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Story Telling and Leadership
David E. Carter Growing Leaders,llc
Stories make a difference
Tell each other a story!
Why Story Telling ?
“Good Storytelling is the hallmark of effective
leadership”
Daniel Goleman
• Celebration & Recognition
• Challenge / Challenges
• Training
When to use Story Telling
• A key leadership technique
• Best way to communicate with people
• A narrative helps us make sense of the world
Why it is important ?
• It can touch us in profound ways
• Story telling translate dry boring material into a magical message
• It is not hard
• It is memorable
• It is required
• It is helpful
• It is powerful
Leadership vs. Management
Why 80% of Leadership Training Fails !
Management is Losing Ground Quickly
The Missing Link
We feel each other’s emotions
