STRATEGIC COMMUNICATIONS and e-LEARNING PLATFORMS

Models, principles, knowledge

Prof. Rusi MARINOV

Books of strategic communications

Strategic communications in the WorldSearch index

Top Countries in the WorldAccording search index:USACanadaAustralia and Great Britain

Strategy information knowledge

Strategic and information domains:

Key strategic ICT domains:

• Technological: based on the information and

the digital technologies;

• Cognitive: oriented to knowledge management

and transfer;

• Visual: vision for the future initiatives and actions;

• Administrative – in order to synchronize ideas, themes,

and practices;

• Planning and Preparation: possible scenarios to

address critical issues;

•   Logistics: associated with the visualization of processes and

mapping of important points of the infrastructure.

EU programs for ICTs have a catalytic impact in three key areas:Productivity and innovation, by facilitating creativity and management;Modernization of public services, education and transport;Advances in science and technology, by supporting cooperation and access to information.

 Four essential elements of effective communication :setting goals, knowing the audience, mastering skills, and managing anxiety.

Objectives/Communication vision What are you trying to achieve in the communication field?

Purpose/Mission What do you need to do in order to achieve you objectives?

Communications and media Goals What benchmarks are you going to use to implement your communication strategy?

Information channels and means What communications models are you going to use to implement your strategy?

Technology-mobile, social and new media platforms

What media and social technology you going to use in the communication plans?

Communications strategy map

Robert Kaplan, David P. Norton

Harvard Business Press, Dec 16, 2003

Mobile strategic communications

Strategy planning:Creative and comprehensive templates you can use to develop a strategic plan. All aspects of the strategic planning process covered including mission, vision, strategies, tactics, swot, and more.

Communication and media-principles

Strategic communications principles

Transformational strategic communicators are guided by a powerful shared vision, appreciate the importance of taking in another's perspective. Their methods are: authentic, respectful, solution-oriented, and data-driven. They emphasize power-sharing, win-win outcomes, feedback loops and highly value listening/HuPost/.

• Synchronization of technologies, symbols and words;

• Systematic approach to the process;

• Thinking based on graphical scenarios;

• Information and communication competence;

• Innovation and communication competitiveness;

• Control the flow of information;

• Financial security of communications;

• Interactivity and virtuality;

Strategic communication principles

Principles of effective communication

• The best communication is two-way, involving dialogue, reinforcement of beliefs is enhanced by audience involvement.   • A message is more believable if the source is credible. The organizations must deliver its messages honestly, clearly, and from a position of expertise.

Strategic communication principles

• Creating conditions for communication dialogue;

• Continuously renewal, change and transformation;

• Unique communication patterns;

• Multiply channels for communication;

• Alternative communications channels;

• High quality of information and sharedcontent;

• Openness of the communication channels to the world-Transparency;

•Accessibility to information / Infographics;

•Visualizing the concepts and processes: applications for visual presentation;

Social communications and media strategy-7C

@ Community

Communication- to start by determining your target audience.

Where do they spend time online? What social media channels do they use?

@ Content

After you figure out how your community engages

with social media,

you should determine what content you’re going

to share with your followers.

@ Curation

Curation is a way of sharing other people’s

content.

Content curation is the process of sorting through

the vast amounts

of content on the Web and presenting it in a meaningful and organized way.

Social communications and media strategy-7C

@ Creation

Creation is the act of producing content online,

whether it’s in the form of text, images, or video.

@ Connection

After you have either curated and/or created content, the next C is - sharing content.

This C is about connecting with your community and gaining a deep understanding of what your

target audience likes about your social media activities and strategy.

@ Conversation

This C is all about having a conversation with your community-

actual engagement part of communicating with your communities.

E-learning systems and crisis management

Bryn Holmes, John Gardner - 2006 Topics include: educational evolution - enriching the learning experience-learner empowerment -design concepts and considerations -

E-learning tasks:•Gain attention•Inform learner of objectives•Present stimulus material•Provide learner guidance•Elicit performance•Provide feedback•Enhance retention and transfer

Mark Rosenberg

Strategies for delivering knowledge

E-learning system and crisis managementE-learning, according to Webopedia mean education via the Internet, network, or standalone

computer.

E-learning is essentially the network-enabled transfer of skills and knowledge.

E-learning refers to using electronic applications and processes to learn.

E-learning applications and processes include Web-based learning, computer-based learning,

virtual classrooms and digital collaboration.

E-learning: The use of technology to deliver instructional content and mediate learning activities.

May include electronic performance support and knowledge management features.

Principles of e-learning:

1. Interactive or hyperactive:

We all know that, in a self-paced, asynchronous course,

learning occurs as a result of the interactions embedded within the

training.

2. Trans-media operations: Create a course that consists largely of exercises — scenarios,

simulations, games, what have you — that require the learners to analyze

and apply the content

3. Principle 3:

Learner engagement: The pedagogy should engage and motivate learners. This engagement should

be evident in an ethos of being both educational and motivating.

E-learning tools_2012Top 12 eLearning Tools for 2012 and Beyond:The Centre for Learning and Performance Technologies (C4LPT) conducts an annual study of learning tools, creating a list of the

top 100 from votes submitted by learning professionals (i.e., educators and trainers at all levels) around the globe.

1.  Pinterest ;

2. Google Translate;

3. Flipboard- mission is to let people discover and share content in

4. beautiful, simple, and meaningful ways;

5. Bing;

6.  Instapaper-app that helps you collect web-based reading material;

7. Zite - You may be sensing a trend as Zite is the third new social reader/content collection ;

8. Learnist - Sometimes described as a kind of Pinterest for Education;

9. MentorMob -Create a “learning playlist” of web-based content for your students;

10. Doodle;

11. Quora - with a goal of “organizing people and their interests so you can find, collect, and share the information of most value to you;

12. Windows Skydrive;

13. Popplet- “place for your ideas” creates visual representations, graphic organizers, and timelines, and can be used for mind mapping and presentations.

Popular Online platforms

The World popular online education paltforms:• 1. Moodle• 2. WizIQ• 3. Coursera• 4. Udacity• 5. Canvas• 6. 2u.com• 7. edX

PinterestActivity

Online learning

TwitterActivity

Online learning

Twitter activityStrategic communications

TwitterActivity-some results

Online crisis communications

#crisis communications

University e-learningsystems

Moodle has a large and diverse user community with over

1299179 registered users on this Moodle site alone, speaking over 78 languages in

230 countries

Moodle Statistics

Registered sites-87,079

Countries 239

Courses-7,879,628

Users-73,724,089

Teachers-1,300,207

Enrollments-78,437,509

Forum posts-130,587,090

Resources-69,982,272

Quiz questions-199,606,970

Top 10 countries by registrationsUnited States- 14,469

Spain- 7,579

Brazil 6,526

United Kingdom-4,546

Mexico 3,794

Germany 3,352

Colombia 2,771

Portugal 2,356

Australia 2,064

Italy 2,049

Moodle e-learningMy experience: Crisis management and knowledge

Moodle e-learningMy experience: Crisis management and knowledge

Strategic communications_popularity in the recent days

Photos connected to strategic communications in the past 7 days

Strategic communications_Elearning_moodle

Strategic communications_Elearning_moodle

Strategic communications_Elearning_moodle