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Strategic Analysis for Competitive Advantage
Dates: 5 – 9 February, 2018
Executive Education Programmes, Indian Institute of Management Bangalore
Programme Directors: Ganesh N. Prabhu & PD Jose Venue: Central Pergola
Day & Date Session - 1 Session – 2 Session – 3 Session – 4 Session - 5
09.00-10.15 10.30-11.45 12.00-13.15 14.15-15.30 15.45-17.00
Monday 5th Feb 2018
Strategic Thinking
Video Case: Alexander (GNP)
Strategic
Leadership Video: Sticker
Shock (GNP)
Understanding Competitive
Advantage Lecture and Discussion
(PDJ)
Tuesday
6th Feb 2018
Analyzing the Strategic Context
Case: Indian Airline Industry (PDJ)
Strategy Analysis Group Exercise-1
(PDJ)
Competitive Positioning and Benchmarking
Case: Basket Option: Beyond Investments
(GNP)
Wednesday 7th Feb 2018
Interpreting Business Models
Video Cases: Max Delivery and Tesco (GNP)
Resources, Competencies and Value
Chain Analysis Video Case: Wal-Mart
(PDJ)
Thursday
8th Feb 2018
Implementing Strategy
Cases: Jaipur Rugs and Rang Rage (GNP)
Strategy Analysis Group Exercise-2
(PDJ)
Non-Market Strategy
Case: Bhopal 2.0 (PDJ)
Friday
9th Feb 2018
Internationalization Strategy
Case: IKEA in China (GNP)
Strategy Synthesis
Case: Southwest Airlines 2002: An Industry Under Siege (PDJ)
Note:
✓ Session Breaks: 10.15-10.30, 11.45-12.00, 15.30-15.45 Lunch: 13.15-14.15
Programme Administrator: Mr. MG Raveendra Babu (Contact No: 080 2699 3457) Email: [email protected]
