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7/27/2019 STP Trainer Profile_April 07
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S Y N E R G Y marketing advisory services
7A / 04,
Ashirwad Co-op. Housing Soc.,
New MHADA Colony,
O ff Mahakali Road, Andheri (E),
Mumbai - 400 093
Tel : (022) 2836 5149
C ell: 093222 66445
e-mail: [email protected]
Vijay Raut
A Management Graduate from the Jamnalal Bajaj Institute of Management
Studies (1979) with over 20 years of experience in Sales, Advertising
and Marketing. Currently runs his own Consultancy service-Synergy
Marketing Advisory Services, Mumbai. We specialize in providing end-
to- end solutions for New product Development and Launch, Brand Revival
and Training.
With an experience of having launched a number of successful brands and worked on over 25
different brands in various product categories, I have developed a unique package titled Brand
I n- S ured®. The Brand I n- S ured® package distills the learning from each of the successes
and failures to arrive at a universal methodology of reducing the risk associated with the
introduction of New Products and Brands. This package with modifications is also used to
revive and reposition problem brands.
Having established consumer product divisions from scratch, and involved in the training and
development of Sales and Marketing people, I have developed POWER ed2SELL®.
POWER ed2SELL® is a unique 3 stage step-by-step Sales Training package that converts a
fresher into an outstanding, highly motivated, over achieving veteran sales executive within a
short time.
Briefly:
I started my career with Hawkins Pressure cookers Ltd. and later worked for Grant Kenyon
and Eckhardt (Now Contract Advertising) and Wipro Consumer Products before embarking
on a career as a Consultant.
The brands that I have launched and handled include Hawkins Pressure Cookers, Colgate
Palmolive, Wipro’s Santoor and Shikakai soap, Sunflower Vanaspati, Wagh Bakri Tea, UTI,
Tractor and APCA from Asian Paints, SBI Mutual Fund, Tips and Toes Cosmetics, Fevicryl
from Pidilite, Golden Glades Resorts, V N Jewellers etc.
I have been a project guide to students of the Jamnalal Bajaj Institute of Management Studies
and also a visiting faculty for courses on Marketing Strategy at the NM Institute of
Management Studies. Apart from this has been a guest faculty to a number of ManagementSchools.
7/27/2019 STP Trainer Profile_April 07
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S Y N E R G Y marketing advisory services
7A / 04,
Ashirwad Co-op. Housing Soc.,
New MHADA Colony,
O ff Mahakali Road, Andheri (E),
Mumbai - 400 093
Tel : (022) 2836 5149
C ell: 093222 66445
e-mail: [email protected]
As a man power developer I have worked as a facilitator, trainer and a content provider to
some of the companies best known & demanding companies like Hindustan Lever, Johnson &
Johnson, UB Group, Kores India, Godrej & Boyce, Kamani Oil Mills, D’Mart etc.
Contact Details. Tel: 9322266445 or [email protected] or [email protected]
