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BEYOND POST-ITS: A STORY MAPPING WORKSHOP
jenny chisnell
gyro
03.02.16
Intro
What is Story Mapping?
Individual exercise
Break into groups
Conclusion
AGENDA
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Jeff Patton
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A technique to understand user behavior, so that you can create the appropriate features and functions in your product to make their lives better.
What is Story Mapping?
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Who should use it?
YOU, of course! ;D • Product managers • UX practitioners • Product owners • Project managers in IT • Agile/Lean folks • Everyone else! It’s a “team sport.”
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Why is it important?
“Reorganizing cards [or post-its!] together allows you to communicate without saying a word.” -Jeff Patton
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It’s all about externalizing perspectives and distilling abstract concepts into a concrete artifact--taking ideas out of people’s brains and putting them down on paper.
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Much as wireframes gives a common visual reference point for cross-disciplinary team members to discuss, the story map is something anyone can (literally) point to and everyone knows exactly what she’s talking about.
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SOLO EXERCISE
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Hit snooze
Hit snooze again
Rol l out of bed
Crack eggs
Scramble
Put on coat
Grab bag
Grab keys
Wake up Make coffee Make breakfast Relax Out the door
Enjoy coffee
Read Facebook on phone
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“Story mapping consists of ordering user stories along two independent dimensions. The "map" arranges user activities along the horizontal axis in rough order of priority (or "the order in which you would describe activities to explain the behaviour of the system"). Down the vertical axis, it represents increasing sophistication of the implementation. Given a story map so arranged, the first horizontal row represents a "walking skeleton", a bare-bones but usable version of the product. Working through successive rows fleshes out the product with additional functionality.” - Agile Alliance
Story Mapping defined.
Frame the problem. Who is it for, and why are we building it?
Map the big picture. Focus on breadth, not depth. Go a mile wide and an inch deep. If you don’t have a clear solution in mind, or even if you think you do, try mapping the world as it is today, including pains and joys your users have.
Explore. Go deep and talk about other types of users and people, how else they might do things, and the kinds of things that can (and likely will) go wrong.
Slice out a release strategy. Remember: there’s always too much to build. Focus on what you’re trying to achieve for your business, and on the people your product will serve. Slice away what’s not needed to reveal minimum solutions that both delight people and help your organization reach its goals.
Slice out a learning strategy. You may have identified what you think is a minimum viable solution, but remember that it’s a hypothesis until you prove otherwise. Use the map and discussion to help you find your biggest risks. Slice the map into even smaller experiments that you can place in front of a subset of your users to learn what’s really valuable to them.
Slice out a development strategy. If you’ve slice away everything you don’t need to deliver, you’ll be left with what you do need. Now slice your minimum viable solution into the parts you’d like to build earlier and later. Focus on building things early that help you learn to spot technical issues and development risks sooner.
JEFF PATTON’S SIX STEPS TO A STORY MAP
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GROUP EXERCISE
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SCENARIO: You are part of a team at a start-up developing the next great smartphone app—a “Tinder for Musicians.” It will allow its users to go beyond the traditional Craigslist “Need bandmates” ad to be a fully-integrated app that will enable putting together a band: auditioning, scheduling rehearsals, potentially even finding a manager and booking gigs.
DAVE THE DRUMMER
STORYMAPPING WORKSHOP MARCH 2016
EMOTIONAL DRIVERS
WHAT KEEPS HIM UP AT NIGHT • Not ge'ng any younger, will he ever realize
his musical dreams? He came close to his “big break” in his early 20s with a previous band, but fame has yet to materialize.
• Cost of new equipment; is trying to build a top-‐notch drum kit.
PERCEIVED BARRIERS/HURDLES • Slightly distrusHul of a new digital way to
assemble and manage a rock band; prefers face-‐to-‐face contact from the get-‐go over mediaIng through a screen.
• Has a bit of a chip on his shoulder; doesn’t feel he is where he planned on being at this point in his life.
