STORYTELLERS

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1. ROOM IN SHADOW. CAMERAPULLS BACK TO REVEALBANK OF 6-8 AVIDMONITORS ON PEDESTALSWITH CLIPS OF STORIESFROM DINOSAURS TO CAVEPAINTING TO SPACE SHOTSCAMERA CATCHES LITTLEGLIMPSES OF EACH.

AVID ICONS. CURSORHIGHLIGHTS “BILL FLAHERTYCORPORATE VIDEO.” OTHERICONS ARE LABELED“BILL—COMPANY PICNIC,”“BILL—NAB SPEECH.”

A GFX EXPLOSION ORERUPTION BLOWS BILLFLAHERTY ONTO AMONITOR. NEXT MONITORIN SEQUENCE POPS UP HISTITLE.

VO: There have always been

storytellers.

SFX: THUNDER, KEENING WOLVES

VO: The ancients, who lived in close

connection with the world around

them, yet were helpless to

understand the origin of the stars . . .

the history of the earth . . . or the

secrets of the sea . . . told stories.

Early cave paintings tell us that we

had a need to communicate as soon

as we could make sounds . . . before

we found language. We need stories.

SFX: BIG BANG

BILL: Myths were the stories that

combined a people’s imagination

with the desire to know who they

were in relation to everything

around

them . . . and to tell others.

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2. TRANSITION SPIN TO BANKOF MONITORS. PROGRAMCLIPS BECOMERECOGNIZABLE—FRONTLINE,THE ENGLISH PATIENT, THESOPRANOS, CNN, NFL, GARYCOOPER AS LEW GEHRIG,MLK & “I HAVE A DREAM,”JFK & “ICH BIN EINBERLINER,” LADY AND THETRAMP EATING SPAGHETTI,LOCAL NEWSCASTER MID-SPIEL, INFOMERCIAL, CARSPOT.

GFX: CONNECT WITH AVID.

TRANSITION SPIN BRINGS UPICON “DAVIDKRALL—CORPORATE VIDEO,”WITH OTHER ICONS LABELED“DAVID—TITLES,”DAVID—COMDEX.”HIGHLIGHTING CORPORATEVIDEO BRINGS DAVID UP ONONE MONITOR; HIS TITLECOMES UP ON ANOTHER.

VO: In a way, not much has

changed—although everything about

the way we see and relate to the

world has changed. Today, motion

pictures, radio, television, mass

media, new media—are the hallmark

of a century of imagination and

creative storytelling. We’re still

basically storytellers, and everyone

has a story to tell. But the process

has changed. The audience has

changed. The world has changed.

And Avid technology is an essential

force in those changes.

SFX: ELECTRONIC WHOOSH

DAVID: Today, mass media is

redefining itself. It’s moving beyond

mass communication to mass

collaboration, creating connections

not possible before.

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3. JAMIE EDITING. KEYBOARD,AVID INTERFACE.

WEBSITE, OTHER NEWAPPLICATIONS

GFX: AVID. CREATIVITY ISYOUR ONLY OTHER TOOL.

DAVID ON MONITOR.

VO: Producers, broadcasters,

advertisers, web masters, editors,

graphic artists, music and audio

specialists—all of us are

converging—becoming a community

defined by the creativity we share.

Programming is becoming

interactive, more flexible, but also

more complex to create and

distribute via NTSC, PAL, DTV, DVD,

film, intranet, the web and a host of

new digital interactive media.

DAVID: These distribution methods

contribute to building a creative

community. They make it possible

for a creative group in a

collaborative environment to

produce a centrally developed story.

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4. TRANSITION SPIN TO AERIALFOOTAGE OF AVID, GUYENTERING DOOR. DAVIDSTILL VISIBLE ON ANOTHERMONITOR.

GLOBE GFX WITH SQUAREPLANES REVOLVING.

CAVALCADE OF PRODUCTSAND AWARDS BY YEAR/GFX.

DAVID ON MONITOR WHILEANOTHER MONITOR BRINGSUP GROUP AT WORK ONNEWS STORY.

And Avid is the single source for a

wide range of solutions that enable

them to work together.

VO: Since 1989, we’ve provided

creative people around the world

with powerful, intuitive tools to use

in an all-digital, open, non-linear

environment. Those tools have

enabled them to expand and

implement their vision, telling

stories that are immediate . . .

innovative . . . and interactive.

DAVID: All to make the story better.

