“To achieve sustainable growth, SMEs should be looking at their HR capabilities, and not just automation and productivity upgrading alone. It is crucial for SMEs to develop good HR systems and processes, train and develop leaders, and attract and retain talents.” – Ms Chew Mok Lee, Assistant Chief Executive of Capabilities & Partnership Group, SPRING Singapore

In collaboration with SME Employer of Choice winners and finalists, the Strategic Human Capital Management in SMEs 2015 Congress is dedicated to providing local SMEs practical advice and tips on delivering effective leadership, engaging and recruiting the right employees and introducing people management processes aligned to the business strategy.

Learn how to overcome thorny human capital issues including talent attraction, employee engagement, training and development and succession planning, through a mix of interactive dialogues, engaging panel discussions, roundtable, exclusive mini-workshops and SME clinic.

Contact Me to Register: Karen | Tel: (65) 6423 4631 | Email: info@hrmasia.com.sg

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Early Bird Special

Only S$$295 + GST*

Register before 22 Sept 2015

60% CASH BACKThe Productivity Innovation Credit (PIC) Scheme

B e s t P r a c t i c e s f o r S M E s t o B e c o m e A n E m p l o y e r o f C h o i c eStrategic Human Capital Management in SMEs 2015

13 October 2015 | Holiday Inn Singapore Orchard City Centre

Featured Distinguished Speakers:Guest of Honour

Christophane Foo Executive Director, Human Capital & Organisation Development SPRING SINGAPORE

Supporting Organisations:

Media Partners:

Susan ChenDirector, Human

ResourcesVISA

Rishita DesaiHR Manager, Singapore &

Malaysia LOWE & PARTNERS

WORLDWIDE

Loh Pui WahDirector, Career & Attachment Office

NANYANG TECHNOLOGICAL

UNIVERSITY

Aditi NayakDirector

MINDWAVE SOLUTIONS

Elvis Lee Kwang BoonExecutive Director (Business

Development)ORANGE CLOVE CATERING

(A SUBSIDIARY OF NEO GROUP LIMITED)

Nicole PoonDirector, People

Operations MATCHMOVE PAY

Chloe LeeVP, HR

APS ASSET MANAGEMENT

Gary LeeFormer Head, Learning &

DevelopmentSOO KEE GROUP

Sponsor:

Sim Cher YoungDirector, Dato’ Kho Hui

Meng Career CentreSINGAPORE

MANAGEMENT UNIVERSITY

Jerry SeahDirector

SINGAPORE NATIONAL EMPLOYERS FEDERATION

B e s t P r a c t i c e s f o r S M E s t o B e c o m e A n E m p l o y e r o f C h o i c eStrategic Human Capital Management in SMEs 2015

a

• Be creative and explore where your best talent hangs out online and how to create relevant, authentic and consistent content to position your company as an employer of choice in a cost-effective way

• Adopt innovative methods to implement cost-effective engagement projects • Design & implement a high-impact, high-retention and high-application training approach to effective

employee development• Clarify the strategic purpose of building an effective succession management system and identify the

leadership skills you need at the top to grow High Potentials• Learn smart HR strategies to improve your business culture and position your company for growth

Key Learnings:

SMEs of all sizes with content targeted at management, HR practitioners and change-makers of your organisation.

Who Should Attend

a

COFFEE CHAT:Get Creative with Recruiting when you are not an MNCs: What Works, What Doesn’t?

Think Tank:Building, Implementing & Measuring an Effective Succession Management System

MINI-WORKSHOP I:Social Media & Recruitment Cheat Sheets: How To Build Online Presence & Become Talent Magnet?

MINI-WORKSHOP II:How to Create The Right Training Approach for Employee Development?

