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MA in Management 2001-02. Strategic Analysis Case Study Burton Group 1976-90. Presented By. Joseph TaylorRoxie Whittle Glafkos TofaridesDan Worrall Pooja VaswaneyKei Yoshimura. Objective. Background Sir Ralph Halpern Features of the Strategy Logic of the Strategy - PowerPoint PPT Presentation
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Strategic Analysis Case Study
Burton Group 1976-90
Joseph Taylor Roxie Whittle Glafkos Tofarides Dan WorrallPooja Vaswaney Kei Yoshimura
MA in Management 2001-02
Presented By
Objective
Background
Sir Ralph Halpern
Features of the Strategy
Logic of the Strategy
Acquisition of Debenhams
Causes of Decline 1988-90
Conclusion
Background to Burton
Expansion (-1990)
Clothing Retailer; Traditional Family Business
Founded anonymously as ‘Montague Burton’ in 1900
Known as ‘Arcadia Group Plc’ since 1998
Peter Robinson (46), Topshop (65), Evans (71), Top Man (78), Dorothy Perkins (79), Principles for Women (84) and for Men (85), and Debenhams (85)
Arcadia SubsidiaryBurton MenswearDorothy PerkinsTopshopEvansPrinciplesRacing GreenHawksheadMiss SelfridgeWallisWarehouseOutfit
Arcadia SubsidiaryBurton MenswearDorothy PerkinsTopshopEvansPrinciplesRacing GreenHawksheadMiss SelfridgeWallisWarehouseOutfit
Sir Ralph Halpern
The Catalyst to Change‘You have to understand, he has immeasurable ego and immeasurable confidence – perhaps they are the same thing. The guy just exudes confidence.’ (one of his team, early 80’s)
1939-
‘I developed a multi-brand strategy which had become the basis of multiple retailing in the UK’ (himself)
Features of the Strategy
Company Portfolio
Centralised Policy Making
Re-structuring
Continuous Updating of Image
Expansion
Change in Ethos
Features of the Strategy
Company Portfolio
Centralised Policy Making
Re-structuring
Continuous Updating of Image
Expansion
Change in Ethos
Logic of the Strategy
Short-term Success
Internal Finances
Rapid Expansion
Acquisition of Debenhams
Advantages Disadvantages
Increase market presence
Image enhancement
Changing their successful formula
Under one roof
Comprise financial stability
Overall, Externally; A Good IdeaInternally; A Gamble
Causes of Decline(1988-90)
Recession
Loss of confidence by the City
DTI Investigation resulted in a fall in consumer confidence
Negative media attention
Acquisition of Debenhams
Conclusion
Over stretched and left themselves vulnerable
‘Quick Fix’
Narrow focus Short-term success
Lack of clarity in the long-term
Questions or Comments?