ASPIRATIONS • Currently plays part-‐Ime in a number of
different bands with different styles of music, because talented drummers are so hard to come by. Wants to have “his own” band, of sorts, and devote his Ime to it exclusively.
TECHNOLOGY / DEVICES
• Samsung Galaxy • Macbook • No tablet
RATIONAL DRIVERS
PURCHASE DRIVERS • DisorganizaIon has caused previous methods of
assembling a band to fail—too much to keep track of using different, mostly analog, systems. Looking for an alternaIve, and will happily invest in the right one.
• Just got a raise at work, more income to devote to musical accessories.
DECISION CRITERIA • App must be VERY intuiIve and easy to use out-‐of-‐
the-‐box in order to overcome distrust. • Audio files are not too “lossy” (i.e. poorly
compressed—but without being prohibiIvely large in file size either); wants to capture percussive sound at its best, albeit taking Inny cellphone speakers into account.
SUCCESS FACTORS • Found awesome new band members to rock with! • OpportuniIes on the horizon for pu'ng together a
tour.
THINKING STYLE CreaIve | IdealisIc | Non-‐Linear
DAVE: THE DRUMMER DAY JOB: Tattoo Artist 24 years experience tattooing
Age 42, unmarried, no kids (that he knows of) Education: “PhD in the School of Hard Knocks,” according to Facebook profile Has been playing drums since the age of 11 Annual income from day job: $42,000/year
RESPONSIBILITIES: • Keep the beat • Owns the equipment van • Sings occasional backup vocals • Important to him to be involved in major decisions; due to
age and experience, he has a self-conception of being a leader/in charge, and he may consequently butt heads with the lead vocalist, who is typically the “face” of the band
• Has a buddy with a job editing video, can be a hookup when the time comes to make a music video
ZOEY THE LEAD SINGER
STORYMAPPING WORKSHOP MARCH 2016
RATIONAL DRIVERS
PURCHASE DRIVERS • First sees an ad for the app while playing Words
With Friends. • Money is Ight, so will not likely upgrade to the
paid version unless the features are appealing enough.
DECISION CRITERIA • Will base much of her decision on the app’s
aestheIc appeal; as a Millennial, her preferences run towards Flat Design.
• Not too steep of a learning curve; her Ime for learning runs at a premium.
• Responds strongly to “elements of delight.”
SUCCESS FACTORS
• The app is sophisIcated enough to help her accomplish all the tasks required to put together a band.
• Life is a party! THINKING STYLE CreaIve | RaIonal | Linear
EMOTIONAL DRIVERS
WHAT KEEPS HER UP AT NIGHT • Ge'ng enough shibs at work to keep things
afloat. • Worries about being able to balance a band,
a job, and single motherhood…but music is sIll her outlet, her pasIme, a joy in her life.
• Her infant child (literally-‐-‐it cries and cries!). PERCEIVED BARRIERS/HURDLES • Totally accepts, even advocates, for an app
to bring musicians together, but already has 20 apps on her phone she’s not using; her afenIon is hard to win and easily divided.
• An outgoing performer, but shy when she first meets people….can be socially awkward.
ASPIRATIONS • Really wants to make new friends; feels
socially isolated by early parenthood. • Dreams of playing SxSW someday; ulImate
dream is to get signed to Columbia Records. • Wants to “meet cute band guys! :D”
TECHNOLOGY / DEVICES • iPhone 5s • HP Pavilion
• iPad (4th generaIon)
ZOEY: THE LEAD SINGER
DAY JOB: Waitress at a vegan restaurant 2 years experience waiting tables
Age 19, single, 6-month old baby girl Education: dropped out after a semester of college, plans on going back to school eventually but not soon Sang in choir in high school; a multi-instrumentalist, she also plays guitar and tambourine Annual income from day job: $28,000/year
RESPONSIBILITIES: • Coordinate practice times (she has to work around her
childcare schedule and waitressing shifts) • Head up any booking activities, but bring decisions back to
the band for a democratic vote • Compose lyrics • Sing lead • Play guitar and occasional tambourine
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PRESENTATION TIME!
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QUESTIONS?