To get it to an audience faster. Or to

make the audience part of the story

as it unfolds. As projects become

more visually sophisticated, our Avid

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5.

DAVID ON MONITOR WHILEANOTHER MONITOR BRINGSUP WEBCASTERS AT WORK.

SEQUENCE OF AVID ICONSHIGHLIGHTED: R&D, NEWSRELEASES, SOLUTIONPARTNERS, NEW PRODUCTS.

focus is the flexibility that will let

people fully embrace nonlinear

infrastructures, storage and

workflow. So they can publish their

stories using the many distribution

channels now available. Our goal is

to enable them to create multi-

version, multi-format content and

publish it everywhere. To go global .

. . be global.

VO: To that end, we remain

committed to the kind of research

and development that has kept us on

the cutting edge of digital content-

creation capabilities.

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6 EXPANDING VIDEO WALLSEQUENCE WITH UPDATEDSTATISTICS ON AVID USERSBY INDUSTRY.

SOMEONE EDITING ATCONSOLE.

SEQUENCE WITH TITLES:OPEN NON-LINEAR EDITING,AUDIO, BROADCAST, GFX,EDITING, ETC.

We’re working today to provide

customers with rich information and

services that help them better plan,

market and grow their business.

Already 96% of prime time TV

shows, 00% of all commercials and

00% of feature film makers rely on

Avid equipment. They’ll be able to

add depth of service, creativity and

cost-effective responsiveness.

Avid inaugurated the non-linear

digital editing era, and we’ve been a

driving force behind the widespread

acceptance of digital technology.

Today, we are the premier provider

of digital tools for film, video, audio,

broadcast and webcast. Our solutions

provide a complete non-linear

operating environment where

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7

TRANSITION SPIN TO DAVIDON VIDEO WALL WITHDAVID REPEATING “AT THEPUSH OF A BUTTON.”CURSOR SELECTS “FRAMECUT,” AND MONITORS ALLCUT TO DAVID IN NEWSETTING, LOOKING OVERSHOULDER AT SOMEONE ATAVID STATION.

TRANSITION SPIN TOSEQUENCE OFTESTIMONIALS.

products connect, work together and

manage the entire post-production

process at the push of a button.

DAVID: At Avid, we’ve learned that

listening improves vision. Our

customers tell us what they

want—innovative, computer-based

content-creation tools to help them

work faster, more productively and

with the creative freedom that lets

them do things that simply weren’t

possible before.

(ZEMECKIS, OTHER TESTIMONIAL

SUBJECTS TALK)

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8. CURSOR OPENS FOLDER ANDSELECTS “CLIP 13.” DAVIDAPPEARS ON MONITORSURROUNDED BY THETESTIMONIALS IN PLAYBACKON FIVE OTHER MONITORS,SOUND DOWN.

POST PRODUCTIONCOLLABORATION IN GAMEINDUSTRY.

DAVID: We’ve responded to our

customers with products that scale in

capability and performance. With

extensible creative tool sets that

accommodate multi-version, multi-

format distribution.

VO: Avid solutions minimize re-work.

They let creative teams collaborate,

sharing ideas and equipment—even

third-party products—between

applications and across platforms.

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9. DAVID ON MONITOR WHILEOTHER MONITORS FADE UPTITLES: SIMPLE, FAST,EFFICIENT, SCALABLE,SHARED STORAGE,NETWORKING.

SEQUENCE SHOWINGNEWSROOM, CORPORATE,KEYBOARD, CONSUMERVIDEO WITH KID,

DAVID: Though we recognize the

complexity technology addresses, we

believe technology should be simple.

We create solutions that are fast,

efficient, effective. With a short

learning curve. When someone needs

to tell a story with visuals, graphic

effects, music and audio, we deliver

on our promise to make it easier

than ever before.

VO: Whether it’s a corporate training

video, the nightly news, a feature

film, an e-commerce site or a kid’s

birthday party video.

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10. MONTAGE OF SPEEDSKATER,BBC, BALANCE BEAM,FOOTAGE, ETC.

GFX: AVID. TOOLS FORSTORYTELLERS

GFX: CONNECT WITH AVID.

PHONE, WEB ADDRESS,LEGAL

VO: At Avid, we can see the future.

Our contribution to it is to empower

more of us to connect in creative

collaboration . . . to express a

unifying vision . . . to tell our

common story.

Let’s work together as creatively as

we can think alone. Connect with

Avid. Your only other tool is

creativity.

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