+ CONFERENCE HIGHLIGHTS

11.15am Morning Refreshment and Networking Break

PROGRAMME OUTLINE

8.30am Registration and Coffee

9.00am

Opening Address by Guest of Honour

TALENT ATTRACTION

9.15am

Coffee ChatGet Creative with Recruiting when you are not an MNC: What Works, What Doesn’t? According to a recent poll of undergraduates and recent graduates of the local universities, MNCs still outstrip SMEs as employers of choice, even though SMEs today employ about 70% of our workforce and comprise nearly 99% of businesses in Singapore. The tightening of regulations for employment of foreign workers has further created a very tight labour market for SMEs to compete against established local companies and MNCs to recruit and retain talent, especially top millennial and Gen Z talent.

What can SMEs do differently to attract their fair share of talent? BE CREATIVE!

Join us and hear straight from the top recruiting leaders how they continuously push the limits of innovation, how they have overcome roadblocks and what they consider to be the most important lessons they have learnt along the way. The session will cover:• How they built a foundation for success, such as budget priorities, staffing, strategies and management buy-in?• How to determine channels you should invest time and dollars in laying the groundwork for your campaign?• How to adopt refer-a-friend schemes, social media and school outreach to develop a cost-effective in-house

recruitment process? Panellists:

10.00am

Mini-Workshop ISocial Media & Recruitment Cheat Sheets: How To Build Online Presence & Become Talent Magnet? In the age of social media, job seekers are turning to non-traditional venues, like online social media, to find out more about a company. It takes a job seeker only 90 seconds to decide whether an ad is interesting enough to continue to read through. Hence it is crucial for you to relook at the way you write your job description and present your company to tell powerful stories to answer their question of “why should I join your team?”

This session aims to equip you with skills to create relevant content to position your company as an employer of choice. It will cover:• Why do you need a content marketing strategy for talent acquisition, and how can you get it started?• How to develop engaging content that is tailored to each social channel that leads to a stronger online brand and a richer applicant experience?• What are the most common mistakes that recruiters make when communicate their company’s story?

B e s t P r a c t i c e s f o r S M E s t o B e c o m e A n E m p l o y e r o f C h o i c eStrategic Human Capital Management in SMEs 2015

Susan Chen Director, Human Resources Visa

Rishita Desai HR Manager, Singapore & Malaysia Lowe & Partners Worldwide

Elvis Lee Kwang Boon Executive Director (Business Development) Orange Clove Catering (A Subsidiary of Neo Group Limited)

Christophane Foo Executive Director, Human Capital & Organisation Development SPRING SINGAPORE

Rishita Desai HR Manager, Singapore & Malaysia Lowe & Partners Worldwide

11.45am

Think TankBuilding, Implementing and Measuring an Effective Succession Management System With talent in short supply, having an effective succession plan is key to the continuity and expansion of SME businesses. However, most of them are failing to prepare for the future as other priorities always seem to jostle to the front. Lack of financial resources, the burden of extra work and the lack of a dedicated people management resource are cited as their key roadblocks.

Join our panel of award winning industry leaders and explore:• How they overcame the roadblocks and clarify the strategic purpose of building an effective succession

management system?• How they identified core competencies and build complimentary robust individual development plans?• Best practices for managing talent pools and High Potentials

Panellists:

12.30pm Lunch and Networking Break

EMPLOYEE ENGAGEMENT &MOTIVATION TOOLS

1.30pm

Interactive Roundtable DiscussionRecognise, Reward & Engage Your Multi-generational Workforce: How To Do It Right? In this dynamic and thought-provoking session, you will participate in a small-group discussion and rotate tables every 20 minutes. A leading industry expert will host, guide and summarise the discussion at the end of the session.

Roundtable #1: Cost-Effective Reward & Recognition Programs• How to design compensation, salary, benefits and rewards management programs that meet business

needs, such as cost effectiveness, business growth, retention, performance, etc?• How to demonstrate appreciation through meaningful non-financial reward?

