Upload
doantuong
View
229
Download
2
Embed Size (px)
Citation preview
2
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Daily template
• Simple Banner template
• New Arrival template
• Best Seller template
• Marketing template
4. Version history
5. Analytics page
3
Store Design is a tool which helps sellers customize and design their store page from seller center.
The store page will then display best selling products selected and catch the customers eye using attractive designs
on Lazada’s website.
Types of Store Design templates include:
• Daily template – to give a basic introduction to the store
• Simple Banner template – to allow you to insert pictures for a customized banner
• New Arrival template – to display the latest products on the top of your store page as product recommendations
• Best Seller template – to display the best performing products on the top of your store page as products
recommendations
• Marketing template – a combination of both customized banner and product recommendations
Benefits of using the store design tool:
• Store design enhances your brand awareness by making your page more attractive.
• Differentiates your store from your competitors
• And provides your customers with a better online shopping experience
• Boosts sales
4
The first step to creating an attractive online store is to select a store design that fits your
needs. It is like getting the right interior design for a physical shop. It enhances the
shopping experience and encourages customers to revisit your store.
This feature helps you to quickly create attractive store designs through a variety of
templates which you can choose from.
5
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Daily template
• Simple Banner template
• New Arrival template
• Best Seller template
• Marketing template
4. Version history
5. Analytics page
7
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Daily template
• Simple Banner template
• New Arrival template
• Best Seller template
• Marketing template
4. Version history
5. Analytics page
9
1. Click the drop down button
2. Select the available
language available.
1. When you enter the
tool for the first time,
the tutorial page will
pop up.
2. You can click this
button whenever you
need the tutorial.
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Daily template
• Simple Banner template
• New Arrival template
• Best Seller template
• Marketing template
4. Version history
5. Analytics page
11
13
Page Template
The Page Template
displays the templates you
can select from to quickly
build your store design.
14
This is the Daily
template. Click on
“Apply” to use this
template.
Daily Template
The Daily Template allows
you to give a basic
introduction to your store
using the customized
banner and allows you to
customize the category bar.
15
Store header
This is where you can upload
your store logo. The store
header cannot be deleted or
moved.
Click on the header to add your
store logo.
Category bar
1st and 2nd level of the
category bar can be
edited.
Click on the header to
edit the category.
16
Because of the specific
characteristics of store
header, you are
required to upload two
images – one for
desktop, one for mobile
version
Click on ‘Edit’ to edit
the categories. A panel
will pop up.
17
Change the
order of the
category.
Click here to
set the target
link.
Click ‘confirm’
once completed.
Click ‘Save’ to
save your
changes.
This function allows you to
set two levels of categories
in the store header.
When you click on the first
category, the second level
category will be displayed.
1. Click the triangle to see
the “Add 2nd level
category”
2. Click the “Add 2nd level
category” button.
3. Set the target link for the
category.
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Daily template
• Simple Banner template
• New Arrival template
• Best Seller template
• Marketing template
4. Version history
5. Analytics page
18
19
This is the Simple
Banner template. Click
on “Apply” to use this
template.
Simple Banner Template
The Simple Banner
template allows you to
upload 3 pictures to create
a customized banner that
best represents your
store.
21
Click here to upload the images
for the bannerSelect ‘Display’ if you want the
banner title to be visible
Input your
banner title here
Click ‘Save’ to save
your changes.
22
Click on the Up/Down
arrows to change the
order of images.
Click on the bin icon to
delete images.
Click here to upload
the banner image
This guideline refers to the
proportion and minimum
size of the image
23
Three ways to generate a target
link
Page with category result:
you can choose a category as
the target link. When the
customer clicks the banner, it
will link them to the product
list of this category.
Page with keyword: you can
input the keyword and
Lazada will generate the
product list, linked to the
keyword.
Page of one product detail:
just choose one product as a
result page.
Click ‘Confirm’
once you are
ready
Click here to set the
target link
Click ‘Save’
to save your
edits
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Daily template
• Simple Banner template
• New Arrival template
• Best Seller template
• Marketing template
4. Version history
5. Analytics page
24
25
This is the New Arrival
template. Click on
“Apply” to use this
template.
New Arrival Template
The New Arrival template
allows you to
automatically display or
select up to 5 latest
products to show at the
top of your store page.
27
You can choose the SKU
automatically or manually.
If you choose the automatic way,
Lazada will pick the SKUs
based on time of creation.
Otherwise, you can manually
select the SKUs by clicking the
edit button.
Choose one color for the
background of this carousel
Upload the left most image. It is
also a banner that can link to
one SKU.
Click ‘Confirm’
and then ‘Save’
once you are
ready
Left image
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Daily template
• Simple Banner template
• New Arrival template
• Best Seller template
• Marketing template
4. Version history
5. Analytics page
28
29
This is the Best Seller
template. Click on
“Apply” to use this
template.
New Arrival Template
The Best Seller template
allows you to
automatically display or
select up to 5 best
performing products to
show on the top of your
store page.
31
You can choose the SKU
automatically or manually.
If you choose the automatic way,
Lazada will pick the SKUs by
volume of sales.
Otherwise, you can manually
select the SKUs by clicking the
edit button.
Choose one color for the
background of this carousel
Upload the left most image. It is
also a banner that can link to
one SKU.
Click ‘Confirm’
and then ‘Save’
once you are
ready
Left image
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Daily template
• Simple Banner template
• New Arrival template
• Best Seller template
• Marketing template
4. Version history
5. Analytics page
32
33
This is the Marketing
template. Click on
“Apply” to use this
template.
Marketing Template
The Marketing template
allows you to combine the
banner feature with the
product carousel feature,
giving customer the best
shopping experience in
your store.
34
Click on the banner carousel
banner to open task panel
Carousel speed is how fast your
images will rotate
Click ‘Confirm’
and then ‘Save’
once you are
ready
Select if you want the banner title
to be visible
Put in banner
title here
35
You can choose the SKU
automatically or manually.
If you choose the automatic way,
Lazada will pick the SKUs by
time of creation/volume of sales.
Otherwise, you can manually
select the SKUs by clicking the
edit button.
Choose one color for the
background of this carousel
Click ‘Confirm’
and then ‘Save’
once you are
ready
Click on the product carousel
banner to open task panelUpload the left most image. It is
also a banner that can link to
one SKU.
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Daily template
• Simple Banner template
• New Arrival template
• Best Seller template
• Marketing template
4. Version history
5. Analytics page
36
37
The platform will save
your decorated result
every time. You can
enter the version
history page to view
the previous versions.
This is the
version list.View it
by clicking the
version.
1. Delete: delete this version
2. Set up: rename the version
3. Duplicate: To duplicate the
current version
4. Edit: To edit
1. Introduction
2. Overview of the store page on Lazada’s website
3. How to use the store design tool
• Tutorials page
• Store header
• Page background
• Banner graphics
• Category navigation
• Product recommendation
4. Version history
5. Analytics page
40
41
You can monitor your store’s
performance by going to the
analytics tab.
You can see three kinds of data:
1. Traffic: total number of unique
visitors
2. Average click through rate (CTR):
Number of unique clicks per page.
3. Average time spent on the page
per user: Total time spent on the
page / number of unique visitors