Storytelling

Part 1- The power of storytelling

Part 4- Telling your story(5 secrets)

Part 2- Learn from the best

Part 3- The what and the how of storytelling

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Why telling your story?

2Part 1- The power of storytelling

* Storytelling is a means for sharing and interpreting experiences.

* Stories are universal in that they can bridge cultural, linguistic, and age-related divides.

* Telling a story is an effective educational and communication tool because listeners become engaged and therefore remember.

Digital Storytelling, what is this?

3Part 1- The power of storytelling

* Digital storytelling combines the ancient art of oral storytelling and modern multimedia to deliver tales using images, graphics, music, sound and voice, * A fantastic educational medium that takes teaching and learning to a new level

And what we can learn from them...(source: http://blog.hubspot.com/10-best-storytellers Corey Eridon)

4Part 2- Great story tellers

1) Walt DisneyUse details to create an immersive experience; just take care to ensure those details don't stand out so much that they detract from the story you're trying to tell.

2) Sheryl Sandberg, COO of Facebook and author of Lean InSharing personal stories makes you feel vulnerable, but it's that vulnerability that resonates with and connects you to other people.

3) Leymah Gbowee, activist and Nobel Peace Prize recipient You can tell your story without words. Sometimes, the impact is far greater without them.

And what we can learn from them...(source: http://blog.hubspot.com/10-best-storytellers Corey Eridon)

5Part 2- Great story tellers

4) Richard BransonFlaws make stories interesting, and more relatable. Don't worry about polishing every little detail of your story -- just tell it. Even the naughty bits. Actually, especially the naughty bits.

5) Bruce SpringsteenGreat stories have heroes. They have villains. Great storytelling brings together a disparate community through shared experience, making one individual feel part of something bigger.

6) Nate Silver, statistician and writerNumbers can help you tell your story more succinctly, and when dealing with emotionally charged subjects, more objectively, than mere words.

And what we can learn from them...(source: http://blog.hubspot.com/10-best-storytellers Corey Eridon)

6Part 2- Great story tellers

8) Ellen DeGeneres American stand-up comedian, television host and actressWhether they know it or not, everyone has a story to tell. If you approach conversations with an open mind, you can find those gems and make them interesting.

9) Louis CK Mexican-Irish Emmy and Grammy Award-winning stand-up comedianTell your stories with unflinching honesty. Half-baked transparency is boring.

10) Steve JobsIt is all about impact, emotional resonance, and relevancy. Create an experience worth telling if you want your story to spread.

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The key ingredients of a successful digital story

7Part 3- The what and the how of storytelling

* Purpose of the story, the idea

* Narrator’s point of view * Key messages and content

* Quality digital assets: video, sound, images, animation, internet pages, apps, ...

* Voice-over narration

* A step-by-step process to create your story → Next page

8Part 3- The what and the how of storytelling

The Art of Purposeful StorytellingPeter Guber, chairman and CEO of the Mandalay Entertainment Group

9Part 3- The what and the how of storytelling

The 5 secrets of (business) storytellingAdapted from Susan Gunelius, Forbes, May 2013

10Part 4- Telling your story

1. Speak truthfully.

* Honesty and transparency.

* Your stories need to be rooted in the reality of your brand, products, and industry.

* Be consistent and persistent with your messages.

* Be creative but don’t stray too far from your brand promise.

* Confusion is the number one brand killer.

The 5 secrets of (business) storytelling

11Part 4- Telling your story

2. Infuse personalities into stories.

* Brand stories are not marketing materials.

* They are not ads, and they are not sales pitches.

* Brand stories should be told with the brand persona and the writer’s personality at center stage.

* Boring stories won’t attract and retain readers, but stories brimming with personality can.

The 5 secrets of storytelling

12Part 4- Telling your story

3. Create characters your audience will root for.

* Create characters your audience will like and cheer for: For example, create buyer personas and tell stories from their perspectives.

* Tell stories from your employees’ points of view or from a third-person point of view.

* The important thing is to create characters that enable your audience to become emotionally connected to them.

The 5 secrets of storytelling

13Part 4- Telling your story

4. Include a beginning, middle, and end.

* In the beginning, open strong and establish your story setting and the characters.

* The middle should set up your main character’s problem and present conflicts that get in his or her (or its) way before he or she (or it) can find resolution in the end.

* This is your character’s storyarc, and you need to take yourreader along for the ride.

The 5 secrets of storytelling

14Part 4- Telling your story

5. Don’t give it all away.

* Leave your audience wanting more, and they’ll come back again and again.

* Releasing teasers before your presentaton or via social networks

* Conclude in flame

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* www.wikipedia.com* themoth.org/tell-a-story/storytelling-tips* www.aaronshep.com/storytelling* storytellingtips.info* www.storyteller.net

* Andrews, Dee; Hull, Donahue (September 2009). "Storytelling as an Instructional Method:: Descriptions and Research Question". The Interdisciplinary Journal of Problem-Based Learning* Denning, Stephen (2000). The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Butterworth-Heinemann.* Davidson, Michelle (2004). "A phenomenological evaluation: using storytelling as a primary teaching method". Nurse Education and Practice * The Art of Purposeful Storytelling, Harvard Business, Peter Guber, chairman and CEO of the Mandalay Entertainment Group* Gunelius Susan, Secrets to Use Storytelling for Brand Marketing Success, FORBESWOMAN | 2/05/2013,

Sources and References 15

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