Roundtable #2: Best Strategies for Work-Life Harmony• What you need to know about implementing work-life strategies and success stories?• How to set specific action plans, targets and the timeframe within which to achieve the plans and targets?

Roundtable #3: Outstanding Teams – What do Their Managers Do Differently? • How to ensure the line managers understand and own the engagement process?• How to provide training and coaching to managers to help them foster trust, loyalty among employees?

B e s t P r a c t i c e s f o r S M E s t o B e c o m e A n E m p l o y e r o f C h o i c eStrategic Human Capital Management in SMEs 2015

Table Moderator:Chloe Lee VP, HR APS Asset Management

Chloe Lee VP, HR APS Asset Management

Nicole Poon Director, People Operations MatchMove Pay

Table Moderator:Jerry Seah Director Singapore National Employers Federation

Table Moderator:Aditi Nayak Director MindWave Solutions

B e s t P r a c t i c e s f o r S M E s t o B e c o m e A n E m p l o y e r o f C h o i c eStrategic Human Capital Management in SMEs 2015

TRAINING & DEVELOPMENT

2.30pm

Mini-workshop IIHow to Create The Right Training Approach for Employee Development? This unique “how-to” workshop offers you a hands-on guide for designing and implementing a high-impact, high-retention, high-application training workshop or session. It will cover how to apply a highly effective procedure to determine training needs at an organisation, business and individual level.

This session covers:• How to innovate your in-house training on a cost and time budget• How to identify training requirements to support your employee and career development?• How to design a training program, familiarise yourself with the logistics and supply chain of a training

program as well as select the right training provider

3.45pm Afternoon Refreshments and Networking Break

SUCCESSION PLANNING

4.15pm

In Conversation with Local Education InstitutionsSourcing for Millennial & Gen Z Talent: How to Leverage Relationships with Local Educational Institutions? Many companies have formed strong relationships with local education institutions, such as Institute of Technical Education (ITE), Polytechnics and Universities, resulting in partnerships that benefit all involved - the institutions, the employers and the students.

Hear from a panel of representatives from local education institutions about: • How they can help with enhancing your graduate hiring efforts in 2015 and 2016 by tapping into targeted channels• The complex nature of the education system and its’ various offerings• On-campus career fairs to identify related activities that will complement your talent profile and resound

with your graduate recruitment efforts

5.00pm

Exclusive SME ClinicTake advantage of this free consultation opportunity! Our expert will share knowledge and expertise in talent management issues in SMEs and applicable human capital schemes/solutions from SPRING Singapore for talent attraction and HR capability building.

Prepare your own questions and get in conversation with him to address your specific human capital challenges and how you can become the employer of choice by developing a strong Employer Brand and adopting effective HR practices.

5.30pm End of Conference

David Pooi Manager (SME Talent Programme) Singapore Chinese Chamber of Commerce and Industry

Gary Lee Former Head, Learning & Development Soo Kee Group

Sim Cher Young Director, Dato’ Kho Hui Meng Career Centre Singapore Management University

Loh Pui Wah Director, Career & Attachment Office Nanyang Technological University

Panellists:

STRATEGIC HUMAN CAPITAL MANAGEMENT IN SMES 2015 13 October 2015 l Holiday Inn Singapore Orchard City CentreSign Up Registration includes: Presentations, luncheons, networking sessions,

refreshments and delegate pack

10% discount for group booking of 3 delegates and above

1 Day Conference

Early Bird Fee

Regular Fee

All payments receive by / before 22 Sept 2015 is entitled to Early Bird Discount

DELEGATE RATES 2015

S$295 + GST

S$695 + GST

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: WEB

Email: info@hrmasia.com.sgTelephone: (65) 6423 4631 Fax: (65) 6423 4632 Website: www.hrmcongress.com

Contact: Karen

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B e s t P r a c t i c e s f o r S M E s t o B e c o m e A n E m p l o y e r o f C h o i c eStrategic Human Capital Management in SMEs 2015

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