strategic analysing to (BMW)

by : ayman el-majdalawee

SupervisionDr: Ezz ElArab El- Awoor

Our Mission

• Asserting BMW sets the standards. "To become most successful premium manufacturer in the car industry “ It is our mission to build new and strengthen existing customer relationships. is all about “Driving Strong Relationships”.

Our Vision

• a successful, profitable, and sustainable business, it is BMW’s vision to grow alongside its ability to delight a rising number of satisfied customers. Uniqueness through diversity, leadership , taking Risk, courteous.

Our Values

• Individually tailored customer service, honesty, integrity, professionalism, training, dedication to our company and the BMW brand, consistency, leadership, and teamwork.

Swot analysis

Strengths

• Worldwide, the BMW Group is one of the most successful multi-brand premium car manufacturer in the automobile industry. The Rolls-Royce phantom holds the number one position in the super-luxury car segment.

• The BMW group on an average spends around 9% of its revenues on R&D, which is one of the highest in the industry.

Weakness

• BMW’s heavy cost German base might affect the profitability of the company in the long run as more and more competitors shift product development activities to lower cost countries.

Threats

• The continuing decline of the dollar against the Euro threatens to undercut BMW’s top line so tempering its profitability.

• The rising price of raw materials such as steel threatens to offset the company’s earnings.

Opportunities

• The expanding of the European Union, has converted the EU into the world’s biggest trading bloc with a combined

population of around billion .

• Opening of new manufacturing lines in China .

BMW’s key automobile production plants worldwide

EC regulatory threat to European car industry

• In 2007 the European Commission proposed binding rules to cut CO2 emissions on new cars to 130 gms/km .

• Shares in Porsche whose cars have highest CO2 output fell 2% as a result .

German Auto Car Sales UK 2007 - 2008

Compare the year on year figures for each manufacturer for December and foryear to date. Which manufacturers/marques are doing better than others in terms of volume sales/market share?

THANKS