Storyboard - Motorola V9 TV Advert

Working Title: Motorola V9 TV advertisement (http://www.youtube.com/watch?v=fjPY744kRjU&list=PL3D0393FE0CD6B966&index=7&feature=plpp_video)Duration: 32-seconds

Shot #1 (Time: 0:01) Shot #2 (Time: 0:02) Shot #3 (Time: 0:03)ES of subway station platform; passengers getting off/ on train

CU of man’s mobile phone cutting woman’s dress as they pass each other

MS of man looking at mobile phone. In the background, the woman, realising her clothing has been cut holds her side and turns around to establish what happened

Shot #4 (Time: 0:04) Shot #5 (Time: 0:05) Shot #6 (Time: 0:06)CU of ripped clothing CU product shot; email showing internet

capabilityWS of man and woman; MS of man in foreground, oblivious to of woman, LS in background, who drops her handbag and adopts a battle stance

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http://www.youtube.com/watch?v=fjPY744kRjU&list=PL3D0393FE0CD6B966&index=7&feature=plpp_video

http://www.youtube.com/watch?v=fjPY744kRjU&list=PL3D0393FE0CD6B966&index=7&feature=plpp_video


Shot #7 (Time: 0:07) Shot #8 (Time: 0:08) Shot #9 (Time: 0:08)CU of product; her weapon of choice… CU of man in foreground (out of focus), MS

of woman in background; she moves towards the man

MS from low angle; the woman strikes the man up his back, shredding his jacket in one smooth movement

Shot #10 (Time: 0:09) Shot #11 (Time: 0:10) Shot #12 (Time: 0:10)CU of man; realisation of what is happening as he begins to turn…

WS of man turning to confront woman; his ripped jacket falls by his weigh side

CU of woman gesturing to battle; with product in hand

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Shot #13 (Time: 0:11) Shot #14 (Time: 0:12) Shot #15 (Time: 0:13)CU of man rolling his eye in response to the threat

CU product shot; woman initiates MP3 playback

MS of woman lunging forward into battle, in time with the music and lyrics

Shot #16 (Time: 0:13) Shot #17 (Time: 0:14) Shot #18 (Time: 0:15)WS of choreographed fighting (to the beat of the music); the man leaps and kicks across the head of the woman

CU of man flying through the air OS of the man as the woman lashes at him

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Shot #19 (Time: 0:16) Shot #20 (Time: 0:16) Shot #21 (Time: 0:17)MS of man tearing ripped sleeves from shirt

MS of choreographed fighting; man performs another sweeping kick over the bowing head of the woman

MS of choreographed fighting; woman cartwheels at man

Shot #22 (Time: 0:17) Shot #23 (Time: 0:18) Shot #24 (Time: 0:18)MS of choreographed fighting; woman again lashes at man with her ‘razor’…

MS of choreographed fighting; woman cuts open the front of the man’s shirt

MS of choreographed fighting; man grabs woman by the waist and sweeps her off her feet

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Shot #25 (Time: 0:19) Shot #26 (Time: 0:20) Shot #27 (Time: 0:21)CU of product shot showing camera function; woman appears in focus on the screen and out of focus in background

WS of man holding woman classic dance-like pose

CU of woman fighting back to break man’s hold

Shot #28 (Time: 0:21) Shot #29 (Time: 0:22) Shot #30 (Time: 0:23)MS of choreographed fighting; woman twirls man onto the floor (off-screen)

MS woman running out of shot Low-angle shot of woman running towards subway train as man leaps to feet in the background

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Shot #31 (Time: 0:24) Shot #32 (Time: 0:25) Shot #33 (Time: 0:25)MS of woman sitting; she smiles as she thinks she’s got away from him

MS of man holding both phones; a rye grin on his face…

LS of man throwing woman’s mobile phone through closing doors

Shot #34 (Time: 0:26) Shot #35 (Time: 0:27) Shot #36 (Time: 0:30)CU of woman’s face in the background; she has a look of shock as the phone cuts into the wall in the foreground

Revolving product shot over black background

Product logo over back background

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Shot #37 (Time: 0:32) Shot # Shot #Brand logo over black background; accompanied by brand sound bite “Hello Moto”

Shot # Shot # Shot #

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Storyboard - Motorola V9 TV Advert