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Stop Shouting at Your Elephants
Why there’s more to Security Awareness than motivation
Richard Beach
Are your messages as clear and actionable as drink 1% milk?
• “Think before you click”
• “Don't get hooked by phishers”
• “Loose clicks invite hacker tricks”
• “Security is everyone’s responsibility”
• “Prepare for Disaster: Recover Faster.”
• “Classify Information”
• 50% of American soldiers in Vietnam experimented with narcotics
• 20% became clinically addicted
• Yet 12 months after returning home only 1% remained addicted – the same as before the war.
So do we ignore the elephant in the room?
The message comes last…
• “Email must be classified .”
• “Email must be classified because policy says so.”
• “Cool people classify email.”
• “It is easy to classify email. Here’s how you do it.”
Summary
• Users are exhausted
• Analyze the issues
• Address specific problems
• Consider the work environment
• Generate solutions
• Communicate clearly