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WE KNOW THE WEB
The Internet Marketing Tree
What We’ll Cover
• The Search Engine Landscape• How Search Engines Work• Search Engine Optimization• Local Optimization• Social Media• Tips & Tools to Use on Your Own
Search Engine Landscape
Search Engine Landscape
Search Engine Landscape
Instant Answers
News Results
Local Results
Image Results
Search Engine Landscape
Organic vs. Paid Search
Organic
Paid
Search Engine Landscape
Organic vs. Paid Search
90% of Clicks
10% of Clicks
How Search Engines Work
Algorithmic Ranking Factors
How Search Engines Work
How Do Search Engines Determine Trust, Authority & Relevancy?
Technical On-Page Off-Page
How Search Engines Work
Crawling & Indexing
Without links, the engines might
never find this page
Joomla
SEOThe process of improving a website’s visibility in the organic search results
so that more relevant and free traffic is brought to the site.
Quality, Fresh Content
Quality, Fresh Content
Quality, Fresh Content
Quality, Fresh Content
National Bloggers
Quality, Fresh Content
Quality, Fresh Content
InterviewsCustomer ProfilesPromotional Pieces – Events, SpecialsAuction Recap & ScheduleEvents in Your CityTips on Organization, Safety, Etc.
Keep a Feedback Box in the Office
Local Optimization
Local Optimization
GOOGLE LOCAL
Local Optimization
+ Respond to Reviews
Local Optimization
Local Optimization
Local Optimization
SOCIAL MEDIA
Social Media
Social Builds Brand Awareness. This Drives Queries and Queries Influence Rankings
Social Media
Social Can Also Drive Links
Social Media
Social Media
Social Media
Contests drive engagement and fans•Most Organized Storage Unit Photo Contest•Guess What’s Behind The Storage Unit Door•Most “Check-Ins”
Foursquare
Social Media
EngagementIs
Key
HootSuite
Other Local Tools
http://nexame.com - Full analysis of the last 800 tweets in your Twitter timeline. Snapshot of what's being said, what's trending, and what's being discussed in your online community.
http://www.tinker.com/ - Search for the top news, events, topics and places people are talking about.
http://www.quantcast.com/ - Easy-to-read reports that show your audience reach and composition by domain, custom grouping, or cross-network
http://simplymeasured.com/free-social-media-tools - Free Reports including competitive analysis of Facebook pages, Klout analysis, LinkedIn analysis, etc
Bringing It All Together
Create Share-
Worthy Content
Create Share-
Worthy Content
Share Socially
Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & Value
Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Amplify Network
Reach
Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Amplify Network
Reach
More Searchers
Biased to Seeing
Your Stuff
Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Amplify Network
Reach
More Searchers
Biased to Seeing
Your StuffWin the
Internet
Additional Resources
More on SEO:http://www.seomoz.org/beginners-guide-to-seo More on Local Optimization:http://www.davidmihm.com/local-search-ranking-factors.shtml http://blumenthals.com/blog/ More on Social Media:http://blog.tweetsmarter.com/social-media/best-and-worst-times-to-post-to-social-media-infographic/ http://www.grovo.com/ General Resources:http://www.seomoz.org/bloghttp://searchengineland.com/http://marketingland.com/ http://www.marketingprofs.com/http://mashable.com/
Sites In The Presentation
https://www.google.com/http://www.quora.com/https://adwords.google.com/o/KeywordToolwww.google.com/placesforbusiness/www.google.com/+/learnmore/local/www.bing.com/businessportallistings.local.yahoo.comwww.yelp.comwww.google.com/alertsgetlisted.orgwww.google.com/trendswww.facebook.comhttps://twitter.comhttps://plus.google.comhttps://foursquare.comhootsuite.comhttp://nexame.com http://www.tinker.com/ http://www.quantcast.comhttp://simplymeasured.com/free-social-media-tools