mc ca trng thi cm gic ca mt ngi bt ngun t vic so snh kt qu thu c t sn phm (hay sn lng) vi nhng k vng ca ngi
S tha mn ca khch hng
Kinh Nghim
mua sm
K
vng
kin bn b, ng
nghip
Ngi lm Mar
i th Cnh tranh
Theo di v nh lng
H thng khiu ni v gp
iu tra s tha mn Khch hng
ng gi ngi i mua sm
Phn tch nguyn nhn mt Khch hng
Phng php
Kh nng sinh li ca khch hng Bc kim tra cui cng
Chin lc to dng lng trung thnh ca khch hng
Chng trnh Marketing tn sut - FMP
Chng trnh Marketing cu lc b
Barbara - Customer Satisfaction - ANZ Bank Ad.mp4
Loi cng ty Nhng cng ty lm cho s vic xy ra
Nhng cng ty ngh l mnh lm s vic xy ra
Nhng cng ty ng nhn s vic xy ra
Nhng cng ty thc mc iu g xy ra
Nhng cng ty khng bit mi th xy ra
Phn phi Phc v
Chn TT im tp
trung
Dch v
Phn phi
Q.co Kh.mi
Bn
nh gi
T lm
Qu trnh Marketing
Thu mua
Thit k
SP
Lm ra SP Tiu th sn phm
Q. Co
Phn khc TT
nh v tr gi tr
Pht trin SP
Pht trin DV
nh gi
Mua ngoi
T lm
LL bn hng
KM bn hng
La chn GT m bo gi tr Thng bo GT
Tun t ca qu trnh vt cht truyn thng
Tun t sng to v cung ng gi
To ra gi tr
Qu trnh Marketing
Bao gm vic phn tch nhng c hi marketing, nghin cu v la chn th trng mc tiu, thit k cc chin lc marketing, hoch nh cc chng trnh marketing cng c t chc, thc hin v kim tra n lc marketing
Qu trnh qun l Marketing
Phn tch cc c hi marketing
Nghin cu & la chn th trng MT
Thit k chin lc, lp k hoch marketing
Hoch nh cc chng trnh marketing
T chc, thc hin, kim tra n lc marketing