PRESENTED BY

DIPANWAY BHABUK

INTRODUCTION OF TATA NANO

AFORDABLE CAR FOR A COMMON MAN

CROSSING ALL FINANCIAL & TECHNOLOGICAL BARRIERS

COOL AND SMART

DREAM GIVES VISION

WORLD’S CHEAPEST CAR

The One Lakh Car That Drives One Billion Dreams

WHAT MAKES TATA NANO SO GLOBAL!!!

DESIGNED THE PEPOLE’S CAR

FAMILY CAR

LOW COST

FUEL EFICENCY

SAFTY AND COMFORT

INTERSTING FACTS !!

TATA NANO Project was leading by Mr.Girish Wagh (General Manager ) TATA MOTERS.LTD

The car was designed at Italys Institute of Development in Automotive engineering.

Faced political obligation in Singur

Shifted in Patnagar, Uthrakhand

Came out of the worlds cheapest car in July 2009

NANO SPECIFICATION

3.1 meters long , 1.5 meter wide , 1.6 meter high

can seat 4 to 5 people

Engine - A two cylinder 633 cc , 35 horsepower

Top speed – 105 km/h

Fuel tank – 15 liters

Gear box – 4 stroke

SEGMENTATION – TRAGETING – POSTIONING OF NANO

SEGMENTATION

Geographical - Rural & Urban

Demographic – Family Size & Income

SEGMENTATION – TRAGETING – POSTIONING OF NANO

TARGETING

Executive two wheelers segment

Second hand car users

Auto users market

Middle & lower income group people

SEGMENTATION – TRAGETING – POSTIONING OF NANO

POSTIONING

Tata intending to place in the mind of the consumer’s as the people’s car.

MARKETING STRATEGIES

Extensive marketing approach through TV commercial & Print Media

Involving a Brand Ambassador to save its image

Tapping the commercial service ( ex :- Taxi , Auto )

Attractive exchange & finance scheme

Innovation feature are coming soon

TATA….. BYE …..BYE….. SINGUR