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Founded in 2007; based in London & Dundee Owned and managed by Lynda Murray and Phill Hill Specialists in Retail Visual Merchandising , displays and store environments One Stop Shop – Design, implementation, consultancy and training Variety of clients from High Street brands to small independents both UK and abroad
Our Company
Tired/old looking shop New owner so not your taste New ranges Better circulation More or less selling space
Planning
Why do a refit or visual enhancement?
Layout Principles
The basic rules; Space v’s Sales Right Space/Right Product/Right Time Balance & Symmetry Positioning focal points
To improve the commercial effectiveness and visual appeal of your store
Layout Tips
Category C
Category B
Category A
Allocate space to each product category based on sales and seasonal trends Create defined/dedicated areas Use the natural geography/architecture of your shop Consider the adjacencies ensuring they are Logical/sympathetic Mark areas on plan
Layout Tips
Position Fixtures Step 1 Measure fixtures Step 2 Select appropriate fixtures for each category Step 3 Position using balance & symmetry Consider; Walls for higher density Access/Space for walkways
Cash Desk
Layout Tips
North
East
South
Wes
t
Next decide where to create strong focal points These lead customers to areas, define the product type, create interest and entice customers to explore We use the ‘Compass Theory’. North, South, East, West. Interest in all directions.
Cash Desk
Layout Tips
Customer Profiles
MOOD BOARD BY ELLIE BARKER
Understand your customer Get to know them… She's the kind of girl who? He's the kind of guy who? What's their age? What do they like? Music Films Books Magazines etc.
Mood board by bleachblondesoul.blogspot.fr
Mood board by madeupmag.blogspot.com